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COMPANY PROFILE

Design Sales Project Management Installation Training Technical Support

THE COMPANYIntroduction

Within this presentation you will be introduced to a taster of what Whitco has to offer. After a brief introduction into our company history, you will be able to see the range of services that we offer.

For your reference we have included details of our companies accreditations and partnerships which enable us to provide a consistent quality of service unrivalled in our industry.

We are pleased to supply additional information regarding our services, or customer references upon request and look forward to prospect of working together, whether as a one off project or on an on-going basis.

I trust that you will find this presentation informative.

Jeff Whitaker

Jeffrey C WhitakerManaging Director

THE COMPANYAbout Whitco

Founded and led by catering specialist Jeff Whitaker, we have become one of the most respected names in the business. Our customers value us for our broad expertise, wide portfolio and above all, our dedication to ensuring every project runs smoothly from beginning to end.

We supply specialist kitchen solutions to all types of catering trade customers, from small and bespoke to extensive kitchens for major public and private institutions: academia, healthcare, MOD and HM Prisons; along with varied blue chip companies, hotels, leisure and banqueting facilities.

Our sales people are expert advisors, who will help you reach a decision you’ll be satisfied with for many years to come. Beyond the sales, our services support you at every stage, from initial design to installation, training and technical support. Our approach is thorough, conscientious and summed up by our mission statement, "To provide the most professional service to all our clients, regardless of size and location."

experienceflexibility

partnershipIndependence

value for money

THE COMPANY

experienceflexibility

partnershipIndependence

value for money

Our Guiding Principles

• We are passionate about helping our clients to be more successful.• We develop to meet the evolving needs of our marketplace.• We build long-term partnerships with our clients, people and contacts.• We are a private and financially stable business.• We foster a strong culture around high performance and enjoyment.• At Whitco we do everything with integrity.

Our Vision

To be the company that best understands catering equipment, the services required by our industry and the self-fulfillment needs of catering professionals.

Our Core Values

Trust, Respect, Belief, and Integrity.

We believe that everything we do, everything we say as a company is infused with these values, both internally and externally.

Our Mission Statement

‘Your Satisfaction – Our Priority’

CUSTOMER FOCUSEDSOLUTION ORIENTATED

FORWARD THINKINGENTREPERNEUREALRELIABLE

HONEST TRANSPARANTSKILLEDCOMPETITIVE

THE COMPANY

THE DIRECTORS

Jeffrey C WhitakerOwner – Managing Director

Vita WhitakerOwner – Operations Director

Jeff attended Kingston Upon Hull Nautical College, which kick started his career in catering when he joined the Merchant Navy’s catering core. He progressed onto running public houses and restaurants working both back and front of house, until he decided to join Hobart (UK) Ltd as a sales representative in 1978. He left Hobart after a hugely successful period in 1986 to set up a new equipment sales division of a thriving service company called USS Ltd. In 1995, Jeff decided to start his own business and formed Whitco Catering & Bakery Equipment Ltd, which today employs 27, operates nationwide and turns over approximately 5m.

Jeff is a true entrepreneur, his key strengths are customer service, sales, product & industry knowledge and all elements associated with kitchen design and its operation.

Vita started working as a QA for VH Brothers, an international fresh produce importer, her main client was Marks & Spencers. She left to pursue her creative skills and embarked on a career in graphic and product design, working with Carlsberg, Mothercare, and British Home Stores. After a period working for Avon Cosmetics in Product Development, and maternity leave, she assisted with the formation of Whitco ion 1995.

Vita’s key strengths are HR Management, Strategic Development, Kitchen Design, Technical Knowledge and Industry liaison. She is dedicated to training and has helped develop the skills of the Whitco team, as well as her own, currently studying part-time at Sheffield Hallam, the course is called International Hospitality Management and Design Consultancy (MSc), she will graduate in 2012.

Vita recently joined the board of Directors for CEDA, responsible for Education. In her ‘spare’ time she is a very proactive fund raiser, committed to helping the homeless and children’s charities, and involves the Whitco team as well as taking on many sponsored events herself.

THE DIRECTORS

Tony ButlerSales Director

Denise HalsonFinance & HR Director

Tony left school and joined Corsair Manufacturing in1979 as an Apprentice Engineer, whilst attending Oxford College for Further Education to complete his City and Guilds. During his period he gained excellent knowledge and experience from R&D, Design, Estimating and Sales, he progressed his career from Design Engineer to National Sales Manager; he left in 2005 to join Electrolux Professional as Government Sales Manager, where he successfully grew the public sector business. Tony joined Whitco in 2008, as Sales Director, here he manages and supports the Field Sales Managers and the sales department. Today, he still works predominately with Public sector clients, but has the additional responsibilities associated with being part of Whitco’s senior management team. Key strengths: Customer Relations, Account Management, and Industry knowledge, he supports LACA, HCA and NACC, and away from the desk he’s not a bad putter!!!

On leaving school Denise started Accountancy work with Equity and Law Assurance, which gave her a broad set of skills and the confidence to start her own accountancy company later on. During this time she worked as a financial accountant for many varied small to medium sized enterprises.

Denise joined Whitco 11 years ago as Finance Manager; today her role spans across many important areas of the organisation, to include Financial Audits, HR, Health and Safety and Contractual issues as well as sharing the strategic and management responsibilities of the senior management team.

Denise creates our internal ‘bespoke’ systems (both manual and computerised), and ensures that the company ISO, IIP and CHAS accreditations are maintained and audited annually , she keeps us abreast of new company legislation.

THE TEAM

team“Together Everyone Achieves More”

14 of the team have been with us an average of 10 years12 of the team have been with us an average of 3 years

Since 2002

THE TEAM

J eff WhitakerManaging Director

Vita WhitakerOperations Director

Denise HalsonFinance & HR Director

Tony ButlerSales Director

Carmela WebbOffice Manager PA to MD

Francesca Bulger*Senior Administrator(Maternity leave)

Daryll SwainsonWarehouse Manager

Ross GoddardService Manager

Alex LongSenior Installations Technician

David WelbournChief Engineer

Maintenance & Breakdowns

Isabella AnelloReg. Sales Manager

Alistair CharlesReg. Sales Manager

Chris GoodeReg. Sales Manager

Mike KendalNational Acc. Manager

Peter MayneKitchen Designer

Kim StratfordContracts & Service Admin

Ben SayersInstalls & Service Admin

J osh WalkerJ unior Design

Lynda WestleyPA to T ButlerSales Admin

Marek J eziakWarehouse & Installations

Aga J eziakP/T Office Admin

Les MarsdenMaintenance & BDs Tech

Refrigeration PartnersAmbiserve & Greencold

Steve KingMulti Skill Tech

Chris BaxterMulti Skill Tech

Gary CowanInstallation Tech

Dan MatthewsInstallation Tech

Rafik AlamiAccounts Department

THE PHILOSOPHY

What makes us different

The essence of what makes us stand out is commitment and attention to detail. We start by devoting more time at the beginning to help clients find what’s best for them.

Then, we’ll be on hand throughout the project to make sure it runs smoothly, resolving any issues so that all stays on schedule, and ensuring the end result delivers everything we promised.

After hand over, we’ll continue the support with staff training and technical support, clients can rely on us to be there whenever they need.

Many customers have come to regard Whitco as an invaluable extension to their own organisations, always helpful, reliable and 100% committed.

THE SERVICEOur Services

Our services are comprehensive, and offer as much or as little support as required. Most of our customers choose to have our help throughout the whole process, from initial consultation and design, to supply, installation and then ongoing training and preventative maintenance throughout the guarantee period and thereafter.

Supply

We’re happy to supply a single appliance or an entire kitchen, and we’ll take the time to discover what you want to achieve, and make sure the equipment we supply precisely meets your need.

Whitco is proud to be a preferred partner of the world’s leading manufacturers and recommend machines that are innovative, well-designed and robustly made.

We design and fabricate our own brand of high quality stainless steel cupboards, tables and sinks that blend seamlessly with the commercial products in your kitchen.

THE SERVICEDesign

The design stage is critical and where our expertise really shines through. Our consultation establishes clients needs and expectations demonstrated via mood boards, graphics and 3D visuals these are followed by detailed technical drawings. Taking the time at this stage avoids making many revisions, produces the most efficient, cost-effective layout, regardless of whether it’s a new-build or a renovation.

We design around menus, food production or à la carte. Specified equipment is designed into the most ergonomically and practical layout, with the aim to increase productivity from the workflows.

If you’ve been inspired by manufacturers’ catalogues or the trade press, we can closely match your aspirations with your needs. Equally important, we’ll help you select the best equipment to meet budget, and business yield.

Naturally, we’ll work closely with you and your team of contractors, from the design to the handover of the completed project and beyond.

THE SERVICEInstallation

Installation is a critical phase, we take a structured, disciplined approach that achieves the highest standards of fit and finish, always meeting deadlines.

We retain complete control by not sub-contracting any of our work. Your equipment is installed by our own dedicated team of expert engineers and managed by a qualified and experienced Project Manager and Senior Installations Engineer.

Our normal plan of action is to meet with all the contractors, assess site together, check the availability and suitability of your utilities, prepare a bill of materials and program of works, and then with your approval commence work.

Having installed thousands of kitchens, we have established a fast, efficient way of working that minimises disruption and results in a superb finished product, which exceeds customer expectation.

THE SERVICEInstallation

THE SERVICETraining

Once you have a carefully designed, beautifully installed kitchen we offer a training program for you and your staff, appropriate to the equipment and tailored to your menus and skill levels. We’ll take you through specific cooking processes and if you have particularly complex equipment or specialised needs, arrange for the manufacturer’s chefs to provide extra guidance.

Training is undertaken both on site and in our own innovative test kitchen.

It’s a service many other catering equipment companies do not provide.

Whitco, believes that in order for the client to be entirely satisfied with the equipment chosen, they have to see the benefits that it makes to their organisation instantly.

We are always ready to go the extra mile for our customers.

THE SERVICEService and Support

We have our own fully qualified service engineers ready to provide a variety of services, from installation, ‘settling in’ inspections and training support, to contract scheduled maintenance.

Reactive & Maintenance

Our reactive service team, deal daily with all types of emergency servicecalls, these range from business critical situations, i.e. machine breakdowns, to gas leaks. The call handling team will allocate the call to a trained engineer, who will attend site and carry out the repair. Our engineers are not only manufacture trained, they also hold Gas Safe, Electrical and Refrigerant handling qualifications.

To back up our engineers in the field, we have a large stock of spare parts, which are held in our stores as well as on each vehicle. After each repair, a work sheet will be handed to site, explaining what repairs have been carried out and any recommendations the technician may have. After the repair has successfully been carried out, site will also receive a confirmation email, briefly explaining what actions were taken.

THE CLIENTSReferences and Testimonials

We have many clients that will be very pleased to offer a reference relevant to your business, please do not hesitate to ask us for information, below is a snap shot…

Type Company Name

Bakery Duston Village Bakery - Northampton

Butcher H Johnsons & Sons (Thrapston) Ltd - Thrapston

Butcher W M Elliot & Son Ltd - Northants

Care Home Boniface House Care Home - Northants

Care Home Ecton Brook House - Northampton

Care Home Elder Homes Group - Various

Care Home Gold Care Group Limited - Various

Care Home Nottingham City Council - Cherry Trees Day Centre

Care Home Obelisk House Care Home - Northampton

Care Home Raunds Lodge Nursing Home - Northants

Care Home Ridgeway House Care Home - Towcester

Care Home The Evelyn Wright Care Home - Daventry

Care Home Imtech Aqua Maintenance Ltd - Various Care Home

Care Home P Y Crossley T/A Clanfield Res Care Home - Islip

Coffee Shop Cookies of Oakham

Community The Royal British Legion - Various

Community The Salvation Army - Various

Confectionary Petit Fours - Patisserie Shop Birmingham

Education Abbey Meadows School - Cambs

Education Anglia Ruskin University

Education Cambridge Centre for Sixthform Studies - Cambridge

Education Cambridgeshire Catering & Cleaning Services - Various

Education Ecton Brook House - Northampton

Education Hinwick Hall College of Further Education - Northants

Education Kimbolton School - Kimbolton

Education Kings College - Cambridge

Education Little Ealing Primary - London

Education Manor School - Northants

Education Moulton College - Northampton

Education Oakham School - Oakham

Education Oundle School - Oundle

Education Oxfordshire County Council - Various

Education Polam Oaks School

Education Potterspury Lodge School *

Education Queensway School

Education Rugby High School for Girls - Rugby

Education Southfield School for Girls - Kettering

Education Sunley Management Centre - Northampton

Education The Sixth Form College Colchester

Type Company Name

Education The Thomas Deacon Academy - Kettering

Education University of Cambridge

Education University of Essex

Education University of Northampton

Education Uppingham School - Uppingham

Education Westminster College - Cambs

Education Wrenn School

Farm Shop Church Farm Shop & Restaurant

Farm Shop The Farm Shop Lyne Ltd - Middlesex

Food Factory Amy's Kitchen UK Limited - Corby

Food Factory Cereform Ltd - Corby

Food Factory Laurens Patisserie - Newark

Food Factory Orchard House Foods Limited - Corby

Food Factory The Soupery - Leicestershire

Food Factory Uniq Prepared Foods Ltd - Northants

Hospital Cambs & Peterborough NHS

Hospital Christchurch Court

Hospital BMI The Manor Hospital - Various

Hotel Arundel House Hotels (Cambridge) Ltd

Hotel Hilton Hotel - Various

Hotel Holiday Inn - Various

Hotel Kilworth House Hotel

Hotel Peel Hotels PLC - The Bull Hotel - Peterborough

Hotel The Crown Hotel - Stamford

Hotel The George Hotel - Stamford

Hotel The Old Bridge Hotel - Huntingdon

Hotel Ravenwood Hall Country Hotel & Restaurant - Suffolk

Hotel The Crown Hotel - Bilderstone

MOD RAF Benson

MOD RAF Lakenheath

NHS Isebrook Hospital Northants Healthcare NHS Trust

Prison HMP Addiewell

Prison HMP Aylesbury

Prison HMP Brixworth

Prison HMP Bronzefield

Prison HMP Bronzefield

Prison HMP Buckley Hall

Prison HMP Bullingdon

clients

Type Company NameRestaurant Corby Masonic ComplexRestaurant Doubletree by Hilton CambridgeRestaurant Eat@23 - BrackleyRestaurant Muchhi Cheps Ltd - NorthamptonRestaurant Pizza Town - St NeotsRestaurant Spaghetti Johns Ltd - BedfordRestaurant Thai Corner Restaurant - Siam Thai Restaurant - ReadingRestaurant The Spicery - NorthantsRestaurant The Studio at Cranford Hall - KetteringRestaurant The Stuffed Olive - NorthamptonRetail Cherwood Nurseries - BedfordshireRetail Kiddicare - PeterboroughRetail Pearsons (Enfield) Ltd - VariousRetail Simply Oak - HertsSchool Ashcroft High School - OxfordshireSchool Hampton Hargate Primary School - PeterboroughSchool Maplefields School - CorbyStaff Canteen ABB Limited - CambridgeStaff Canteen Alpla Uk Ltd - Milton KeynesStaff Canteen Altro Flooring - StevenageStaff Canteen Aquascutum Ltd - CorbyStaff Canteen Belkin Ltd - RushdenStaff Canteen CABI International - OxfordshireStaff Canteen Carlsberg Brewery - NorthamptonStaff Canteen Dodson & Horrell Limited - NorthantsStaff Canteen Faccenda Group Limited - Oxfordshire Staff Canteen Mars Chocolate UK - SloughStaff Canteen Matalan - CorbyStaff Canteen Mercedez Benz - BrackleyStaff Canteen Monsoon Accessorize Ltd - WellingboroughStaff Canteen NCC - Fire & Rescue Headquarters - Various NorthantsStaff Canteen Oxford University Press - OxfordStaff Canteen Smurfit Kappa - NorthamptonStaff Canteen TDG Sainsbury Distribution Centre - StaffordshireStaff Canteen Vaillant Group - DerbyStaff Canteen Wincanton Britvic NDC - LutterworthStaff Canteen Wincanton, H J Heinz NDC - WiganTemple Ramgarhia Sikh Gurdwara - LondonTraining Centre MET UK Ltd - CorbyVillage Hall Brackley Methodist Church

Type Company Name

Prison HMP Coltishall

Prison HMP Erlestoke

Prison HMP Forest Bank

Prison HMP Highdown

Prison HMP Lincoln

Prison HMP Littlehey

Prison HMP Liverpool

Prison HMP Lowden Grange

Prison HMP Maidstone

Prison HMP Moorland

Prison HMP Peterborough

Prison HMP Stocken

Prison HMP Wellingborough

Pub Restaurant Overstone Arms - Kettering

Pub Restaurant Periwig - Stamford

Pub Restaurant Smiths Bar - Bourne

Pub Restaurant The Abington Public House - Northampton

Pub Restaurant The Chequered Skipper - AshtonPub Restaurant The Exeter Arms - Stamford

Pub Restaurant The Four Pears - Northampton

Pub Restaurant The Pheasant Public House - Cambs

Pub Restaurant The Plough Inn - Bolnhurst

Pub Restaurant The Prince Rupert - Neward

Pub Restaurant The Saddle - Kimbolton

Pub Restaurant The Tobie Norris - Stamford

Pub Restaurant The White Hart - Ufford

R&D Kitchen TMI Foods Ltd - Northampton

Recreation Bedford Golf Club - Bedford

Recreation Grafham Water Centre (Cambridgeshire County Council)

Recreation Rockingham Forest Trust - Rockingham Castle

Recreation Stanwick Lakes - Northants

Recreation The Bedford Golf Club - Bedford

Recreation Wheatley Golf Club - Oxford

Recreation Wicksteed Park - Kettering

Restaurant Aubergine Restaurant - London

Restaurant Bella Sicilia - Northampton

Restaurant Buddies NYC Ltd - Northants

Restaurant Burger King - Various

clients

THE ENVIRONMENTTo reduce our impact on the environment

Current actions - BusinessAvoiding unnecessary packaging wherever possible Buying Fair-trade / Rainforest Alliance tea and coffee and sugarUsing an energy efficient water boiler for our tea and coffeeRecycling 100% of our office wasteRecycling IT and peripheralsUse recycled paper and envelopes Using telephone conferencing to cut down on travel and using the train rather than cars where possibleSwitching lights off in rooms we aren’t using during the daySwitching off lights, computers and all electrical equipment as we leave the office at the end of the dayMonitor the quantity of paper sent for recycling, reuse as much scrap paper as possible

Current actions – Project Design & SpecificationSpecify energy efficient equipment Specify energy efficient ventilation, extraction and air-conditioning systemsIncorporate waste management systemsDesign ergonomic flowsUse suppliers that have strict environmental policies

HEAD OFFICEModern, well equipped offices, including a demo kitchen, warehousing for stock and a workshop, spanning a total area in excess of 6000m².

Whitco Catering & Bakery Equipment Ltd Cottingham Way Thrapston Northants NN14 4PLTel +44 (0) 1832 735007 Fax 01832 Fax +44 (0) 1832 734433 Email info@whitcoltd.com Web www.whitcoltd.com

Accreditations in the service industry are often essential for portraying the quality of a service providers work. By working closely with the most recognised governing bodies we can ensure that our work continues to be carried out to the highest level.

ACCREDITATIONS

Whitco are members of the following trade and industry associations:

ASSOCIATIONS & MEMBERSHIPS

“Every day at the Hope Centre, we support approximately 80 homeless and socially excluded people. These people need our help for many reasons, some have alcohol and drug problems, others have suffered family breakdowns and have nowhere to turn, some are elderly or have mental health issues and are unable to cope, some sleep on the streets and most have been homeless at some time in their lives.

Our client group includes:People who are street homelessSofa surfers (staying on friends floors and sofas)Vulnerably housed (hostels or temporary accommodation)People with alcohol and /or drug -related issuesPeople with physical and mental health issuesPeople who are generally down on their luckRefugees and asylum seekersElderly people experiencing poverty”

http://www.northamptonhopecentre.org.uk/index.html

CHARITIES

www.springboarduk.net

For over 20 years, Springboard have been helping young, unemployed and disadvantaged people into careers in hospitality, leisure and tourism as well as being the industry’s natural partner in improving its image, attracting new talent and addressing skills shortages

Whitco supports the two following charities