Grocers join the E- Com Bandwagon

Prepared byChetan chandrakant Nagare

• Online sales of books and gadgets are gaining traction in India.

• ET research shows there are about 12 online grocers, at least 4 of which were launched in the past 6 months.

• Delivering everything from household items to food products.

• The challenges in the online retail business are greater and different than most products categories.

• A website where consumers can see company stocks and there price.

• You have to source In bulk, add value and introduce private labels.

• The big expense is warehouse and stocks.

• Consite Rs 1- 2 crore for warehousing, distribution, cold-chain facilities and customer support.

ONLINE GROCERS IN INDIACITY WEBSITEBangalore Towness.com,

Chennai Anytimegrocery.comDelhi Mygrahak.comFaridabad Easyration.comGurgaon Groceryshop.inHyderabad Vokav.comKolkata Mylocalbazaar.comMumbai Freshndaily.com

What the founder said • Within 3 months 250 register users sales Rs 20,000 per day. JK Thakur• We recive 7- 12 orders a day, order size is Rs 1,000 to

1,500. Sushant Junnark• The idea is to minimize inventories. Sushant Junnark ( MBA IIM Ahmadabad )• you need to be more efficient because you don’t

control stocks. AnkurDinesh

• In grocery, you need to charge higher because you are delivering convenience. But in india you cant. That’s the business side challenge.

Director Food Strategy ( Future Group)

Strategy to win new customers

• The current lot is working hard to win new customers. Light on cash, their strategies are low investment, high connect a Face book presence, marketing campaigns in apartments, transaction discounts and referral rewards, among others.

Thank you