Dutch Orange Living Labs

bezoekadres :

tel :email :Internet :

Bezuidenhoutseweg 1052594 EC Den Haag070 - 427 86 77info@innovatieplatform.nlwww.innovatieplatform.nlwww.nederland-innoveert.nl

The Netherlands: connecting global ambitions

Orange Living Labs

12 Mei 2009

maandag 18 mei 2009

• Martijn Kriens• Projectleider Living Labs Innovatieplatform• Projectmanager Amsterdam Living Labs• Programmamanager IIP-SaaS• begeleidingscommissie

Rathenau (Privacy)

• iCrowds• ReMarketable

maandag 18 mei 2009

The basic output thathas become dominant in

the most advanced economies is

human meaningand communication

Yochai Benkler“The Wealth of networks”

maandag 18 mei 2009

Physical Product: a car

maandag 18 mei 2009

User function: Safety

maandag 18 mei 2009

C,MM,N: the open source car

maandag 18 mei 2009

C H A N G E

maandag 18 mei 2009

HumanMeaning

&Communication

C H A N G E

FunctionPhysical product

maandag 18 mei 2009

maandag 18 mei 2009

Supplier

Customer

Shift towards the end-user

Feedback

Run(test)

Build(Prototypes)

Design

AdvancedDevelopment

Supplier

Supplier

and

Customer

Analysis andFeedback

Run(test)

Build(Prototypes)

Design

AdvancedDevelopment

Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke

Living LabsTraditional

N=3

N=1000

N=0

maandag 18 mei 2009

1000 PhD's: attract international academic top talent to the Netherlands

Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market

Attract 50 significant international businesses to the Netherlands in the coming ~3 years

Paint the World Orange: improve the global branding of the Netherlands as 'the place to be' for companies and top talent

‘Sleutelgebieden’: assess and strengthen the performance of 'Sleutelgebieden'

Accelerating growth of >100 SMEs from € 2-5 million to an annual turnover of >€ 20 million

‘Slimmer werken’: increase productivity of 10.000 SME's

Knowledge investment agenda: strategic agenda to realize long term ambitions with regard to education, innovation and entrepreneurship

International schools: increase the attractiveness of the international schooling system in the Netherlands

Innovation labs: create facilities for open and user-driven innovation and facilities to test market response

Accelerate realization of ambitious projects in public sector: e.g., energy concepts at sea, renovation of Afsluitdijk

1

2

3 8

94

6


7

5 10

Source: Nederland in de Wereld, innovatieplatform

5

maandag 18 mei 2009

1000 PhD's: attract international academic top talent to the Netherlands

Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market

Attract 50 significant international businesses to the Netherlands in the coming ~3 years

Paint the World Orange: improve the global branding of the Netherlands as 'the place to be' for companies and top talent

‘Sleutelgebieden’: assess and strengthen the performance of 'Sleutelgebieden'

Accelerating growth of >100 SMEs from € 2-5 million to an annual turnover of >€ 20 million

‘Slimmer werken’: increase productivity of 10.000 SME's

Knowledge investment agenda: strategic agenda to realize long term ambitions with regard to education, innovation and entrepreneurship


Accelerate realization of ambitious projects in public sector: e.g., energy concepts at sea, renovation of Afsluitdijk

Innovation labs: create facilities for open and user-driven innovation and facilities to test market response

1

2

3 8

6


7

5

Source: Nederland in de Wereld, innovatieplatform

5

maandag 18 mei 2009

The Dutch

maandag 18 mei 2009

RealityBETA

maandag 18 mei 2009

maandag 18 mei 2009

• A group of organisations that are dependent on each other in a (complex) netwerk

• Each member should deliver value to the netwerk (meaning some other member should value it)

• Each member should derive more value out of it than it puts into it

• The whole is more than the sum of the individual members

maandag 18 mei 2009

maandag 18 mei 2009

Ecosystem Methods andtools

maandag 18 mei 2009

Example: Smart city

• Base level use• Peak use: when and what• Collective feedback and collective intelligence• Glanceable displays

maandag 18 mei 2009

Several Living Lab initiatives

• Amsterdam Living Lab (Energy, Health, Mobility)

• EXSER Almere (services)• Rotterdam Climate Campus (energy)• OCBI / Oost NV (Health)• Living Lab Leiden / CETIM (Mobile, Health)

• LL Old Ambt, TU Delft, ...

maandag 18 mei 2009

Dutch Orange Living Labsthe road ahead1.Joint discussion (now)2.Exchange of methods and tools3.Collaboration in projects4.Setup of joint projects5.Structural cooperation

• marketing abroad (acquiring R&D)• specialisation in projects and approach• creation of ecosystems around focus areas

Development- external

Efficiency- internal

maandag 18 mei 2009

Common focus

• eHealth (Wellbeing)• Energy and Durability• Mobility and workplace• Tourism• ...

Societal impact

Economic opportunity

maandag 18 mei 2009

maandag 18 mei 2009

HAPPINESS is a JOURNEY not a DESTINATION

maandag 18 mei 2009

Thank [email protected]

maandag 18 mei 2009

mailto:[email protected]

mailto:[email protected]

Dutch Orange Living Labs

Documents

Transcript of Dutch Orange Living Labs