Magazine-linux-dvd-Version-PDF Magazine Linux Dvd Version PDF Francais 296144
Dvd and Magazine Analysis
-
Upload
ebunewedemi -
Category
Documents
-
view
215 -
download
0
Transcript of Dvd and Magazine Analysis
-
8/8/2019 Dvd and Magazine Analysis
1/10
-
8/8/2019 Dvd and Magazine Analysis
2/10
Typography:
The font style is and boldwhich reflects the
personality/image of the artist.A blind effect is used for the
text Madonna which isunique and eye catching. Thephrase sticky and sweet alsorepresents Madonnas style asan artist. The white and pink
are innocent feminine colourswhich will appeal to womenand girls.
Main Image:
We denote a large image of theartist who is looking upwards. The
centre position and size of the
picture immediately allows
Madonna is the focal point of the
advert . Her stance and bodyposition suggests she is ready to
fight, this is complimented by her
black gloves and her serious facial
expression.
Her image represents females as
strong and powerful which
challenge the stereotypes ofwomen being weak and subtle. The
light on Madonna's face could be a
symbol of freedom as she is in
darkness, and is prepared to fighther way out. The image appeals to
women more than men as the
connation's suggest they womanare tougher than they are
perceived.
Other Images:The images at the bottom are ofthe products themselves. People
like to view what is beingadvertised to them so the
images cater to their needs.
Branding:The CD and DVD are being advertised together to unite the brand, the style is consistent therefore it
depicts unity and togetherness. They both have a uniformed colour scheme which also helps create asolid brand for Madonna.. This is essential when creating a brand for an artist for everything to flow. It
gives the audience a certain mind set and anticipation of what to expect. If the brand is promoted well
this will influence the audience as they will think the artist is better.
-
8/8/2019 Dvd and Magazine Analysis
3/10
The colours used in the DVD cover arealso used in the advert and the same
fonts used for both DVD and advert.
CD Advert analysis
The use images of her
performing and screenshots form the DVD
featuring the live band
this lets the audience
know what to expect
from the DVD and how
the live performing will
be set up.
The Brand is clearlyshowed well here with
the use of font style
which is used form
her album cover
advert and DVD.
States its suitability which tell
the reader what target
audience it is appealing to.
The branding quote
fits in with the
artists type of
performance and
songs about her life.
Release date
Clear use of an action
line showing the
audience were else
they can look for this
product e.g.
somewhere local or
online.
DVD logo to show
that is for DVD
usage.
Overall the adverts identifies the artist Amy
winehouse well and her brand is
represented to a wide audience. The colour
help to reference her to those sort of
graphics and colors e.g. the white for her
name the dark blues and blacks. These also
portray a type of mood relating to her songs
and performance.
Use of song lyrics form a
song helps the audience
recognise and wasn't to
know more about what
other songs and
performances there will be
in the DVD. It is a good way
of grabbing the attentionand also showing the real
artist.
This gives an
indication of how
successful she is.
-
8/8/2019 Dvd and Magazine Analysis
4/10
From the advert we can see who the artist is, her brand, her genre and performance. The advert
isn't mistaken for CD etc and is clear to the audience that it is advertising a DVD of the artists
live show. It shows the DVD on one full side of the advertisement, this helps the audience get a
picture of what the DVD will look like, seeing the artist in action .e.g. having screenshots of the
band, her in front of the mike and walking across the stage.. From the advert we can see that
the artist is targeting a specific age range due to the parental advisory. The audience will mostly
be aged between 16+.I feel her music would appeal to a wide audience as it has elements of
types of genres meaning more chance of a bigger audience. The colours and font are olderlooking, dark colours. This is an indicated of the type of people it would appeal to as well as
being for a more grown up audience .The are continuous throughout the advert and used both
on DVD and CD. The artist music is represented as a performer, engaging, true and passionate. I
feel this is reflecting through the picture on the DVD the titles of her songs e.g. back to black,
rehab, love is a losing game. These songs all have a story around it and come through by the way
she performs. This helps to establish the artist as they will expect the same attitude in themusic videos and live performances. They to feel her story as much as she done by the way she
delivers her songs. I think this may cause negative stereotyping of her writing songs that are just
about bad points in her life however this stereotypes can be broken by the way she
sings/performs and through her music videos. The advert gives the audience the message that
that what they invest in will be worth wile and be satisfied with what they have bought.
Including documentary lets the audience into the successes and downfall of the artists .This
helps to understand her as an artist and performer.
Evaluation of CD Advert
-
8/8/2019 Dvd and Magazine Analysis
5/10
The main picture of the DVD
is bright and eye catching, if
you flipped through this in a
magazine the advert would
draw your attention
The advert states Cleary when its out, what it
includes exclusives and what album its from
Release date
The information about the DVD stick to the
same uses of font which are shown on the
DVD cover.
Shown that it is DVD by
showing the known logo.
The colours of the DVD
cover are bright and
reflected her songs well
from the use of graphics
and animation.
It has picked out the
most important
information form the
audience to read
adding in the exclusive
videos draw the
audience into wanting
to buy it and getting
there moneys worth.
Having a clear picture
of the DVD lets the
audience know what
it will look like how
big etc.
Overall the adverts Cleary identifies the artist and his brand as
well as when and where the DVD will be released and what to
expect form the DVD .Having specific fonts and colours
establishes the artists brand very well and lets the audience
know exactly who the artist is.
The coluors reflect a different time on
life e.g. childhood, positive fun time
and not at all representing any
negatively included. This helps the
audience in knowing what to expect
form the artist and there DVD
inclusion.
The font is bold and stands out when you
open the page, this helps increase the chance
of people taking an interest and wanting to
buy it.
-
8/8/2019 Dvd and Magazine Analysis
6/10
Evaluation of CD Advert
From the advert we can clearly see that a DVD is being advertised. The advertisementshows the DVD in full view of the reader and has one page for the DVD being directlyshowed e.g. what it will look like and who the artist is. From the advert we can see thatthe artist is targeting all ages. This is from the use of colours on the DVD, animation ischildlike for young teenagers up to adults reminiscing about there childhood. The fontused to explain the DVD content is quite small so this will appeal more to adults. I
know that this is the target audience as the colours, animation and font style isappealing to audience of all ages it has a friendly feel about it and I could see thisbeing a DVD that would appeal for a wider audience and the kind of songs that heproduces are feel good songs e.g. lollipop this particular video is fun, graphical andportrays aspects of his childhood days. The artist music is represented as uplifting,lively, happy and fun. This establishing the artist in the same way and the audiencethen expect the same attitude in the music videos and live performances. They want to
be made to feel happy and great after listening to the songs. I think this may causenegative stereotyping of the artists as only being able to produce songs that fit underthe same genre however the stereotyping isn't always a bad thing and can make theartist more established then just expected to produce the same music. The advert givesthe audience the message that that what they invest in will be worth wile and will givethem a good experience of the artist and including extra features more performancesetc this makes them feel they are getting there moneys worth as well as getting a incite
of the artists hard work for doing all the live shows.
-
8/8/2019 Dvd and Magazine Analysis
7/10
-
8/8/2019 Dvd and Magazine Analysis
8/10
DVD evaluation
From the DVD front cover the audience are told who the artist Is, the DVD idea and specifically
what is going to be included in it e.g. the main title `number ones .The DVD is quite simplistic in
the way that it has been constructed for audience use. It hasnt got different pull out section but
constructed like a book. It has been chosen to be constructed to this as it reflects the DVD
actually cover being plain and simple using limited colours one main pictures and a structured
back. It has continued with the idea of keeping it simple and readable for the audience to work.This type of digipack would appeal more to the audience as they can gets a physical view of
what the digipack will look like what will be included for it. This helps keep audience interested I
the pack wanting to find more out about it e.g. websites for extra information , any extra
features and song lyrics. I feel the DVD is targeting people of all ages however because of the
era it was released in the music has appealed to an international audience however it may
appeal more to people who lived through the time of Michael Jackson being around and being
long term fans wanting got have all the number ones on one DVD package. This DVD packagehelps to establish the artist and promote a new DVD, including songs that will appeal and are
known for being successful. The DVD gives the message that it will be a worth wile promotional
to making it a success, it helps to establish links between the songs and music videos and gives
the opportunities of featuring the videos in the DVD adding extra sequence and documentaries
meaning the artists can show themselves through the making of backstage and in there music.
-
8/8/2019 Dvd and Magazine Analysis
9/10
Title: The main typography is boldand the font is distinctive and eye
catching .The artists name Alicia
Keys is clear and the first text we
notice .
Text: The information is relevant as it
describes the content of the DVD. It
gives the audience an opportunity
to find out about the artist before
they buy into the brand.
Images: The main image is of the artist herself, Alicia Keys. We denote the
picture is a close up of Alicia face and shoulders. The artist looks elegant and
graceful in this pose which compliments the freedom theme. She is also
wearing feathers which relate to bird and implements the theme further.
The colour
scheme of blue,
white and black
is dominant on
the cover. The
colours and
graphics work
well togetherand give the dvda sophisticated
look. It appearsas if the
background is
the sky which ties
in with the strap
line The element
of freedom.
-
8/8/2019 Dvd and Magazine Analysis
10/10
Background: The whitebackground represents puritywhich is symbolic of Michael
Jacksons death. It has aheavenly aura and signifies
that MJ has gone to a betterplace.
Other Images: The back coverconsists of Images and
screenshots of what the dvdentails, which lets the audience
anticipate what's to come.
Main Text: Capital letters putemphasis on the title andcaptures the audiences
attention.Micheal Jacksonsname is on the first line and
therefore the most important.
Spine: Text is in bold caps whichmakes it quick to spot and
noticeable on a shelf. The Dvd logo isvery relevant as it tells the person
what form of media the product is.
Main Image: The mainimage takes up the
whole front cover and isthe focal point of the
dvd. the image tells theaudience the dvd isbased on Michael
Jacksons entertainment
life.
The silhouette image ofMichael Jackson filled
by stage Performancesand bright lights.
This represents whatMichael Jacksons life,what he was all about
when he was alive andhow he entertainedpeople for a living.
His position with raisedarms as he gives himself
to the world whilst hisCrossed legs is a
represents a dance
move he always usedto perform.
Text: Information about the dvdis necessary as the audience will
want to know what the DVDconsists of especially since theartist is dead. The information is
also backed up by images.