E-business process for brick and mortar companiesRene RojasE-business consultant2010

Things to do before1. Understand how the Internet's

architecture works

2. Understand the reach that the Internet has achieved both, globally and in terms of specific markets

3. learn about new business models that 3. learn about new business models that has brought e-business and especially how your business can be benefited or harmed

4. Decide for yourself and convince your board

5. Allocate adequate resources for e-venture

6. Try, learn, and try again

E-business evolution for brick and mortar companies

One -way comm

Network

construction

TRANSACTIONS

INTEGRATION

•Integration of

Purchasing, logistics,

Network

construction

•“Universal

medium for

data,

information and

•Social Networks

•Social

Evolution

WEBSITE E-COMMERCE E-BUSINESS

One -way comm

•Public Relations

•Product Information

•Branches

•“Contact us”

•Product information

•Catalog

•Promotions

•Stock availability

•Buy/Sell on line

•Acceptance of

rights

obligations

•Leverage off-line

advertising

•E-marketing

Purchasing, logistics,

Production and sales

•Coordination

between

Suppliers and Clients

•On line campaigns

•On line marketing

WEB 2.0 WEB semantic

information and

knowledge”

•Design

Principles

•Collaborative

working groups

•New tecnologies

•Social

Marketing

•Social

Marketplaces

•Social Suppliers

and Clients

•Social Web sites

•Groups