E-marketing final paper

7/25/2019 E-marketing final paper

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Introduction

1.1 Origin of the study

Marriage, also called matrimony or wedlock, is a socially or ritually recognized union or legal

contract between spousesthat establishes rights and obligations between them, between them

and their children, and between them and their in-laws, as well as society in general. The

definition of marriage aries according to different cultures, but it is principally an institutionin

which interpersonal relationships, usuallyse!ual, are acknowledged. In some cultures, marriage

is recommended or considered to be compulsorybefore pursuing any se!ual actiity. "hen

defined broadly, marriage is considered a cultural uniersal.

Indiiduals may marry for seeral reasons, including legal, social,libidinal, emotional,

financial, spiritual, and religious purposes. "hom they marry may be influenced by socially

determined rules of incest,prescriptie marriage rules, parental choice and indiidual desire. In

some areas of the world, arranged marriage, child marriage,polygamy, and sometimesforced

marriage, may be practiced as a cultural tradition. #onersely, such practices may be banned and

penalized in parts of the world out of concerns for women$s rights and because of international

law. In deeloped parts of the world, there has been a general trend towards ensuring e%ual

rightswithin marriage for women and legally recognizing the marriages

of interfaithor interracial, and same-se!couples. These trends coincide with the broaderhuman

rights moement. &s a part of the M'& term paper e-marketing course teacher is assigned to

conduct a research on the matrimonial websites in 'angladesh.

1.( )roblem discussion

Marriage can be recognized by a state, an organization, a religious authority, atribal group, a

local communityor peers. It is often iewed as a contract.#iil marriage, which does not e!ist in

some countries, is marriage without religious content carried out by a goernment institution in

accordance with the marriage lawsof the *urisdiction, and recognized as creating the rights and

obligations intrinsic to matrimony. Marriages can be performed in a secular ciil ceremonyor in
https://en.wikipedia.org/wiki/Spousehttps://en.wikipedia.org/wiki/Institutionhttps://en.wikipedia.org/wiki/Human_sexual_activityhttps://en.wikipedia.org/wiki/Human_sexual_activityhttps://en.wikipedia.org/wiki/Premarital_sexhttps://en.wikipedia.org/wiki/Cultural_universalhttps://en.wikipedia.org/wiki/Libidohttps://en.wikipedia.org/wiki/Libidohttps://en.wikipedia.org/wiki/Spiritualityhttps://en.wikipedia.org/wiki/Incest_taboohttps://en.wikipedia.org/wiki/Incest_taboohttps://en.wikipedia.org/wiki/Alliance_theoryhttps://en.wikipedia.org/wiki/Arranged_marriagehttps://en.wikipedia.org/wiki/Child_marriagehttps://en.wikipedia.org/wiki/Polygamyhttps://en.wikipedia.org/wiki/Forced_marriagehttps://en.wikipedia.org/wiki/Forced_marriagehttps://en.wikipedia.org/wiki/Forced_marriagehttps://en.wikipedia.org/wiki/Women's_rightshttps://en.wikipedia.org/wiki/Women's_rightshttps://en.wikipedia.org/wiki/Interfaith_marriagehttps://en.wikipedia.org/wiki/Interracial_marriagehttps://en.wikipedia.org/wiki/Same-sex_marriagehttps://en.wikipedia.org/wiki/Human_rights_movementhttps://en.wikipedia.org/wiki/Human_rights_movementhttps://en.wikipedia.org/wiki/Human_rights_movementhttps://en.wikipedia.org/wiki/State_(polity)https://en.wikipedia.org/wiki/Organizationhttps://en.wikipedia.org/wiki/Tribehttps://en.wikipedia.org/wiki/Tribehttps://en.wikipedia.org/wiki/Communityhttps://en.wikipedia.org/wiki/Contracthttps://en.wikipedia.org/wiki/Civil_marriagehttps://en.wikipedia.org/wiki/Civil_marriagehttps://en.wikipedia.org/wiki/Marriage_lawhttps://en.wikipedia.org/wiki/Civil_marriagehttps://en.wikipedia.org/wiki/Civil_marriagehttps://en.wikipedia.org/wiki/Institutionhttps://en.wikipedia.org/wiki/Human_sexual_activityhttps://en.wikipedia.org/wiki/Premarital_sexhttps://en.wikipedia.org/wiki/Cultural_universalhttps://en.wikipedia.org/wiki/Libidohttps://en.wikipedia.org/wiki/Spiritualityhttps://en.wikipedia.org/wiki/Incest_taboohttps://en.wikipedia.org/wiki/Incest_taboohttps://en.wikipedia.org/wiki/Alliance_theoryhttps://en.wikipedia.org/wiki/Arranged_marriagehttps://en.wikipedia.org/wiki/Child_marriagehttps://en.wikipedia.org/wiki/Polygamyhttps://en.wikipedia.org/wiki/Forced_marriagehttps://en.wikipedia.org/wiki/Forced_marriagehttps://en.wikipedia.org/wiki/Women's_rightshttps://en.wikipedia.org/wiki/Women's_rightshttps://en.wikipedia.org/wiki/Interfaith_marriagehttps://en.wikipedia.org/wiki/Interracial_marriagehttps://en.wikipedia.org/wiki/Same-sex_marriagehttps://en.wikipedia.org/wiki/Human_rights_movementhttps://en.wikipedia.org/wiki/Human_rights_movementhttps://en.wikipedia.org/wiki/State_(polity)https://en.wikipedia.org/wiki/Organizationhttps://en.wikipedia.org/wiki/Tribehttps://en.wikipedia.org/wiki/Communityhttps://en.wikipedia.org/wiki/Contracthttps://en.wikipedia.org/wiki/Civil_marriagehttps://en.wikipedia.org/wiki/Marriage_lawhttps://en.wikipedia.org/wiki/Civil_marriagehttps://en.wikipedia.org/wiki/Spouse


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a religious setting ia a weddingceremony. The act of marriage usually createsnormatieor

legal obligations between the indiiduals inoled, and any offspring they may produce. In terms

of legal recognition, most soereign states and other *urisdictions limit marriage toopposite-

se!couples and a diminishing number of these permitpolygamy,child marriages, and forced

marriages.

Oer the twentieth century, a growing number of countries and other *urisdictions hae lifted

bans on and hae established legal recognition for interracial marriage, interfaith marriage, and

most recently, same-se! marriage. +ome cultures allow the dissolution of marriage

throughdiorceorannulment. In some areas, child marriages and polygamy may occur in spite

of national laws against the practice. +ince the late twentieth century, ma*or social changes in

"estern countries hae led to changes in the demographics of marriage, with the age of first

marriage increasing, fewer people marrying, and more couples choosing tocohabitrather than

marry. or e!ample, the number of marriages in urope decreased by /0 from 123 to (//3.

4ow the world is going to be digital. &s a result the marriage is also performed with the help of

internet that means internet is helping to meet to person from different sides of the country or

part of the world.

1. )urpose of the +tudy

'ased on the reason aboe the ob*ecties of the study are as follows

To determine the effectieness of matrimonial websites in 'angladesh especially

ree+athi.com. To determine e-marketing approaches of matrimonial websites in 'angladesh.

1.5 +cope of the +tudy

& traditional wedding in 'angladesh is arranged by Ghotoks6matchmakers7, who are typically

friends or relaties of the couple. The matchmakers facilitate the introduction, and also help

agree the amount of any settlement. 'engali weddings are traditionally in fie parts8 first it is the

bride and groom$sMehendi Shondha, the bride$s Gaye Holud, the groom$s Gaye Holud,
https://en.wikipedia.org/wiki/Weddinghttps://en.wikipedia.org/wiki/Weddinghttps://en.wikipedia.org/wiki/Normativehttps://en.wikipedia.org/wiki/Normativehttps://en.wikipedia.org/wiki/Heterosexualityhttps://en.wikipedia.org/wiki/Heterosexualityhttps://en.wikipedia.org/wiki/Heterosexualityhttps://en.wikipedia.org/wiki/Polygynyhttps://en.wikipedia.org/wiki/Polygynyhttps://en.wikipedia.org/wiki/Child_marriagehttps://en.wikipedia.org/wiki/Forced_marriagehttps://en.wikipedia.org/wiki/Forced_marriagehttps://en.wikipedia.org/wiki/Forced_marriagehttps://en.wikipedia.org/wiki/Interracial_marriagehttps://en.wikipedia.org/wiki/Interfaith_marriagehttps://en.wikipedia.org/wiki/Same-sex_marriagehttps://en.wikipedia.org/wiki/Divorcehttps://en.wikipedia.org/wiki/Divorcehttps://en.wikipedia.org/wiki/Annulmenthttps://en.wikipedia.org/wiki/Annulmenthttps://en.wikipedia.org/wiki/Cohabithttps://en.wikipedia.org/wiki/Cohabithttps://en.wikipedia.org/wiki/Weddinghttps://en.wikipedia.org/wiki/Normativehttps://en.wikipedia.org/wiki/Heterosexualityhttps://en.wikipedia.org/wiki/Heterosexualityhttps://en.wikipedia.org/wiki/Polygynyhttps://en.wikipedia.org/wiki/Child_marriagehttps://en.wikipedia.org/wiki/Forced_marriagehttps://en.wikipedia.org/wiki/Forced_marriagehttps://en.wikipedia.org/wiki/Interracial_marriagehttps://en.wikipedia.org/wiki/Interfaith_marriagehttps://en.wikipedia.org/wiki/Same-sex_marriagehttps://en.wikipedia.org/wiki/Divorcehttps://en.wikipedia.org/wiki/Annulmenthttps://en.wikipedia.org/wiki/Cohabit


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theBeeya, and theBou Bhaat. These often take place on separate days. The first eent in a

wedding is an informal one8 the groom presents the bride with a ring marking the 9engagement9

which is gaining popularity. or the mehendi shondhathe bride$s side apply henna to each other

as well as the bride for the bride$s :aye ;olud, the groom$s family < e!cept the groom himself


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3.1 Research design

The report is prepared to delier robust %ualitatie measures which were captured through

application of %ualitatie research methods using a structured %uestionnaire. This structured

%uestionnaire is the ma*or tool of this report. ?ata is analyzed and presented the data by

percentage, graphical presentation techni%ues, bar charts and +)++ is used to determine

correlation. It has been tried to analyze the ma*or or critical findings. Then, based on eerything,

it has been proided recommendations and conclusion the report.

3.2 Questionnaire

+tructured and unstructured %uestionnaire are deeloped in such a way so that it helps to obtain

feedback from a small but number of respondents. This actiity is inoled more informal, open-

ended interiews with seeral potential respondents as per the sample

3.3 Target Group and sampling technique:

The target group is e!ecuties and sample is selected by conenience techni%ue from different

industries of 'angladesh those are practicing eent marketing.

3.4 Sample Size

The +tudy includes %ualitatie and %uantitatie analysis of data which are collected through the

%uestionnaire. The sample size is 5/.

3.5 ethods o! "ata #ollection

#onenience sampling is used in this study for data collection from the respondents with

personal interiews.

.3.1 +econdary ?ata

+econdary data hae been collected for the research paper from @ournals regarding matrimonial,

different books, papers, manuals, website etc. related to the topic.

3.5.2 Primary Data


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)rimary data hae been collected through following way, taking interiew of respondents

through structured and unstructured %uestionnaire, face to face conersation with the

respondents, e!periences gained through performing duties in eent.

3.6 Measurement of variables

The ariables are measured with charts, graphs and in written form. Moreoer +)++ software is

also used to measure the scaling %uestion and the relationship between the research ob*ectie and

the surey data are shown.

5.1 ?ata analysis and indings

ree+athi.com is one of the best free 'angladeshi matrimonial website proiding matrimonial

contacts of thousands of profiles with photo. ree+athi.com offers 'angladeshi matrimonial

serices with large database of 'angladeshi brides and grooms worldwide. It has the most

comprehensie matchmaking features, allows making unlimited contacts, unlimited messages,

match alerts and many more features. It$s 1//0 free, safe and secure, simple and easy to use.

rom the obseration of the site and conducting a surey of 5/ respondents, the data analysis

reports are shown below.

odel Summar$


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Model > > +%uare &d*usted > +%uare +td. rror of the stimate

1 .A2a .2// .BBB .(5B35

a. )redictors8 6#onstant7, ree+athi.com cares each customer effectiely and efficiently

through online communication. ree+athi.com is proiding zero cost serice, ree+athi.com

is proiding reliable serice, and ree+athi.com is enabled to protect customerCs priacy.

!planation8

The aboe table shows that there is a strong positie correlation between independent ariables

and dependent ariable and it is .A2 that means there is A.20 correlation between dependent

ariable the success of the ree+athi.com and the independent ariables cost, efficiency,

communication and priacy. The alue of > +%uare is .2// which means 2/0 ariation of

dependent ariable can be e!plained by the independent ariables. The Dalue of ad*usted >

+%uare is .BBB that means if more independent ariables are added into the regression e%uation,then BB.B0 of the alue of the e%uation can be e!plained by the independent ariables which

are added in the model. The alue of standard error of the estimate is .(5B35 that means that

there is (5.B350 of the possibility of re*ecting the model e%uation.

%&'(%a

Model +um of

+%uares

df Mean

+%uare

+ig.

1

>egression 5.2 5 1.(5 (/.53( .///b

>esidual (.1(2 3 ./B1

Total 2.1//

a. ?ependent Dariable8 ree+athi.com is a successful site in marriage Makingb. )redictors8 6#onstant7, ree+athi.com cares each customer effectiely and efficiently through

online communication., ree+athi.com is proiding zero cost serice, ree+athi.com is

proiding reliable serice, ree+athi.com is enabled to protect customerCs priacy

!planation8;/8 There is no relationship between dependent ariable and independent ariables.

;18 There is a relationship between dependent ariable and independent ariables.

The alue of at 30 leel of significance with 5 by degree of freedom is (/.53( which is

higher than the table alue. That means we cannot but re*ect ;/ that also means there is a strong

positie relationship between dependent ariable and independent ariables. +o it can be


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concluded that there is a strong relationship between dependent ariable the success of the

ree+athi.com and the independent ariables cost, efficiency, communication and priacy.

#oe!!icientsa

Model Enstandardized

#oefficients

+tandardized

#oefficients

t +ig.

' +td. rror 'eta

1

6#onstant7 -.3A 1.2 -.1 .A5

ree+athi.com is

proiding reliable

serice

.1B .(2 ./B .B(1 .3

ree+athi.com isenabled to protect

customerCs priacy

.35 ./A .BA B.12B .///

ree+athi.com is

proiding zero cost

serice

./21 ./5 .151 1.552 .132

ree+athi.com cares

each customer

effectiely and

efficiently through

online communication.

.(3A .1/ .(3A (.23 ./(

a. ?ependent Dariable8 ree+athi.com is a successful site in marriage Making

!planation8

rom the alue of 'eta it can be e!plained that reliability is contributed B.0, cost is contributed

15.1/0, efficiency is contributed (3.A0 and priacy is contributed B.A0 of practicing

successful of ree+athi.com.

Ma*or indings8


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rom the surey and data analysis it is cleared that the emergence of matrimonial

websites is increasing day by day in 'angladesh. ree+athi.com is a successful matrimonial websites in 'angladesh.

The matrimonial sites in 'angladesh are operating marketing actiities through only

adertising and affiliated programs. There is a positie perception of customers toward the matrimonial website though there

is less knowledge of people about it. ?ue to the increase of using internet day by day, the future of the these sites will be stars.

#onclusion

& marriage market can refer to a public place where parents list adertisements for their children

with the aim of finding a maritalspousefor them. )eople then congregate there and read the

listings, often in the hope of finding a marital match. +eeral marriage markets e!ist

in 'angladesh, such asree+hati.com. & marriage market can also refer to the use of

marriagebrokersand marriage bureaus that are inoled in matchmaking unite people in

marriage. Matrimonial sites are popular in 'angladesh and among 'angladeshi settled oerseas,

as an alternatie to the traditional marriage broker. &ccording to the &ssociated #hambers of

#ommerce and Industry in 'angladesh, the online matrimony business is e!pected to be a F(3

Million business by (/12.Matrimonial sites register users, after which they are able to upload

their profile onto a searchable database maintained by the website. Those users looking to find

suitors search the database with customized searches that typically include nationality, age,

gender, aailability of photograph and often religion, geographic location andcaste6mainly for

websites based in 'angladesh
https://en.wikipedia.org/wiki/Marriagehttps://en.wikipedia.org/wiki/Spousehttps://en.wikipedia.org/wiki/Shanghai_marriage_markethttps://en.wikipedia.org/wiki/Shanghai_marriage_markethttps://en.wikipedia.org/wiki/Brokerhttps://en.wikipedia.org/wiki/Matchmakinghttps://en.wikipedia.org/wiki/Matchmakinghttp://www.cnbc.com/2014/12/17/saying-i-do-goes-high-tech-in-india.htmlhttp://www.cnbc.com/2014/12/17/saying-i-do-goes-high-tech-in-india.htmlhttp://www.cnbc.com/2014/12/17/saying-i-do-goes-high-tech-in-india.htmlhttps://en.wikipedia.org/wiki/Religionhttps://en.wikipedia.org/wiki/Castehttps://en.wikipedia.org/wiki/Castehttps://en.wikipedia.org/wiki/Marriagehttps://en.wikipedia.org/wiki/Spousehttps://en.wikipedia.org/wiki/Shanghai_marriage_markethttps://en.wikipedia.org/wiki/Brokerhttps://en.wikipedia.org/wiki/Matchmakinghttps://en.wikipedia.org/wiki/Matchmakinghttp://www.cnbc.com/2014/12/17/saying-i-do-goes-high-tech-in-india.htmlhttp://www.cnbc.com/2014/12/17/saying-i-do-goes-high-tech-in-india.htmlhttps://en.wikipedia.org/wiki/Religionhttps://en.wikipedia.org/wiki/Caste

E-marketing final paper

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