E-marketing Distribution It ’ s All About Place!.
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Transcript of E-marketing Distribution It ’ s All About Place!.
E-marketing Distribution
It’s All About Place!
NEW INTERNET COMPANIES
New Online Retail Brands– Amazon, Overstock.com, etc.
New Online Manufacturer Brands– Dell.com, Gateway.com, etc.
Online Auction Sites– eBay, Craigslist, etc.
WHOLESALERS
Retailers order directly from wholesalersCan check stock & look at current promotionsMore effective than relying on merchandisersUS Foodservice Websitewww.apparelcandy.comhttp://www.americasmart.com/
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AGENT SELLERS
There are a lot of different types of agents.
Avon cosmetics is well-known
Customers can choose to order from their rep or online
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Franchises/Affiliations
Many types of franchises
Online equivalent “affiliation”
Franchise owner develops network of affiliates that displays goods, services or solutions on the affiliate website
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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VENDING & AUTOMATED RETAILERS
Vending machines can use IT and Internet to communicate with a server giving information on product supplies and selling patterns
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NEW COMPANIES CHANNEL
NEW ONLINE RETAIL
BRANDS
NEW ONLINE MANUFACTURER
BRANDS
ONLINE AUCTION
SITES
NEW INTERNET COMPANY
INTERNET
NEW ONLINE RETAIL
Wouldn’t have been conceived without the creation of the Internet
Entrepreneurs invested heavily in all sorts of start-ups
Most didn’t succeed
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New Online ManufacturersEntrepreneurs saw opportunities for developing online manufacturer’s brands.
Took advantage of technology & enabled innovative new products adapted to customer preferences.
IT allowed efficient and effective operations - assembly & logistics
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ONLINE AUCTION SITES
New Business Idea - Consumer-to-Consumer (C2C) business
This was not possible prior to the Internet
(Yard sales aren’t businesses)
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PRE-EXISTING COMPANIES THAT E-MARKET
BANKING
RETAILERS
DIRECT DISTRIBUTORS
WHOLESALERS
AGENT SELLERS
FRANCHISES
VENDING
E-MARKETING CHANNEL FOR PRE-EXISTING COMPANIES
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Customer Relationship Management
The establishment, development, maintenance and optimization of long-term mutually valuable relationships between consumers and organizations
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BANKING & FINANCIAL SERVICES ONLINE
Banks & financial services have done great with online banking services
Save money on property and labor
Use software & CRM approaches
ONLINE RETAIL BRANDExisting retailers took advantage of this new method of reaching customersExtends products & services to consumers via internetEnhances traditional marketing
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decompressorare needed to see this picture.
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DIRECT DISTRIBUTIONOrganizations have access to consumers worldwideBrand loyal consumers - such as sports fans- are now able to buy directly from their preferred clubCuts out the intermediaries
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