E V O L V I N G T R A V E L C O N S O R T IA

Quarterly Member MeetingWednesday - January 25, 2012 San Antonio, TX

P R E S E N T E D T O :

I N T R O D U C T I O N

Who we are

Why we’re here

Why the subject matter is relevant and important to you

A look at how HICKORY is evolving travel consortia

What we’d like you to consider

C O N F I D E N T I A L

I N T R O D U C I N G T H E N E W H I C K O R Y

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C O N F I D E N T I A L

Everything has changed including the name.

The new HICKORY is a powerful global partnership delivering significant measurable ROI to agencies and suppliers alike.

The new Management & Advisory Team is comprised of seasoned executives from across the industry (OTAs, Agencies, Consortia, Airlines, Hotels and Technology companies).

We’re solving the problems that have plagued the consortia industry for years.

W H A T W E ‘ R E S O L V I N G F O R

Lack of measurability

The data challenge

Need to be part of multiple consortia

Conflicting interests

Supplier unfriendly

Lack of flexibility

Service challenge

Too many “empty promises”

C O N F I D E N T I A L

T H E F O R M U L A: H O W W E D O I T

Partner Centric Approach – Our Agency and Supplier partners are the focus of everything we do. Our mission is to make your business better.

Revenue Management - Data & analysis driven revenue management to optimize performance and identify opportunities.

Education – the ability to effectively engage agents is a cornerstone to our businesses. Influencing behavior is more than marketing, rather, an ongoing process of education, communication and support all towards optimization.

Technology – using the current advancements in technology to support/enhance agent behavior in the GDS complimented by a robust, yet intuitive, alternative platform for agents to book travel and related services.

Marketing – using advanced strategies, enabled by the next generation of technology, all tied to measurable ROI.

Operations – our seasoned executive team and partner advisors can assist Agency owners/management in improving/enhancing core parts of the business.

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C O N F I D E N T I A L

O U R N E W A G E N C Y P A R T N E R P R O G R AM

Features core vertical travel programs (Air, Hotel, Car)• Enhanced by new technology, robust revenue sharing

program and expanded supplier relationships with…• Centralized revenue management, planning & analysis

and…• Supported by comprehensive data capture and analysis.

Including new product additions focused on high need, high return areas for agencies:

• Commission recovery• Business intelligence• SMM – Strategic Meetings Management• Education and networking• Consolidated, low cost fulfillment • New business opportunities

And the services that agencies need to service high value corporate clients

• 24/7• Global Support

The HICKORY Agency Partner Program is designed

to strengthen your Agency’s DNA

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C O N F I D E N T I A L

O U R N E W A G E N C Y P A R T N E R P R O G R AM

Two Tier Partnership Program• Partner Agencies• Associate Agencies

Additional Partner Agency Benefits• Regional exclusivity• Access to Global Network • Top tier revenue sharing• Dedicated Partner Care team • Preferred pricing on all programs• Seat on HGP agency advisory council

PROGRAM AVAILABILITYAIR, HOTEL and CAR Programs & Traveler Services

NOW

COMMISSION RECOVERY NOW

BUSINESS REVIEW NOW

BUSINESS INTELLIGENCE NOW

PARTNERHQ (with ongoing product launches)

FEBRUARY 1

MICE/SMM Platform FEBRUARY 15

GLOBAL NETWORK 2Q12

24/7 Support 2Q12

Fulfillment Platform 3Q12

Lead Generation 3Q12

A G E N C Y E N G A G E M E N T & P A R T N E R C A R E

How it works:

• Financial benefit analysis

• Pre-contract interview

• Assign dedicated Partner Care manager

• Diagnostic review & assessment

• Participation recommendation

• Setup, Implementation and training

• Periodic follow-ups to measure and optimize partnership performance supported by the HGP revenue management team

Agency Partners are the primary focus of everything we do. Our customer centric process is simple:

• Engage with the agency owner/ management to understand the business

• Identify the need areas where HICKORY programs, products and services can have a bottom line impact

• Deliver a solution set that is custom tailored to the agency’s needs

• Take an active role in the ongoing delivery of that solution set to achieve the agency’s goals.

• Provide tangible, measurable results.

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C O N F I D E N T I A L

A G E N C Y P L A T F O R M - T O U C H P O I N T S

• HICKORYU• Implementation • Training• Partner Care• HICKORY Events

• HickoryTravel.com• PartnerHQ• Emails• Messaging and

biasing

• POS Biasing• POS Messaging• Agent behavior

tracking

OFFLINE ONLINE GDS

Centralized Management by HICKORY Revenue & Marketing Managers

H F H P R O G R A M F E A T U R E S

HICKORYFORHOTELS

Segment Capture &

Data Integrity

Commission Recovery

Real-TimeBusiness

Intelligence

Multiple Content Sources

Revenue Management

& Supplier Relations

Multiple BookingChannels

Biasing &Behavioral Influencing

EconomicIncentives

R E V E N U E S H A R I N G P R O G R A M

We don’t look to make money on your volume, we look to help you make MORE money on your volume.

HICKORY offers Agency Partners a robust revenue sharing program• Available for the Air and Hotel Programs• The majority of the revenue earned on volume goes back

to Agency Partners• Our revenue managers identify targeted revenue

optimization opportunities• Supported by real time reporting so you know what

you’re earning at all times

Revenue share is determined by:• Partner vs Associate agency• Amount of Volume committed• Level of participation in our Programs• Pct volume on preferred suppliers• Response to biasing • Booking platform

Transparent ProgramData supportedAdvanced paymentsRevenue managedSingle source

C O M M I S S I O N R E C O V E R Y P R O G R A M

Provided in partnership with eCommission Solutions and CTS Systems, our COMMISSION RECOVERY program solves three significant industry challenges:• Real time data capture• Data integrity• Recovery of unpaid commissions

HFCR is a single source, fully integrated “end to end” solution for:• Segment capture• File matching and reconciliation• Dunning • Commission recovery• Reporting

Applies to all hotel and rental car bookings (Non ARC, BSP Segment Commission Data and Payment Consolidation) across all GDS platforms

Direct feed into HICKORY Business Intelligence providing you with unparalleled data integrity and real time reporting.

Timely dataReduced operating costs Increased commission recovery rateFound revenueIncreased data integrityReal-time reporting and revenue managementEnables participation in HICKORY revenue sharing program

W E ‘ L L M A K E Y O U R B U S I N E S S B E T T ER

HICKORY’s value proposition:• Incremental revenue• Consolidated data• Timely and accurate data • Robust analytics• Increased purchasing power• Increased profitability on travel sold• Enhanced management over agents• New business opportunities• Operational support in key areas

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W E G U A R A N T E E I T…

How we do it:• Real time data capture• Consolidated data• Centralized supplier relations

and Revenue management • Ongoing analysis• High “Touch” partner platform• Real time business intelligence• Innovative solutions for

influencing agent behavior• Partner problem solving

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HICKORY Guarantees its Agency Partners a

positive ROI

T H A N K Y O U