E-MARKETING MIX

E- MARKETINGAlso known as Internet Marketing. E-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers

4P`s STRATEGIES

PRODUCTClear online facts about the products you are purchasing . The buyer knows immediately about product features, the facts, not a sales persons assumptions.

PRICEInternet has made pricing very competitive.- Store costs, staff costs have disappeared for complete online stores, placing price pressures on traditional retailers.

Internet gives consumers the power to shop around for the best deal at a click of a button.

ONLINE AUCTIONS also helps consumers to dictate price.

E-PRICING can also easily reward loyal customers.

PAYMENT is also easy, pay pals or online credit cards use allows for easy payments.

PLACE Consumers can purchase direct

from manufacturers cutting out retailers totally.

ONLINE RETAILER: to ensure that the product is delivered to the consumer within a reasonable time

ONLINE LOCATION: can refer to where links are placed on other websites

PROMOTIONPromoting products and service onlineOnline AdsSponsored LinksRecommendations