E-COMMERCE EXPORTS

Tracking online trade across the world’s biggest digital economies.

The UK is the world’s leading exporter of online goods with a trade surplus of over

Nearest challengers US and Germany follow with £109m and £21m trade surpluses respectively.

£700m

International surplus trade: 2013

Trade surplus Trade deficit

UK USA GERMANY NORDICS NETHERLANDS FRANCE

Nearest challengers US and Germany follow the UK with £109m and £21m trade surpluses respectively.

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

£109m£21m

£30m £232m£573m

£718m

INTERNATIONAL TRADE FLOW: ONLINE GOODS

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

USA

£712mFRANCE

£435mGERMANY

£163mNORDICS

£121mNETHERLANDS

£60m

Trade flow of online goods from the UK

Trade flow of online goods from the USA

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

UK

£573mFRANCE

£121mGERMANY

£217mNORDICS

£97mNETHERLANDS

£42m

Trade flow of online goods from Germany

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

FRANCE

£350mNORDICS

£78mUK

£36mUSA

£54mNETHERLANDS

£145m

Trade flow of online goods from Nordic countries

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

GERMANY

£121mFRANCE

£30mUK

£42mNETHERLANDS

£48mUSA

£42m

Trade flow of online goods from the Netherlands

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

GERMANY

£24mNORDICS

£6mUK

£12mFRANCE

£24mUSA

£18m

Trade flow of online goods from France

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

UK

£151mNORDICS

£36mGERMANY

£127mUSA

£48mNETHERLANDS

£18m

International trade flow: online goods

Source: Google Search Data. OC&C analysis, January 2014Currency conversion via Oanda (January 2nd for rates for 24 hours ending January 1st)

UK USA GERMANY NORDICS NETHERLANDS FRANCE

UK

USA

GERMANY

NORDICS

NETHERLANDS

FRANCE

g

g

g

g

g

g

g g g g g g

£60m£163m £435m£121m£712m

£573m £217m £121m£97m £42m

£48m

£36m

£12m £6m£18m £24m £24m

£54m £78m £145m £350m

£42m

£48m

£42m £121m £30m

£151m £127m £36m £18m

STEPS FOR RETAILERS TO SUCCESSFULLY INTERNATIONALISE

• Determine the right multichannel approach for you• Develop and invest in a clear strategy to build awareness and drive traffic• Develop price strategy to profitably serve international markets• Organise to deliver your ambition

PREPARE LAUNCH GROW LEAD

PRIORITISE markets and

identify easy wins

CONSIDER testing with

marketplaces

ESTAbLISH the last mile

solution

INvEST in a scalable

solution

INvEST in key markets

LOCALISE where it matters

to clients

REINvENT your supply

chain

DEvELOP a global view of

customers

SEIzE THE GLObAL OPPORTUNITY

Find more insight to get you inspired, informed and involved at Gameplan.

lloydsbank.com/gameplan

Lloyds bank plc Registered Office: 25 Gresham Street, London EC2v 7HN. Registered in England and Wales no. 2065.

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Talk to us about the ways we can help your business succeed in overseas markets.

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