eFinance performance outlook 2014 Who  is  outperforming  their  compe1tors  with  a  fast  user  experience?  

A fast website will lead to happy users, more pages viewed, and ultimately a higher conversion rate. The faster your website performs, the more your users will feel in control and enjoy their experience. Speed (Performance) is therefore not a feature, but an essential ingredient for every site owner and online marketer to improve their conversion rates. Especially in highly competitive online markets like finance, retail and travel it can lead to a competitive advantage. The eFinance 50 performance outlook 2014 provides an overview o f t h e c u r re n t p e r f o r m a n c e d e l i v e re d . V i a d a t a f ro m twinkle100.measureworks.nl we analyzed the average page speed of every homepage as experienced on both a desktop browser as mobile browser… Enjoy reading! The MeasureWorks team

eFinance 50 Performance Outlook 2014

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1. Summarized!2. Ranking the eFinance 50!3. Mobile performance!4. Content breakdown!5. Optimization potential!6. Movers and Shakers!7. About MeasureWorks!

Index:

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In 2013 only 8% of the websites optimized for "mobile devices. In 2014 this is improved to 46%.

The fastest website in 2014 is the same as in 2013, but is 0,5 sec. slower then it was before

Time for a performance diet for the bottom 10 websites as they have grown in size by 33%. In comparison, the top 10 websites have lost weight with over 35%

e-Finance 50 websites have a median page load time of 2,94 sec on your desktop, compared to 8,80 sec for the same website in

your mobile browser.!

!Ranking is based on page speed (load time) of the homepage from the 50 leaders in the Dutch Finance industry (both Finance & Insurance). !!Fas tes t homepage in t he eFinance 50 is www.iza.nl with 1,2 seconds. Compared to number 50, with 7,6 seconds, www.iza.nl is over 6 times faster. !!The median page load time of the eFinance 50 is 2,94 seconds.!!

Rank Site Load time

1 iza.nl! 1,2!2 gilissen.nl! 1,2!3 takecarenow.nl! 1,7!4 profile.nl! 1,8!5 zwitserleven.nl! 1,9!6 averoachmea.nl! 2,0!7 ing.nl! 2,1!8 arbovitale.nl! 2,2!9 azivo.nl! 2,2!10 nibcdirect.nl! 2,3!

Top 10 Bottom 10

Median"Top 10

Median"Bottom 10

1,9 sec.! Speed! 5,7 sec.!460 kb! Size! 1280 kb!

41! Objects! 80!

The bottom 10 websites are 3 times slower compared to the top 10

e-Finance 50 ranking

Rank Site Load time

41 staalbankiers.nl! 5,2!42 snsbank.nl! 5,4!43 aegonbank.nl! 5,5!44 routemobiel.nl! 5,6!45 defriesland.nl! 5,7!46 robecodirect.nl! 5,9!47 asr.nl! 6,1!48 Inshared.nl! 6,4!49 allsecur.nl! 7,3!50 direktbank.com! 7,6!

Measurement details:  Tool: Webpagetest.org Settings: 10000/1500 Kbps, 40ms Latency Browser: Internet Explorer 9" 4  

The smartphone is quickly becoming the most important touchpoint for your customer, as search for a product or company information starts in a mobile browser. 65% of all search is on mobile, before they continue their journey on a tablet or desktop. !!Optimized for mobile usage is difficult but very important, looking at screen size, limited bandwidth and usage scenarios. !!Test results however show that few sites are optimized for mobile usage, with a median page load time of 8,80 seconds.!

Mobile Ready? Mobile vs. Desktop Mobile performance

Measurement details: Tested via Webpagetest.org with Android and iPhone devices over a 3G connection (traffic shaping). Connectivity: 2000/200 Kbps, 150ms Latency.!

An eFinance homepage on your mobile phone is three times slower compared to desktop

23 out of the 50 website have a mobile website (on iPhone)

5  

54%

46% Desktop website

Mobile website

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2  

4  

6  

8  

10  

Mobile  load0me   Desktop  load0me  

8,80

2,94

Rank Site Load time

1 gilissen.nl! 1,7!2 delagelanden.nl! 2,0!3 takecarenow.nl! 2,8!4 vgz.nl! 3,3!5 agisweb.nl! 3,4!

Rank Site Load time

46 frieslandbank.nl! 18,2!47 triodos.nl! 22,4!48 routemobiel.nl! 24.3!49 unive.nl! 31,0!50 leaseplanbank.nl! 44,2!

Size and number of objects have great impact on performance. E v e r y b y t e n e e d s t o b e downloaded in the browser of the user, so this makes load time of big pages very dependable on t ransfer speed of in ternet connections. Impact of size will be no t iced most on s low connections like mobile.!!Every object on a page needs to be requested (for the first time). Every request adds time – a request is like an errant run to the server for extra content. !! !

Content breakdown

Object distribution (%) Size distribution (Kb)

52 objects average 752 kb average

The top10 size is 64% smaller compared to the bottom10

Average "Top 10

Average "Bottom 10

1,9 sec.! Speed! 5,7 sec.!460 kb! Size! 1280 kb!

41! Objects! 80!

6  

30  60  

285  346  

31  2,7  

6,5  

17,4  

25  

0,3  

HTML  CSS  Javascript  IMG  Flash  

Based on basic performance best practices (eg. Reduce request , min i fy javascr ipt ) MeasureWorks determined the performance potential for the eFinance 50, more specifically the bottom 10 websites.! !Biggest optimization potential is detected on the website of Staalbankiers. A few highly inefficient images increase performance dramatically. !!Mileage may vary, but on average the page load time can be optimized by 23% with even basis optimization techniques.!!

Rank Site Loadtime Potential? New loadtime

41 staalbankiers.nl! 5,2! 77%! 1,2!42 snsbank.nl! 5,4! 40%! 3,3!43 aegonbank.nl! 5,5! 0,4%! 5,5!44 routemobiel.nl! 5,6! 6%! 5,3!45 defriesland.nl! 5,7! 3%! 5,5!46 robecodirect.nl! 5,9! 51%! 3,0!47 asr.nl! 6,1! 33%! 4,0!48 inshared.nl! 6,4! 6%! 6,0!49 allsecur.nl! 7,3! 5%! 7,0!50 direktbank.com! 7,6! 9%! 6,8!

Optimization potential Unlock your potential to be

ready for 2014!

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Top 10 Site Load time

1 iza.nl! 1,2!2 gilissen.nl! 1,2!3 takecarenow.nl! 1,7!4 profile.nl! 1,8!5 zwitserleven.nl! 1,9!6 averoachmea.nl! 2,0!7 ing.nl! 2,1!8 arbovitale.nl! 2,2!9 azivo.nl! 2,2!

10 nibcdirect.nl! 2,3!

2013 2014 Movers and Shakers

Bottom 10 Site Load time

41 staalbankiers.nl! 5,2!42 snsbank.nl! 5,4!43 aegonbank.nl! 5,5!44 routemobiel.nl! 5,6!45 defriesland.nl! 5,7!46 robecodirect.nl! 5,9!47 asr.nl! 6,1!48 Inshared.nl! 6,4!49 allsecur.nl! 7,3!50 direktbank.com! 7,6!

Measurement details:  Tool: Webpagetest.org Settings: 10000/1500 Kbps, 40ms Latency Browser: Internet Explorer 9" 8  

Top10 Site Load time

1 iza.nl! 0,7!2 delagelanden.com! 1,1!3 leaseplanbank.nl! 1,4!4 zwitserleven.nl! 1,6!5 atbank.nl! 1,6!6 unigarant.nl! 1,7!7 rabobank.nl! 2,1!8 eurocross.nl! 2,1!9 bng.nl! 2,2!10 regiobank.nl! 2,2!

Bottom10 Site Load time

41 cz.nl! 5,7!42 robecodirect.nl! 6,1!43 binck.nl! 6,6!44 movir.nl! 6,7!45 nn.nl! 6,8!46 asr.nl! 6,9!47 inshared.nl! 7,0!48 abnamro.nl! 7,9!49 staalbankiers.nl! 8,7!50 home.ingdirect.com! 8,7!

Based on basic performance best practices (eg. Reduce request , min i fy javascr ipt ) MeasureWorks determined the performance potential for the eFinance 50, more specifically the bottom 10 websites.! !Biggest optimization potential is detected on the website of Staalbankiers. A few highly inefficient images increase performance dramatically. !!Mileage may vary, but on average the page load time can be optimized by 23% with even basis optimization techniques.!!

Want  your  own  performance  report  or  the  full  eFinance  50  list?    Contact  us  via  info@measureworks.nl  and/or  +31365465881  

   

About MeasureWorks

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At MeasureWorks we believe that performance is a fundamental requirement for any user experience and that speed stimulates engagement and the desire to explore your website. !We measure user experience and analyze the data collected !to optimize for fast conversion. MeasureWorks not only !delivers (real time) user experience monitoring and data analysts !to combine data from different sources for indepth, actionable,!conversion analysis, but also the expertise to help companies!build fast, easy to use and reliable websites.!!Our customers, like Bol.com, NS Hispeed and GlobalCollect, !manage the real-time impact of performance on their business!objectives and deliver an user experience that exceeds the!expectations of online visitors.! !