INTRODUCING

Get NoticedGet Remembered

Get Business Get More Profit

Putting You On The Map!Sales Solution for UK Hoteliers

Your Membership Information Pack Contains….

• Classic Britain Background• Our Groups & Leisure Departments• Classic Britain Membership Options –

What’s Included:– Web Only– Promotional Partner (Leisure)– Promotional Partner (Groups & Leisure)

• Our Key Business Times• Success Stories & Testimonials• Contact Details for More Information

ABOUT CLASSIC BRITAIN

• Established in 1996• We offer marketing & distribution for both

Groups & Leisure Business• Represent 220+ hotels throughout the UK• Members report for every £1 spent, £66 is

generated, giving excellent return on investment.

GROUPS

• We operate over 1000 groups a year into member hotels

• 14% growth in 2011• 2012 Advance Bookings well up on 2011• Deal with 200 operators across the UK and beyond.• Dedicated team to support your group requirements.• Highly successful and sought after groups brochure

out now for 2013 tours.

LEISURE BUSINESS

• Leisure web bookings up 287% since 2008• 85% Bookings made online• Over 2000 unique visitors to site per day

(4000+ during key campaign times)• March 2012 up 56% on last year.• 165,000 quality mail database• E-Mail database – 45,000, great readership rates!• Key booking months are

– October, March, February and April.

SPLIT OF LEISURE BUSINESS BY MONTH

NOV8%

DEC4%

JAN5% FEB

11%

MAR13%

APR11%

MAY5%JUN

5%JUL8%

AUG8%

SEP8%

OCT14%

WHAT WE CAN OFFER YOU…

• 3 Levels of Membership:– Web Partner– Full Promotional Partner (Leisure)– Full Promotional Partner (Groups & Leisure)

– A variety of options to suit your marketing and distribution needs!

WEB MEMBER

• Full page entry on classicbritain.com• Access to Extranet to manage bookings• Links to all main Channel Management companies• Access to “Instant Offers” for filling late

availability• Promotion of Special Interest Packages• Option to participate in additional marketing

promotions.

SAMPLE WEB PAGE

FULL PROMOTIONAL PARTNER ( Leisure )

• All the benefits of Web Partner level PLUS• Inclusion in bi-annual Mail-shot• Stand Alone Coverage on e-blast to 45,000 past

bookers• Access to sponsored adverts in high circulation papers.• Entry into printed “Hotel Book” • Free participation in Newspaper promotions

FULL PROMOTIONAL PARTNER (Groups & Leisure)

• All the benefits of FPP (Leisure) PLUS• Entry into our highly sought after

Groups Brochure• Promotion of out-of-season packages

through leaflet distribution/email blastsand telesales campaigns

• Representation at key trade events– (BoBI, Expo, WTM etc)

• One month free Skyscraper advert on classicbritain.com

MEMBERSHIP OPTIONS TO SUIT YOU!

We offer a variety of membershipoptions to suit your needs and budget.

We can also tailor make proposals for groups of hotels with different requirements.

Please contact us for full details of our membership tiers and associated costs.

claire@classicbritain.com

01357 529 129

Members report for every £1 invested with Classic Britain they see an average return of £66!

SUCCESS STORIES• Fairmont St Andrews

• Number One Distributor within weeks of coming on board with Classic Britain

• November Campaign Press – Off Peak Promotion• 1200 Bookings generated from 1 newspaper feature which cost

the hotels nothing to participate in.

• Indigo Hotel – Press Campaign• Over 60 bookings from one advert costing hotel £125

• Dunblane Hydro – Groups Business• Turnaround in mainly leisure business to providing same level of

groups business

• TV Campaign • Internet Traffic increased by 69% over this time.

TESTIMONIALS

“With the development of our leisure

club we relied on them (Classic Britain)

to assist in developing a good weekend

break market. Results were spectacularly

successful. The service and coverage we

can achieve through them compliments

the coverage we get through Best

Western.”

Alistair Paul MA – King’s Manor Hotel, Edinburgh

“We have seen our business grow alongside Classic Britain and have developed a close working relationship with their friendly team. Classic is able to target troughs in your business through promotional “pushes”. We also benefit from coach parties which keeps us ticking over through the winter months.”

Mary McPherson, Isles Of Glencoe Hotel

“Fairmont St Andrews has been delighted to work

with Classic Britain Hotels over the last year. They have been particularly good in driving business into our quieter months and dip dates.

Their website representation of the resort and opportunity to promote our various special offers

to their clients has enabled us to reach a new audience we were previously unable to tap into.

Their team are always very helpful to deal with and we look forward to containing to work with

them in the years to come.”Graeme Dawson, Fairmont Hotel, St Andrews

Providing:Effective

Low-Cost High Profile

Sales Solution for UK Hoteliers