CleanBEHAVEINNOVATION LABArjan Haring, 24 Juni 2011, Green Prototyping Platform

Arjan Haring, Applied Researcher

n Docent/onderzoeker Hogeschool Utrechtn Kandidaat promovendus TU Delftn Entrepreneur

Great behavior change challenge!New technology needed?

BEHAVE

CleanSafeHealth

Prototyping: How a rubber ducky changed behavior

Analogy: Cleaner Safer Behavior

Problem: Theft of loaded Weapons. Criminals with guns!

Solution: Seperate storageof ammunition & guns

Result:Less criminal shootings.

Behavior problem: unwanted shooting incidents

Theoretical base of Quaky

Source: Prof. Jan Maarten Schraagen

Analytisch (System 2)

Intuïtief (System 1)

Indrukken

Oordelen

Monitoring Ontlaad

beslissing

Verwachtingen Procedures

Gehaastheid

Vermoeidheid

Gevoelens Training Cultuur

Different levels of designing for Behavior Change

Indivual

Group

Systems

Experimentation matters:Clean Behave innovation lab

Research Questions

Business Questions

Learning Goals

How does Authorityaffect discharging behavior?

How can we breaka wrong routine andbuild a new one?

More Clean Behave rubber ducks wanted!

Indivual

Group

Systems

Some Clean Behave ducks to think about

Increase the proportion of windows without drafts

Better align heating and air conditioning settings to time of day, season, and presence of people home

Decrease the average amount of standby electricity used by appliances

Decrease the average temperature settings of clothes washers

Decrease the average temperature settings of water heaters

Decrease the weight carried in automobile trunks

Increase air conditioner tune up rates

Increase automobile oil change rates

More ducks

Increase the proportion of attics insulated

Increase the proportion of drivers who lessen acceleration and deceleration rates

Increase heating/airconditioning filter change rates

Increase the proportion of drivers who maintain 55 mph speed

Increase the proportion of drivers who use cruise control

Increase the proportion of Energy Star furnaces, air conditioners, water heaters, refrigerators, and clothes washers in use.

Increase the proportion of LED televisions in use (relative to plasma screens)

… and more ducks where they came from

Increase the proportion of low-flow showerheads in use

Increase the proportion of low rolling resistance tires in use

Increase the proportion of triple-pane windows in use

Increase the proportion of wash loads dried on the line

Increase tire inflation rates

Increase vehicle tune-up rates

Reduce the number of motor vehicle trips made per day

Reduce the proportion of single passenger motor vehicle trips

Reduce time vehicles spend idling

Experimentation matters: Join the learning curve now

Research Questions

Business Questions

Learning Goals

How does Authorityaffect Sustainable behavior?

How can we breaka unsustainable habits and build new ones?

How to start

Formulate Business Questions Contact the Clean Behave Lab Start experimenting! Outlearn your competition Arjan.Haring@HU.nl @arjanharing