Project OverviewBeirut – February 2011

With additional support and donations from:

Craigslist Charitable FundCisco Systems

Funded by

E-Mediat strives to build the capacity of NGOs and CSOs to use digital technology to:• tell their stories,• build membership and support, • connect to their community of peers,• advocate for their work,• sustain their programs, and • find creative solutions to shared challenges.

E-Mediat Program Countries:Jordan, Lebanon, Morocco, Tunisia, Yemen…

and sometimes UAE

E-Mediat’s Plan of Action1. Prepare and Support In-Country Leadership

Teams - Develop new media skills of leaders from the MENA region - 5 Country Directors/Master Trainers - 4 Strategic Advisors (+ SMEX Beirut)- 5 Training Coordinators

TOT in Beirut – FEBRUARY 2011 Access to leading experts Targeted and customizable curriculum Ongoing support and resources

2. Recruit Participant Organizations – identify and engage 15 – 20 organizations in each Training Partner community to participate in E-Mediat (45-60 per country) – MARCH 2011

3. Provide Software and Training through Microsoft – access software needs of Training Partners and Participant Organizations and organize training as needed through Microsoft local Learning Partners – APRIL 2011, ongoing

3. Deliver New Media Strategic Planning, Training, and Coaching - Deliver targeted, cutting-edge new media training and coaching to 150 – 250 NGOs and CSOs in at least 15 communities across five countries + UAE – APRIL 2011 through JANUARY 2012

(In UAE, the five workshop modules will be delivered over a one-week period by trainers from another E-Mediat program country)

4. Develop Online Learning Community for partners, contributors, sponsors, participants, teams, and trainers to interact and share best practices – launch APRIL 2011

5. Establish local networks of individuals and organizations using New Media to build stronger organizations and promote civic engagement – JUNE 2011, ongoing

6. Convene Boot Camps and Regional Meetings – to be convened in 2-3 countries for all six program countries – FEBRUARY/MARCH 2012

TUNISIA

Country Director/Master Trainer– Responsible for overall leadership of the project in-country– Recruit Participating Organizations – Identify Training Partners, as needed (3-4 per country)– Work with IIE, Microsoft, and its local training providers to deliver

basic digital infrastructure and Microsoft trainings– Provide New Media training to NGOs and CSOs at the Training

Partners – Plan and deliver supplemental webinar training– Coach organizations on New Media Strategic Plan implementation– Post resources to the Online Learning Community– Attend NetSquared Local meetings– Reporting, monitoring and evaluation, oversight– Coordinate logistics for trainings, meetings, Boot Camps/Regional

Conferences

Strategic Advisor – Part-time position– Deliver new media training to Participant Organizations – Coach POs to develop and implement their New Media

Strategic Plans, – Provide supplemental webinars– Create buzz on social web about E-Mediat– Post Resources and encourage participation in

E-Mediat’s Online Learning Community– Contribute to collaborative blogs– Help organize and participate in Bootcamps/Regional

Conferences

Training Coordinator– Full-time position dedicated to supporting the project

in-country– Serve as Community Manager for the Online Learning

Community– Deliver New Media trainings– Schedule trainings and manage logistics– Assist with recruitment, coaching, digital infrastructure– Communicate with and support POs– Provide technical and administrative support as needed

Implementing Partners• Institute of International Education - IIE

– Project management, support and oversight– Sponsor and partner relationships and reporting

• Zoetica– Curriculum development, coaching and ongoing support

• Meedan– Online Learning Community

• Social Media Exchange– Training of Trainers in Beirut, Strategic Advisors

• TechSoup Global– Product donations, NetSquared Local Groups, Webinars

• Local Lead Partners (Shabakat Al Ordon, Tanmia, SOUL)– Host Leadership Teams, represent project, leverage networks

Training Partners (TPs)• Assist with recruitment of Participant Organizations (POs)• Provide site/computer lab space where trainings will be

held for other (15-20) NGOs (POs) in TPs’ local communities• Leadership Team will travel to TPs to deliver workshops to

Participant Organizations• Each workshop (5 total) will be delivered over 2 -3 days at

each Training Partner for 15-20 organizations that will participate in all five workshops.

• Trainers and other staff from TPs will attend the New Media training TPs

• TPs can offer New Media training to their target communities, providing a strong multiplier effect

Participant Organizations (POs)• Apply to participate in E-Mediat with trainings beginning

in April 2011 at local Training Partners• Attend five 2-3 day workshops delivered over eight

months• Develop and implement a New Media Strategic Plan for

their organizations • Actively participate in the E-Mediat Online Learning

Community• May be selected to attend E-Mediat Bootcamps/Regional

Conferences planned for February/March 2012

Project Objective 1: Organizational capacity of CSOs and NGOs is strengthened

ActivityMilestone

Completion Date

Host leadership team training on social media outreach February 28, 2011

Host new media training-of-trainers workshop February 28, 2011

Recruit NGOs and CSOs (Participant Organizations) March 31, 2011

Work with Microsoft to provide basic digital infrastructure to Participant Organizations and Training Partners

April 15, 2011

Host Training Workshop: New media overview and strategic planning

April 30, 2011

Establish webinar training program June 30, 2011

Organize local “boot camps”/regional conferences February 29, 2012

Oversee in-country PO mentoring and coaching March 31, 2012

ActivityMilestone

(Completion Date)

Deliver Training Workshop: Websites and blogs May 31, 2011Deliver Training Workshop: Social networks and online communities July 31, 2011

Deliver Training Workshop: Digital film and activism September 30, 2011Deliver Training Workshop: Text messaging and civic engagement November 30, 2011

Launch online learning community April 15, 2011Establish NetSquared local groups May 31, 2011

Project Objective 2: CSOs/NGOS outreach to peer and global community increased

ActivityMilestone

(Completion Date)

Digital activism training February 28, 2011Incorporate government outreach and communication in New Media Strategic Plans April 30, 2011

POs implement key activities to engage government from New Media Strategic Plans December 31, 2011

Involve government representatives in country meetings and bootcamps February 29, 2012

Project Objective 3: NGOs and CSOs engage government on key issues