E-Business : its Foundation and objectives.ppt

8/12/2019 E-Business : its Foundation and objectives.ppt

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FOOD CONSUMPTION AND

MARKETING


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FOOD CONSUMPTION AND MARKETING

The doctrine of consumer sovereignty states that the ultimate

task of the food marketing system is to deliver the food utilities

that consumers desire.

A food marketer should know the answer of the followingquestions:

What do people eat?

Why, how much, when, where and how often?

How are consumersfood choices changing?

These food consumption patterns are influenced by

physiological needs, social conditions and economic factors.


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Understanding Food Preferences

Humans are omnivorous and

can thrive on a wide variety

of different foods.

Humans are social creaturesand their food preferences

and eating patterns areculturally bound and sociallyinfluenced.


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Foodways

Common pattern of dealing with foods.

Foodways govern how food is acquired,

prepared and eaten.

Prepared

-Product

EatenAcquired

- Place


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Foodways

Foodways are complex behavioral patterns that have fourimportant characteristics:

1. No two societies have identical foodways.

2. Standardized foodways result in somewhat similar and stablefood preferences and eating patterns within a society.

3. Foodways defining how to eatadd social significance to thediet and are taught to each succeeding generation.

4. Foodways adapt to socioeconomic changes such asurbanization, education, income, technology and changinglifestyles.


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Understanding Food Preferences

In high-income, affluent, urbanized societies food consumers

purchase much more than physical farm products, they want

food, and increasingly they dont want just food, they want a

meal.

The modern food consumer purchases a whole bundle of

attributes, along with farm products, time, form, space and

possession utilities.

- Functional Values- Socio psychological Values

The task of food marketing firms is to discover the product

bundle of attributes that will appeal, profitably to consumers.


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Food Consumption and Expenditure Patterns


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Consumers food expenditures are rising for

three reasons:

Increased population and quantities offood eaten

Rising food prices

Consumer preferences for more expensivefoods and marketing services


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No food has a guaranteed market.

Each must earn its place in the mind andstomach of consumers.

New product development and promotionalefforts are needed.


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The Demographics of Food Consumption

Population Trends

Household Food Consumption

Income and Food Consumption

Diet, Health and Food Marketing

The Away-from-Home Food Market

Public Food Programs

E-Business : its Foundation and objectives.ppt

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