MONDOTTICA INTRODUCES THE NEW DUCATI EYEWEAR COLLECTION

A Ducati is more than just a motorcycle. It’s a way of life. The spirit of the 92-year-old Italian motorcycle manufacturer transcends the mechanical, moving into to the hearts of the Ducatisti, the community of die-hard Ducati fans around the world. Whether experiencing the ultimate in thrills on a Monster or supporting the works riders at Mugello for the MotoGP, the same red passion courses through the veins of Ducati enthusiasts the world over. For the first time, the engineering prowess, soul and style of Ducati has been realised in performance optical and sunglass collections by global eyewear company Mondottica. Like a Panigale or a Hypermotard, the collections are a perfect mix of form and function suitable for both Ducati owners and fans. Each frame has been designed so that it can be worn underneath a crash helmet. Flexible dual-layer rubber temples are supple enough to flex within the tight space between a rider’s head and helmet lining.

 

 

SUNGLASS COLLECTION

The collection’s brand ambassador is Ducati MotoGP rider Andrea Dovizioso, who has created his own sunglass style DA9001. Just like Andrea feeds back input into the development of his MotoGP bike, he took a leading role in the design process for his signature sunglass. In visits to Mondottica’s design and development offices, he selected the colours, shape and materials of DA9001, a sleek squared-off style finished in matte black with red internals – the iconic Ducati colours – with his name stamped on the top. Putting safety and performance ahead of aesthetics, the frame’s red mirrored lenses are non-polarised for distortion free viewing behind a visor, but in true Italian flair, they match the red temple internals. At the heart of Andrea’s style is the Ducati spring hinge, found throughout the optical and sunglass ranges. Just as Ducati engineers constantly strive for incremental gains in performance, the newly designed hinges are an enhanced take on traditional eyewear functionality - with added motorcycle inspiration. Moving the springs to the outside of the temple provides extra force but retains high levels of comfort. Much like the suspension on a motorbike, the spring rebound and compression is controlled by a damper that is placed inside the temple. In use, both components move in sync, as if soaking up bumps on the open road. Pilot inspired style DA5005 is a mix of sport and style, an essential trait for any Italian brand. The matte finished TR90 front silhouette features a subtle keyhole bridge and oversized construction. The four colourations of black and yellow, black and red, tortoise and gold and navy and grey, feature tonal accents on the lenses, temple internals and the springs on the suspension fork hinge. DA7003 is a style for fans of the brand, conveying the legacy of Ducati and its engineering. The metal composition, visible screws and triple bridge mimics the trellis design of vintage Ducati bikes and make it a frame for strolling around the paddock instead of putting the laps in on the track. Branding is discreet, with a top-mounted logo on acetate sections and the Ducati shield on acetate end tips.

OPTICAL COLLECTION

A 14-strong optical collection has been created to reflect the Ducati brand’s sense of style and performance, mixed with everyday comfort, featuring the signature Ducati hinge, under-helmet design and Italian aesthetics. More street than track is the bold DA1010, a metal and acetate combination frame with a strong brow section that contrasts with the thin lower eye rim. Laminated acetate temples bear metallic Ducati branding and flow from tortoise textures to single colour. Pilot-style metal DA3001 speaks the language of Ducati in subtle style. A lightly curved double bridge is a nod to the frames used on the brand’s classic bikes, while the square shaped silhouette has urban modernity. The double injected rubber temples have been pushed to the limits of minimal construction and use single spring Ducati hinges and top-mounted logos. With a strong sense of sport and performance, DA1006 is perfectly suited for everyday use on the bike. Straight TR90 temples convey the frame’s sporty credentials, while the thick temple lugs reference Ducati’s engineering. Tortoise hues are paired with polished gold temple lugs and suspension hinge components. Other colourations feature tonal detail and dual-hue temples.  

The new Ducati eyewear collection is available globally in selected Ducati stores and fine opticians from Spring 2018.

Press Office:

Elisabetta Dell’Antonia T+44 203 011 0712 – E elisabettadellantonia@mondottica.com Facebook: mondotticagroup – Twitter: @mondotticagroup – Instagram: @mondottica