Dublin web summit 2011 - Email for sales and marketing
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Transcript of Dublin web summit 2011 - Email for sales and marketing
Automating Sales & Marketing
@AlanORourke
Email Is DEAD!
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@AlanORourke
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@AlanORourke
Per Subscriber
Email ROI =
Capture Subscribers EVERYWHERE
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01.
@AlanORourke
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@AlanORourke
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@AlanORourke
Tell Subscribers you are NOT DEAD
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02.
@AlanORourke
Short & sweet
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Ask Subscribers to BUY STUFF
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03.
@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
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@AlanORourke
€10Cost
€1000Income
Econsultancy
survey in early 2011 placed email ROI second, just behind organic SEO
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@AlanORourke
Stalk your Subscribers
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04.
@AlanORourke
Automate
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05.
@AlanORourke
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@AlanORourke
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Remarketing
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06.
@AlanORourke
87% of consumers abandon carts
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@AlanORourke
…75% say they will return to complete the purchase
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Source: Silverpop
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Download & Print www.toddle.com/stuff
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Alan O’Rourke
@alanorourke
www.linkedin.com/in/spoiltchild
Toddle.com/stuff
www.facebook.com/ORourke.Alan