E MarketingE Newsletter and

E-Surveys

E MarketingE Newsletter and

E-Surveys

Are They For You???

Are They For You???

What is E MarketingWhat is E Marketing

The Use of Email To: Market your club to others

Communicate with your members Promote your events Determine your policies

The Use of Email To: Market your club to others

Communicate with your members Promote your events Determine your policies

Why Should You Be Using It?

Why Should You Be Using It?

Saves money on postage

Keeps your name and purpose in front of members and potential members Provides a quick and easy to use information platform Lets you customize your message to a targeted audience

Saves money on postage

Keeps your name and purpose in front of members and potential members Provides a quick and easy to use information platform Lets you customize your message to a targeted audience

Ability to obtain almost instantaneous feedback It can be very effective Low time and man hours expenditure Emails are an accepted way of communication, especially among the younger generation

Ability to obtain almost instantaneous feedback It can be very effective Low time and man hours expenditure Emails are an accepted way of communication, especially among the younger generation

Two MethodsTwo Methods

Do It Yourself

Requires time, expertise and training

May save you money May or may not look professional Limitations on monitoring success of email delivery

Do It Yourself

Requires time, expertise and training

May save you money May or may not look professional Limitations on monitoring success of email delivery

RequirementsRequirements

Need to find a person to do the job Need to create an “organization” template (your logo, your look)

Need familiarity with importing graphics and information and successfully sending them to others

Dependence on a person with expertise and, or finding a person with expertise.

Need to find a person to do the job Need to create an “organization” template (your logo, your look)

Need familiarity with importing graphics and information and successfully sending them to others

Dependence on a person with expertise and, or finding a person with expertise.

Subscriber ServiceSubscriber Service

Advantages

Requires less expertise More monitoring features Ease of use allows multiple people to learn system

Often looks more professional

Advantages

Requires less expertise More monitoring features Ease of use allows multiple people to learn system

Often looks more professional

Subscriber ServicesSubscriber Services

Ability to continually reproduce your exact organization image

DisadvantagesIt costs moneySome limitations on ability to customize

Ability to continually reproduce your exact organization image

DisadvantagesIt costs moneySome limitations on ability to customize

What Should You Look For?

What Should You Look For?

Your StyleAbility to use or pick from a variety of templates with some customizing features

You may want organization colors, font size and font style that your

group uses and to your club logo

Your StyleAbility to use or pick from a variety of templates with some customizing features

You may want organization colors, font size and font style that your

group uses and to your club logo

Easy Content Addition and Manipulation

Easy Content Addition and Manipulation

Move, add, delete or change layout easily (point , drag and drop)

Be able to “block items” Ability to add pictures(May cost more)

Ability to modify template with your own HTML email design to further customize and realize your organization look

Move, add, delete or change layout easily (point , drag and drop)

Be able to “block items” Ability to add pictures(May cost more)

Ability to modify template with your own HTML email design to further customize and realize your organization look

Contents of Email ListContents of Email List

Needs to have list importation features

(from spread sheet or from current outlook express or other email groupings)

Should have ability to integrate with your web site using a “join my list” visitor sign up box on web site

Have a “forward to a friend” link on each email sent

Needs to have list importation features

(from spread sheet or from current outlook express or other email groupings)

Should have ability to integrate with your web site using a “join my list” visitor sign up box on web site

Have a “forward to a friend” link on each email sent

Additional ContentsAdditional Contents

Ability to have several email groups Ex. Members VS Non Members

Ability to easily to add or delete from those groups

Ability to store other information besides just email addresses (phone numbers, address info, ect.)

Ability to have several email groups Ex. Members VS Non Members

Ability to easily to add or delete from those groups

Ability to store other information besides just email addresses (phone numbers, address info, ect.)

Ability to safely subscribe or unsubscribe for those receiving your Enews.

Email lists must be safe and not for sale

Ability to find which emails “bounced” or failed to be delivered so that you can clean up your list.

Ability to safely subscribe or unsubscribe for those receiving your Enews.

Email lists must be safe and not for sale

Ability to find which emails “bounced” or failed to be delivered so that you can clean up your list.

Delivery MonitoringDelivery Monitoring

Format testing (to make sure everything including

the graphics makes it through as sent) Help in dealing with other internet providers if problems do occur A company that stays up to date with

email sending laws

Format testing (to make sure everything including

the graphics makes it through as sent) Help in dealing with other internet providers if problems do occur A company that stays up to date with

email sending laws

Tracking and ReportingTracking and Reporting

Very Important See who opened your email and what items they clicked on Helps you develop interesting and member relevant content Find how many people opted out of your email service

Very Important See who opened your email and what items they clicked on Helps you develop interesting and member relevant content Find how many people opted out of your email service

Tracking & Reporting Continued

Tracking & Reporting Continued

How many people forwarded the information to another person The ability to archive old ENews send outs so that people can access them. Archives can be accessible from

web page

How many people forwarded the information to another person The ability to archive old ENews send outs so that people can access them. Archives can be accessible from

web page

On Line SurveysOn Line Surveys

Value

Determine how your members feel about an issue Instill a feeling of member contribution

and participation Get feed back on how to improve services and events

Value

Determine how your members feel about an issue Instill a feeling of member contribution

and participation Get feed back on how to improve services and events

What To Look ForWhat To Look For

Pre made templates with: Ability to easily: Change questions Monitor results Use of graphs to show results

Export results to other formats

Pre made templates with: Ability to easily: Change questions Monitor results Use of graphs to show results

Export results to other formats

Also…Also…

Analyze your information using your own filters

Ability to rank information numerically

(on a scale of one to ten how do you feel)

Single answers or multiple answers Ability to skip a question

Analyze your information using your own filters

Ability to rank information numerically

(on a scale of one to ten how do you feel)

Single answers or multiple answers Ability to skip a question

What’s This Going To Cost Me?

What’s This Going To Cost Me?

Things to look for

What does the basic package include?

What do add ons Cost me? (Ex. more graphics, better monitoring)

How many Enews can I send per month?

Things to look for

What does the basic package include?

What do add ons Cost me? (Ex. more graphics, better monitoring)

How many Enews can I send per month?

$$$$

How many people can I send Enews to?

(the larger your list the higher your monthly fee)

Will add on or forward features increase your list size and perhaps exceed your budget?

How many people can I send Enews to?

(the larger your list the higher your monthly fee)

Will add on or forward features increase your list size and perhaps exceed your budget?

$$$$

Look for “packaged” items for reduced cost (Enews plus survey for discount)

Discounts for Non Profits and prepayment

How good is the support?

Look for “packaged” items for reduced cost (Enews plus survey for discount)

Discounts for Non Profits and prepayment

How good is the support?

Its Cheap!Its Cheap!Your EmailList Size Your Low Monthly FeeEmail Marketing* Survey** Bundle**0-500 $15 $15 $30 $22.50501-2,500 $30 $30 $45.002,501-5,000 $50 $50 $100 $75.005,001-10,000 $75 $75 $150 $112.5010,001-25,000 $150 $150 $300 $225.0025,000+ Call for Special Pricing

Prepay Options*** Standard PrepayNonprofit/Education

6 Month Prepay 10% Discount 20% Discount12 Month Prepay 15% Discount 30% Discountu

Your EmailList Size Your Low Monthly FeeEmail Marketing* Survey** Bundle**0-500 $15 $15 $30 $22.50501-2,500 $30 $30 $45.002,501-5,000 $50 $50 $100 $75.005,001-10,000 $75 $75 $150 $112.5010,001-25,000 $150 $150 $300 $225.0025,000+ Call for Special Pricing

Prepay Options*** Standard PrepayNonprofit/Education

6 Month Prepay 10% Discount 20% Discount12 Month Prepay 15% Discount 30% Discountu

Ethics and Email ListsEthics and Email Lists

Develop a policy on Enews lists and the monitoring of your EnewsSale or sharing of listsWhat you will monitor and what you will do with that information

How far you go in finding out what an individual opens or answers

Develop a policy on Enews lists and the monitoring of your EnewsSale or sharing of listsWhat you will monitor and what you will do with that information

How far you go in finding out what an individual opens or answers

How often do you send Enews? How often you do surveys?

The Goal is to keep your name in front of your members while providing quality information and interaction. They will only open it if it is something of value Don’t over due it

How often do you send Enews? How often you do surveys?

The Goal is to keep your name in front of your members while providing quality information and interaction. They will only open it if it is something of value Don’t over due it

PitfallsPitfalls

E News will not replace a “hold in your hand” newsletter.

Remember that not everyone uses email.

Your risk losing non computer literate members if you rely too much on E news.

People like a “hold in your hand newsletter.”

E News will not replace a “hold in your hand” newsletter.

Remember that not everyone uses email.

Your risk losing non computer literate members if you rely too much on E news.

People like a “hold in your hand newsletter.”

Member Vs Non Member Enews and Content

If you give Non Members too much information they will have no reason to pay dues to join your organization. You should decide how much and what information you put in Enews.

Member Vs Non Member Enews and Content

If you give Non Members too much information they will have no reason to pay dues to join your organization. You should decide how much and what information you put in Enews.

SummarySummary

Great communication toolInexpensive and easy to useMakes you look professionalCan boost membership, attendance and membership retention

Can save you moneyCan make you money

Great communication toolInexpensive and easy to useMakes you look professionalCan boost membership, attendance and membership retention

Can save you moneyCan make you money

Example of Arizona Bowhunters E-newsExample of Arizona Bowhunters E-news

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QuickTime™ and aTIFF (LZW) decompressor

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QuickTime™ and aTIFF (LZW) decompressor

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QuickTime™ and aTIFF (LZW) decompressor

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VendorsVendors

Constantcontact.comiContact.com

Constantcontact.comiContact.com