Dynamic stand pricing
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Transcript of Dynamic stand pricing
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Introduction todynamic stand pricing
A guide forExhibitionOrganizers
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What is dynamic pricing?
Some stands within the floorplan have a higher value than others.
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What is dynamic pricing?
Dynamic pricing means pricing stands according to their value to exhibitors.
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Why do some parts of the floorplan have a higher value?
Prime sites:Attract more visitors
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Prime sites:Are more visible
Why do some parts of the floorplan have a higher value?
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Why do some parts of the floorplan have a higher value?
Prime sites:Are closer to feature areas
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Why do some parts of the floorplan have a higher value?
Prime sites:Have more open sides
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How can I take advantageof these prime sites?
A demand exists for them anyway, so you can capitalize on this.
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How can I take advantageof these prime sites?
You can also create more prime sites to increase the value available.
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How do I optimize standslocated around prime sites?
First, you need to know what your attendees are looking for.
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How do I optimize standslocated around prime sites?
Once you have established this, you can price stand locations according to the most popular feature areas.
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How do I increase trafficto certain areas?
Positioning goody bag collection points and other highinterest areas away from the entrance can force attendees to walk through particular areas of your choice.
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For more help withoptimizing your floorplans,
talk to the experts.
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For more help withoptimizing your floorplans,
talk to the experts.