E-commerce Berlin Expo - Elephate - Demmy Oshodi
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Transcript of E-commerce Berlin Expo - Elephate - Demmy Oshodi
SEO & Content Marketing For E-commerce: Key Ingredients For Higher Revenue!Demmy Oshodi
Search Engine Optimization (SEO)
• Search Engine Optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
• Webopedia
SearchMetrics SEO Visibility Graph
Why SEO is Important for E-commerce
• Cost-effectiveness as against Adwords & PPC • Increase in traffic • Superior ROI to normal ads • Brand awareness, authority and credibility • Effective weapon against competion • Long term results and benefits.
Comparing SEO & AdWordsPROS
• Superior traffic and ROI • Long term/permanent • Higher credibility and authority
CONS • Results not instantenous • Requires ongoing work for
improvements • Tough to quantify
PROS • Quick Setup • Faster results • Easier to measure
CONS • Expensive/climbing costs • Temporary/budget dependent • Diminished credibility and
authority
Key Ingredients for SEO
• Valuable and rich content • Quality backlinks • Information/site architecture and page layout • Mobile optimization • Social engagement • SEO best practices
Content Marketing
• Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
• Content Marketing Institute.
Importance of Content Marketing for E-commerce
• Brand Authority and Legitimacy • Competition and Value • Brand Loyalty, Awareness and Promotion • SEO Benefits • Build Valuable Relationships • SALES & REVENUE
Key Ingredients for Higher Revenue
• Returning to the basics • Great content • Promotion and distribution • Landing pages and conversion • Measurement
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Returning to the basics
Great content
Promotion and distribution
Landing pages and conversion
Thank you!
Demmy Oshodi
Phone Number: +48 668 583 668 Twitter: @demmyoshodi