1

RocketBux brings more traffic. Revenue increases.By Paul Willerton

When Kerri Stewart opened her Dutch Bros. Coffee franchise in Junction City, OR in February, 2008, she had hopes as high as any new business owner. Dutch Bros. is a successful chain of drive through coffee stands that is rapidly expanding beyond 170 locations.

Stewart’s chosen town of Junction City, however, was about to go through unprecedented change. The local economy was based heavily on vibrant RV sales. Almost immediately, high gas prices and a slowing overall economy started to impact Stewart’s traffic. “It seemed like every day there were businesses

closing, and every week we noticed a slowdown in our traffic.” says Stewart. “I decided to get proactive. I need people to show up here and we need to sell coffee.” Stewart turned to RocketBux.

Within a week, the Junction City stand had signed up over 500 mobile rewards customers. In a town of only 4,500, she has since been able to grow her list to over 1,000 members. “They love it!” she says, “I can add a local touch to a text message that makes our customers feel special. Unique. And they are.”

In the toughest economy in generations, Stewart is optimistic.

“These are hard times. We need to use the most powerful tools we can. I know that when I use RocketBux, I get results. Immediately. More cars show up and the register rings more.” That speaks volumes.

“When we use RocketBux, we get results. Immediately.”

- Kerri Stewart Dutch Bros. franchisee

Dutch Bros. Coffee in Junction City, OR utilized RocketBux to build a database of mobile rewards customers. Owner Kerri Stewart sees the difference every time she uses RocketBux.

SUCCESS STORYM

arch

16,

200

9

2

Kerri Stewart’s Dutch Bros. Coffee stand in Junction City, OR opened its doors into the jaws of a rapidly shrinking economy. Every dollar counts, and RocketBux has made a difference. After its first month, Stewart’s results were as follows:

Week 1: $1 off a large hot drink.

Conversion rate: 16%Revenue increase: 31%

Week 2: $1 off a large hot drink.

Conversion rate: 16%Revenue increase: 39%

Week 3: Any 16oz. drink for $2.00

Conversion rate: 19%Revenue increase: 34%

Week 4: Any 16oz. drink for $2.00

Conversion rate: 20%Revenue increase: 38%

“Because they are saving, customers often purchase other items like pastries. RocketBux is so easy, it’s like I hit a button and make more money.”

- Kerri Stewart Dutch Bros. franchise owner RocketBux user

RocketBux brings more traffic.Revenue increases.

SU

CC

ES

SSTO

RY

Mar

ch 1

6, 2

009

Another RocketBux Success Story.