An Introduction to Advanced Email Marketing

Introduction

The components of this presentation:

1. About e-style

2. What can e-style is used for?

3. Campaign Creation

4. Forms

5. Reporting

6. Web Tracking

7. The Address Book

8. Summary

9. Further Information

e-style is an email campaign management system that allows both B2B and B2C communications to become highly interactive and intelligence gathering.

With e-style you can form one-to-one relationships with each of your contacts, increasing the power of your database with each campaign.

This information, which is captured in real time, will lead to your marketing campaigns being highly targeted, fully personalised and totally interactive.

Our focus is on providing our clients with a fully managed service. This frees up invaluable man hours to be spent on other important aspects of your business.

Just some of the features that give our clients the edge:

• Multipage emails• Video & audio content• Embedded market research• Foreign language subject lines• CRM Integration

About e-style

"We have used e-style for several years and they have constantly provided us not only with a faultless product but also with truly excellent customer service. It seems that no request is too much for them and this flexibility has enabled us to greatly improve the way we communicate with our customer base. Their guidance within the e-marketing world has been invaluable - I would recommend e-style to anyone." OLSEN UK

e-style is more than just another ESP (Email Service Provider). Our clients stick with us as they have realised there is more to email marketing in 2009 than reading click through reports. Total recipient interaction is paramount to e-marketing success. That’s where we come in.

With e-style you can form one-to-one relationships with each of your contacts, increasing the power of your database with each campaign.

Using highly powerful yet easy-to-use search tools you can then segment your database, drilling down based on hundreds of criteria so you only communicate with the right people. This means you don’t waste money on unnecessary emails.

Of course with everything being 100% tracked in real time – and we do mean everything, our clients are armed with all the data they need to ensure they email marketing remains on topic, is sent at the right time to the right people and contains enough interactive elements to maintain recipient interest.

e-style will ensure your marketing campaigns are highly targeted, fully personalised and totally interactive.

About e-style

With a dedicated support and management team handing all client request 24 hours a day, our clients are ensured of always reaching someone to speak to, day or night. We also offer campaign construction services so you can have us do the legwork – all for no charge!

"Working with e-style has been so refreshingly straight forward. They are great communicators who never say "no it can't be done!" They have proved that they are a serious contender in the email marketing world and I would not hesitate to recommend their services. Always professional and diligent e-style have certainly gone that extra mile to deliver a key strategic and timely plan for us." GRADUATE FASHON WEEK

e-style can be applied to just about any sort of e-communication. From regular newsletters and announcements through to highly interactive multipage emails containing videos, e-style can do it all

Even straight forward promotions must be done correctly, with strong attention paid to the following:

Where are my calls to action? Will my email display correctly? Have I provided alternative versions, plain text, PDF, print etc? Will my email be caught as spam?

Whatever the project, each email campaign is designed to achieve one particular target:

Increase the intelligence you hold on your contacts.

With a high number of tools and features available to you, the possibilities are endless when it comes to interaction within your email campaigns. A decent email campaign is two-way, meaning that as your promotion is placed in front of your recipients, information is pulled back from them.

What can e-style be used for?

Interactive tools within e-style include:

• Email embedded questions• Externally hosted surveys• Multi-page emails• Viral campaigns• Send-to-friend tools

Each of these e-style tools can be used in different ways but the targets remain the same

•Increase intelligence held on current contacts•Grow current database organically

With highly flexible, professionally designed templates and the ability to include forms, file downloads, URL links, videos and response fields, e-style has been used for many different projects.

These have included…

Surveys Promotional offers Invitations Newsletters Greetings, birthdays etc. E-Cards Multipage campaigns Foreign language campaigns

One thing we pride ourselves on is making e-style as user friendly as possible.

Despite all the different features that we have added, we make sure all our clients can still point, click and create.

Event registration Press releases Viral campaign Special offers / Sales Video campaigns Announcements New website launches Lead generation

What can e-style be used for?

With professionally designed templates in place, brand continuity is assured. Sections of your template can be locked down so your users can only edit certain areas. This ensures your message remains strong and your brand is not compromised.

Creating email campaigns using e-style is simple. There is no need to have any html programming skills.

To create and launch an email campaign, the user follows a simple set of steps.

Step 1: Template SelectionStep 2: Subject lineStep 3: Upload filesStep 4: ContentStep 5: InteractionStep 6: Spam checksStep 7: Launch

Campaign creation

With the simple to use online content editor you can create your campaign content quickly and easily, there is no need for any HTML knowledge, the e-style editor does all the hard work for you.

Each account comes with it’s own private online image library so you can store all your campaign images online and share them across all the e-style users in your company.

Everything about your form is flexible, from foreground and background colours to types of questions ranging from checkboxes and simple yes/no questions to single or multi-line free text answers.

Tracking of course plays a major part and all responses are presented in real time in graphical format.

Think Q&A, surveys, data capture (text, files, images), RSVP events all with a highly flexible layout and you're thinking of Forms, our brand new data capture feature.

Some of the Forms highlights include:

Flexible question types Highly customisable look and feel Deploy form as a link from a campaign or embed it into your web page Change or skip questions based on a previous response Generate detailed reports and drill into the data to look for trends Auto populate fields to save time

Forms

Responses update the personal profile of each of your recipients. Auto responses easily created Receive notifications each time a submission is made Direct visitor to another webpage once form completed

The powerful e-style system collates information constantly about the success of each of your campaigns.

The following reports are available to you online 24hrs a day.

Views

See who has viewed your email, how many times and when Reports on unique views versus repeat views

Bounces

e-style captures bounced emails addresses automatically Permanent versus temporary reports Resent to bounced emails in one click Address book automatically updated

Reporting

URLs Instant reports on click rates Link ranking to see the effect of your web links Export people who clicked on a particular link Detailed reports for each URL within your campaign

More to follow...

Q&A

Graphical reports on questions embedded in your campaign Raw data available for advanced analysis

Comments

If someone clicks ‘Reply’ in the email client e-style captures their response Displayed in simple-to-view format allowing quick response Queries can be marked as open/closed to maintain housekeeping

Pages

With multipage emails, e-style tracks the recipient’s every move Time spent on each page Path taken by the recipient

Reporting

Files Detailed report on any files download by your recipients Ranking to see the effect of your files links Export people who downloaded a particular file Detailed reports for each file within your campaign

One Page Create one page reports to share with colleagues The reports can be tailored, only include the data you want to display Shared reports update automatically

Which pages the recipients visit Which files the recipients download (PDF, DOC, etc.) The link recipients click off from your web site

Web Tracking allows the collection of reporting information about what an individual does after they click a web link from within the email campaign to a web tracking enabled web site.

Web Tracking provides information such as:

Information like this becomes essential viewing when making updates to your website design and content.

The total amount of time recipients spend on each page and the entire web site, as a result of your e-style email campaign is also recorded.

Web Tracking

The Address Book is the central database around which your e-style account is controlled.

The Address Book is the central database around which your e-style account is controlled.

Contacts may be added (manually and imported), grouped, edited, searched and deleted. Other advanced contact management features are also available.

The intelligent e-style address book also contains data cleansing features to ensure that you will only be promoting to contacts that you know are able to receive your emails.

Each email address that permanently bounces is automatically flagged as a ‘bounce’ and will not be sent future campaigns.

Each contact that chooses to opt out, their address is marked as ‘opt out’ and they are not sent any further email campaigns.

The Address Book

CRM IntegrationUpon request e-style can look at completely integrating with your internal CRM system for a seamless solution.

In summary e-style can provide your business with the following:

E-marketing tools that are 100% online

All campaigns 100% personalised

Event promotion, registration and follow up

Email based viral campaigns

Email based market research

Microsites aimed at increasing the size of your consumer database with quality contacts.

Delivery Intelligence aimed at increasing delivery and view rates

Online live reports on all communications

Campaign creation services

24/7 Online Support

Consultancy on your e-marketing strategy

Summary

Further information

If you would like further information on how e-style can help your business please contact us

e-style LtdGround floor, 27 Fitzroy StreetLondon W1T 6DST: +44 (0) 207 299 0594W: www.estylegroup.comE: enquiries@estylegroup.com

e-style Support Office1st floor, 35 Jackson CourtHazlemere, High WycombeBucks, HP15 7TZT: +44 (0) 1494 812365E: support@estylegroup.com

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