E-Commerce In China Liang Chen & Xu Li. Definition of E-Commerce 1. Too Generalized Definition 2....
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E-Commerce In ChinaE-Commerce In China
Liang Chen & Xu LiLiang Chen & Xu Li
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Definition of E-Commerce1. Too Generalized Definition
2. Too Restrictive Definition
3. Definition in between
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Reasons of E-Commerce Development
1. Development of IT Industry in China
2. China’s Entry into WTO
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IT Industry In China
20% GDP in 1998
Fuel current economic growth
Set solid foundation for development of E-C
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China’s WTO Entry
1. Its commitment to liberalization in the telecommunication and financial service sectors
2. Open market to foreign investment
3. Create competitive environment
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Two Models
B2B(earlier development)
B2C(wide range of goods)
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Two Aspects
1. Avoid the overly aggressive investment
2. Be prepared to follow the wave
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Development Prerequisites Online Population (103 million by 2005 up
from 87m in 2003)
Estimated 7m credit card holders in China
The population of PC users
Information Structure (ISP cost & service quality)
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Development in E-commerce1. In March 6, 1998, first online sale
2. In the early 1990s, adoption of EDI
3. Golden Bridge & Golden Card Project
4. (Infant Stage) 1999-2001
5. Robust development in 2005
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Statistics
1. Value of online transaction
350 bn in 2004 to 553 bn in 2005
2. 95% of the market was B2B
3. Up 37.1% year-on-year
4. Number of items online exceeds 60m
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Limitations
E-commerce in its infancy stage Transactions representing 0.87% of GDP
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Constraints
High internet access cost Lack of a nationwide credit card system Slow and uncertainty delivery Lax network security Government interference
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Low speed and high cost online access
Service charges for renting frequency bands of sufficient width for websites high
Access charges high: 10% of monthly income
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Payment online
The share of online payments remaining below 50%
Banking services expensive and inefficient Banks imposing restrictions on e-payments Average fees equal to 5%--10% of each
credit-card transaction
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Problems in the realm of supply and delivery system
Traditional labor-intensive delivery system Weak logistic system
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Online security
Companies’ worrying about the e-business system from hackers
Commercial credibility: counterfeit and low-quality products
Figures: 20%, 40%, 80%
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Government interference
Censorship Strict control of internet
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Government’s Role1. Provide more efficient high-
level guidance
2. Create a better environment
3. Issue appropriate laws and regulations
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Resolutions of Chinese Government
1. inter-departmental responsibility coordination should be emphasized
2. Strengthen the capital support policy
3. Relax constraints4. Continue its reform of
intellectual property right
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References
China's E-Commerce Development,Jiacheng HE,perspectives, Vol. 2, No. 2
E-Commerce In China,John WONG & NAH Seok Ling Is E-Commerce ready for China? By Keith Regan,E-Commerce Times , China E-Commerce 2000 conference http://www.ultrachina http://www.scmp.com(South china Morning Post) http://www.ecommercetimes.com www.sina.com www.yahoo.com www.alibaba.com
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Thank you
谢谢!