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E-books: a snapshot from the UK
Dr Hazel Woodward
University Librarian, Cranfield University,
Chair, JISC E-Books Working Group
Göteborg University, Sweden, 12th December 2002
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• small, niche, postgraduate University
• engineering, technology, defence, biosciences, business & management
• four libraries on three campus (two over 100 kilometres apart)
• leading edge, international research
• demanding client base
Cranfield University
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Provision of E-books
• began mid 2001 with NetLibrary• some 600 titles selected across a range of subject areas• concerns:
– high cost of e-book provision– no simultaneous use (the usage model is not sustainable
in the longer term)– lack of appropriate UK content– how to market such a small ‘collection’
• extending access…………..
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XRefer+ use July 2002-
015
46
131
2
46
110
287
0
50
100
150
200
250
300
350
Jul-02Aug-02Sep-02Oct-02Nov-02Dec-02Jan-03Feb-03Mar-03Apr-03
Searches
Entries viewed
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Accesses to NetLibrary
18
161
89
155
34
64
122100 99
131
67
93 87 79
190
125
020406080
100120140160180200
Aug-01Sep-01Oct-01Nov-01Dec-01Jan-02Feb-02Mar-02Apr-02May-02Jun-02Jul-02Aug-02Sep-02Oct-02Nov-02
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Different titles per month
14
68
57 56
26
4149
4439
53
37
5243
50
73
55
0
10
20
30
40
50
60
70
80
Aug-01Sep-01Oct-01Nov-01Dec-01Jan-02Feb-02Mar-02Apr-02May-02Jun-02Jul-02Aug-02Sep-02Oct-02Nov-02
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Total no. of book accesses - cumulative
14
77105
129 133 145158
170 178 184 189 196 202216 221 226
0
50
100
150
200
250
Aug-01Sep-01Oct-01Nov-01Dec-01Jan-02Feb-02Mar-02Apr-02May-02Jun-02Jul-02Aug-02Sep-02Oct-02Nov-02
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What e-book content do we want
to acquire?• general reference materials
– good range available via national consortia deals• specialist reference works
– some already available via national deals– individual negotiation with publishers
• scholarly monographs– background reading materials– available from individual publishers e.g. Taylor & Francis,
Wiley, McGraw Hill, Elsevier– frequently ‘bundled’ by the publisher into subject clusters– available via aggregators e.g. NetLibrary; Books 24x7
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E-book content … continued
• high demand text books, and
short loan/reserve collection materials– the most difficult area !!– very little success to date– activity at national level
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How do we move forward?
well……….
in the UK a lot is happening at a national level
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Supporting Further and Higher Education
Collecting Activities
•World’s largest and most diverse e-collection for education
•Collection Strategy and Content Policies
•Work with content producers
•International Work (ICOLC)
•Agenda for the year ahead including new negotiations structure
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Supporting Further and Higher Education
Collection Strategy • 8 collecting areas
– Books– Discovery Tools– Geospatial Resources– Images– Journals– Learning Materials– Moving Pictures and Sound – Primary Research Data
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Supporting Further and Higher Education
E-Books Working Group
• Mission: to provide leadership in establishing a strategy for the develop of electronic books for the benefit of the academic community– Monitor and influence e-book industry– Acquire content for HE and FE sectors– Achieve a sustainable economic model– Promote content exploitation– Understand impact on institutions, libraries and
users– Advise on content creation
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Supporting Further and Higher Education
JISC content acquisition programme
• Current activity http://www.jisc.ac.uk/dner/collections/licensing.html– Early English Books Online (EEBO)– Wiley reference works
– Portfolio of major general reference products
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Supporting Further and Higher Education
Oxford Reference Online/xreferplus
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Supporting Further and Higher Education
Britannica Online
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Supporting Further and Higher Education
Current Working Group initiatives
• extensive community consultation– e-book community established
• commissioning research into e-books
• ongoing discussions with publishers and aggregators
• joint marketing plans with publishers and suppliers for existing deals
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Supporting Further and Higher Education
E-book research studies
• Market mapping exercise – well underway• Promotion of ‘free’ e-books – started Dec 2002• Strategy for e-textbooks – will start Jan 2003• A vision for the development of e-textbooks - 2003• Marketing and promotion of e-books – 2003
• Research budget of over £200,000
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Supporting Further and Higher Education
Market mapping exercise
• Phase 1 – focus groups in key subjects and FE specific• Core questions:
– Key challenges in managing print collection?– Does going electronic provide the answer?– Where would you prioritise your ebook acquisition?– What are your preferred economic models?
• For each discipline:– Agree on most useful type of books (reference,
monograph, textbook)– Seek consensus on essential titles for electronic
collection
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Supporting Further and Higher Education
Market mapping: challenges with print
• access
• collection management and administration
• theft and vandalism
• space
• quality of stock
• out of print material
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Supporting Further and Higher Education
Market mapping: opportunities for e-books• can solve many problems but…
• increased access is critical– on campus and off– multi-user
• collection management tools essential
• marketing is crucial
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Supporting Further and Higher Education
Market mapping: problems of e-books
• knowing what’s available
• poor quality of what’s on offer
• effective means of evaluating resource
• some concerns about formats and IT infrastructure
• access and costs
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Supporting Further and Higher Education
Market mapping: acquisition priorities
• textbooks and high-demand material
• some interest in reference works
• subject areas where material dates e.g. law, computing, business & management
• rely on JISC for endorsement
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Supporting Further and Higher Education
Market mapping: economic models
• some uncertainty, but…
• who pays?
• concern of shifting costs to user
• differences in how budgets are allocated and spent
• many like subject bundling
• JIT option also popular in some cases
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Supporting Further and Higher Education
Research project: a strategy for e-textbooks
(Jan 2003-)• aim: national collections strategy for e-textbooks• market analysis
– changing academic sector– institutional strategies– institutional cost structures– motivations/behaviours of core users– appropriate pricing
• industry structure and supply chain
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Supporting Further and Higher Education
Research project: a vision for
e-textbooks (2003-)
• aim: longer term vision for e-textbooks
• both promise and reality
• use of textbooks in teaching and learning
• new forms of material, production and authoring
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Supporting Further and Higher Education
Research project: marketing of e-books
(2003-)• aim: to maximise awareness and uptake of e-
books in HE and FE• current practice to date• key problems e.g. supply chain info• roles for key stakeholders:
– publishers– booksellers and other intermediaries– librarians– academics
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Supporting Further and Higher Education
Thank you for your attention
Any questions?