EQUESTRIS ACADEMY

CONTENTS

EQUESTRIS ACADEMY | 01

ABOUT US EQUESTRIS ACADEMY EQUESTRIS ACADEMY BASIC INFORMATION WHO IS THE ACADEMY FOR? EQUESTRIS ACADEMY MODULES ADDITIONAL EQUESTRIS ACADEMY MODULES ADDITIONAL INFORMATION ABOUT ACADEMY

02

03

04

05

06

08

10

ABOUT US

EQUESTRIS is a consulting and communication agency guided by itsfundamental principle – that messages based on research are Precise,Effective and Measurable. We leverage sophisticated research and cutting edge analytical tools tooffer our clients innovative, effective communication support, whilecontributing to the profitable growth of our clients’ businesses. The agency is led by experienced professionals with a long record ofinternationally recognised expertise in strategic communication andpublic affairs, achieving a number of professional awards.

EQUESTRIS ACADEMY | 02

EQUESTRIS MASTERCLASS ACADEMY

In our Masterclass Academy we want to share useful knowledge gainedthrough our years of experience, what we do and how we do it, so thattogether we can contribute to the profitable growth of your business,plus your personal and professional development! EQUESTRIS Masterclass Academy offers you the most up-to-dateprofessional knowledge and in-depth practical training to help yourcompany, business and yourself be more competitive on the market. Our knowledge and expertise is grounded in years of working on realcases, with real experience and solutions, offered to real customers andstakeholders.

EQUESTRIS ACADEMY | 03

BASIC ACADEMY INFORMATION

EQUESTRIS' Lecture Hall, Radnička cesta 47, Zagreb & also possibilityof online participation

Tuesday and Thursday, 15-17 h

Max. 10 people

Academy consists of 16 hours of training, exercises, and homeworktasks over 4 weeks

120 min 

LOCATION:

TERMS OF LECTURES AND COURSES:

NUMBER OF PARTICIPANTS :

DURATION OF THE ACADEMY :

DURATION OF ONE COURSE:

ACADEMY CONCEPT : Attendees can choose between live seminars and online classes. Upon completion of the Academy, in place of an exam, each attendeecan either present the chosen topic with focus on chosen modules orregarding the whole Academy curriculum. Upon completion of the class, each student will be awarded an officialcertificate.

EQUESTRIS ACADEMY | 04

WHO IS THE ACADEMY FOR?

STUDENTS & YOUNG PEOPLE W/O EXPERIENCE

EMPLOYEES

DEPARTMENT HEADS, MANAGERS & CEOs

EQUESTRIS ACADEMY | 05

1. IN-DEPTH LANDSCAPE UNDERSTANDING Making detailed analyses of the existing regulatory framework, the current politicalsituation and social and traditional media. Qualitative and quantitative studies,message testing, socio-economic scenario development, and identification of desiredeffects. 2. GOALS, OBJECTIVES AND METRICS Setting and defining clearly focused short and long term goals, finding solutions thatcontribute to those goals, defining metrics and metric measuring systems that willprovide the insights you need. 3. STRATEGY Creating all types of strategies, fully optimized for immediate implementation inbusiness systems. 4. DEVELOPING CAMPAIGN NARRATIVE Defining, contextualizing, parsing, benefits, and the methodology of the WinningNarrative and message testing.

EQUESTRIS ACADEMY MODULESEQUESTRIS ACADEMY | 06

5. STAKEHOLDER MAPPING AND PRIORITIZATION & NATURALCOALITION PLANNING Mapping and prioritization of key stakeholders at the national and regional level andaccess to a coalition with like-minded people, as well as access to a "natural"coalition. 6. GRASSROOT CAMPAIGN COALITION MOBILIZATION Activation of the support of the "natural" coalition to the communication campaignand its relevant members, evaluation of the effects and, if necessary, adjustment ofthe communication.  7. CAMPAIGN PLANNING THROUGH ALL RELEVANT MEDIA ANDOTHER CHANNELS Development of communication strategy, setting up a communication plan andimplementation of communication activities. 8. PLAN MONITORING AND LEARNING MECHANISMS Real-time performance monitoring through all available communication channels, aswell as performance evaluation and real-time communication adaptation..

EQUESTRIS ACADEMY | 07

1. CUSTOMER EXPERIENCE (CX) - Strategic context of Customer Experience (CX) - Measurement approach and main metrics of Customer Experience (CX) - Using insights from Customer Experience in business optimization 2. MESSAGE TESTING AND THE WINNING NARRATIVE - Why tested messages are crucial for accurate, efficient and measurablecommunication - Understanding the client's business model, challenges and setting hypotheses - Advanced statistical methods for determining the optimal message set – theWinning Narrative 3. INBOUND MARKETING - Strategic context of using Inbound Marketing - Inbound Marketing principles - Methodology approach - Defining and creating a Buyer Persona - Buyer’s journey 4. CRISIS PREVENTION AND MANAGEMENT - The context of crisis communication and crisis management - Four dimensions of crisis preparation - Incident management process - Crisis preparedness check

LIVE SEMINARS - ADDITIONAL MODULES OFFER

EQUESTRIS ACADEMY | 08

5. ADVOCACY AND PUBLIC POLICY - Contextualization of advocacy and lobbying - Distinguishing between advocacy and lobbying - How to use advocacy and lobbying - What are public policies and how we influence them 6. STRATEGIC COMMUNICATION - To whom, how, when and which messages to communicateDepending on the needs, it may include: - Media relations - Internal employee training - Event organization - Management of social networks - Personal PR - B2B communication 7. MEDIA TRAINING AND PUBLIC APPEARANCE + MEDIA RELATIONS - How to deal with stage fright and prepare for a public appearance - How to perform in public in crisis situations - How to give a good interview - Workshop training - the importance of non-verbal communication, how to changeand control your own non-verbal communication - Rhetorical exercises - speech, diction, voice

EQUESTRIS ACADEMY | 09

8 modules = 8 x 2 hours of education - 1999 HRK + PDV

Individual modules = 2 hours of education - 299 HRK + PDV3 modules = 3 x 2 hours of education - 749 HRK + PDV5 modules = 5 x 2 hours of education - 1199 HRK + PDV

The entire Academy consists of 16 hours of trainings, exercises, and homework tasksmade according to the methodology used by EQUESTRIS. All participants are provided with mentors, and will participate in detailed training.Upon completion, each participant will also recieve additional materials. Upon completion of the Academy, each participant receives a certificate ofparticipation and successful completion of the entire Academy (8 modules).

It's also possible to attend only the chosen modules or to add additional modules tothe entire Academy. The pricing in that case is:

For each completed module participants will recieve a certificate.

ADDITIONAL INFORMATION ABOUTACADEMY

EQUESTRIS ACADEMY | 10

EQUESTRIS d.o.oRadnička cesta 47

10000 Zagrebmob.+385 99 2805 817mob.+385 99 2805 818

e-mail: equestris@equestris.hrwww.equestris.hr

https://web.facebook.com/equestris.agencyhttps://www.linkedin.com/company/equestris/

EQUESTRIS ACADEMY | 11

You can sign up on the following link:

https://equestris.hr/prijave-akademija-uzivo/akademija/