E-Commerce Seminar (Intermediate to Advance)

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Asif Hussainasifhussain.com

E-COMMERCE

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AgendaWhy Consumer Prefer Shopping OnlineWhat People Buy OnlineShopping Cart AbandonmentGovernment to Business to Consumer (Example)E-Commerce Platforms MarketBuilding TrustOnline Stock Trading (Example)Tips for visitor engagement and conversionFacts to Consider - SurveyRise of Social Media e-Commerce

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E-Commerce Trivia Pizza Hut was one of the first major

brands to experiment with online commerce, starting in 1994.

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E-Commerce Trivia44% of smartphone users admitted to

“show-rooming” – They browsed products in brick-and-mortar stores, picked what they liked, then purchased online.

And many did the opposite too….

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G2B2COnline Vehicle Registration

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Online Vehicle Registration System

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E-commerce Platform Market

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BUILDING TRUST:

Ways to Create a Credible eCommerce Website

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Real Reviews from Real People

71% of customers agree that reviews make them more comfortable that they are buying the right product.

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Celebrity Endorsements If a potential visitor sees a review of your

product from a celebrity, they will immediately associate your product with a trusted face.

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Press MentionsBeing recognized by your customers is

great for validation, but it’s also useful to highlight any media coverage you get.

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Social EngagementSince the prevalence of social media,

nothing is more powerful for a brand than an army of vocal followers.

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Putting a Face to your BrandHighlighting the different people in your

team is important in building trust. If your employees are using social media and have their own personal web presence it will add legitimacy to your website. It’s also going to make it highly unlikely that such a user is a scam artist.

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E-Commerce Trivia India is home to the fastest growing

ecommerce market, and France is experiencing the slowest growth.

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ONLINE STOCK TRADINGeTrading in Capital Markets [B2B2(B2)C]

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Stock ExchangeA stock exchange, share market is a

corporation or mutual organization which provides facilities for stock brokers and traders, to trade company stocks and other securities.

wikipedia.org

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Trading 39

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KSE Online Trading Information Flow

Order Read Order WriteUser

Messages

Stock Exchange

KATSGateway

Database

Middleware

TradingWebsite /

Web Server

ServerApplication

TradingDesktop

Application

Stock Quotes Feed(UDP Port 4012)

Market Status /Index Feed

(UDP Port 4011)

Web Browser

Market By order(UDP Port 4010)

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Online Trading Platform

Online Stock Trading

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Margin FinancingAmount of cash or eligible securities

required to be deposited with a financer before engaging in margin transactions. A margin transaction is one in which the financer extends credit to the customer in a margin account.

answers.com

Murabaha Financing

1-Jun Bank Buy 100 OGDC 135.13 3-Jun

Buys Shares, for Customer

Purchases Shares on new rate

3-Jun Bank Sell 100 OGDC 136.21 3-Jun3-Jun Customer Buy 100 OGDC 136.21 3-Jun

• Contract between Bank and Customer to decide profit rate on resale and payback period

• Bank sales the shares to the customer on settlement at profit

• Customer purchases shares as bank’s agent, bank pays for them

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Murabaha Financing Qty Rate Settlement

1-Jun Bank Buy 100 OGDC 135.13 3-Jun3-Jun Bank Sell 100 OGDC 136.21 3-Jun3-Jun Customer Buy 100 OGDC 136.21 3-Jun

The 2nd transactions is done on a rate slightly higher than the actual buying rate from the market.

This new rate is determined by an already existing contract between the bank and the customer.

This Murabaha Contract has a fixed percentage of profit for the bank and the customer has to pay the amount within a fixed period.

Customer can sell shares with profit/loss, and payback the bank.

The profit is not dependent over the time for which the shares are financed.

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Trading 45

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TIPSfor visitor engagement and conversion

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Search BoxThis is how the search box looks when the

page has not been scrolled down

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Easy & Always Available NavigationHave a clear and always visible navigation

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Promote Impulsive BuyingAlternative/related ItemsItems that complement

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Know what you can sale later

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Available to helpBe reachable

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Highlight Promotions

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Survey

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The End

E-Commerce Seminar (Intermediate to Advance)

Business

Transcript of E-Commerce Seminar (Intermediate to Advance)