E-coaching bij e-commerce (Indie Group op DMF11)
-
Upload
indie-group -
Category
Health & Medicine
-
view
985 -
download
1
description
Transcript of E-coaching bij e-commerce (Indie Group op DMF11)
![Page 1: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/1.jpg)
DMF 2011
Optimising
with e-coachingyour webshop
www.indiegroup.be
![Page 2: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/2.jpg)
Cis ScherpereelE-COACH
![Page 3: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/3.jpg)
Indie Group
websites | e-commerce | e-coaching
![Page 4: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/4.jpg)
![Page 5: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/5.jpg)
What is e-coaching?Step by step follow up.- Reports- Advice- Brainstorm sessions- Workshops
1 goal: sell more with less effort
![Page 6: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/6.jpg)
THE PLAN
What is e-coaching?
TECHNOLOGY E-COACHING
![Page 7: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/7.jpg)
Why e-coaching?Difficulties before startup
- It takes longer than I thought (23%)- I simply do not have the time (20%)
Difficulties after launch- Attracting visitors to the store (43%)- It’s hard to make a marketing plan (26%)
Source: trendbox
![Page 8: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/8.jpg)
Bron: iPerceptions – Retail/E-commerce industry Report Q2, oktober 2009
Intentions of the visitor vs. task completion
Task completion is decreasing from “Learn” to“Buy” Optimising the conversions = increasing task completion.
Optimising conversions
![Page 9: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/9.jpg)
Reduce drop outs
![Page 10: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/10.jpg)
E-commerce = 360°
BUSINESSPLAN
![Page 11: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/11.jpg)
E-commerce = 360°
BUSINESSPLAN
![Page 12: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/12.jpg)
E-commerce = 360°
BUSINESSPLAN
![Page 13: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/13.jpg)
BUSINESSPLAN
E-commerce = 360°
![Page 14: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/14.jpg)
SEO / SEA
PROMOTIONS
CRM
SOCIAL SHOPPING
EMAIL MARKETING
ANALYTICS
THEPLAN
Workshops
PRODUCT PRESENTATION
AUTOMATISATIE
![Page 15: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/15.jpg)
The e-commerce flywheel
E-COACHING
TECHNOLOGY
E-commerce becomes interesting whenthere is a will to
optimise continuously.
THE PLAN
![Page 16: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/16.jpg)
Some cases…
www.vinomundo.be
![Page 17: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/17.jpg)
![Page 18: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/18.jpg)
![Page 19: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/19.jpg)
![Page 20: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/20.jpg)
![Page 21: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/21.jpg)
![Page 22: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/22.jpg)
Some cases…
Beergiftsbelgium.be
![Page 23: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/23.jpg)
![Page 24: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/24.jpg)
![Page 25: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/25.jpg)
![Page 26: E-coaching bij e-commerce (Indie Group op DMF11)](https://reader038.fdocuments.us/reader038/viewer/2022102823/5451279faf7959917a8b6e9d/html5/thumbnails/26.jpg)