Dynamic Custom Facebook Tabs via WooBox
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Custom Tabs via woobox by Drew
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A short, simple lunch and learn presentation I gave at my workplace, Blue Bug Digital to familiarize our creative, account services, public relations and digital marketing teams with the WooBox platform, which we've recently subscribed to. In the past, a lot of our tabs were static, relatively unchanged (unless there was long term updates required) and mostly unseen by the user. I gave my argument for why and how we can move forward with a more visible, purposeful tool. At the end, I gave a quick look at where Facebook may be headed and begged the question, how much longer will custom tabs be relevant?
Transcript of Dynamic Custom Facebook Tabs via WooBox
Custom Tabs via woobox
by Drew
Intro Custom Tabs are Dead
• Long live custom tabs
Static v. Dynamic tabs
Best Practices Moving Forward
Static Custom Tabs
Brambleton- 90 Day Stats
• Timeline: 5,358
• Photos: 563
• Profile: 271
• Events: 264
• Brambleton Town Center: 146
• Brambleton Builders: 146
Static Custom Tabs
MyEyeDr- Visits in 1 Year
• Timeline: 10,873
• Photos: 742
• Dynamic: See The Stage (Live in May): 641
• Static 2 (Locations): 446
• Static 1 (Careers): 72
Static Custom Tabs Pros:
• They make us money
• Informational
• Customizable
Cons:
• Not mobile-friendly
• Most of the info is available on the website
• Long-term maintenance
• Least viewed
Dynamic Custom Tabs Pros:
• They still make us money
• Mobile, shareable, trackable
• Viewed more
• Less/no long-term maintenance
Cons:
• Shorter life
• More creative brainpower
Capabilities
Limitations New Facebook Pages
Less Participation
Barriers
Facebook Authorizations
Lack of Incentive
Jumping Through Hoops
Creative All 810px wide, 1200px Tall, 400kb
Fan-gate
Entry Page
Thank You Page
Optional: Pre-Start, Ended Pages
The Future
The Future
Questions?
Thanks!
