By: Hazel Mae L. Buendia

This presentation is presented by USEP's BSCS studentHazel Mae L. Buendia under Mr. ND Arquillano as a partialfulfillment for Elective 4, E-Commerce.

It talks about topics concerning E-commerce.

Electronic commerce or e-commerce refers toa wide range of online business activities forproducts and services. It also pertains to “anyform of business transaction in which theparties interact electronically rather than byphysical exchanges or direct physicalcontact.”

E-commerce is usually associated with buyingand selling over the Internet, or conducting anytransaction involving the transfer of ownership orrights to use goods or services through acomputer-mediated network.

E-commerce is the use of electronic communications and digital information processing technology in business transactions to create, transform, and redefine relationships for value creation between or among organizations, and between organizations and individuals.

The environment in which e-business services are provided

refers to the combination of hardware such asservers and client PCs in an organization, thenetwork used to link this hardware and thesoftware applications used to deliver servicesto workers within the e-business and also toits partners and customers.

Infrastructure also includes the architectureof the networks, hardware and software andwhere it is located.

A five-layer model of e-business infrastructure

Macro environment◦ Major external and uncontrollable factors that

influence an organization‟s decision making, and affect its performance and strategies. (economic, demographics, legal, political, social conditions, technological changes, and natural forces)

Micro environment◦ Factors or elements in an organization‟s immediate

area of operations that affect its performance and decision making freedom.(competitors, customers, distribution channels, suppliers, general public)

Supply chain management is essentially theoptimization of material flows and associatedinformation flows involved with anorganization‟s operations. To manage thesematerial and information flows e-businessapplications are today essential to bring thebenefits

Internet marketing has been described simplyas „achieving marketing objectives throughapplying digital technologies‟ (Chaffey et al.,2009). This succinct definition helps remindus that it is the results delivered bytechnology that should determine investmentin Internet marketing, not the adoption of thetechnology!

The operational and management processes of e-marketing

Building long-term relationships with customers is essential for any sustainable business. Failure to build relationships largely caused the failures of many dot-comsfollowing huge expenditure on customer acquisition

The four classic marketing activities of customer relationship management

Approaches to managing changes to organizational processes and structures and their impact on organization staff and culture is known as change management.

Approaches to managing change associated with e-business

Key factors in achieving change

Analysis for e-business is concerned withunderstanding the business and userrequirements for a new system. Typicalanalysis activity can be broken down into:understanding the current process and thenreviewing possible alternatives forimplementing the e-business solution.

Workflow management◦ automation of a business process, in whole or

part during which documents, information ortasks are passed from one participant to anotherfor action, according to a set of procedural rules.

Flow process charts◦ simple flow chart is a good starting point for

describing the sequence of activities of a workflow that is part of an e-business process.

Symbols used for flow process charts

Design for e-business◦ design element of creating an e-business system

involves specifying how the system should be structured.

E-business systems follow the same client–servermodel architecture of many business informationsystems created in the 1990s. For the e-business,the clients are typically employees, suppliers orcustomers‟ desktop PCs which give the „front-end‟access point to e-business applications. The clientsare connected to a „back-end‟ server computer viaan intranet, extranet or Internet.