"Dumb Starbucks" Update
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Starbucks to Dumb Starbucks: Don’t use our trademark http://money.cnn.com/2014/02/10/news/companies/dumb-starbucks/index.html?iid=HP_LN Amanda Bentley Professor Klinkowstein Selected Business Article
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Transcript of "Dumb Starbucks" Update
Starbucks to Dumb Starbucks: Don’t use our trademark
http://money.cnn.com/2014/02/10/news/companies/dumb-starbucks/index.html?iid=HP_LN
Amanda Bentley Professor Klinkowstein
Selected Business Article
Amanda Bentley Professor Klinkowstein
Research Article
• Dumb Starbucks- parody/art piece
• Used similar name, menu, sizes
• Added “Dumb” before all names
Amanda Bentley Professor Klinkowstein
Research Article
• Starbucks could not contact creator
• Emphasized “no affiliation”
• Weighing options, may sue
Amanda Bentley Professor Klinkowstein
Ethnographic Research Options
• People drinking/ buying coffee at school
• People at local Starbucks
• People at other local coffee shops
Amanda Bentley Professor Klinkowstein
