E-design 100 Redesigning the Fujifilm Disposable Camera
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E-design 100 Redesigning the Fujifilm Disposable Camera By Bill Baker, Dan Streeter, Tom Sattman, and Sam Corey
description
E-design 100 Redesigning the Fujifilm Disposable Camera. By Bill Baker, Dan Streeter, Tom Sattman , and Sam Corey. Table of Contents. Opportunity Research Specifications Ideas Idea Evalutation Our Design Why It Will Work Summary. The Current Design is Obsolete. - PowerPoint PPT Presentation
Transcript of E-design 100 Redesigning the Fujifilm Disposable Camera
E-design 100Redesigning the Fujifilm
Disposable CameraBy Bill Baker, Dan Streeter,
Tom Sattman, and Sam Corey
Table of Contents Opportunity Research Specifications Ideas Idea Evalutation Our Design Why It Will Work Summary
The Current Design is Obsolete Opportunity: people could buy more
disposable cameras The current plastic is not eco-friendly Our circuit board uses antiquated
through-hole technology and leaded solder
Research Target customers: families, older
people, and people in the lowest income bracket
Wal-Mart and McLanahan’s
Customers SayCustomer Uses
VacationSchool EventsWeddings
Is Flash Necessary?
YesNo
Would Customers Pay Up to $1 More for Each Camera for It to
Be More Eco-friendly?YesNo
Specifications Cheap Eco-friendly Durable Easy Assembly Retain Functionality Meets Customers’ Wants and Needs
Considered Solutions Take out flash and electronics Make casing out of PLA polymers Use less packaging Leave flash and change circuit board
to SMT LED flash bulb Smaller battery
Brainstorm Evaluation Chart
Section Criteria
Concepts
Remove Flash and Electronics
PLA Plastic Casing
Less Packaging
SMT Circuit Board
LED Flash
Smaller Battery
Cost + - + + - +
Eco- friendly + + + + + +
Durable + 0 0 + 0 -
Easy Assembly + 0 0 + 0 0Meets Customers' Wants and Needs - + 0 + + +
Functionality 0 + - + 0 -
Total Points 3 2 1 6 1 1
Action Evalute Evaluate Throw Out EvaluateThrow Out Throw Out
Weighted Evaluation
Section CriteriaWeight Out of
100%
Reasonable Concepts Rated 1-5
Remove Flash and Electronics
PLA Plastic Casing
SMT Circuit Board
Cost 20% 5 1 4
Eco-Friendly 10% 5 5 4
Durable 10% 5 2.5 5
Easy Assembly 10% 5 2.5 5Meets Customers' Wants and
Needs 40% 1 5 4
Maintains Functionality 10% 1 2.5 4
Total 100% 3 3.45 4.2
Rank 3 2 1
Actions Threw Out Combined Combined
New and Improved Design! Surface mount circuit board Lead free solder PLA polymer instead of traditional
plastic housing
Surface Mount Technology Smaller, cheaper parts Machine placed PCB costs less Uses lead-free solder
PLA Polymer PLA or Polylactic Acid Resin is a
polymer made from corn Replaces traditional petroleum-based
plastic 65% less energy to produce 68% fewer greenhouse gases
generated Contains no toxins
Socially Sustainable Kept the flash More eco-friendly Bring jobs to United States
Would Customers Pay Up to $1 More for Each Camera for It to
Be More Eco-friendly?YesNo
Ecologically Sustainable RoHS compliant circuitry, due to lead
free solder and different circuit board materials
Use of PLA polymer instead of current plastic
Economically Sustainable Even though PLA will cost around
10% more than plastic, our customers care about saving the Earth
SMT costs less than through-hole technology
Its assembly requires fewer workers
Summary These design changes will improve
the product It will increase our company’s
popularity with environmentalists We will fulfill our duty to our planet We will sell more disposable
cameras!
