E Brochure The Pakistan Show - Express Real Estate Pavilion
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Transcript of E Brochure The Pakistan Show - Express Real Estate Pavilion
ProudPartners:
DID YOU KNOW?
“Express Pavilion is all set torepresent Pakistan’s Real EstateIndustry in The Pakistan Show atHouston - Texas”
In 2012 Pakistan received $1.1 billionremittance from US Pakistani Diaspora!
The Global Real Estate Industry yet alone generated $ 3 trillion in year 2014. Pakistan real estate industry has gone sky rocketing in recent years. As the global economic dynamics are rapidly changing Real Estate business isbooming new heights among Pakistanis living abroad and in Pakistan. Express Real Estate Pavilion is back with a bang in 2nd The Pakistan Show after aspectacular success in IPS Dubai- 2016. This 5 day exhibition will offer you an access to meet ready-to-invest Pakistanis residing in US with highest income brackets which is more than average US household income. Showcase your projects and services to 100,000+ potential Pakistanis living in Houston. Your participation in The Pakistan Show can give them opportunity to invest in rapidly growing Pakistani Real Estate Industry.
Be the magnet to attract potential foreign investors on 2nd – 6th June in Houston Texas !
INTRODUCTION“The Pakistan Show” taking place from 2nd – 6th June, 2016 in Houston - USA and 19th – 22nd August, 2016 in Dallas is being organized by Rawalpindi Chamber of Commerce (RCCI) and Pak World Trade & Expo in association with Express Media Group. This is the second version of this show, after the first event which has witnessed exceptional success and support from Paki-stani and other communities living in Houston U.S.
Express Media Group is organizing “Express Real Estate Pavilions” at The Pakistan Show in Houston & Dallas – U.S after a huge success of “Express Pakistan Pavilion” at the Dubai International Property Show - 2016. Express Media Group has given an unprecedented platform to Pakistani real estate companies to showcase their projects and reach out to potential Pakistani community for lucrative investment opportunities in Pakistan.
GOLDEN FACTS!
2ndmost heavilyconcentratedpopulation in
Houston850000
Approx.
Pakistani immigrantsliving in US
$60,000which is more than
average US household
Average Pakistanihousehold income is
100,000+ Pakistanis living inGreater Houston
More than
91%of Pakistani
Americans areworking individuals
A large Pakistaniworks on
managerialand professional
level jobs
Pakistanibetter educated
than generalUS population
US- Pakistanisare the
largest sourceof remittance to
Pakistan
6th33%of Pakistani- Americanhousehold income falls
in top 25% US householdincomes
18%Pakistani- Americanhousehold income
falls in top 10%of US household
income
SALES• Generate Sales Leads• Achieve Direct Sales• Build a Contact Database
CUSTOMERRELATIONSHIPS• Build Relationships with Current Customers• Educate Customers• Collect Customer Testimonials• Re-sell Lapsed Customers
MARKET RESEARCH• Test a New Project• Understand Investor Behavior• Test Market Awareness and Perceptions
BRAND BUILDING• Create or Raise Market Awareness• Position or Re-position Your Brand• Educate and Demonstrate Product Benefits• Develop New Markets
HOW WILLWE HELP YOU?
(Source: Pakistan consulate in Houston- TX)
The Pakistani Community in Texas is mostly concentrated in Houston (in the three County areas consist-ing of Harris, Spring and Fort Bent counties) Austin and Dallas. There are smaller concentrations in Louisiana, Arkansas, Oklahoma and New Mexico. The estimated number of the community in the jurisdiction of the Houston Consul-ate General is over 100,000. The Pakistani community mainly consists of professionals in the fields of medicine and computer software/ hardware engineering. In addition many entrepreneurs of Pakistani origin own large busi-nesses in different fields like infor-mation technology, textiles, manu-facturing, and real estate etc. Businesses of smaller scale owned by Pakistanis are also plentiful in business like travel agencies, motels and restaurants, convenience stores and gas stations.
WHOATTENDSTHESHOW?
US MARKET BEHAVIOR
of trade show / exhibitionsattendees have the authorityto purchase or have somekind of buying power.
83%of trade show / exhibitionsattendees intend to make apurchase either at the showor in the near future.
72%of trade show / exhibitionsattendees show an increase inpurchasing intent after seeingan exhibitor at a trade show.
52%
PARTICIPATIONPACKAGES
Stall space at the venue 3 X 3 meters Stall Space will be provided to the client in Houston Exhibition. 3 X 3 meters Stall Space will be provided to the client in Dallas Exhibition.
Branding in Print Publication One 20 X 3 size Advertisements on Daily Express Front Page (All Stations) for Houston Exhibition. One 20 X 3 size Advertisements on Daily Express Front Page (All Stations) for Dallas Exhibition. Placement of logo in International Property Expo - Express Pakistan Pavilion campaign Ads.
Boarding & Lodging Processing of Visa, Ticket of 1 person for travelling to USA for the expos. 7 Nights & 8 Days Hotel Accommodation on sharing basis for 1 person for Houston Exhibition. 6 Nights & 7 Days Hotel Accommodation on sharing basis for 1 person for Dallas Exhibition. 2 Meals per day & Refreshment for 1 person in USA.
Branding at the Expo Placement of logos at prominent position on Pavilion Backdrop of the Expo. Placement of logos at prominent position on Award Ceremony Backdrop of the Expo.
Print Advertisement & TV Promo Airing Event promo Radio Spot of duration 30 sec on the following channels of US aired for 1 month. Dabang (1480 AM) Radio Naya Andaaz Masala Radio Radio 106.1 Hum FM
Logo of the company to be included in the promo TV Commercial of duration 30 sec to be aired on Express News for 1 month. Logo of the company to be included in the 4 promo Print Ads in each of the following newspapers in US: Pakistan News Today Urdu Times Pakistan Times Pakistan Chronicles Indo-American News
Recognition & Invites Placement of logo on 15000 general Invitation Cards of The Pakistan Show – Express Real Estate Pavilion. Placement of logo on 5000 solicited Invitation Cards of The Pakistan Show – Express Real Estate Pavilion. Souvenir Shield for participation in the event.
Web Advertising & Social Media Placement of logo on Web Advertisements 1,000,000 impressions per website of Daily Express & Express Entertainment and Express News. Social Media promotion of the event and exhibitors on the following official accounts through Facebook, Twitter, Instagram, Youtube etc: USA Sulekha Website Pakistan Chamber of Commerce USA Consulate General of Pakistan Pakistan Association for Greater Houston 10000 Email shots to local community and businesses
PACKAGE A 3M X 3M > HOUSTON & DALLAS > PKR 3,800,000/-
Stall space at the venue 6 X 3 meters Stall Space will be provided to the client in Houston Exhibition. 6 X 3 meters Stall Space will be provided to the client in Dallas Exhibition.
Branding in Print Publication One Quarter Page Advertisements on Daily Express Front Page (All Stations) for Houston Exhibition. One Quarter Page Advertisements on Daily Express Front Page (All Stations) for Dallas Exhibition. Placement of logo in International Property Expo - Express Pakistan Pavilion campaign Ads.
Boarding & Lodging Processing of Visa, Ticket of 2 persons for travelling to USA for the expos. 7 Nights & 8 Days Hotel Accommodation on sharing basis for 2 person for Houston Exhibition. 6 Nights & 7 Days Hotel Accommodation on sharing basis for 2 person for Dallas Exhibition. 2 Meals per day & Refreshment for 2 persons in USA.
Branding at the Expo Placement of logos at prominent position on Pavilion Backdrop of the Expo. Placement of logos at prominent position on Award Ceremony Backdrop of the Expo.
Print Advertisement & TV Promo Airing Event promo Radio Spot of duration 30 sec on the following channels of US aired for 1 month. Dabang (1480 AM) Radio Naya Andaaz
Masala Radio Radio 106.1 Hum FM Logo of the company to be included in the promo TV Commercial of duration 30 sec to be aired on Express News for 1 month. Logo of the company to be included in the 4 promo Print Ads in each of the following newspapers in US: Pakistan News Today Urdu Times Pakistan Times Pakistan Chronicles Indo-American News
Recognition & Invites Placement of logo on 15000 general Invitation Cards of The Pakistan Show – Express Real Estate Pavilion. Placement of logo on 5000 solicited Invitation Cards of The Pakistan Show – Express Real Estate pavilion. Souvenir Shield for participation in the event.
Web Advertising & Social Media Placement of logo on Web Advertisements 1,000,000 impressions per website of Daily Express & Express Entertainment and Express News. Social Media promotion of the event and exhibitors on the following official accounts through Facebook, twitter, Instagram, Youtube etc: USA Sulekha Website Pakistan Chamber of Commerce USA Consulate General of Pakistan Pakistan Association for Greater Houston 10000 Email shots to local community and businesses.
PACKAGE B 6M X 3M > HOUSTON & DALLAS > PKR 7,000,000/-
Stall space at the venue 3 X 3 meters Stall Space will be provided to the client in Houston Exhibition.
Branding in Print Publication One 20 X 3 size Advertisements on Daily Express Front Page (All Stations) for Houston Exhibition. Placement of logo in International Property Expo - Express Pakistan Pavilion campaign Ads.
Boarding & Lodging Processing of Visa, Ticket of 1 person for travelling to USA for the expos. 7 Nights & 8 Days Hotel Accommodation on sharing basis for 1 person for Houston Exhibition. 2 Meals per day & Refreshment for 1 person in USA.
Branding at the Expo Placement of logos at prominent position on Pavilion Backdrop of the Expo. Placement of logos at prominent position on Award Ceremony Backdrop of the Expo.
Print Advertisement & TV Promo Airing Event promo Radio Spot of duration 30 sec on the following channels of US aired for 1 month. Dabang (1480 AM) Radio Naya Andaaz Masala Radio Radio 106.1 Hum FM
Logo of the company to be included in the promo TV Commercial of duration 30 sec to be aired on Express News for 1 month. Logo of the company to be included in the 4 promo Print Ads in each of the following newspapers in US: Pakistan News Today Urdu Times Pakistan Times Pakistan Chronicles Indo-American News
Recognition & Invites Placement of logo on 15000 general Invitation Cards of The Pakistan Show – Express Real Estate Pavilion. Placement of logo on 5000 solicited Invitation Cards of The Pakistan Show – Express Real Estate Pavilion. Souvenir Shield for participation in the event.
Web Advertising & Social Media Placement of logo on Web Advertisements 1,000,000 impressions per website of Daily Express & Express Entertainment and Express News. Social Media promotion of the event and exhibitors on the following official accounts through Facebook, Twitter, Instagram, Youtube etc: USA Sulekha Website Pakistan Chamber of Commerce USA Consulate General of Pakistan Pakistan Association for Greater Houston 10000 Email shots to local community and businesses
PACKAGE C 3M X 3M > HOUSTON ONLY > PKR 2,000,000/-
Stall space at the venue 6 X 3 meters Stall Space will be provided to the client in Houston Exhibition.
Branding in Print Publication One Quarter Page Advertisements on Daily Express Front Page (All Stations) for Houston Exhibition. Placement of logo in International Property Expo - Express Pakistan Pavilion campaign Ads.
Boarding & Lodging Processing of Visa, Ticket of 2 persons for travelling to USA for the expos. 7 Nights & 8 Days Hotel Accommodation on sharing basis for 2 person for Houston Exhibition. 2 Meals per day & Refreshment for 2 persons in USA.
Branding at the Expo Placement of logos at prominent position on Pavilion Backdrop of the Expo. Placement of logos at prominent position on Award Ceremony Backdrop of the Expo.
Print Advertisement & TV Promo Airing Event promo Radio Spot of duration 30 sec on the following channels of US aired for 1 month. Dabang (1480 AM) Radio Naya Andaaz Masala Radio Radio 106.1 Hum FM
Logo of the company to be included in the promo TV Commercial of duration 30 sec to be aired on Express News for 1 month. Logo of the company to be included in the 4 promo Print Ads in each of the following newspapers in US: Pakistan News Today Urdu Times Pakistan Times Pakistan Chronicles Indo-American News
Recognition & Invites Placement of logo on 15000 general Invitation Cards of The Pakistan Show – Express Real Estate Pavilion. Placement of logo on 5000 solicited Invitation Cards of The Pakistan Show – Express Real Estate Pavilion. Souvenir Shield for participation in the event.
Web Advertising & Social Media Placement of logo on Web Advertisements 1,000,000 impressions per website of Daily Express & Express Entertainment and Express News. Social Media promotion of the event and exhibitors on the following official accounts through Facebook, Twitter, Instagram, Youtube etc: USA Sulekha Website Pakistan Chamber of Commerce USA Consulate General of Pakistan Pakistan Association for Greater Houston 10000 Email shots to local community and businesses
PACKAGE D 6M X 3M > HOUSTON ONLY > PKR 3,600,000/-
Rawalpindi Chamber ofCommerce & Industry
Organized by:
An Event by Express Media Group