E-business Technologies Company Blog
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Transcript of E-business Technologies Company Blog
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E-business Technologies
Company BlogLuisana Milazzo
Introduction
Bloggingweb log Blog $100 million
1997 1999 2004 2005
• Jorn Barger
• Mainstream
Internet users.
• Merriam-Webster
• “Word of the Year.”
• Blog ads are sold
Open line of communication by posting a comment
ContentsCompany Blog Definition
Blog Stats
Purpose of Company Blogging
The Risks of Company Blogging
Benefits
Platforms
Blog Money
Links to other sources
Links to that article/post
Posting contentCompany and
contact info
Ability to track events
Company name
Posts stored for future reference
Images
Ability to track links to that post
Distribute via RSS
http://blogs.msdn.com/ie
Forum is a collective drawing - mess of lines
Blog is a painting untouched but commented upon
Forum Vs Blogs
Blog Stats
Article written by Tom Regan of The Christian Science Monitor called Blogs now have a world of influence
Read a report by the founder of Technorati, David Sifry
A new blog is created every second.37 million blogs as of May 1, 200639.6 million as of May 14,2006Blogosphere doubles in size every 6 months60 times bigger than it was 3 years ago1.2 million postings each day (50,000 per hour)Japanese is the most popular language of the
blogosphere, not English37% Japanese, 31% English, 15% is Chinese
Purpose of Company Blogging Who should blog? Who is our target reader? What are we blogging about? What benefits do we
expect? What needs to be restricted? Where will blogging appear -- on individual blogs, an
internal site, or a public website? When will bloggers do the work, and when will the
company see results? Why are we doing this?
Purpose of Company Blogging
• Product announcements• Corporate and industry news
Common practice for technology companies
Succes company leader
Purposes
Tell the news
Insight into the process
All about the
personality
The Risks of Company Blogging
Risks
Bad information being disseminated
Trade secrets
being leakedNegative response
Tangible Benefits
Deliver news fasterGain reader responseIncrease trafficIncrease search
engine positioning
Position the business as an industry thought leader
Give the company a personality
Intangible Benefits
Money Blog
• Amazon sells on your blog.
• 4 % -8.5% sales price
Google AdSense
Amazon Associates
http://affiliate-program.amazon.com
Description Link
Sure things or the few ways of making money in your blog
Ads relevant to the contents of your blog are
served
https://www. google.com/adsense/.
Conclusion A corporate blog is a blog published by or with the support of an organization to
reach that organization's goals.
As of late 2006, about 8 percent of the Fortune 500 companies are blogging in some capacity, and this number is only growing.
It is in the best interests of businesses that they look into using company blogs in order to market and inform about products and services, or even offer information to the public about the company itself.
Blogs had advantages over other, older ways of communicating such as e-mail and websites.
The success of a business blog depends on several key factors: The content and goals of the site need to be well-planned, focused, and consistent. The implementation needs to be technically sound with a means for readers to provide public-facing
feedback. The interaction between writer and reader needs to be encouraged, nurtured, and
moderated.
Blogs are good for business, Microsoft chairman Bill Gates has said.
References http://www.examiner.com/x-14460-DC-Social-Media-
Examiner~y2009m6d20-Ten-reasons-to-start-a-blog-for-your-business
http://www.inc.com/articles/2003/07/bblogs.html http://blogs.msdn.com/ie www.blogger.com www.wordpress.com www.textpattern.com http://www.corporateblogging.info/2004/06/corporate-
blog-short-definition.asp http://news.bbc.co.uk/2/hi/technology/3734981.stm
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