8/3/2019 e a r d o c 2010 Inv

1/16

By Kencap Ltd.

8/3/2019 e a r d o c 2010 Inv

2/16

Eardoc is a noninvasive device that

opens the Eustachian tube for otitismedia, ear infection, and other ear

pain causes.

8/3/2019 e a r d o c 2010 Inv

3/16

70%-80% of children up to age of 5 suffer from otitismedia (OM)

Approximately 400,000 dangerous Ear tubs operations

annually in US alone (one of the 10 most commonsurgeries) .

The annual cost of medical and surgical treatment of

OM in the United States is estimated at between $3-4

billion annually.

30 million doctor visits annually in the US alone for

Otitis.

Market potential

8/3/2019 e a r d o c 2010 Inv

4/16

Children & Adults with Ear pain: morethen 500 million potential customers.

Air Travelers.(1 in 5)

Divers.

Swimmers.

Market potential

8/3/2019 e a r d o c 2010 Inv

5/16

Ear tube surgery.

Antibiotics.

Air pressure treatment.

Currant treatments

http://www.eardoc.info/faq-2/myringotomyhttp://www.eardoc.info/ear-infectionshttp://www.eardoc.info/faq-2/otitis-media

8/3/2019 e a r d o c 2010 Inv

6/16

EARDOC

EARDOC generates vibration waves that open the

Eustachian tube and drains the trapped fluids, reduces

the pressure and pain from the eardrum.

8/3/2019 e a r d o c 2010 Inv

7/16

Production lines have been established, branding and an

online shop was created www.eardoc.info .

The EARDOC was mentioned on the media several times.

Doctors are starting to recommend the EARDOC before an ear

tube surgery.

Current Status

http://www.eardoc.info/http://www.eardoc.info/

8/3/2019 e a r d o c 2010 Inv

8/16

Patents and regulations EARDOC is a patented product.

EUROPE : The EARDOC is a class I self declaration. Eardoc

should be registered as Clas II.

USA: The EARDOC is registered as a therapeutic vibrationdevice and can be sold in the USA however a stronger

registration of Class II should be made.

8/3/2019 e a r d o c 2010 Inv

9/16

Clinical tests on Eardoc

The Eardoc was tested in the Top Medical University in

Hungary. The test was performed with a Tympanometer on

40 Patients over six weeks, it showed with no doubt that the

EARDOC opens the Eustachian tube and drain the fluids.

Another similar test is now being made in rambam in Israel.

8/3/2019 e a r d o c 2010 Inv

10/16

The Eardocs effect can be easily witnessed with a Audiometer

that tests the fluids in the middle ear.

Clinical tests on Eardoc

http://en.wikipedia.org/wiki/Tympanometerhttp://en.wikipedia.org/wiki/Tympanometer

8/3/2019 e a r d o c 2010 Inv

11/16

Users Satisfaction

We conduct surveys on users that buy the eardoc.

94 % Reported that the pain was relieved or eliminated.94.3% would use the EARDOC in the future if they suffered from ear pain.

8/3/2019 e a r d o c 2010 Inv

12/16

Marketing & Sales Strategy

Penetrate and secure distribution utilizing Broker sales force to :

Drug stores

Health Food and OTC shops

Professional medical distributors.

Create brand awareness and consumer confidence by employing highly

targetedmarketing campaigns and Increasing awareness in medicalliterature:

Print medical and general publications

Broadcast: TV and Radio.

Literature publications.

Online social networks.

8/3/2019 e a r d o c 2010 Inv

13/16

unit SalesEardoc

8/3/2019 e a r d o c 2010 Inv

14/16

Kencap ltdThe EARDOC was developed in the Kencap

idea lab.

Kencap is an Israeli company that specializes

in developingand distributing innovative

medical products.

www.kencapltd.com

http://www.kencapltd.com/http://www.kencapltd.com/

8/3/2019 e a r d o c 2010 Inv

15/16

sources

Stangerup S-E, Tjernstrom O, Klokke M, et al. Point prevalence of barotitis in children and adults after flight, and the effect of

autoinflation. Aviation, Space, and Environmental Medicine. 1998; 69: 45-49.

CIA factbook

Tympanostomy tubes for otitis media: quality-of-life improvement for children and parents,Lactao, Gretchen,Ear, Nose and Throat

Journal.

Alternative treatment with Eardoc vibrating device for Chronic Seromucinous Otitis Media and relief of ear pain associated with Otitis

Media, Madani Shahram, MD; Berenyi Imre, MD; Fekete-Szabo Gabriella, MD, Department of Pediatrics Otorhinolaryngology of

Pediatrics Clinic and Childrens Health Centre, Medical, Faculty of the Szeged University.

http://www.thefreelibrary.com/Lactao%2c+Gretchen-a183http://www.thefreelibrary.com/Ear%2c+Nose+and+Throat+Journal/2005/July/1-p583http://www.thefreelibrary.com/Ear%2c+Nose+and+Throat+Journal/2005/July/1-p583http://www.thefreelibrary.com/Lactao%2c+Gretchen-a183

8/3/2019 e a r d o c 2010 Inv

16/16