Durham District Leadership "Social, Huh?" Presentation
-
Upload
matt-vaughan -
Category
Education
-
view
406 -
download
1
Transcript of Durham District Leadership "Social, Huh?" Presentation
![Page 1: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/1.jpg)
Social, Huh?
Wednesday, November 9, 2011
![Page 2: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/2.jpg)
Part 1: The Details
Who is this Guy?
What is Social Media?
Why is Social Media Important?
What are the Most Important Social Networks?
Blogging
Wednesday, November 9, 2011
![Page 3: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/3.jpg)
i found it
Wednesday, November 9, 2011
![Page 4: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/4.jpg)
I started final piece
Wednesday, November 9, 2011
![Page 5: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/5.jpg)
What is social media?
Media (content that is published) with a social (anyone can add to it) component
Information shared as opposed to information prepared
Wednesday, November 9, 2011
![Page 6: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/6.jpg)
numbers don’t lie
Wednesday, November 9, 2011
![Page 7: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/7.jpg)
Why is social media important?
It is like a friendly gathering and is about PEOPLE
Relationships, that’s why
The conversation has already started - wouldn’t you like a word?
Wednesday, November 9, 2011
![Page 8: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/8.jpg)
Why is social media important?
3 billion videos are viewed each day on YouTube
Facebook has 800 million users
Twitter has 12 million users
Wednesday, November 9, 2011
![Page 9: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/9.jpg)
power has shifted
Wednesday, November 9, 2011
![Page 10: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/10.jpg)
The most important social networks
YouTube
Wednesday, November 9, 2011
![Page 11: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/11.jpg)
don’t overdo it
Wednesday, November 9, 2011
![Page 12: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/12.jpg)
blogging
What is blogging?
Why should I blog?
Do I really have enough time to blog?
Who is actually going to read my blog posts?
Wednesday, November 9, 2011
![Page 13: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/13.jpg)
What a blog does over time...
Increases visibility
Creates a content bank of information helpful to others
Generates a following of others who share the same ideas and values
Wednesday, November 9, 2011
![Page 14: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/14.jpg)
Questions?
Wednesday, November 9, 2011
![Page 15: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/15.jpg)
Part 2: basic training
YouTube
Blogging (Wordpress, Joomla, Tumblr)
Wednesday, November 9, 2011
![Page 16: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/16.jpg)
Text
Wednesday, November 9, 2011
![Page 17: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/17.jpg)
Getting Started
First let’s go to facebook.com and sign up for a personal profile
Facebook Page highlights
Now let’s go to facebook.com/business and figure out how to sign up for a business page
Business Page highlights
Tips & Tricks (reference your manual)
Wednesday, November 9, 2011
![Page 18: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/18.jpg)
EngagementBe Unique
Don’t use a generic landing page
Share photos and TAG them
Interact on other pages
Don’t take over the news feed
Wednesday, November 9, 2011
![Page 19: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/19.jpg)
Wednesday, November 9, 2011
![Page 20: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/20.jpg)
Getting Started
Visit Twitter.com to sign up for an account
Choose a username that is easy to remember
Connect your account with a website or Facebook profile
Build a base network of followers
Wednesday, November 9, 2011
![Page 21: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/21.jpg)
Engagement
Understanding the importance of @, # and RT
Sharing useful content is priority 1
Sharing OTHERS useful content is priority 1a
Find like-minded individuals or locals via Twitter search
Wednesday, November 9, 2011
![Page 22: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/22.jpg)
YouTube
Wednesday, November 9, 2011
![Page 23: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/23.jpg)
Getting Started
Set up a Gmail account (this makes things easier - trust me!)
Go to YouTube.com and set up your account
Design/Brand your Page
Have fun. Make videos.
Wednesday, November 9, 2011
![Page 24: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/24.jpg)
Engagement
Think of your videos as content in the same way you would text content
Make sure your videos are short (1-3 mins) and answer a potential viewers question or need in the video and the title(Ex. “Why is God Important?”)
Don’t worry about the editing
Wednesday, November 9, 2011
![Page 25: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/25.jpg)
Blogging
Wednesday, November 9, 2011
![Page 26: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/26.jpg)
Getting Started
Choose a Platform based on how you plan to use the site (I.E. Website, Blog, Both?)
Decide whether YOU want to host the site or not
The fun stuff beings - DESIGN
Wednesday, November 9, 2011
![Page 27: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/27.jpg)
Management
Take advantage of the free resources available to you online.
Create a timeline for yourself
Create a blog calendar
Still need help? Ask an expert
Wednesday, November 9, 2011
![Page 28: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/28.jpg)
Questions?
Wednesday, November 9, 2011
![Page 29: Durham District Leadership "Social, Huh?" Presentation](https://reader034.fdocuments.us/reader034/viewer/2022042814/555278b9b4c905115b8b48bf/html5/thumbnails/29.jpg)
Additional Information
Feel free to contact me with questions
Make sure to fill out the attendee sheet with your email to receive this presentation and an additional “How To” document with in-depth analysis
Wednesday, November 9, 2011