01.07.2009 Business with Google EarthVictor Arredondo

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e-Business Technologies

Lecture E-Business Technologies, BCM1, SS 2009

Prof. Dr. Eduard Heindl01.07.2009

Victor Alejandro Arredondo Ambriz231780

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AGENDA• Introduction• Google Earth• Virtual Tour• Business Opportunities• Conclusion• Discussion• Sources

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Definition

Free downloadhttp://earth.google.com

Virtual Globe Visualization

Navigation and exploration tools

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Description

Google Earth puts an entire planet's worth of useful, relevant, and plain content at anyone's fingertips.

Keyhole, Inc, founded in 2001, was a pioneering software development company specializing in Geo- spatial data visualization applications and was acquired by Google in 2004.

ORIGINS AND SOLUTIONS

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HOW DOES IT WORK?

Technology

The baseline visual data comes from satellite imagery and aerial photographstaken by aircraft and while Google Earth comprises an array of features that would probably take months to fully utilize, the basic features fit loosely into the following categories:

• Mapping/directions• Local search• Sightseeing

zoom in, rotate, pan and tilt

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Ad – on's

Google Ad – On's

Take a Trip Back in Time

Live Orbiting Satellites

Your City in 3D

See Global Warming in Action

Take a Virtual Cruise

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Seeightseeing

Huge and Unique Pink Bunny

Crop Circles

African Break Time Virtual

Sightseeing

Airplanes in Flight

Map Mysteries

Strange Sightseeing

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Business

Business Opportunities

Google Earth is used for “Review UrbanDevelopment Project”, but there are two specific marketing strategies that might represent areal e-Business opportunity with this application:

1. Space Advertising2. Earthify Craigslists

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Space Advertising

Space Advertising

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Earthify Craiglists

Earthify Craiglists.

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Conclusion

Conclusion

Discussion

• When considering personal privacy concerns.• Other worries about the program focus on national security.

•Its clear that the application Google Earth offers areas for business development•Mapping Creigslists and Big Advertising are just examples of windows of opportunity

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Vielen Dank für Ihre Aufmerksamkeit

Auf Wiedersehen

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Sources

Sources Alphabetical

•Butler. D,eclan (2006-02-15) "How Does Google Earth Work?" Nature News. MacMillanPublishers Ltd. http://www.bioedonline.org/news/news.cfm?art=2347•Caiglist Company Description. “Company Overview”:http://www.hoovers.com/craigslist/--ID__129617--/free-co-factsheet.xhtml•Diann, Daniel (2009-03-08) Five Fun Google Earth Time-Wasters ,http://www.pcworld.com/article/160883/five_fun_google_earth_timewasters.html?loomia_ow=t0:s0:a41:g2:r6:c0.047759:b23843566:z0•Earthify. The Network Link. http://www.earthify.org/index.php•"Google Oceans revoluciona conocimiento científico . " La Nación 15 May 2009,LatinAmerican Newsstand, ProQuest. Web. 29 Jun. 2009.•Keyhole, Inc . (2006) Academic dictionaries and encyclopedias.http://dic.academic.ru/dic.nsf/enwiki/4651935•Kuchinskas, Susan (2005-06-28) “Google to Earth” Mapping product combines 3Dviews and local search. Internet News.com http://www.internetnews.com/ecnews/article.php/3516311•Manney, Kevin(2003-03-21). "Tiny tech company awes viewers". USA Today.http://www.usatoday.com/tech/news/techinnovations/2003-03-20-earthviewer_x.htm.•Map Of craigslist, inc. Company Locations.http://insite1.awhere.com/clientsites/hoovers/Company.aspx?id=129617•Product Tour. Google Earth (2009) New! In Earth 5.0 http://earth.google.com/tour.html

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Sources

•Spring, Tom (2007-06-06) “Google Earth Strange Sights” PCWorld retrieved from:http://www.pcworld.com/downloads/file/fid,65281/description.html?loomia_ow=t0:s0:a41:g2:r2:c0.082686:b23843566:z0•Tanner, Christopher C. Christopher J. Migdal, and Michael T. Jones. (1998) The Clipmap:A Virtual Mipmap” Silicon Graphics Computers Systems.http://portal.acm.org/citation.cfm?id=280855•Taylor, Frank (2009-06-15) Using Google Earth to Review Urban Development Project.Business Archives.http://www.gearthblog.com/index.html•The National Snow and Ice Data Center. View NSIDC Data on Virtual Globes: GoogleEarth Supporting Cryospheric Research Since 1976 http://nsidc.org/ University ofColorado http://nsidc.org/data/virtual_globes/index.html•Turnbull,Alex and James (2008-09-02) “10 Amazing Google Earth Add-Ons”http://www.pcworld.com/article/150409-4/10_amazing_google_earth_addons.html