Yutong DouWei HuangJace Khosla

Yanqing Xiao

e-Business

E-Business includes e-commerce along with all activities related to internal and external business operations.

What is e-Business?

Source: Baltzan, Paige. "e-Business." Business driven information systems. 3rd ed. New York: McGraw-Hill Irwin, 2012. 94. Print.

The correct answer is:

350%

We need to jump on the bandwagon!

The # of Global Public Wi-Fi Hotspots is Set to Grow ____ by 2015?

Access is over an unsecured network Will give customers the ability to work

within the store The store will be listed in websites and

apps, such as FreeWifiFinder.com Will be set up to limit internet time during

peak time to give all customers access to seating

Increase customer value

Get a Wi-Fi Network

Loyalty Program

Encrypted Contains and can broadcast:

◦ Name◦ Favorite Items◦ Special Requests◦ Birthday◦ Purchasing History

RFID-Chipped Loyalty Card

Hi Bill!

Hi Bill Can I get you your favorite—a large Chai Tea Latte with an

Espresso Shot?

All employees can know names of customers

Any employee can tailor service to individual◦ Ex: Would they like a conversation?

Specific food and beverage recommendations can be given

Could know what they like/dislike and mail them coupons based off of this

Customer Service can be Improved

Usefulness:

Allow customers to order quickly Loyalty members: RFID shows personal

recommendations Could minimize wait times

Kiosk Ordering

• Allows ordering before arrival

• Gives an estimated pickup time

• Allows customer to bypass lines

• Can apply mobile coupons/payment

• Convenient for customers

App

Website:

The Broadway Cafe

Menu

Events

Specials

Members Only

123 S Coffee Street Anytown, CO 12345(555) 732-4975 or Fax (555) 732-4975 Open Mon-Fri 6am-8pm & Sat-Sun 7am-

9pm

Based off of Business-to-Consumer (B-C) Would sell premium roasted coffee to order

anywhere in the world Would maintain premium feel by

emphasizing customer service Results will be tailored to individual

consumer’s tastes. Samples will be mailed periodically to the

consumer based off of tastes

Establish a Click-and Mortar E-Business

All inventory information will be tied together in one system

System will alert the café when and where inventory waste is occurring

System will also communicate with suppliers when inventories are running low.

All recipes are backed up in this system as a precaution

Inventory Management

Loyalty members sent samples in US Mail Members sent emails of special offers Mobile-couponing used to attract new

customers Facebook and Twitter accounts updated

frequently with new offers, news, offerings, etc.

Customer Contact

Conclusion• Wireless Internet Access• Member-based Loyalty Program • Collected Information

• Website• App• Other forms of contact• Roast-to-Order Business• Inventory Management

The End