E commerce final

National Institute of Fashion Technology

E-COMMERCE PORTALS

(B2B, B2C, G2C)

PRESENTED BY :

Megha Chawla

Riddhi Malviya

Satyendra Singh Verma

B2B(Business to Business) PORTALS OF E-

COMMERCE

MINI PROJECT 1:

AMAZON’S B2B SERVICES

Amazon Supply

Sell on Amazon

Fulfillment by Amazon

1. AMAZON SUPPLY

Launched in 2012

It offers industrial and scientific components and Maintenance, Repair and Operations (MRO) supplies.

It uses the same order fulfillment and distribution system as Amazon.com

Provides a modified user interface and dedicated customer service facilities, along with corporate lines of credit.

2.SELL ON AMAZON

Lists product on Amazon’s marketplace.

Maintains own inventory, fulfills order and provides customer service.

Has access to a suite of integrated services that can help them easily grow their business online.

How it Works?

3. FULFILLMENT BY AMAZON

Seller sends their products to an Amazon fulfillment centre

They store seller’s inventory

Pick, pack and ship their orders across India and provide customer service.

How it works?

AREAS OF IMPROVEMENT

Start advertising campaigns targeting small businesses

Expand their reach

Decrease the delivery time

G2C(Government to Business) PORTALS OF E-

COMMERCE

MINI PROJECT 2:

EDUCATIONAL SERVICES IN INDIA

CRITERION TRADITIO

NAL WAY

PROBLEMS

FACED BY THE

TRADITIONAL

WAY

E-COMMERCE WAY

1 Availability of

books and

other

reading/study

material

Students buy

the books

from various

shops.

If the shops are not

accessible to a

student or if he

cannot afford it, he

has to struggle.

Waste of a lot of

paper.

All NCERT books are

downloadable and

available on the website

for free, thus ensuring

that every student has

access to the same

reading material.

COMPARITIVE ANALYSIS OF THE TRADITIONAL WAY V/S THE E COMMERCE WAY

CRITERION TRADITION

AL WAY

PROBLEMS

FACED BY THE

TRADITIONAL

WAY

E-COMMERCE WAY

2 Employment

news

Search the

newspapers

for possible

employment.

Very time taking.

People seldom

find the right jobs

for them in time.

Current vacancy announced by—

UPSC, SSC, Indian Army, Navy,

Air Force, PSU & employment

Exchanges.

Also available online :

List of state employment exchanges

for online application

Link to Directorate of

Employment & Training

3 Applying for

scholarship

Information

is sometimes

put in the

newspapers.

Mouth

publicity.

News of

scholarships

seldom reaches

people who

actually need

them.

Available online :

Scholarships-related information

(merit & category based)

Information on various study

programs

CRITERION TRADITIONAL

WAY

PROBLEMS FACED

BY THE

TRADITIONAL WAY

E-COMMERCE WAY

4 Examination

result

Results would be

printed in

newspapers or sent

by mail only

Loss of paper.

Long waiting times.

Very difficult and time

taking to search for an

individual’s result.

Available online :

Exam results of class X, XII and

all competitive exams (i.e.,

Engineering, Medical, MBA, CA,

etc.)

Results of CBSE, ICSE and state

board

5 Student loan

for higher

education

Students have to

visit the offices

multiple times for

applying for loans.

Even after all the running

around, they are never

sure if they will receive

the loans in time.

Many students give up the

idea of higher studies

because of the high fees in

the absence of a loan.

Model student loan scheme of

Indian Banks' Association and

education loan schemes of various

Banks available online.

LIMITATIONS AND RECOMMENDATIONS

Currently there is very less awareness amongst the common people who actually need these services. Some awareness camps need to organize educating people about the usability of these services.

These services can be availed only by people having a computer and working internet connection, which most people of the country can only dream of. India needs to become more pro-technology in order to develop as a nation.

Upload videos, science experiments to make the lessons interesting

Start a question answer forum

Appoint teachers to be available on mail, to address the students’ doubts

Programmes of home tuition and academic certificates can be started so that students do not have to leave the house or pay any extra money except the exam fees.

FINAL PROJECT:

B2C(Business to Customer) PORTALS OF E-

COMMERCE

SECTION - 1

Basic Understanding and Comparison between Traditional Stores and Online

Stores through a case study

BACKGROUND

1. The traditional way: Go to a Puma

store and buy it

2. The e-commerce ways: Go to a B2C website and place

an order

Consider a person ‘X’ who wants to buy sports shoes from the brand Puma.

KEY PURCHASE CONSIDERATIONS

CRITERION TRADITIONAL E COMMERCE

PRICE

Costs higher

(Includes the cost of rent,

employees, electricity etc.)

Costs much lower than maintaining

a physical store at an equally

popular location

CONVINIENCE

It requires much more time and

money to drive down to a store

and buy something

It just requires a working internet

connection and a basic knowledge

of how to use a website

VARIETY

Physical stores can only store a

limited number of materials,

according to the available store

space

Online stores have no restrictions on

the number of styles it can include,

usually going up to thousands

KEY PURCHASE CONSIDERATIONSCRITERION TRADITIONAL E COMMERCE

TRUST

Most people have no issues trusting a store

which they can walk into, buying an item

they can physically touch, and dealing with

people they can interact with, face to face.

Since there have been cases of credit

card frauds etc., most people still find it

difficult to place their trust in an e tail

store.

FITTING

Ability to touch and check the items, to

make sure they are suitable, and even try

them on.

It’s only possible to check the fitting of

the item once it’s been delivered.

TIMEThe buyer receives the product as soon as

he selects it and pays for it

E commerce websites usually take at

least a day to deliver the products,

depending on your location.

SECTION - 2

Comparison Between Different Online Stores

BACKGROUND

Puma online store

Amazon.in

X chooses to shop from an online store

KEY PURCHASE CONSIDERATIONS

CRITERION PUMA Store Online Amazon.in

PRICEComparatively provides fewer

discounts.Provides more percentage of

discounts.

CONVINIENCEBetter if a peculiar brand is an

attraction for the buyer.

More convenient if buyer is

looking for a particular article

and not a brand specifically.

Quite similar to the “mall

culture” shopping, just online.

VARIETYProvides stock versatility of an individual brand. Lacks variety

in design and prices.

Provides ample choices to the

customer on one website with

versatile price and quality

ranges.

KEY PURCHASE CONSIDERATION

CRITERION PUMA Store Online Amazon.in

TRUST Same in both cases. Same in both cases.

FITTING Same in both cases. Same in both cases.

TIME

A brand specific costumer would be saving his time since

he/she knows what design, quality and price he/she is

looking for exclusively.

Saves time drastically if the

customer is not brand specific

and is open for different

designs and tastes.

SECTION - 3

MARKET SURVEY

Conclusions of a market survey conducted for people of age group : 13 to 50 years

56%35%

9%

Age group : 13-27 years

Not comfortable with onlinetransactions

Not comfortable with onlinetransactions above INR 1000


88%

9%

3%

Age group : 28-50 years

Not comfortable with onlinetransactions



PAYMENT METHODS:

Cash on delivery

• It is observed that 89% of the customers are comfortable with the Cash on Delivery option, the reasons being:

1. Lack of Payment Alternatives

2. Product Condition and Satisfaction

3. Scam Scare!

4. Indian Nature

PRODUCT CHOICES:

We gave the customers the following list of products and asked them to prioritize the products in the order in which they are most to comfortable in buying the product online.

•Books•Perfumes•Mobiles•Electronic items•Music• shoes •Bottom wear

•Intimate wear•Handbags•Accessories•Movies•Beauty products•Home décor•Sunglasses

PRODUCT CHOICES:

Depending upon the priorities that the customers gave, we divided the product list into 3 categories and got the following results:

• Books, electronic items, beauty products, music, movies

Category A

(Most Comfortable)

• Mobiles, accessories, sunglasses, handbags, home decor

Category B

(Comfort is subjected to factors)

• Intimate wear, Bottom wear, shoes, perfumes

Category C

(Least Comfortable)

PRODUCT CHOICES:Reason

for being most

comfortable in

ordering Category A items:

No need to hand

feel before buying.

Reasons for being comforta

ble in ordering Category B items:

Need to hand feel

before buying.

Reasons for being

least comforta

ble in ordering Category C items:

Need to hand

feel and fitting before buying.

Cannot buy the

products in this

category if not used

earlier.

SECTION - 4

RECOMMENDATIONSto make the shopping

experience better

TRADITIONAL STORES

MBOS/he shouldn’t waste too much time

getting confused between products of different brands.

EBOS/he should shop at an outlet which has new arrivals to increase the kind

of variety the outlet provides.

Shop when the discount rates are the highest.

1. For the Customer –

TRADITIONAL STORES

MBO

Categorize properly and keep low profit margins

Incorporate concept of warehouses .

EBOShould not let collection get stagnant and should change it every season.

Keep low profit margins.

2. For the Retailers –

ONLINE STORES

Puma Online Store

Refer to the size measurement manual before

ordering the product

Refer to a multi-brand online store to compare prices of

Puma.

Amazon.in

Look at the different options available to them.

1. For the Customer –

ONLINE STORES

Puma Online Store

Improve their delivery service.

Provide higher discount percentage.

Introduce their mobile application.

Amazon.in

Provide faster delivery to the consumer.

Provide Text message based product ordering.

2. For the E-tailer –

SECTION - 5

INTRODUCTION TO AMAZON

1995

• Founded

• First book sold from Jeff Bezos’ garage

• First e-commerce website ever

2006

• Serves 7 countries

• 21 fulfilment centres

• 9 million square feet of warehouse space.

2014

• Biggest online bookstore

• Most innovative B2C portal in the world

• Owns 25 successful websites

JOURNEY

INTERESTING FACTS

Name

• Originally to be named ‘cadabra’ (From Abracadabra)

• Later named after the river to suggest scale and because back then website listings were often alphabetical

Logo

• Designed to depict a smile that goes from A to Z

• Signifies that the company is willing to deliver everything to everyone, anywhere in the world

Customers

• Serves 137 million customers a week

• Same as the population of China

SECTION - 6

INNOVATIONS BY

AMAZON

PRIME AIR

AMAZON DASH

THANK YOU

E commerce final

Technology

Transcript of E commerce final