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Dynamic emails: example

Have you learnt Spanish before?

Why are you interested in Spanish?

No or very littleI have taken 3 or more classes Yes - I am an intermediateYes – I am an advanced speaker

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Dynamic emails: example

I am travelling in less than 3 monthsPrimarily to learn language; maybe travel laterSchool or university

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Contact Form: I noticed you’re just starting to learn Spanish…

I noticed that you are an advanced speaker…

Our classes will teach you Spanish for when you are travelling…

Our classes will improve you marks at school…

No or very little

Yes – I am an advanced speaker

School or university

I am travelling in less than 3 months

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Scorecard Questions

How clear are you on your purpose and why you do what you do?

To what degree do you feel you inspire other people?

Scorecard Questions

Unexplored - never thought about thisBeginning - just recently looked at this topic Developing - some success achievedWell developed - major success achievedExpert - I train people in this topic

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How clear are you on your purpose and why you do what you do?

Beginner

Advanced

Every report is personalized based on the responses given

Unexplored

Beginning

developing

Well-developedexpert

Advanced strategies

Simple strategies

beginner

advanced