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    A

    PROJECT REPORT

    ONSUMMER TRAINING REPORT SUBMITTED TOWARDS THE

    PARTIAL FULFILLMENT OF POST GRADUATE DEGREE IN

    INTERNATIONAL BUSINESS

    PORTFOLIO MANAGEMENT SERVICES AT RELIGARE

    ENTERPRISE LIMITED

    SUBMITTED BY:MARK MARTIN

    MBA-IB (2011-2013)Roll No. : A1802011202

    FACULTY GUIDEDr. S.K. PACHAURI

    AMITY UNIVERSITY , UTTAR PRADESH

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    CERTIFICATE OF ORIGIN

    This is to certify that Mr. VED PRAKASH TIWARI , a student ofPost Graduate Degree in MBA International Business, AmityInternational Business School, Noida has worked in RELIGARE ,under the able guidance and supervision of Mr. VARUN GUPTA,designation BRANCH MANAGER, Company RELIGARESECURITIES Ltd.The period for which he was on training was for6 weeks, starting from 5TH MAY to 25TH JUNE .

    This Summer Internship report has the requisite standard for thepartial fulfillment the Post Graduate Degree in InternationalBusiness.

    To the best of our knowledge no part of this report has beenreproduced from any other report and the contents are based onoriginal research.

    Signature Signature(Faculty Guide) (Student)

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    ACKNOWLEDGEMENT

    I express my sincere gratitude to my industry guide MrVARUN GUPTA, BRANCH MANAGER, RELIGARESECURITIES, for his/her able guidance, continuoussupport and cooperation throughout my project, withoutwhich the present work would not have been possible.

    I would also like to thank the entire team of RELIGARE,for the constant support and help in the successfulcompletion of my project.

    Also, I am thankful to my faculty guide Prof./Mr./Ms. of myinstitute, for his/her continued guidance and invaluableencouragement.

    Signature(Student)

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    CONTENT

    INTRODUCTION ....................................................................................1

    COMPANY PROFILE............................................................................25

    LITERATURE REVIEW.........................................................................41

    RESEARCH METHODOLOGY.............................................................57

    FINDING AND ANALYSIS....................................................................59

    CONCLUSION......................................................................................71

    RECOMMENDATION...........................................................................73

    BIBLIOGRAPHY...................................................................................75

    ANNEXURE QUESTIONNAIRE........................................................76

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    SYNOPSIS

    DETAILS OF THE STUDENT:

    Name : MARK MARTIN

    Batch : 2011 - 2013

    Specialization : MARKETING

    Section : G

    Phone No : 9958223290

    Email Id : [email protected]

    DESIRED AREA: MARKETING

    TITLE OF THE THESIS:

    E-MARKETING OF RELIGARE: RELATIONSHIP STUDY

    PROBLEM DEFINITION /HYPOTHESIS /RESEARCH OBJECTIVES

    This paper reviews the unique features of new communication media

    and the way it have shifted the balance of bargaining power on the

    market of Religare products. Through the wide range of theoretical and

    empirical arguments the paper builds the logical bridge between the

    new business requirements and the importance of developing

    relationship marketing perspective. Major focus of this project will be

    on these two parts

    To find out the awareness among the company about internet

    marketing.

    To find willingness among consumers about making purchase on

    internet

    LITERATURE RELATED TO THE RESEARCH (IN BRIEF)

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    The E-commerce further leads to the emergence of the ''market space''

    - a virtual world of information paralleling the real marketplace of goods

    and services - enables marketers to manage content, context, and

    infrastructure in new and different ways, thereby providing novel

    sources of competitive advantage (Rayport & Sviokla, 1994). With

    electronic marketing one can think for business across the globe that

    was not possible earlier. Traditional way of market segmentation with

    an internet audience may not be fruitful. In electronic marketing,

    segmentation can be done effectively by considering two key

    dimensions i.e. potential value of the segment to the particular market

    sector and comparative attractiveness of the channel to the customer

    (Hymas, 2001).

    SCOPE OF THE THESIS WORK

    To support this logical chain the paper reviews the advantages of new

    approach for Religare providers against transaction approach. Further

    on, the paper discusses the way relationship marketing concept is

    currently applied by Religare providers, especially in the recently

    emerged electronic business area. The aim of this paper is to explore

    the critical success requirements that shall be considered when

    developing e-relationship marketing strategy.

    RESEARCH METHODOLOGY

    SECONDARY DATA

    I will collect the Secondary data from following sources:-

    Newspaper HT, TOI

    Magazine - Business world, The Times

    Website/Internet Indian Banks website (Private and Public)

    Book Course book/ Philip Kotler

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    Notes- Professors Notes

    PRIMARY DATA-

    I will collect the data through structure questionnaire.

    TOOL USED-

    Excel sheet, pie chart, histogram

    SAMPLING METHOD

    Random sampling method

    SAMPLE SIZE-

    I will try to collect data from more than 60 customer/employee/advisors.

    Target Audience-

    Bank customer/employee/advisors.

    JUSTIFICATION FOR CHOOSING A PARTICULAR RESEARCHPROPOSAL

    These set of factors eventually decide the online usage behavior of thewebsite users. At this point of time the factors that influence a B2B website

    are well established and future efforts should be directed towards explaining

    the conceptual links between these factors and the actual website usage and

    their collective influence on the dependent variable.

    SUMMER TRAINING REPORT (IN BRIEF)

    Comparative study & Analysis of Auto Loan given by private sectorbanks & nationalized banks. The objective of the project was to studyand compare the interest rate, documentation and other formalitiesrequired in an Auto Loan. The study of the project was done in NCRregion.

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    INTRODUCTION

    E-Business (electronic business) is, in its simplest form, the conduct of

    business on the Internet. It is a more generic term than eCommerce becauseit refers to not only buying and selling have already discovered how to use

    the Internet successfully. Electronic-business Doing business online. The term

    is often used synonymously with e-commerce, but e-business is more of an

    umbrella term for having a presence on the Web. An e-business site may be

    very comprehensive and offer more than just selling its products and services.

    For example, it may feature a general search facility or the ability to track

    shipments or have threaded discussions. In such cases, e-commerce is onlythe order processing component of the site. E-Business or Electronic

    Business is the administration of conducting business via the Internet. This

    would include the buying and selling of goods and services, along with

    providing technical orcustomer support through the Internet. E-Business is a

    term often used in conjunction with e-commerce, but includes services in

    addition to the sale of goods. E-business or Electronic business is the

    extensive use of computers, communication technology, networking

    technology and computerized data to perform business processes. In other

    words, E-business is any system of suppliers, distributors, or customers that

    use the Internet as the basis for their operations. It can range from using e-

    mail to communicate with customers and/or conduct business to a web page

    promoting a company, from a full e-commerce retail site to the integration of

    procedures and processes using Internet based technology.

    The transactional component of E-business is e-commerce. E-commerce can

    be defined as the buying and selling of information, products and services via

    the Internet. There are generally two types of e-commerce 1) B2C (Business

    to Consumer) in which businesses sell to consumers or 2) B2B (Business to

    Business) in which businesses sell their products or services to other

    businesses. E-business has the potential to help you improve your business

    processes through accelerating and enhancing customer service; increasing

    sales by providing alternative sales and marketing channels; promoting

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    product, service, and company information; and, by reflecting a modern

    image.

    Electronic Business commonly referred to as "E-Business" or "E-Business",

    may be defined as the utilization of information and communication

    technologies (ICT) in support of all the activities of business. Commerce

    constitutes the exchange of products and services between businesses,

    groups and individuals and hence can be seen as one of the essential

    activities of any business. Hence, electronic commerce or eCommerce

    focuses on the use of ICT to enable the external activities and relationships of

    the business with individuals, groups and other businesses

    E-COMMERCE

    (Electronic-COMMERCE) Doing business online, typically via the Web. It is

    also called "e-business," "e-tailing" and "I-commerce." Although in most cases

    e-commerce and e-business are synonymous, e-commerce implies that

    goods and services can be purchased online, whereas e-business might be

    used as more of an umbrella term for a total presence on the Web, which

    would naturally include the e-commerce(shopping)component. E-commercemay also refer to electronic data interchange (EDI), in which one company's

    computer queries and transmits purchase orders to another company's

    computer. In 1886, a telegraph operator was able to obtain a shipment of

    watches that was refused by the local jeweler. Using the telegraph, he sold all

    the watches to fellow operators and railroad employees. Within a few months,

    he made enough money to quit his job and start his own store. The young

    man's name was Richard Sears.

    Electronic commerce is a flourishing concept that pertains to the process of

    buying, selling and exchanging of commoditiesXproducts, services and even

    informationXthrough computer and telecommunication networks covering the

    internet (Bushy, 2005). Electronic commerce may also be defined through

    various perspectives. From the view of communications, electronic commerce

    refers to the delivery or transfer of information on orders, purchases,

    payments, products, and services over the telephone, computer systems, or

    2

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    other electronic means. As a business concept, electronic commerce refers to

    the utilization of technology with the objective of automating business

    workflow and business transactions. From the point of view of service,

    electronic commerce refers to a valuable tool that meets the objective of

    business firms covering management and employees as......

    In practice, e-business is more than just e-commerce. While e-business refers

    to more strategic focus with an emphasis on the functions that occur using

    electronic capabilities, e-commerce is a subset of an overall e-business

    strategy. E-commerce seeks to add revenue streams using the World Wide

    Web or the Internet to build and enhance relationships with clients and

    partners and to improve efficiency using the Empty Vessel strategy. Often, e-

    commerce involves the application of knowledge management systems. E-

    business involves business processes spanning the entire value chain:

    electronic purchasing and supply chain management, processing orders

    electronically, handling customer service, and cooperating with business

    partners. Special technical standards for e-business facilitate the exchange of

    data between companies. E-business software solutions allow the integration

    of intra and inter firm business processes. E-business can be conducted usingthe Web, the Internet, intranets, extranets, or some combination of these.

    The internet is one of the most important channels for increasing the

    satisfaction of existing customers and acquiring new ones. With this

    philosophy in mind, we at SRC.SI have designed a "financial portal" through

    which a bank can provide a complete service to existing and potential

    customers.

    Through the portal a bank can easily and in an attractive way:

    present its services

    enable calculations to be made for informative purposes and to be

    compared

    inform its customers of new developments

    provide a point of contact between portal users and the bank

    3

    http://en.wikipedia.org/wiki/E-commercehttp://en.wikipedia.org/wiki/E-commercehttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Empty_Vesselhttp://en.wikipedia.org/wiki/Knowledge_managementhttp://en.wikipedia.org/wiki/Value_chainhttp://en.wikipedia.org/wiki/Supply_chain_managementhttp://en.wikipedia.org/wiki/Webhttp://en.wikipedia.org/wiki/Intranethttp://en.wikipedia.org/wiki/Extranethttp://en.wikipedia.org/wiki/E-commercehttp://en.wikipedia.org/wiki/E-commercehttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/World_Wide_Webhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Empty_Vesselhttp://en.wikipedia.org/wiki/Knowledge_managementhttp://en.wikipedia.org/wiki/Value_chainhttp://en.wikipedia.org/wiki/Supply_chain_managementhttp://en.wikipedia.org/wiki/Webhttp://en.wikipedia.org/wiki/Intranethttp://en.wikipedia.org/wiki/Extranet
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    The graphical appearance of the websites within the financial portal follows

    the bank's corporate image, while the bank is able to adapt new content

    quickly and independently with the help of the content management system.

    E-BUSINESS MODELS

    When organizations go online, they have to decide which e-business models

    best suit their goals. A business model is defined as the organization of

    product, service and information flows, and the source of revenues and

    benefits forsuppliers and customers. In the past two years, e-business seems

    to have permeated every aspect of daily life. In just a short time, both

    individuals and organizations have embraced Internet technologies to

    enhance productivity, maximize convenience, and improve communications

    globally. From banking to shopping to entertaining, the Internet has become

    integral to daily activities. For example, just 23 years ago, most individuals

    went into a financial institution and spoke with a human being to conduct

    regular banking transactions. Ten years later, individuals began to embrace

    the ATM machine, which made banking activities more convenient. Today,

    millions of individuals rely on online banking services to complete a large

    percentage of their transactions. The rapid growth and acceptance of

    Internet technologies has led some to wonder why the e-business

    phenomenon did not occur decades ago. The short answer is: it was not

    possible. In the past, the necessary infrastructure did not exist to support e-

    business. Most businesses ran large mainframe computers with proprietary

    data formats. Even if it had been achievable to transfer data from these large

    machines into homes, the home computer was not yet a commodity, so there

    were few terminals outside of business to receive information. As PCs

    became more popular, especially in the home, the ability to conduct e-

    business was still restricted because of the infrastructure required to support

    it, including backend customer and supplier interaction along with credit card

    processing systems. To set up an e-business even eight years ago would

    have required an individual organization to assume the burden of developing

    the entire technology infrastructure, as well as its own business and marketing

    strategies. Today, the challenge of e-business is integration. There are

    industry-leading companies that have solved the difficult task of developing

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    individual Internet-based products and services that handle many of supplier

    interactions. However, the ability to integrate these technologies and services

    based on sound business and marketing strategies, operating on a real-time

    As e-business continues to be fueled by both organizations and consumers

    who have access to the Internet from their homes and offices, the excitement

    grows and the potential for success increases. But explosive growth of the

    Internet has also led to a growing number of integration challenges fore-

    businessesof allsizes and types.

    5

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    COMPANY PROFILE

    Religare is a diversified financial services group of India offering a multitude of

    investment options.

    The diverse bouquet of financial services which Religare offers can be broadly

    clubbed across three key verticals - Retail, Institutional and Wealth

    spectrums. The services extend from asset management, Life Insurance,

    wealth management to equity broking, commodity broking, investment

    banking, lending services, private equity and venture capital. Religare has

    also ventured into the alternative investments sphere through its holistic arts

    initiative and Film fund. With a view to expand, diversify and introduce

    offerings benchmarked against global best practices, Religare operates in the

    life insurance space under 'Aegon Religare Life Insurance Company Limited'

    and wealth management under the brand name 'Religare Macquarie Private

    Wealth'

    NAME

    Religare is a Latin word that translates as 'to bind together'. This name has

    been chosen to reflect the integrated nature of the financial services the

    company offers.

    SYMBOL

    The Religare name is paired with the symbol of a four-leaf clover.

    Traditionally, it is considered good fortune to find a four-leaf clover as there is

    only one four-leaf clover for every 10,000 three-leaf clovers found.

    For us, each leaf of the clover has a special meaning. It is a symbol of Hope.

    Trust. Care. Good Fortune.

    For the world, it is the symbol of Religare.

    The first leaf of the clover represents Hope. The aspirations to

    succeed. The dream of becoming. Of new possibilities. It is the

    6

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    beginning of every step and the foundation on which a person reaches

    for the stars.

    The second leaf of the clover represents Trust. The ability to place

    ones own faith in another. To have a relationship as partners in a

    team. To accomplish a given goal with the balance that brings

    satisfaction to all, not in the binding, but in the bond that is built.

    The third leaf of the clover represents Care. The secret ingredient that

    is the cement in every relationship. The truth of feeling that underlines

    sincerity and the triumph of diligence in every aspect. From it springs

    true warmth of service and the ability to adapt to evolving

    environments with consideration to all.

    The fourth and final leaf of the clover represents Good Fortune.

    Signifying that rare ability to meld opportunity and planning with

    circumstance to generate those often looked for remunerative

    moments of success.

    Hope. Trust. Care. Good Fortune. All elements perfectly combine in

    the emblematic and rare, four-leaf clover to visually symbolize the

    values that bind together and form the core of the Religare vision.

    Accent usage

    The diacritical tilde mark ( ) over the letter A in the Religare typeface

    indicates a palatal emphasis sound of the letter A.

    1.2 Vision and mission

    Vision - To build Religare as a globally trusted brand in the financial services

    domain and present it as the Investment Gateway of India'.

    Mission - Providing complete financial care driven by the core values of

    diligence and transparency

    1.3 Group structure:

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    Religare Enterprises Limited

    Religare Securities Limited

    Equity Broking

    Online Investment Portal

    Portfolio Management Services

    Depository Services

    Religare Commodities Limited

    Commodity Broking

    Religare Capital Markets Limited

    Investment Banking

    Proposed Institutional Broking

    Religare Realty Limited

    In house Real Estate Management Company

    Religare Hichens Harrison**

    Corporate Broking

    Institutional Broking

    Derivatives Sales

    Corporate Finance

    Religare Finvest Limited

    Lending and Distribution business

    Proposed Custodial business

    Religare Insurance Broking

    Limited

    Life Insurance

    General Insurance

    Reinsurance

    Religare Arts Initiative Limited

    Business of Art

    Gallery launched - arts-i

    Religare Venture Capital

    Limited

    Private Equity and InvestmentManager

    Religare Asset Management*

    * Religare Asset Management Company (P) Limited is a wholly owned subsidiary of

    Religare Securities Limited (RSL), which in turn is a 100% subsidiary of Religare

    Enterprises Limited.

    ** Religare Hichens, Harrison plc. (RHH) is a part of Religare Enterprises Limited

    (REL) a leading integrated financial services group of India. Hichens, Harrison & Co.

    plc. (HH), established in 1803 is Londons oldest brokerage and investment firm with a

    global footprint. Post its acquisition through RELs indirect subsidiary - Religare

    Capital Markets International (UK) Limited, HH has been rechristened as Religare

    Hichens Harrison plc.

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    1.4 Our Joint Ventures

    AEGON Religare Life Insurance Company

    Life Insurance business (AEGON as a partner)

    www.aegonreligare.com

    Religare Macquarie Wealth Management Ltd.

    Private Wealth business (Macquarie, Australian

    Financial Services major as a partner)

    http://www.religaremacquarie.com

    Vistaar Religare -The Film FundIndia's first SEBI approved Film Fund (Vistaar as a

    partner)

    http://www.vistaarreligare.com/

    Milestone Religare - Private Equity Fund

    Milestone, one of India's premier independent fund

    houses and Religare have come together and

    through the JV have formed an entity, Milestone

    Religare Investment Advisors Private Limited.

    http://www.milestonereligare.com/

    1.5 Religare management team:-

    Central Leadership Team

    Mr. Sunil Godhwani

    CEO & Managing Director, Religare Enterprises Limited

    Mr. Shachindra Nath

    Group Chief Operating Officer, Religare Enterprises Limited

    Mr. Anil Saxena

    Group Chief Finance Officer, Religare Enterprises Limited

    Board of Directors - Religare Enterprises Limited

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    Mr. Malvinder Mohan Singh Non Executive Chairman

    Mr. Sunil Godhwani Managing Director & Group CEO

    Mr. Shivinder Mohan Singh Non Executive Director

    Mr. Harpal Singh Non Executive Director Mr. Deepak Ramchand Sabnani Independent Director

    Mr. Padam Bahl Independent Director

    Mr. J. W. Balani Independent Director

    Ms. Sunita Naidoo Independent Director

    Mr. R. K. Shetty Alternate to Mr. J. W. Balani

    Capt. G. P. S. Bhalla Alternate to Mr. Deepak Sabnani

    10

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    1.6 OUR ORGANIZATIONAL STRUCTURE

    Fig1.1

    1.7 Religare securities ltd services:

    The services provided by Religare securities Ltd are

    E-Broking

    Religare provides softwares to customers for online trading on BSE, NSE,

    F&O, MCX & NCDEX.different software product are:

    Religare online portal

    User-friendly browser for investors

    Easy online trading platform

    Works in proxy and firewall system set up

    Integrated Back office: Access account information anytime,anywhere

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    Streaming quotes

    Refresh static rates when required

    Multiple exchanges on single screen

    Online fund transfer facility

    Religare LG Diet

    Application based ideal for traders.

    Multiple exchanges on single screen

    User friendly & simple navigation

    BSC, NSC, F&O, MCX & NCDEX

    Investment Advisory Services

    To derive optimum returns from equity requires professional guidance and

    advice. Professional assistance will always be beneficial in wealth creation.

    Investment decisions without expert advice would be like treating ailment

    without the help of a doctor.

    Expert Advice: Their expert investment advisors are based at

    various branches across India to provide assistance in designing and

    monitoring portfolios.

    Timely Entry & Exit: Their advisors will regularly monitor

    customers investments and guide customers to book timely profits. They

    will also guide them in adopting switching techniques from one stock toanother during various market conditions.

    De-Risking Portfolio: A diversified portfolio of stocks is always

    better than concentration in a single stock. Based on their research, They

    diversify the portfolio in growth oriented sectors and stocks to minimize

    the risk and optimize the returns.

    Portfolio Management Services

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    Religare offers Portfolio management service (PMS) to address varying

    investment preferences. As a focused service, PMS pays attention to details,

    and portfolios are customized to suit the unique requirements of investors.

    Religare PMS currently extends six portfolio management schemes, viz

    Monarque, Panther, Tortoise, Elephant, Caterpillar and Leo. Each scheme is

    designed keeping in mind the varying tastes, objectives and risk tolerance of

    our investors.

    Our Schemes

    Monarque

    The portfolio aims at the ultra High net worth income(HNI) category and is

    structured to provide higher returns by taking aggressive positions across

    sectors and market capitalizations.

    Panther

    The Panther is suitable for the "High Risk High Return" investor with a

    strategy to invest across sectors.

    Tortoise

    The Tortoise is suitable for the "Medium Risk Medium Return" investor with a

    strategy to invest in companies which have consistency in earnings, growth

    and financial performance. The Tortoise portfolio aims to achieve growth in

    the portfolio value over a period of time by way of careful and judicious

    investment in fundamentally sound companies having good prospects.

    Elephant

    The Elephant portfolio aims to generate steady returns over a longer period

    by investing in Securities selected only from BSE 100 and NSE 100 index.

    This plan is suitable for the Low Risk Low Return investor with a strategy to

    invest in blue chip companies, as these companies have steady performance

    and reduce liquidity risk in the market.

    Caterpillar

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    The Caterpillar portfolio aims to achieve capital appreciation over a long

    period of time by investing in a diversified portfolio. This scheme is suitable for

    investors with a high risk appetite. The investment strategy would be to invest

    in scrips which are poised to get a re-rating either because of change in

    business, potential fancy for a particular sector in the coming years/months,

    business diversification leading to a better operating performance, stocks in

    their early stages of an upturn or for those which are in sectors currently

    ignored by the market.

    Leo

    Leo is aimed at retail customers and structured to provide medium to long-

    term capital appreciation by investing in stocks across the market

    capitalization range. This scheme is a mix of moderate and aggressive

    investment strategies.

    1.8 BENEFITS OF RELIGARE

    We serve you with a diligent, transparent & process driven approach and

    ensure that your money gets the care it deserves.

    No experts, only expertise. PMS brought to you by Religare with its solid

    reputation of an ethical and scientific approach to financial management.

    While we offer you the services of a dedicated Relationship Manager who is

    at your service 24x7, we do not depend on individual expertise alone. For you,

    this means lower risk, higher dependability and unhindered continuity.

    Moreover, you are not limited by a particular individuals investment style.

    No hidden profits. We ensure that a part of the broking at Religare Portfolio

    Management Services is through external broking houses. This means that

    your portfolio is not churned needlessly. Using more broking firms gives us

    access to a larger number of reports and analysis, enabling us to make better,

    more informed decisions. Furthermore, your portfolio is customized to suit

    your investment objectives.

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    Daily disclosures. Religare Portfolio Management Services gives you daily

    updates on your investment. You can pinpoint where your money is being

    invested, 24x7, instead of waiting till the end of the month to keep track.

    No charge till you profit*.So sure are we of our approach to Portfolio

    Management that we do not charge you for our services, until your

    investments start showing profit. With customized investment options Religare

    Portfolio Management Services invites you to invest across five broad

    portfolios to suit your investment needs.

    * Except fixed administrative charges.

    OUR LOGOS

    Logo Logo

    Fig 1.2

    1.9 Significance of Study

    In most industrialized countries, a substantial part of financial wealth is not

    managed directly by savers, but through a financial intermediary, which

    implies the existence of an agency contract between the investor (the

    principal) and a broker or portfolio manager (the agent). Therefore, delegated

    brokerage management is arguably one of the most important agency

    relationships intervening in the economy, with a possible impact on financial

    market and economic developments at a macro level.

    1.10 Objective of the Study

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    The project includes a detail study of portfolio management in share market.

    The following are the main objective of the project

    1. Study of the basics of Indian stock market

    2. Study and Analysis of services provided religare securities ltd.

    3. Study and analysis of services provided by other broking house in

    noida.

    4. Comparison of services provided by religare and other broking houses

    in noida

    5. Study about the cross selling of demat account.

    6. Concluding and recommending procedures to improve upon the trading

    options.

    1.11 Scope of Study

    In most of the metros, people like to put their money in stock options instead

    of dumping it in the bank-lockers. Now, this trend pick pace in small but fast

    developing cities like Chandigarh, Gurgaon, Jaipur, Noida etc. My research is

    based on the Noida region.

    As the per-capita-income of the city is on the higher side, so it is quite obvious

    that they want to invest their money in profitable ventures. On the other hand,

    a number of brokerage houses make sure the hassle free investment in

    stocks. Asset management firms allow investors to estimate both the

    expected risks and returns, as measured statistically.

    E-Commerce benefits

    The face of doing business both within Australia and overseas is rapidly

    changing. The Internet, electronic funds transfer, e-commerce and the like

    have brought with them both opportunities and threats. Your business

    competitors may no longer be just the business down the street, but a

    business located in any number of places around the world.

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    The flip side of course is that your potential market is now not just your local

    area, or even Queensland, but cashed up consumers across the world. E-

    commerce won't go away. On-line and Internet commerce is currently

    experiencing dramatic growth, and is expected to add 2.7% to Australia's

    GDP by 2010. Aggregate employment is also expected to rise by half a per

    cent as a result of e-commerce. It is now a truism that to stay in business in

    the new millennium, e-commerce will have to be a part of your business.

    According to experienced organisations, the introduction of e-commerce can,

    if it's done correctly:

    1.lower transaction costs

    2.reduce inventory holdings

    3.provide a competitive business advantage

    4.expand one's market

    5.increase speed to market

    6.streamline supply chain managemen

    E-Commerce strategy

    The Department has set itself a vision that Queensland will be a leading

    participant in the global new economy with the objective that the Department

    of tourism, Regional Development and Industry will be a catalyst for the

    uptake of e-commerce by Queensland businesses. To achieve this vision and

    objective, the department will pursue the following four key strategies:

    1. Facilitating e-commerce for business

    The department will facilitate the uptake of e-commerce within the business

    community by actively promoting e-commerce to business, raising awareness

    and providing measures which support effective e-commerce adoption.

    2. Creating the capability

    The department will assist in the provision of hard and soft infrastructure

    necessary for successful participation in the information economy.

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    3. Providing leadership within government

    The department will coordinate with and influence other agencies, at the

    State, Commonwealth and Local level, to promote the benefits of e-

    commerce and to encourage them to develop initiatives aimed at

    increasing the uptake of e-commerce by the business community.

    4. Modelling the way

    The department will become an active adopter of e-commerce

    technologies leading to improvements in its internal business processes

    and service delivery and opportunities for clients and suppliers to be

    exposed to secure e-commerce transactions.

    What are the existing practices in developing countries with respect to

    buying and paying online? In most developing countries, the

    payment schemes available for online transactions are the

    following:

    A. Traditional Payment Methods

    Cash on delivery. Many online transactions only involve submitting

    purchase orders online. Payment is by cash upon the delivery of the

    physical goods.

    Bank payments. After ordering goods online, payment is made by

    depositing cash into the bank account of the company from which the

    goods were ordered. Delivery is likewise done the conventional way.

    B. Electronic Payment Methods

    Innovations affecting consumers, include credit and debit cards,

    automated teller machines (ATMs), stored value cards, and e-banking.

    Innovations enabling online commerce are e-cash, e-checks, smart

    cards, and encrypted credit cards. These payment methods are not too

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    popular in developing countries. They are employed by a few large

    companies in specific secured channels on a transaction basis.

    Innovations affecting companies pertain to payment mechanisms that

    banks provide their clients, including inter-bank transfers through

    automated clearing houses allowing payment by direct deposit..

    Ecommerce Vs E-Business

    While the words Commerce and Business don't have much difference in

    English and in fact are largely interchangeable as nouns describing organized

    profit-seeking activity, there is a difference between eCommerce and

    eBusiness. The difference is quite artificial, but different terms do carrydifferent meanings. The first wave of thinking about electronic business was a

    reaction to the success of Amazon and Dell in selling products over the

    Internet. Electronic business transactions involving money are "eCommerce"

    activities. However, there is much more to eBusiness than selling products:

    what about marketing, procurement and customer education? Even to sell on-

    line successfully, much more is required than merely having a website that

    accepts credit cards. We need to have a web site that people want to visit,

    accurate catalog information and good logistics.For selling online successfully

    one needs to know basics of website development. The term "eBusiness" was

    introduced as a deliberate attempt to say to people: "Your first understanding

    of eCommerce was too narrow. To be successful, we need to think

    more broadly." E-business goes far beyond ecommerce or buying and

    selling over the Internet, and deep into the processes and cultures of an

    enterprise. It is the powerful business environment that is created when you

    connect critical business systems directly to customers, employees, vendors,

    and business partners, using Intranets, Extranets, ecommerce technologies,

    collaborative applications, and the Web. Dell Computer gets a lot of attention

    as a pioneering ebusiness today and is the best example of this form of

    business. It sells $ 15m worth of computers from its websites each day. The

    company has created a fully integrated value chain a three-way information

    partnership with its suppliers and customers by treating them as collaborators

    who together find ways of improving efficiency across the entire chain of

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    supply and demand. Dell's suppliers have real-time access to information

    about its orders. Through its corporate extranet, they can organize their

    production and delivery to ensure that their customer always has just enough

    of the right parts to keep the production line moving smoothly. By plugging its

    suppliers directly into the customer database, Dell has ensured that they will

    instantly know about changes in their demand. Similarly, by allowing entry to

    customers into its supply chain via its website, Dell enables them to track the

    progress of their orders from the factory to their doorstep. Successful new-

    businesses can emerge from nowhere. Trends suggest it takes little more

    than two years for a start-up to emerge out of nowhere, formulate an

    innovative business idea, establish a web-presence and reach a dominant

    position in its chosen sector. The high valuation of the stocks of such start-ups

    and the massive amount of venture capital flowing into their businesses is

    proof enough that complacency is foolhardy here. America has already

    reached a threshold in e-business, from where it is set to accelerate into

    hyper-growth, as per Forrester Research. Britain and Germany will go into the

    same level of hyper-growth two years after America, with Japan, France and

    Italy, a further two years behind.

    E-business is a powerful tool for business transformation that allows

    companies to enhance their supply-chain operation, reach new markets, and

    improve services for customers as well as for suppliers and employees.

    However, implementing the ebusiness applications that provide these benefits

    may be impossible without a coherent, consistent approach to e-business

    security.

    Traditional network security has focused solely on keeping intruders out using

    tools such as firewalls. This is no longer adequate. E-business means letting

    business partners and customers into the network, essentially through the

    firewall, but in a selective and controlled way, so that they access only the

    applications they need. To date, organizations have controlled and managed

    access to resources by building authorization and authentication into

    each e-business application. This piecemeal approach is time-

    consuming error-prone, and expensive to build and maintain. Emerging

    technology provides a new role-based access control infrastructure for all ofthe enterprises e-business applications. With this infrastructure, developers

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    no longer need to code security features into each application. This can

    greatly speed up and simplify the deployment of new applications, cut

    maintenance costs, and give organizations a consistent security policy.

    This new access control infrastructure also lets organizations implement

    consistent privacy policies and ensures that authorized people are denied

    access to sensitive business information sources. In addition, a centralized

    security solution lends greater flexibility to supporting new technologies such

    as mobile Internet devices, which are expected to proliferate over the next few

    years. Besides controlling access, organizations also need to monitor security

    events across the enterprise so that suspicious activities can be quickly

    pinpointed. This is becoming critical as enterprise networks grow rapidly in

    complexity and strategic importance. New monitoring technology lets

    organizations consolidate data from all their disparate security sensors

    firewalls, anti-virus software, host systems, and routers and provide a

    coordinated single image of potential intrusions for effective incident

    response. The greatest security threat to e-Businesses is not from the outside

    but from the inside. Employees or former employees that either are looking to

    cause problems or simply seeing how far they can break into a company

    database are a greater threat to most organizations than outside crackers.

    The obvious ways to prevent unauthorized access by insiders are the ones

    that most businesses thing theyre already taking:

    keeping secure passwords

    changing passwords often for administrative access to system (root

    access)

    granting the most limited access needed to employees

    having procedures in place to revoke privileges when employees leave

    the company

    Telecommuters need not necessarily work from the home. A more recent

    extension of telecommuting is distributed work. Distributed work entails the

    conduct of organizational tasks in places that extends beyond the confines of

    traditional offices. It can refer to organizational arrangements that permit or

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    require workers to perform work more effectively at any appropriate location,

    such as their homes and customers' sites - through the application of

    information and communication technology. An example is financial planners

    who meet clients during lunchtime with access to various financial planning

    tools and offerings on their mobile computers, or publishing executives who

    recommend and place orders for the latest book offerings to libraries and

    university professors, among others. Another example is the telework centers

    around Washington, D.C. in Maryland (6), Virginia (8), and D.C. and West

    Virginia (one each), which generally are relatively close to a majority of people

    who might otherwise drive or take public transit, and also feature the full

    complement of office equipment and a high-speed Internet connection for

    maximum productivity, and perhaps may feature support staff such as

    receptionists.[12]

    These work arrangements are likely to become more popular with current

    trends towards greater customization of services and virtual organizing.

    Distributed work offers great potential for firms to reduce costs, enhance

    competitive advantage and agility, access a greater variety of scarce talents,

    and improve employee flexibility, effectiveness and productivity. It has gainedin popularity in the West, particularly in Europe. While increasing in

    importance, distributed work has not yet gained widespread acceptance in

    Asia.

    Virtual offices

    Virtual offices are attractive to management because they reduce overheads,

    reduce office space needs, increase productivity, and reduce staff turnover.

    However, managers (whose roles are varied and not well defined) in

    telecommuting roles typically receive fewer promotions due to the lack of

    direct contact they need. From that aspect, telecommuting seems to work

    best forprofessionals such as engineers.

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    Coworking

    Coworking is a social gathering of a group of people, who are still working

    independently, but who share a common working area as well as the synergy

    that can happen from working with talented people in the same space.

    Typically, a coworking facility offers hotdesking and other services with

    common office infrastructure, as well as social areas such as a coffee shop.

    Microjobs

    Telecommuters who begin working from home part-time for one company

    may acquire self-employed status through agreement or necessity. From that

    position an employee may seek more work from other sources. Ultimately, the

    size of the job unit may reduce, so that many more people are working for

    small periods of time for multiple clients. These short-time-period jobs have

    been named microjobs.

    Telecommuting

    Telecommuting 2.0 offers solutions to some of the problems that have kept

    telecommuting from being fully embraced by management and workers.

    Telecommuting 2.0 takes advantage of Remote Office Centers, which are

    distributed centers for leasing offices to individuals from multiple companies.

    A Remote Office Center provide professional grade network access, phone

    system, security system, mail stop and optional services for additional costs.

    ROCs are generally located in areas near where people live throughout

    population centers, so that workers do not have to commute more than a

    couple of miles. The telecommuter works in a real office but accesses the

    company network across the internet using a VPN just as in traditional

    telecommuting. Telecommuting 2.0 has the additional cost since the company

    will have to lease office space for the employee, but companies already pay

    for office space and network infrastructure in traditional office environments. The continuing increases infuel costs are making telecommuting (either version 1.0 or 2.0) more and more attractive for companies and workers

    alike.

    Potential drawbacks

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    Telecommuting has come to be viewed by some as more a

    "complement rather than a substitute for work in the workplace". [19]

    Thus, some workers may find their work load increased to the point

    where they are under more stress than before. Distractions at home

    can have a similar effect, especially among workers who leave the

    office to be better able to care for small children and the infirm.

    Fellow employees in the employer's office sometimes resent home

    telecommuters

    A telecommuter may lack the sense of loyalty to the company that he

    or she would have if working at an office.

    Employees that work by telecommuting can lose space in their homes,

    possibly even suffer the cost of converting a room into an office.

    Telecommuters need to be more adept at using their equipment as

    they have less access to a dedicated employee at the company whose

    job is to maintain that equipment.

    Even when a company successfully implements telecommuting

    practices, increasing productivity and decreasing stress, they face an

    increased risk of confidential data loss and risks to data integrity

    resulting from the increased geographical diversity of their network and

    the loss of direct corporate control over the telecommuter's physical

    work environment. For instance, a major breach of privacy by the

    United States Department of Veterans Affairs resulted from a laptop

    being stolen from a worker who took his work home. The result was

    described as "potentially the largest loss of Social Security numbers to

    date."

    Initially, managers may view the teleworker as experiencing a drop in

    productivity during the first few months. This drop occurs as "the

    employee, his peers, and the manager adjust to the new work

    regimen". The drop could also be accountable to inadequate office

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    setup. Managers need to be patient and let the teleworker adapt. It can

    be claimed that as much as "70 minutes of each day in a regular office

    are wasted by interruptions, yakking around the photocopier, and other

    distractions". Eventually, productivity of the teleworker will climb.

    Management needs to recognise the communication barriers that

    telecommuters experience. The feeling of alienation can be very

    difficult for the teleworker. The job should be clearly defined as well as

    its objectives. Performance measures should be thorough and

    apparent.

    Managers need to be aware that although overhead decreases, thecost of technology becomes greater. Information Technology (IT)

    managers experience greater demands because of user requirements

    for remote access through laptops, personal digital assistants, and

    home computers. Use of non-standard software can create problems.

    Setting up security and virtual private networks increase the demands

    for IT.

    Traditional line managers are accustomed to managing by observation

    and not necessarily by results. This causes a serious obstacle in

    organizations attempting to adopt telecommuting. Liability and workers'

    compensation can become serious issues as well. Companies

    considering telecommuting should be sure to check on local legal

    issues, union issues, and zoning laws. Telecommuting should

    incorporate training and development that includes evaluation,

    simulation programs, team meetings, written materials, and forums.

    Information sharing should be considered synchronous in a virtual

    office and building processes to handle conflicts should be developed.

    Operational and administrative support should be redesigned to

    support the virtual office environment. Facilities need to be coordinated

    properly in order to support the virtual office and technical support

    should be coordinated properly. The conclusion for managers working

    within telecommuting organizations is that new approaches to

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    "evaluating, educating, organizing, and informing workers" should be

    adopted.

    Retail offering

    Advisory Product

    Mutual Fund Advisory Services

    Our team of experts across India helps you in selecting the right scheme from

    over 500 offerings, matching your needs, goals and risks. In addition to this,

    we also help you constantly monitor your MF portfolio, making changes

    according to your changing needs as per the market scenario, in order to

    make your money work for you.

    Portfolio Management Services (PMS)

    At RELIGARES Investsmart securities limited, we offer you just the solution

    that allows you to relax as we put your money to work through the IISL-PMS,

    a Discretionary Portfolio Management Service

    IPO Advisory & Distribution Services

    RELIGARES Investsmart securities limited is one of India's leading

    companies engaged in the activity IPO Advisory and Distribution. Our primary

    markets division does a comprehensive research before recommending

    issues to clients. As a part of our online offering, customers can invest in

    IPO's not only through our branches but also through our website, which also

    provides you with regular updates on the IPO scenario, Open IPO's as well as

    all the forthcoming IPO's at any given point of time.Insurance Advisory Services

    RELIGARES Investsmart securities limited is your one stop shop for all

    Insurance & Retirement needs. We ha ve also been recognized as Best

    Retail Financial Advisor by CNBC TV 18 for two years in a row 2005-06

    and 2006-07. We are a composite insurance broker providing comprehensive

    risk management solutions, both for corporates as well as individuals

    key service features include the following:-

    Risk management solutions for all

    26

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    Comprehensive research for all policies available on a regular basis

    Recommendations on a comprehensive insurance cover based on

    clients needs

    Maintain proper records of client policies

    Continuous monitoring of client account

    Equities & Derivatives RELIGARES Investsmart is a full service broking

    house offering services across both the Cash and F&O segments. We are a

    member with National Stock Exchange (NSE) as well as the Bombay Stock

    Exchange (BSE) and cater to your trading needs through a network of more

    than 300 offices across India. We also offer comprehensive trading

    solutions through our website www.investsmart.in which is equipped with

    host of unique features to cater to your trading needs. Our offerings include 3

    different trading platforms to suit your individual needs, depending upon your

    profile. Our experienced team of Research Analysts and Advisory

    Managers guide you with appropriate solutions, backed by in-depth research,

    knowledge and expertise on a regular basis. We would constantly help you

    with strategies for investments in equities, recommendations for trading on

    futures & options, hedging with Nifty and other product and opportunities of

    risk-less arbitrage between various segments.

    NRI Services

    We offer investment solutions for NRIs with a host of services to make

    investing in India simple. We guide you at every step of your investment in

    India right from PAN Card Assistance* to using our robust trading platforms till

    assistance on accounting & income tax returns filing* in India

    27

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    Additional NRI Product offerings

    Mutual fund

    Insurance

    IPOs

    Other wealth management product

    Institutional offering

    Investment Banking

    RELIGARES offers you extensive range of Investment Banking Services for

    equity related products and instruments. Our team advises you on

    transactions like business structuring and capital raising opportunities based

    on your corporate needs and state of capital markets. Services we specialize

    in include Management of:

    Initial Public Offering (IPOs)

    Follow-on Offerings

    Qualified Institutional Placements (QIPs)

    Buyback of Equities

    Open Offers

    Mergers & Acquisitions

    Private Equity Placements

    28

    NRI Product offerings

    NREquity NRI PMS

    Complete control of equity

    investments in India

    Customized Solutions to meet NRI

    Investment needs

    http://www.investsmart.in/ilfs-webapp/RetailOfferings/NRIProducts/nri_addproduct.jsphttp://www.investsmart.in/ilfs-webapp/RetailOfferings/NRIProducts/nri_productoff.jsphttp://www.investsmart.in/ilfs-webapp/RetailOfferings/NRIProducts/nri_productoff.jsp#PMShttp://www.investsmart.in/ilfs-webapp/InstitutionalOfferings/InvestBanking/InstiInvBanking.jsphttp://www.investsmart.in/ilfs-webapp/RetailOfferings/NRIProducts/nri_productoff.jsphttp://www.investsmart.in/ilfs-webapp/RetailOfferings/NRIProducts/nri_productoff.jsp#PMShttp://www.investsmart.in/ilfs-webapp/RetailOfferings/NRIProducts/nri_addproduct.jsp
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    ESOPs

    Institutional Equity

    Companys efficient execution, quality research, top quality human resources

    and complete compliance with stock exchange regulations, as well as

    business standard ethics lend towards our exemplary services to investors,

    through IPOs, equities, derivatives and mutual funds.

    Company also focus on identifying undiscovered value stocks to investors.

    Through its array of services, this division is well-suited to corporate

    investors, banks, financial institutions, insurance companies and FIIs

    .companys Institutional Equity Business (IEB) is well positioned to offer

    support for a complete range of investment banking service to corporates.

    IISL, work closely with institutional investors, private equity investors and

    corporates, have been hosting round table conferences with leading CIOs /

    Fund Managers etc. Also, conduct activities like organizing of road shows,

    enabling the senior management to interact with FIIs, regular conference calls

    for institutional Investors etc. This works as a pre-requisite to investing in

    stocks. Companys expertise in this area also extends to international

    investors from Singapore, Hong Kong, USA and the UK.

    Institutional Debt Institutional debt broking division includes,

    secondary market broking, primary market debt placement & distribution and

    provident fund advisory services. Secondary debt broking is the principle

    service provided by this division. The clients mainly comprise of institutional

    debt players, such as banks, primary dealers, mutual funds, large provident

    funds and in some cases corporate treasuries. The division empanelled with

    almost all banks, primary dealers and mutual funds, on whose behalf it acts

    either on the buying or selling side. All types of debt papers are covered,including government securities, treasury bills, public sector bonds, corporate

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    bonds etc. This desk also provides transacting and advisory services to

    various provident funds and HNI clients.

    The primary market services cover placement of debt paper issued by

    corporates, with institutional segments covering banks, mutual funds etc.

    These services cover various activities :-

    Advising the clients on the issuance including the instrument, quantum,

    timing, other instrument specific structuring such as put / call option,

    conversion option and rating. Assisting in the rating exercise and

    suggesting various means and options to improve rating if so desired,

    through Structured Obligations or other mechanisms.

    Pre marketing the placement / issuance

    Selling / placing the issuance

    Assisting in any related documentation for the issuance

    Assisting in all other steps to complete the issuance for draw down

    funds The debt instrument covered by this division cover both short

    term as well as longer term instruments. Commercial paper and

    MIBOR Linked Bonds are popular among the short-term instruments.

    The division uses a proprietary online platform called DebtonNet for

    online book building of debt issuances.

    RELIGARES investsmart securities limited is facilitating the three type of

    trading product to its retail customer are

    SmartSTART

    SmartStart is a powerful browser based trading system for those who are

    relatively new to online investing. A unique integrated account, which

    integrates your banking, broking, and demat accounts. A comprehensive

    trading service, which allows you to invest in equities and derivatives.

    SmartStart trading platform allows you the flexibility of trading on any internet

    capable system, with access to both the NSE and BSE.

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    FEATURES

    Trade on NSE & BSE

    Simple order entry for Equity & Derivatives

    Fully Customizable display

    User friendly Get Quote screen

    Integrated Accounts (Bank. Demat & Trading)

    Live order status

    Track your orders real-time

    Dynamic buying power

    Works behind a Proxy

    Back office access

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    SYSTEM REQUIREMENTS

    Browser Type Microsoft Internet explorer 6.0 or higher

    Internet Connection Dial-up connection (Modem at a minimum of

    28.8/33.6 Kbps)

    System Pentium 3 and above. RAM 128 MB or above

    Operating System Windows 98/2000 or Windows XP

    BENEFITS

    NSE& BSE Access -

    Flexibility of trading on both the NSE & BSE via a single screen.

    Fully Customizable display

    The save desktop option allows you to save your created trade screen layout,

    so the next time you access the application the created layout is not lost

    Integrated Accounts (Bank. Demat & Trading)

    Integrates your banking, broking and demat accounts. This enables you

    to trade in shares without going through the hassles of tracking settlement

    cycles, writing cheques and Transfer Instructions, chasing your broker for

    cheques or Transfer Instructions etc.

    Live order status

    Tracking all your orders is made easy through the order status screen.

    Further drill down into all details pertaining to an order is available in the order

    detail sub report

    Track your orders

    Track your stock order and trades

    Dynamic buying power

    Reflects your credits and debits instantly on every trade execution. No

    need to refresh each statement to know your latest buying limits

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    Works behind a Proxy

    This platform can be accessed on any Internet enabled network. You can

    access it even from your place of work

    Back Office access

    View segment wise ledger bills and contract notes, trades, positions,

    account contract notes, trades, positions, account balance,

    realized/unrealized profit & loss, and buying power all in real time

    SmartINVEST

    Smartinvest is a browser-based system designed for customers who transact

    occasionally. It is ideal for investors who believe in the Buy and Hold

    approach towards investment in equities. SmartInvest's capability as a

    browser-based trading platform gives you the benefit of real-time streaming

    data with the flexibility of trading on any Internet capable system. With access

    to both the NSE & BSE, you are in the driver's seat when routing your order to

    the best price on either of the exchanges. Smartinvest sophisticated yet easy

    to use point and click order entry interface allows you to react more quickly to

    the markets and make better decisions.

    FEATURES

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    Instant Loading

    Works behind a Proxy

    Live Streaming quotes

    Multiple Watch lists

    NSE& BSE Access

    Single order form for Cash and FnO

    Point and Click order entry

    Hot Key Functions

    Market Depth Window

    Back Office access

    SYSTEM REQUIREMENT

    Browser Type: Microsoft Internet Explorer 6.0 or higher (Java enabled)

    Internet Connection: Broadband/Dial-Up connection (Modem at a minimum

    of 28.8/33.6 Kbps)

    System Pentium :3 or 4 GHz or best available at market RAM (Physical) 128

    MB or better

    Operating System : Windows 98/2000 or Windows XP

    BENEFITS

    Instant Loading -

    The browser-based applet system allows you instant access to your account

    with no wait time, unlike other systems that take a few minutes to load.

    Works behind a Proxy

    This platform can be accessed on any Internet enabled network. You can

    access it even from your place of work

    Live Streaming quotes

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    Keep an eye on the stocks you care about most with streaming, real-time

    quotes and customizable market data. Color-coded price changes help you to

    spot trends and react to them quickly

    Multiple Watch lists

    The new watch list option allows you to create upto 10 watch lists. Each watch

    list can be personalized by inserting securities which you would like view as a

    group

    NSE& BSE Access

    Flexibility of trading on both the NSE & BSE via a single screen

    Single order form for Cash and FnO

    Single order form offers you the convenience of transacting in various

    segments of the market without having to switch between multiple windows

    Point and Click order entry

    Makes order entry quick and simple with a click on the security the same gets

    inserted into the order form on your trade screen

    Hot Key Functions

    Using a single keystroke (Hot Key) function you can achieve important tasks

    very similar to a broker's terminal. Accessing important reports is also one

    keystroke away

    Market Depth Window -

    It gives an immediate "at a glance" info about the stock you are following. The

    view provides the best 5 bid and offer quotes and the outstanding order

    quantities

    Back Office access

    View segment wise ledger bills and contract notes, trades, positions, account

    balance, realized/unrealized profit & loss, and buying power all in real time

    SmartTRADE

    SmartTrade is an EXE based desktop software designed for active traderswho transact frequently to capture favorable short-term price movements. The

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    platform offers active traders the tools they need to make critical decisions

    with confidence. SmartTrade is designed and built from the ground up to

    address the needs of active traders. SmartTrade makes the most of state-of

    the-art technology to deliver power, speed and reliability. Through an easy-to-

    use interface, users are provided with the same tools and advantages that the

    professionals enjoy.

    FEATURES Fully Customizable display

    Dynamic Charts with Indicators

    EOD Charts

    Real-Time market data

    Advanced Alert capabilities

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    Live order status

    Track your orders real time

    Real time position updates

    Dynamic buying power

    Derivative chain

    Lock terminal option

    Message window docking

    SYSTEM REQUIREMENT

    Browser Type Microsoft Internet Explorer 6.0 or higher (Java

    enabled)

    Internet Connection Broadband/Dial-Up (Modem at a minimum of

    28.8/33.6 Kbps)

    System P 3 or 4 GHz or best available at market RAM 128

    MB or betterOperating System Windows 98/2000 or Windows XP

    BENEFITS

    Fully Customizable display

    The save desktop option allows you to save your created trade screen layout,

    so the next time you access the application the created layout is not lost.

    Dynamic Charts with Indicators

    Provides you a wealth of charting capabilities and timing indicators, which

    allow you to go right into the action with real-time daily charts, and intra-day

    charts. Watch price movements by minutes, days, or weeks.

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    EOD Charts

    SmartTrade puts up to 5 years of in-depth market history at your

    command with the power to instantly back-test any trading strategy you

    design, before risking one rupee of your trading capital.

    Real-Time market data

    Get real time market data from both the NSE and BSE similar to what your

    broker gets.

    Advanced Alert capabilities

    Alert Window allows you to be free from watching every tick. Users can

    be notified once a security has reached the set parameters. Multiple securities

    can be monitored using the set parameters. These alerts can be triggered

    both visually and audibly.

    Live order status

    Tracking all your orders is made easy through the order status screen.

    Further drill down into all details pertaining to an order is available in the order

    detail sub report.

    Track your orders real time

    Track your stock order and trades in real-time.

    Real time position updates

    All your positions are updated automatically and instantly. No need to use

    the refresh button at all.

    Dynamic buying power

    Reflects your credits and debits instantly on every trade execution. No

    need to refresh each statement to know your latest buying limits.

    Derivative chain

    This feature provides you with a list of all derivative contracts available for the

    selected security. To view derivative prices of a security just right click on the

    symbol and click on derivative chain.

    Lock terminal option

    If your system is unattended this function locks the trading platform for you

    and can be accessed again only on providing the proper login details.Message window docking

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    This feature enables you to receive trading messages, intra-day trading calls,

    and messages from both the exchanges flashed real time onto your screen

    These are the various product ranges for its retail customer

    SMART POWER

    SMART ELITE

    Advance subscription

    value(Rs)

    Default 2500 12500 25000 50000

    delivery brokerage 0.50% 0.35% 0.25% 0.20% 0.15%intraday brokerage CM (1

    leg) 0.05% 0.04% 0.03% 0.03% 0.02%intraday brokerage CM (2

    leg 0.05% 0.04% 0.03% 0.03% 0.02%intraday brokerage F&O (1

    leg) 0.05% 0.04% 0.03% 0.03% 0.02%intraday brokerage F&O (2

    leg) 0.05% 0.04% 0.03% 0.03% 0.02%

    option brokerage(which is

    high)

    2.5% or

    Rs.100

    2.5% or

    Rs 90

    1% or

    Rs.60

    .75% or

    Rs.40

    .60% o

    Rs.30

    ONLINE FUND TRANSFER

    IISL have tie up with 5 banks, which are. HSBC, HDFC, IDBI, CITI, AXIS

    bank , for online money transfer

    LITRATURE REVIEW

    Internet Usage and Population Statistics:

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    YEAR Users Population % Pen.

    2001 14,00,000 1,09,48,70,677 0.10%2002 28,00,000 1,09,48,70,677 0.30%2003 55,00,000 1,09,48,70,677 0.50%

    2004 70,00,000 1,09,48,70,677 0.70%2005 1,65,00,000 1,09,48,70,677 1.60%2006 2,25,00,000 1,09,48,70,677 2.10%

    2007 3,92,00,000 1,09,48,70,677 3.60%2008 5,06,00,000 1,11,22,25,812 4.50%2009 4,00,00,000 1,11,22,25,812 3.60%2010 4,20,00,000 1,12,96,67,528 3.70%

    India Broadband Subscribers: 188,600 broadband subscribers

    India appears to have embraced the Internet with a degree of ambivalence.

    There is tremendous enthusiasm amongst the dial-up users and an estimated

    60% of users regularly access the Internet via the countrys more than 10,000

    cybercafes. But when it comes to high-speed broadband access, there is

    reluctance, especially within the corporate sector, and the take-up rate has

    been slow. By early 2007 there were about 700,000 broadband subscribers

    a penetration of less 0.1%. This report looks at the stage the development of

    broadband Internet has reached in India. Some information is also provided

    on data services available in the countryThe Internet Boom in India has become one of the major contributors to the

    economic growth of the country. The use of Internet has increased more than

    11 times in the last 7 years. The rise in the use of Internet has led to the

    growth of cyber cafes and Internet parlor throughout India. The number of

    household connectivity has also increased with the boom in the information

    technology. Computer has become a must have for every family. Though

    used for different purposes the modern day PC can handle a number of

    different users with variegated needs. With this the Internet connectivity has

    enhanced in the household sector, which is an important contributor to the

    rise of the Internet services in India. The cost effective Internet services, easy

    accessibility to Internet service, the enhanced speed of the Internet, better

    service have helped the Internet boom in India. The Internet boom has

    affected the metros as well as the towns and the smaller semi urban towns.

    The number of Internet users since the year 2000 has increased by a

    staggering 69 times in the metros and 33 times in the semi urban towns. The

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    Internet has become an important source of knowledge and information.

    Internet has revolutionized the access to information. With the strike of a

    button, users can get any relative information through the Internet. The

    Internet is a collection of web addresses, which is jointly called as the World

    Wide Web (www). With the Internet Boom in India there is rise in the activity

    of the information technology sector. More and more companies are coming

    up as a part of the IT enabled services, which are contribution to the Internet

    boom in India. The Internet has extremely popular among the youth and as

    well as the older generation. On the Internet the information is searched with

    the help of search engines and one such well known search engine is the

    Google - and it is a little genie, you wish for it and bang its in front of you on

    the screen. There are dedicated Internet sites, which supply information about

    various aspects like business, finance, geography, scientific developments,

    inventions, and many more. With the rapid development in the IT sector, all

    most of the educational institutions, schools have included computers as a

    compulsory subject in the curriculum. The Internet is the best source of

    information provider even for education.

    The Internet boom in India has also contributed to the generation of

    employment. With the rise in the popularity of Internet, there is need for

    professionals who would feed the information to the web addresses according

    to the different subjects. The content writing and management, web page

    designing have become booming sectors within the IT industry in India. The

    content writers feed in the information by referring to books, the sources of

    information to cater to the ever-growing need for more and more information.

    The Internet boom in India is on the rise at present, and as per the trends it

    would continue on its path of glory until things might change. The Indian

    Broadband Policy 2004, was promulgated by the Department of

    Telecommunication (DOT) under the Ministry of Communications &

    Information Technology, Government of India. Further, the Indian Broadband

    Policy 2004,came into existence as a result of economic reforms implemented

    by the Government of India to align its economy with the world economy.

    Furthermore, the economic renaissance of India catalyzed the need for the

    opening of Indian telecommunication industry which necessitated thedevelopment of the Indian Broadband policy. The Government of India was

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    more focused on fast Internet connectivity and drafted the broadband policy of

    India, 2004, to attract investments for the growth of Indian broadband Internet

    industry. The Indian Broadband Policy 2004 offered host of fiscal incentives

    and tax rebates to attract investors, both domestic and foreign investors. The

    main objectives of the Indian Broadband Policy 2004 was to identify the

    potential of the use of Internet in the development of Indian industry. Further,

    the Indian Broadband Policy 2004 was drafted to align Indian industry with

    that of the international market to foster growth of the Indian markets.

    Furthermore, Indian Broadband Policy 2004 facilitated the growth of India's

    GDP and helped to enhance the quality of life through applications of Internet.

    The main area of such applications are as follows -

    Tele-education

    Tele-medicine

    E-governance

    Entertainment

    Employment generation

    The introduction of Indian Broadband Policy 2004 facilitated access to high

    speed information and web-based communication. The Government of India

    ratified this policy to accelerate the growth of Broadband services across

    India. The huge market demand for Internet Broadband connection is

    primarily driven by increased Internet and PC penetration. The government of

    India realized that the current status of Internet and Broadband access inIndia is very low in comparison to international standards and the penetration

    of Broadband, Internet and Personal Computer (PC) in India was 0.02%,

    0.4% and 0.8% respectively, till the end of December, 2003. Presently, the

    high speed Internet connections are available at various speeds. The

    Department of Telecommunication (DOT) offers Internet broadband speeds

    from 64 kilobits per second (kbps) onwards and Internet connection at 128

    kbps is considered as 'Broadband' in India. The different access technologies

    offered as per the Indian Broadband Policy 2004 are as follows - ptical Fiber

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    Technologies - provide nearly unlimited bandwidth potential and is steadily

    replacing copper network specially in intra-city backbone networks. The fiber

    based models are future proof as they are able to provide huge amounts of

    bandwidth in the last mile as well as provide a true IP and converged network

    that can deliver high quality voice, data and video Digital Subscriber

    Lines(DSL) on copper loop - DSL has proved to be an important technology

    for provisioning of Broadband services through the copper loop

    Cable TV Network - has more penetration power than the Internet broadband

    and thus can be leveraged for provisioning Broadband services Satellite

    Media - Very Small Aperture Terminals (VSAT) and Direct-to-Home(DTH)

    services are encouraged for penetration of Broadband and Internet services

    and help to serve remote and inaccessible areas Terrestrial Wireless - is

    another upcoming technology platform for Broadband. It was agreed upon to

    de-license 2.40-2.48 GHz band for low-power outdoor use on non-protection,

    non-interference and non-exclusive basis

    The Internet revolution seems to be in full swing, but is India really plugged

    into the global community it represents? Maybe yes, maybe no. As the

    Internet spins a web of interconnectivity around the globe, as it grows literally

    by the hour, India is struggling, not to catch up but to keep from falling further

    and further behind.

    Inside India, things do seem to be improving. Five years ago there was

    limited Internet access but only in a few major cities, all in the hands of the

    government. VSNL, the agency responsible for Internet activities, and the

    DOT (Department of Telecommunications) provided an agonizingly erratic

    connectivity, with miserly bandwidth and far too few phone lines. Connection

    rates ran as low as 5% (for every 20 dialups you might get connected once)

    and users were frequently cut off. And the rates for this pathetic level of

    service were among the highest in the world. Domestic users paid about $2

    per hour, and lease lines, for the few companies that could afford them,

    ranged over $2000 per month for a 64 Kpbs line. By the end of 1998, after

    three years of government monopoly, there were barely