Richard Dyer’s Star Theory Applied to D4MES

Audiences and Institutions

There are a range of products associated with D4MES available for audiences to buy on the website. This includes tickets, the debut album and merchandise from the store. The D4MES logo often features on these products, as repetition is more likely to keep our name in the audience’s minds and assure them that they are buying exclusive items from a big artist .

Audiences can buy tickets on our tour pageOur album is

available to buy The store page on D4MES’ website

Hegemony D4MES promotes several important values. The main one is female empowerment, which can be seen through the reversal of gender roles in the ‘Red Planet’ music video. It can also be seen through our tweets on Twitter which can be accessed through the website.

We are also an ethnically diverse group from London. We are proud of the cultural diversity in London and have even incorporated aspects of London culture into our video (graffiti). Graffiti style art also features in the album.

Angel enticing her actor in the

videoD4MES’ retweeted a Little Mix tweet on Twitter

Character and Personality There are four individuals in D4MES who each have strong personalities and individual characteristics. This can be seen through our music video as we all have individual parts and different voices. The album and the video also show our different styles and outfits. Finally, the website gives audiences a bit more information about the members individually. We clearly have different styles e.g. I have a

sporty/tom boy style. Reflected in the video (above) and the album back cover (right)We have different hobbies and facts which can

be seen on our profiles in the meet the girls section of the website