Dublin Institute of Technology Faculty of Applied Arts ...€¦ · School of Art Design and...

Dublin Institute of Technology

Faculty of Applied Arts

School of Art, Design & Printing

BA (Hon) Print and Digital Media Technology Management Department of Print & Digital Media

Part B: Programme Document

March 2010

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print·ing n.

1 The art, process, or business of producing printed material by

means of inked type and a printing press or by similar means.

2 The act of one that prints.

3 Matter that is printed.

4 All the copies of a publication, such as a book, that are printed

at one time.

5 Written characters not connected to one another and

resembling those appearing in print.

Houghton Mifflin

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Section B Programme document

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Degree in Print & Digital Media Technology Management – Section B

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List of contents Section B

Programme background and structure................................................ 8

School of Art Design and Printing .....................................................................8

Introduction: Faculty of Applied Arts..................................................................8

Departments in the School of Art Design and Printing ......................................9

Title of programme, award sought and date of submission.............................11

Programme aims and learning outcomes........................................................11

Aims.....................................................................................................11

Learning outcomes...............................................................................13

Nature, duration and general structure of programme ....................................14

Strand 1: Technology...........................................................................15

Strand 2: Operations ............................................................................15

Strand 3: Business...............................................................................16

Strand 4: Professional development ....................................................16

Delivery philosophy: .............................................................................17

Relationship with professional bodies .............................................................21

NNI.......................................................................................................21

IPF .......................................................................................................21

FÁS......................................................................................................21

Print and Packaging Forum..................................................................22

Enterprise Ireland.................................................................................22

AMICUS Trade union...........................................................................22

IPG/SIPTU Trade union .......................................................................22

Programme advisory board..................................................................22

Access, transfer and progression ...................................................... 23

Transfer and progression ................................................................................23

Admission requirements..................................................................................23

Recognition of prior learning (RPL)......................................................24

Curriculum, assessment and syllabii ................................................. 26

Year 01 ................................................................................................26

Programme curriculum....................................................................................26

Year 02 ................................................................................................27

Year 03 ................................................................................................27

Year 04 ................................................................................................28

Schedule of assessements .............................................................................29

Examinations: marks and standards ....................................................29

Eligibility for assessment......................................................................29

Participants – general ..........................................................................29

Assessments........................................................................................29

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Semesterised timetable for Year 01 ................................................................30




Module descriptors............................................................................... 34

ν Management ................................................................................................35

Year 01 ...........................................................................................................34

ν Introduction to Design/Prepress Technology................................................38

ν Introduction to Print and Digital Media..........................................................41

ν Quantitative Methods ...................................................................................43

ν Communications...........................................................................................46

ν Introduction to Information Technology ........................................................49

ν Post-press and Packaging ..........................................................................51


ν Financial Accounting ....................................................................................54

Year 02 ...........................................................................................................53

ν Economics....................................................................................................57

ν Operations Management..............................................................................59

ν Materials and Paper Technology..................................................................61

ν Industry Structure and Regulatory Issues ....................................................63

ν Human Resource Management....................................................................66

ν Management Accounting..............................................................................68

ν Marketing .....................................................................................................71

ν Services and Production Management.........................................................75

ν Information Technology 2.............................................................................77

ν Law...............................................................................................................79


ν Digital Asset Management ...........................................................................84

Year 03 ...........................................................................................................83

ν Estimating for Print .......................................................................................86

ν Marketing and Sales.....................................................................................88

ν Procurement.................................................................................................91

ν Industrial Placement.....................................................................................94


ν Strategic Management .................................................................................97

Year 04 ...........................................................................................................96

ν Quality Management ..................................................................................100

ν Research Methods .....................................................................................104

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ν Finance ......................................................................................................107

ν New Technology.........................................................................................112

ν Environmental Management ......................................................................110

ν Entrepreneurial Studies..............................................................................114

ν Dissertation ................................................................................................118

Assessment breakout, criteria and guidelines................................ 121

Introduction: Report Assignments ......................................................124

Structuring Reports .......................................................................................124

1. Report Structure.............................................................................124

2. General Production of Report ........................................................127

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List of tables Table 2.1 — Overview of the four strands of study for each year. .......................20

Table 2.3 – Strand Combinations of Study for year 01 ........................................26

Table 2.2 – Increased stream of potential applicants through RPL policy. ..........24




Table 2.7 – Year 01 Timetable: Learning hours, ECTS, Module weighting .........30



Table 2.10 – Year 04 Timetable: Learning hours, ECTS, Module weighting........33

Table 2.11 – Modules, Learning hours, ECTS, Assessment weighting .............122

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Programme background and structure

Introduction: Faculty of Applied Arts

The Faculty of Applied Arts at the Dublin Institute of Technology is the

pioneering educational leader in the creative, visual and performing arts

and media in the country. It provides a wide and unique range of

innovative, multidisciplinary and professional-level educational and

research programmes in film, broadcasting, audio, art & design, music,

photography, journalism, public relations, printing and publishing,

animation and computer imaging, multimedia, and the management of

the new information and communication technologies. Programmes are

offered at both undergraduate and postgraduate level and all share a

strong commitment to linking creative practice with critical theory and

new technology. The Faculty’s underlying philosophy is to provide

education and training in the key disciplines within the cultural

industries while also acknowledging the significant technological and

cultural changes that are currently occurring. Thus the programmes

seek to preserve the best of the creative, performing and media arts

while meeting the challenges of the digital age.

School of Art Design and Printing

The first Technical Schools of Art and Science in Dublin were

established in 1887 in Kevin Street. When the Vocational Education

system was established in 1930, these technical schools came to be

administered by the City of Dublin Vocational Education Committee

(CDVEC). In 1971 the national network of the Regional Technical

Colleges was established throughout the country and included Art and

Design education in their programmes of study. At the same time the

CDVEC set up its own whole-time programme in Art and Design in

what was to become the College of Marketing and Design. The current

programmes in Fine Art and Design were developed in the 1970s. The

success and continued popularity of these programmes is exemplified

by the high profile of the graduates in the marketplace and by the

number of applicants for places on an annual basis.

The School of Art, Design and Printing provides a wide range of

innovative, inter-disciplinary and professional level educational and

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research programmes in visual communication, multimedia design,

illustration, interior design, furniture design, product design, painting,

sculpture, printmaking, printing technology, printing management and

professional design practice. In 2003, the School launched a BSc

programme in Product Design in collaboration with the Faculties of

Engineering and Business at DIT. Most recently, the School has

developed an innovative on-line distance education programme in the

visual arts with the Sherkin Island Development Society on Sherkin

Island off the west coast of Cork. This programme has now completed

its pilot phase and has been developed into a four year programme in

Visual Arts. The School has also developed an active postgraduate

research profile and the number of MPhil and PhD students has

increased to eleven since 1999. The School has also developed

community links with The National Drug Treatment Centre, the LARKIN

Centre for the Unemployed, the Mater and Children’s Hospital

Development Initiative. The school is represented on the board of ELIA

(European League of the Institutes of the Arts) and is a member of

CUMULUS.

Departments in the School of Art Design and Printing

The School is organised into three departments: the Department of

Design, the Department of Fine Art and the Department of Print and

Digital Media. The focus in the Department of Design is on the

provision of professional certificate and degree level education in

Display Design, Visual Communication, Interior Design, Product Design

and Furniture Design. The Department of Fine Art offers degree level

education in fine art theory and practice. Learners can specialise in

painting, sculpture, fine art printmaking and interdisciplinary studies.

The School of Printing has historic links with Bolton Street since it’s

opening in 1911, when classes were moved from Chatham Row. By

1914, the School was offering compositor and letterpress

apprenticeship on a ‘day release’ programme. This was replaced in

1964 with a National Block Release scheme open to apprentices

throughout the country. The School later amalgamated with the School

of Art and Design in 2001, to become the School of Art Design and

Printing. Today the Department of Print and Digital Media in

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conjunction with FÁS, is the sole provider of Print Media Apprenticeship

training in the country.

Management courses were also offered on a part-time basis. Growing

demand saw the introduction of the ‘two-year’ Certificate in Printing

Technology in 1977. This was followed by the introduction of a third

year Diploma in Printing Management. The BSc in Printing

Management eventually replaced this programme. The Department’s

close links to industry and the Print & Packaging Industry Forum has

resulted in the successful employment of many graduates within the

industry. The Department of Print and Digital Media has strived to

respond to the needs of industry and has taken cognisance of current

developments within this sector through referencing the Print Forum

report.

Alongside this, the Department developed and also delivers service

teaching on an MA in Professional Design Practice, which was

validated in 2003. This unique programme allows participants to take

full advantage of the facilities within the Department giving great insight

into the relationship between graphic design and print in industry.

Consultancy and training remains a key feature within the Department

where short programmes are designed specifically to address current

changes and developments in the industry. The School is represented

on the Print and Packaging Industry Forum and continues to remain

informed of trends that occur within the printing industry. These

provisions run in tandem with other exciting opportunities offered by the

Department of Design and the Department of Fine Art within the

School.

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Title of programme, award sought and date of submission

The programme is designed to meet the terms and conditions for the

level 8 award of BA (Hon) Degree in Print and Digital Media

Technology Management with honours classification as approved by

the Dublin Institute of Technology with grade of Pass, Lower Second

Class Honours, Upper Second Class Honours or First Class Honours.

Date of submission

November 2009

Programme aims and learning outcomes

On successful completion of this programme the student will be able to

articulate a compelling vision, mission and strategy that incorporates a

diverse company-wide technological and managerial perspective that

connects employees, shareholders, suppliers and customers in the

Print & Digital Media industry. The aims and learning outcomes of the

BA (Hon) Degree in Print and Digital Media Technology Management

are as follows:

Aims To provide participants with a tailored education in the discipline

of Print & Digital Media Technology Management.

To provide an integrated under-graduate programme that

encapsulates both practice and theory within a supportive

knowledge acquisition and application environment.

To enable participants develop effective key skills such as

problem solving, communication (verbal and written) and project

management to actively pursue a career in the printing industry

or associated sectors

To enable participants to become autonomous learners, flexible

and multi-skilled in order to capitalise on career and research

opportunities and promote an ethos of life-long learning.

To provide participants with the appropriate business acumen to

make an active contribution to the industry through employment,

intrapreneurship or entrepreneurship.

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Learning outcomes Within the context of the programme aims outlined on the previous

page and appropriate to level 8 award type ‘K’ in the National

Qualification Framework as set out by the National Qualifications of

Ireland –

On completion of the programme participants will be able to

demonstrate knowledge of:

01. the nature, role and potential of management in the Print & Digital

Media sector in the Irish economy;

02. the role and responsibilities of the various stakeholders involved in

the Print & Digital Media sector;

03. the current technology and production processes associated with

various media;

04. the professional, legal, ethical, technological and environmental

issues that impact on the Print & Digital media sector.

05. the nature, role and the potential of printing, packaging and paper

sector in the Irish economy and abroad;

On completion of the programme participants will demonstrate a

mastery of:

06. current technological skills required to participate within the Print &

Digital Media industry;

07. the business skills essential to actively contribute to the

development of the Print & Digital Media sector;

08. the professional skills required to select, disseminate and articulate

appropriate information through written and verbal forms of

communication.

On completion of the programme participants will demonstrate

competence in:

09. appropriate research and analytical abilities to pursue a career or

further studies within the Print & Digital Media or related sectors;

10. desirable key skills such as team-working, communication,

problem-solving, time and project management.

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Nature, duration and general structure of programme

The BA (Hon) Degree in Print and Digital Media Technology

Management is a four-year, modular full-time honours degree

programme. The programme aims to deliver high quality education in

the discipline of Print and Digital Media Technology Management. The

structure of the programme is based on Kolb’s experiential learning

cycle where the learner goes through the stages of experience,

reflection and learning by participating on projects where there is major

emphasis on ‘learning by doing.’ It combines contemporary teaching

practices, meaningful industry links and excellent facilities to deliver a

programme that is a combination of research, practical laboratory work,

critical theory and development of relevant technology skills.

Continuous input from the industry contributes to the development and

delivery of the programme. This link ensures that participants on the

programme understand the context within business and the economy.

The BA (Hon) Degree in Print and Digital Media Technology

Management is a modular programme taught in semesters. Each

semester comprises fifteen weeks – twelve teaching weeks, one review

week and two assessment weeks. It is envisaged that the programme

content over the four years is delivered through a series of group

projects.

The overall structure of the programme is based around four main.

strands of study –

ν Technology;

ν Operations;

ν Business;

ν Professional development.

These strands focus the subject modules and contextualise skills and

knowledge within the field of Print Media Technology Managment. All

module content is centrally driven by group projects. These projects

develop the learner’s abilities in the planning and management of

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projects over a scheduled period of time as well as promoting problem

solving and independent learning. The group-work promotes the

development of students’ key skills in areas such as communications

and teamwork. The production of a report enables the learner to

articulate the learning that has taken place over the semester. Each

student is also required to reflect on their own learning to foster a

process of evaluation of strengths and weaknesses and identification of

implications for future practice. The fourth year of the programme

requires students to undertake an independent research project within

the broad area of Print Media Technology Management – they are

required to design and complete a dissertation in partial fulfilment of the

programme, which will utilise, enhance and develop the research skills

of the learner.

Strand 1: Technology The modules provided under this strand of study introduce students to

the technological aspects of Print and Digital Media. These modules

are delivered in our laboratories and workshops and are centred on

production items related to the industry, some of which will be

displayed at an end of year School Exhibition. There is a heavy

weighting afforded Technology in the 1st year to ensure that all

participants reach a level of understanding and a mastery of the skills

and language of the profession. This Strand is then revisited in the

latter part of the programme to bring the students up to-date with any

new technology before graduating. It is expected that ‘Industry’

applicants will request RPL for some of these modules, but all CAO

candidates will be required to successfully complete them as part of

their study for the award of BA (Hon) Print and Digital Media

Technology Management.

Strand 2: Operations This consists of modules to effectively enhance the student’s

understanding of the duties, functions and responsibilities of an

employee in the operation of a production and service enterprise. This

strand will build on the technological strand and allow the student to

understand the operational and implementation stages of the

production cycle. It is at this level of the enterprise that we expect the

majority of our (CAO) graduates to enter the workplace and to make a

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significant contribution to the firm, hence the students will be

encouraged to ‘solve’ real-time production problems (through problem-

based learning) identified within the industry.

Strand 3: Business All of the projects undertaken over the four years of the course will

require a contribution from this area of study. It provides participants

with the appropriate business acumen to enable them to graduate into

the higher echelons of the enterprise and to contribute a higher level of

decision-making. It is expected that some of the ‘industry’ students may

have proficient managerial and technological skills that they will

graduate into the firm at this management level, and that ‘CAO’

students will graduate to this level after a few years of work-related

industrial experience with the firm. The areas covered reflect directly

the recommendations recently made in the Print and Packaging Forum

Report. These subjects also reflect trends towards a cerebral economy.

Strand 4: Professional development The professional development aspect of the programme will run

simultaneously with the other areas of study fostering the development

of research, key skills and professional practice through Projects in all

subjects. Focussed in the latter part of the programme, this strand

maintains a strong discipline on business research and independent

study through the in-built Projects culminating in a major research

project – the Dissertation. Both of these skills will invariably enhance

the broadening of the scope of the firm and will assist in offering the

proprietor a new way of viewing the market and the formulation of

strategy for the future.

Work placement

Students are encouraged to engage in work-based opportunities during

the summer semesters of the programme in years 1, 2, and 3. Where

students successfully secure ‘placement’, they can apply for ‘credit’

under the provision of our ‘Recognition of Prior Learning’ scheme. This

is realised through negotiation of a ‘learning contract’ specifying the

learning outcomes achieved, accompanied by a ‘project report’

articulating the accumulated knowledge. All applications for RPL will be

placed before a sub-committee comprising: the RPL officer; the lecturer

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for which the credits are being sought; the Professional Development

officer; the Industry Liaison Officer and the Programme Chairperson.

In year 3, the 2nd semester is devoted entirely to an obligatory ‘Work

Placement’ module in industry which will be organised with each

student through the assigned departmental Industry Liaison Officer.

Dissertation

Participants must select a topic relevant to the professional practice of

Print Media Technology and complete a written dissertation of

approximately 15,000 words. Upon completion of the dissertation a

participant should be able to demonstrate an in-depth critical

understanding of their chosen topic. Participants will be appointed a

tutor who will guide them through the dissertation process. The finished

dissertation should demonstrate a sound understanding of the chosen

area with informed and original contributions. The dissertation will

require approximately 400 hrs of the participant’s time.

Delivery philosophy: The Programme delivery system will be driven through strategies

designed to empower the student to research and learn at a pace

suitable to them while energizing them in a team building fashion to

develop their skill-sets through the solution of pre-determined and

realistic problems in a student centred environment.

Problem-based learning (PBL) will allow the student the opportunity to

reflect on their experiences in industry (RPL) and to draw on practical

industry based solutions honed during their work-based learning to

solve problems posed by both industry and academic sources.

Each module descriptor should include a select array of suitable

delivery systems, a number of which are as follows:

01. Problem based learning (PBL) This is the overall driving philosophy of the Programme both for

CAO and industry participants and is central to student centred

education.

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02. Work based learning (WBL) This is a period of intense learning in industry which is structured

and relevant to both sets of the student population. Having

predetermined learning outcomes, the achievement of the

outcomes are assessed within a report accompanied by a marking

criteria.

03. Computer based learning (CBL) A highly desirable form of delivery, CBL offers flexibility, particularly

to industry participants and reinforces a mature approach to

learning while providing a USF to the programme.

04. Tutorials Tutorials provide students with a fixed resource for advice and

direction as well as providing a mechanism for the Lecturer to

monitor participation, engagement and performance which are vital

for accurate student Assessment

05. Lectures Conventional lectures should be no more than 45 minutes duration

with strict learning objectives for each lecture, professional

materials (hand-outs, electronic overhead etc) with time afforded

for questions and feed-back from students.

06. Role playing Particularly in the former stages of the programme this form of

education is highly participative and permits deep learning.

Students play the part (through negotiation skills) of employer,

employee, supplier, buyer, seller etc. while those participating take

time to ‘reflect’ while the observers provide constructive feed-back

to the participants.

07. Industrial visits Industrial Visits are highly desirable when they are intrinsically

linked to the module and accompanied by a learning outcome and

assessment criteria. Industrial Visits should including a selection of

companies, seminars, conferences and OEM’s etc.

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08. Visiting lecturers and guest speakers Visiting Lecturers and Guest Speakers should be identified from

the relevant field of study and drawn from both industry and

academia. The Visits should be co-ordinated in such a way so as

the assembly of all students in the Department are available and

present as one consolidated group for the visitor.

09. Practical demonstration Using our workshops and laboratories as a unique feature of our

Programme – it is vital that they be utilised to demonstrate the

practical application of Print Media – they too must have pre-

determined learning outcomes. The Practical Demonstration must

precede Hands-on Application. This delivery system may be

provided by lecturer or qualified technical staff.

10. Hands-on application Again, utilising our unique resource base, Hands-on Application is

a substantial motivator as it fully engages the students and

produces immediate products for appraisal and reflection.

11. Self learning It has been said that self learning is the best form of learning, so it

is envisaged that the student will be taught the essential skills of

how to manage their own learning. Both time and opportunity must

be afforded to the student to explore their own strengths and

weaknesses.

12. Project based learning (PjBL) Projects are a meaningful way to engage students while allowing

for their immediate assessment. Projects should be Team-based

and have direct relevance to the outcomes of the Module while

providing full engagement for each member of the Team and

should be highlighted as a unique feature of our Programme.

13. Theme based learning (TBL) Themes or Topics could be selected by the students as part of their

self directed learning philosophy. Usually theme/topics are drawn

from what resonates with the student and like the PjBL the

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products could be displayed at the end of the year. A themes/topic

is a major item of exploration that can be broken down into different

parts and approached by each team so that when the whole is put

together it makes sense and is complete – eg. Ireland without a

printing industry! or Survival Strategies for the Printing Industry

during a recession!

Table 2.1 — Overview of the four strands of study for the programme across eight

semesters, showing active and passive strands for each year.

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Relationship with professional bodies

The Programme Development Committee have established many new

links with professional bodies who have given their approval and

support to the development of the BA (Hon) Printing and Digital Media

Technology Management Programme. The Committee has also

consolidated older links with bodies that have been supportive in the

past and have offered their continued support in the future.

The purpose of these links is to involve the industry in the development

and delivery of the BA programme. Representatives have contributed

to the programme development to date and have also expressed their

ongoing commitment to involvement in the development and delivery of

the BA programme.

NNI The National Newspapers of Ireland (NNI) represents nine newspaper

publishers in the state who between them produce twelve titles.

Promoting the benefits of newspaper advertising is a central role of

NNI. In this age of unprecedented media activity we feel it is more

important than ever to point out that newspapers still offer one of the

most efficient and effective environments in which to advertise. NNI has

been responsible for many advances in how the media in Ireland

operate whether it is through their work in advertising, circulation,

research or campaigning.

IPF The Irish Printing Federation (IPF) is the representative organisation of

the printing industry employers. The IPF has its own representative

structures, including an executive council elected by its members.

FÁS The mission of FÁS is to increase the employability, skills and mobility

of job seekers and to assist employers to meet labour market needs,

thereby promoting competitiveness and social inclusion. FÁS also

provides training for the employed. FÁS is extensively involved in the

provision of both initial training and continuous training for the Paper,

Print and Packaging industry.

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Print and Packaging Forum The printing and packaging forum was formed in 2001. The objective of

the Forum is to facilitate sustainability through consultation. The forum

consists of all social partners including Dublin Institute of Technology,

FAS, Enterprise Ireland, Irish Print Group, Graphic, Paper and Media

Union, Irish Printing Federation and Institute of Packaging.

Enterprise Ireland Enterprise Ireland’s role is to accelerate the development of world class

companies to achieve strong positions in global markets resulting in

increased national and regional prosperity. The agency has

responsibility for indigenous manufacturing and internationally traded

services companies employing more than 10 people. It interacts with

client companies both on an individual and on a sectoral/group basis.

Enterprise Ireland’s interventions focus on technology/innovation,

production/operations, human resource development, market

development and internationalisation.

AMICUS Trade union Formerly the GPMU, AMICUS is involved in the representation of craft

persons within the pre-press area of the sector.

IPG/SIPTU Trade union The Irish Print Group/SIPTU is the main representative association of

the majority of employees in craft and transport areas.

Programme advisory board John O Connor, Head of School,

School of Art Design and Printing, Faculty of Applied Arts;

Dr Kevin Byrne, Head of Department of Print and Digital

Media;

Eamon Byrne, Structured Lecturer, Print and Digital Media;

Louise Reddy, Assistant Lecturer,

Print & Packaging Forum, Sub Committee on Education

FÁS, Family of Trades Committee

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Access, transfer and progression

Admission requirements

To be considered for entry into the BA (Hons) Printing and Digital

Media Technology Management Programme applicants must:

make a formal application through the CAO system.

minimum entry requirements are a Leaving Certificate with a

grade C3 in two Higher Level subjects and a grade D3 in four

Ordinary or Higher Level subjects including Mathematics and

English.

mature applicants (aged 23 or more on Jan 01 of the year of

application) may apply for a place on the programme once they

have satisfied suitable criteria laid down by the DIT.

non standard applications are accepted from applicants who

have completed a relevant apprenticeship training programme

(level 6), Diploma in Print and Digital Media or equivalent.

Applications are also accepted from those with relevant industry

experience.

Transfer and progression

In accordance with the framework for national qualifications outlined by

the NQAI, BA (Hons) Printing and Digital Media Technology

Management is an award type K at level 8. The BA (Printing and Digital

Media Technology Management) (award type k) offers transfer to

programmes leading to Higher Diploma (award type l) and progression

to programmes leading to Masters degree or Post-graduate diploma

(award types M or N) or in some cases to programmes leading to a

Doctoral degree (award type O). It also allows for progression

internationally to second cycle (Bologna masters) degree programmes.

Students who fail to progress beyond Year 03 will be awarded a

Diploma in Print and Digital Media Technology Management, in

keeping with DIT policy.

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Recognition of prior learning (RPL) RPL (recognition of prior learning) is a process which acknowledges,

and gives value to, learning achieved prior to registration for a DIT

programme or prior to seeking a DIT Award.

Prior learning may be a result of successful participation in a formal

learning programme for which the applicant was awarded certification.

If the applicant uses their prior certificated learning towards a DIT

award, the process is called: Accreditation of Prior Certificated Learning

(APCL).

Prior learning may also be an outcome of non-formal or informal

learning achieved through work, voluntary activities or private study, for

which you may not have a certificate. The process of using this type of

learning for higher education purposes is called: Accreditation of Prior

Experiential Learning (APEL).

Table 2.2 – Increased stream of potential applicants and flexible access opportunities

through RPL policy.

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Under an RPL process, the BA (Hon) in Print & Digital Media Technology Management offers both APCL and APEL to prospective candidates.

Assessment for RPL

Applicants for RPL may be required to provide all or some of the

following information which will be determined by the RPL Committee in

the Department:

Evidence of appropriate past learning

Copies of appropriate certification

Self Assessment Exercise

Preparation of a File or a Portfolio

An Interview with the RPL Committee

A Demonstration under the auspices of a Subject Matter

Expert (SME)

Assessment Task under the auspices of an SME.

RPL Committee

The RPL committee shall meet each month during the academic year

to assess applications. The Committee shall consist of:

Head of Department

Programme Chair

Departmental RPL or Quality Assurance Officer

Subject Matter Expert (SME)

The RPL Committee shall make recommendations to the Programme

Team and where an application is unsuccessful the RPL Committee

shall offer advice and direction to the applicant on options available to

strengthen a re-submitted application.

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Curriculum, assessment and syllabii Programme curriculum

Year 01 The first semester of year 01 is primarily concerned with providing

students with knowledge of the printing processes and the technology

involved in providing this service within the sector. Therefore, there is

heavy emphasis given to modules within the Production strand.

However, students are expected to place this knowledge within a

business context and will begin to develop professional skills in the

areas of communication and presentation. The second semester

requires students to bring the knowledge acquired in semester one into

the fields of study in modules that focus on the business and operations

strands, again developing their professional practice through the

assessment tools required within their subject areas.

Table 2.3 – Strand Combinations of Study for year 01

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Year 02 Following on from year 01 the emphasis in the first semester of year 02

lies primarily within the business and operations strands as students

begin to develop a more critical understanding of the required business

skills, so that these skills can be more effectively applied to the print

media and packaging sector. Semester 02 sees a re-introduction of the

technology strand that focuses on IT, building students skills in using

media more effectively to communicate which is linked to professional

practice. This runs in conjunction with management subjects.


Year 03 The first semester of year 03 again builds on the business and

operations modules from year 02, with an emphasis on management.

This coincides with the introduction of modules within the professional

strand that focus on key areas of law and research which are

fundamental to successfully operating within the sector. The second

semester draws on the three strands of technology, entrepreneurship

and business with an emphasis on growth and development; identifying

ways to enhance the enterprise and how to strategically manage it.

B | 27


Requis


Year 04 The final year of the programme sees the introduction of the technology

strand as an active part of the students learning with a focus on IT and

technological developments that can enhance business and operations

within the sector. This has to be cost effective and feasible so there is

an emphasis on finance within the final year. Professional practice

plays an active role in the production of the student dissertation.


B | 28


B | 29

Requis

Schedule of assessements

Examinations: marks and standards Examinations are conducted in accordance with the Regulations of the

Academic Council of the Dublin Institute of Technology (07/03/90).

Assessments are in accordance with the Harmonisation of Marks and

Standards document of the Institute (09/06/93). All assessment

procedures are fully compliant with DIT General Assessment

Regulations (June 2009).

Eligibility for assessment To be eligible for assessment, registered participants must have

complied with the specific regulations of their course and the General

Regulations of the Dublin Institute of Technology.

Participants – general Examination registration and timetables of examinations will be posted

to participants at the beginning of the first term. The onus lies with each

participant to take note of the dates of relevant examinations. All

candidates for examination must make application on the prescribed

form to the General Office by the due date. A penalty fee will be

imposed for late applications. Where a participant is permitted to sit a

supplemental examination, notice must be given to the General Office

on the prescribed form and by the due date. Participants, who, through

illness or other extraordinary circumstances, are prevented from

presenting themselves for examination or submitting work for

assessment should forward a medical certificate, or other acceptable

evidence, to their year co-ordinator or department head immediately for

consideration and deliberation by the Programme Team. Medical

certificates or such evidence will not be accepted in explanation of poor

performance.

Assessments The system of continuous assessment is applied across all semesters

of the programme. For assessment breakout and criteria see page 111-

116. Throughout the dissertation process participants realise a body of

research work reflecting their particular interests within the print and

packaging industry.


Semesterised timetable for Year 01

Table 2.7 – Year 01 Timetable: Learning hours, ECTS, Module weighting

BA (Hon) in Print and Digital Media Technology Management

Year 01

Semester 01

Type Code Lecturer(s) Module Title Credits Examination

ECTS Lecture Lab Studio Workshop Total Contact Independent Total Marksx100

Totals > 30 6 0 4 2 12 144 456 600 400

core MGMT 1004 Management (part 01) 5 2 2 24 76 100 100

core IDPT 1001 C Heelan / L Reddy Intro Design & Prepress 10 4 4 48 152 200 100

core IPMT 1002 N Bright/V O'Leary/S Wearen Intro Print & Digital Media 10 2 2 4 48 152 200 100

core MATH 1000 Quantitative Methods (part 01) 5 2 2 24 76 100 100


Year 01

Semester 02



Totals > 30 8 2 0 2 12 144 456 600 500

Weekly contact hours Total Semester learning hours


core MGMT 1004 Management (part 02) 5 2 2 24 76 100 100

core MATH 1000 Quantitative Methods (part 02) 5 2 2 24 76 100 100

core COMM 1100 Communications 5 2 2 24 76 100 100

core INTG 1016 C Heelan Intro Information Tech 5 2 2 24 76 100 100

core IPPT 1003 N Bright / A Horan Post-press & Packaging 10 2 2 4 48 152 200 100

B | 30





Year 02

Semester 01



Totals > 30 12 0 0 0 12 144 456 600 600

core ACCT 2012 Financial Accounting 5 2 2 24 76 100 100

core ECON 1000 Ecomomics 5 2 2 24 76 100 100

core OPMT1012 A Horan Operations Management 5 2 2 24 76 100 100

core MAPT 1004 A Horan / N Bright Materials and Paper Technology 5 2 2 24 76 100 100

core ISRG 1008 G Glynn Industry Structure & Regulatory Issues 5 2 2 24 76 100 100

core HRMG 3002 Human Resource Management (part 01) 5 2 2 24 76 100 100


Year 02

Semester 02



Totals > 30 9 2 0 1 12 144 456 600 600



core ACCT 2014 Management Accounting 5 2 2 24 76 100 100

core MRKT 1001 A Conway Marketing 5 2 2 24 76 100 100

core SPMT 1019 A Horan Services & Production Management 5 1 1 2 24 76 100 100

core INTG 1016 C Heelan Information Technology 2 5 2 2 24 76 100 100

core LAW 2005 Law 5 2 2 24 76 100 100

core HRMG 3002 Human Resource Management (part 02) 5 2 2 24 76 100 100

B | 31





Year 03

Semester 01



Totals > s 30 11 0 0 1 12 144 456 600 400

core DAMT 1026 C Heelan Digital Asset Management 10 4 4 48 152 200 100

core ESTP 1013 K Byrne Estimating for Print 10 4 4 48 152 200 100

core MKSL 1010 E Byrne Marketing and Sales 5 1 1 2 24 76 100 100

core LOGT 3001 Procurement 5 2 2 24 76 100 100


Year 03

Semester 02



Totals > s 30 0 0 0 0 0 0 600 600 100

core INPL 3005 S Wearen Industrial Placement 30 0 0 600 600 100



B | 32


B | 33


Year 04

Semester 01

Type

core

core

core

core

core

core


Year 04

Semester 02

Type

core

core

core

core

Code Lecturer(s) Module Title Credits Examination


Totals > 30 11 1 0 0 12 144 456 600 600

STMG 4005 Strategic Management (part 01) 5 2 2 24 76 100 100

MGMT 4009 Quality Management 5 2 2 24 76 100 100

RSRH 4005 Research Methods 5 2 2 24 76 100 100

FNCE 3007 Finance 5 2 2 24 76 100 100

ENMT 1029 G Glynn Environmental Management 5 2 2 24 76 100 100

NTGL 1031 N Bright New Technology (part 01) 5 1 1 2 24 76 100 100

Code Lecturer(s) Module Title Credits Examination


Totals > 30 6 1 0 0 7 84 516 600 600

STMG 4005 Strategic Management (part 02) 5 2 2 24 76 100 100

NTGL 1031 N Bright New Technology (part 02) 5 1 1 2 24 76 100 100

MGMT 4005 Entrepreneurial Studies 5 3 3 36 64 100 100

DIST 1033 Dissertation 15 0 0 0 300 300 300






Requis

Module descriptors

Year 01

Semester 01 & 02

B | 34


Requis


ν Management

Module author Vivienne Byers

Module description This module introduces students to the key concepts, theories and practices of

effective management.

Module aim The aim of this module is to introduce students to the fundamentals of management.

Thus the aim of the module is to provide students with an in-depth understanding

and appreciation of the key theoretical and practical issues in management.

Learning outcomes On completion of this module, learners will be able to:

01. Describe and illustrate the key concepts and theories of management.

02. Comprehend and examine the management process and its key stakeholders.

03. Explain key management concepts and theories and critically evaluate the role

of management processes within the organisation.

04. Develop a comprehensive awareness of the environmental context in which

management operates and adapt the theoretical knowledge of management

acquired to the business context.

05. Develop analytical, evaluative and problem solving skills required in

management.

Learning and teaching methods The delivery of this module will involve a combination of lectures, analysis of case

studies, video, class discussion, problem solving exercises and self directed

learning, including readings and project work.

Pre-Requisite Modules code(s)

Co-Requisite Modules code(s)

ECTS Credits

Module Code

Module Title

10 MGMT 1004 Management (part 01 and part 02)

B | 35


Requis

Module content Introduction to Management:

Introduction to the management process. Key roles and activities of management.

History of management theory. Introduction to contemporary issues in management.

The environmental context of Management:

The organisation and its environment. The global environment.

Competing in a global economy. The multicultural environment.

Planning and decision making:

The planning and decision making process. Organisational, tactical and operational

planning. Decision making and problem solving.

The Leading Process:

Individual behaviour in organisations. Teams in organisations.

Employee motivation and performance. Leadership and interpersonal relations.

Conflict in organisations.

The Organising Process:

Designing and grouping jobs. Authority and reporting relationships.

Co-ordination of activities. Managing organisation design. Change management.

The Controlling Process:

Types of control. Managing control in organisations.

Operations, quality and productivity control. Managing information.

Development of the Irish Business Sector:

Key business sectors in Ireland, Future prospects.

Module assessment Assessment to consist of continuous assessment (40%) and

end of term examination (60%).

A summative assessment will be used in testing the comprehension of the material

on the course by examination. This assessment will account for 40% of total marks.

Formative assessment using a variety of assessment methods including case study

evaluations, class assignments, individual and group assignments will be used to

allow students demonstrate their awareness and knowledge of management theory

and analytical techniques.

B | 36


Requis

Recommended reading list Griffin, R.W (2004) Management, 8th ed, Houhhton Mifflin.

Additional information Course to be delivered in semester one and two of year one. Class contact: two

hours per week.

Date of Academic Council approval:

B | 37


Requis




ECTS Credits

Module Code

Module Title

10 IDPT 1001 Introduction to Design and Prepress Technology

ν Introduction to Design/Prepress Technology

Module author Louise Reddy

Module description In order to effectively oversee all aspects of the entire supply chain, to identify the

potential of unique selling points in the provision of services and workflow and

sustain competitive advantage, it is necessary for managers to have knowledge of

the services that they provide as well as those that they may contract. This should

range from the production process, the sequence of operations, the technology that

supports workflow and the specific roles that both staff and suppliers play in the

provision of services and final product.

Module aim The aim of this module is to introduce participants to the concepts of graphic design

and prepress technology and the role that they play in the print media production

process. This provides learners with an opportunity to acquire appropriate

foundation knowledge in both areas that can be later applied in the development of

a theoretical framework to effectively manage operations in print and digital media

technology.


01. Describe the different stages of the design process and identify the purpose and

importance of each stage for both the designer and the client.

02. Explain the range of design services that clients can avail of and the differences

between theses services.

03. Describe the different stages of prepress and the relationship between this area

of production and the areas of design, press and post-press operations.

04. Identify current technology and developments that can be adopted in the

prepress department and explain their function in production and workflow

procedures.

B | 38


Requis

05. Demonstrate skills in the area of communication both written and verbal as well

as problem solving, independent learning and team-work abilities.

Learning and teaching methods The module adopts a range of learning and teaching methods that are employed to

facilitate acquisition of knowledge but also to ensure students adopt good practice in

how they learn that can be developed through subsequent years of study on the

programme. These include lectures where appropriate, visiting lecturers and

industry visits, discussion, role-play and presentation, problem-solving exercises,

project work, tutorials and self-directed learning.

Module content The design process:

Tendering and briefing, the client and designer roles

Design methodology and approach within different services

Variables to be considered within specific design projects—identity, promotional,

editorial, web etc.

Prepress technology:

Current and future developments

Phases of production: input/generation, artwork production, output

Colour management,

Quality control and production issues

Module assessment The assessment method for this module will be in 2 parts:

Part 1 Presentation of a Group Project based on a Case Study (30%)

Part 2 Presentation of a Group Project based on a Host Company Project (70%)

Recommended reading list Johansson, K (2007) A guide to graphic print production, John Wiley, Chichester.

Lawler, B (2006) The official Adobe print publishing guide, Adobe Press, London.

Lindstrom, P (2006) Developments in prepress technology, Pira, Surrey.

Fraser, B (2005) Real world color management: industrial-strength production

techniques, Peachpit, Berkeley.

Newark, Q (2002) What is graphic design? RotoVision, Mies.

Twemlow, Alice (2006) What is graphic design for?, RotoVision, Hove.

Best, K (2006) Design management: managing design strategy, process and

implementation, AVA Publishing, Switzerland.

B | 39


Requis

Foote, C (2002) The business side of creativity: a complete guide for running a

graphic design or communications business, Norton, London.

Samara, T (2005) Publication design workbook: a real-world guide, RotoVision,

Hove.

Supplemental reading list Marin, J & Shaffer, J (2004) The PDF print production guide, GATF Press,

Sewickley.

McCue, C (2007) Real world print production Peachpit, Berkeley.

Dolin, P (2006) Exploring digital workflow, Thomson Delmar, NY.

Field, G (2004) The field guide to color reproduction GATF Press, Swickely.

Williams, R (2004) The non-designers design book, Peachpit, Berkeley.

Heller, S (2008) The design entrepreneur: turning graphic design into goods that

sell, Rockport, Beverly Mass.

Heller, S (2008) Design disasters: great designers, fabulous failures, and lessons

learned, Allworth Press, NY.

Heller, S (2007) The anatomy of design: uncovering the influences and inspirations

in modern graphic design, Rockport, Gloucester.

Samara, T (2007) Design elements: a graphic style manual, RotoVision, Hove.

Web Web references and online journals specified for particular aspects of the module

available on web.courses.

Additional information Course to be delivered in semester one. Class contact: four hours per week.


B | 40


Requis




ECTS Credits

Module Code

Module Title

10 IPMT 1002 Introduction to Print and Digital Media

ν Introduction to Print and Digital Media

Module author Noel Bright

Module description In this module the learner will be introduced to the technologies of the printing

processes used in the print-media industry. The learner will gain knowledge of the

effects of selecting the correct materials and printing process for a range of

products. This module introduces to the learner, the technical terminology and

descriptive language of images, texts and materials. The learner will develop the

skills which will enable them to analyse printed products for their print quality, the

print production processes and their materials and consumables. They will be able

to identify the printing processes and will have an insight into the equipment used in

print production and their process limitations. The learner will develop the basic

skills of print-media materials handling, selection and quality-control.

Module aim The aim of this module is to develop in the learner a critical and observant attitude

towards printed products and their processes. To introduce the learner to the role of

print media technology as a solution provider. The module aim is to expose the

learner to the application and limitations of print media technologies and materials

and to experience the different stages of planning, communicating and overseeing

the value-added print media production. To develop in the learner the confidence

required to effectively communicate their needs to print production personnel. To

enthuse the learner with the nature of a diverse and exciting industry where change

is constantly taking place.

Learning outcomes: On successful completion of this module the learner will be able to:

01. Use the correct terminology to explain how the printing processes work and

identify the links or stages in the production chain.

02. Demonstrate skills in handling and selecting substrates i.e. paper and card of

various kinds and their impact on the quality of the finished printed product.

B | 41


Requis

03. Demonstrate the ability to process inks for pantone colour matching and to

process lithographic plates for single colour printing.

04. Explain the application of and need for quality controls and procedures in the

printing processes.

Learning and teaching methods The module will be delivered using a combination of methods including workshop

demonstrations, practical work and exercises involving both materials and printing

equipment, lectures, tutorials and industrial visits to the 3 sectors of the industry.

The module will be delivered by means of discussion, case study, problem-solving

exercises, problem based learning.

Module content The print media market

Print media terminology

The 3 categories of printed product

Printing processes and their limitations

Key issues which influence quality, delivery/production-time and price of printed

products

Issues concerning the printing materials i.e. paper ink and image carriers and the

quality of printed products.

Print finishing and print enhancement for value-added print media production




Recommended reading list Speirs, H (2001) Introduction to printing and finishing, Pira International ltd.

Supplemental reading list Kipphan, H (2000) Handbook of print media, Springer.

Additional information Course to be delivered in semester one. Class contact: four hours per week.


B | 42


Requis




ECTS Credits

Module Code

Module Title

10 MATH 1000 Quantitative Methods (part 01 and 02)

ν Quantitative Methods

Module author Pauline Barnwell

Module description This course provides the students with a detailed understanding of both the role and

purpose of quantitative techniques. It focuses on the practical uses of these

techniques. The course involves the collection, presentation and analysis of data.

Module aim The aim of this course is to provide an introduction to quantitative techniques and

statistics which are widely applicable in solutions to business problems.

Learning outcomes On successful completion of the module, learnerss will be able to:

01. Apply a wide range of statistical techniques to appropriate data and

02. Understand how to prepare and analyse statistical data using computer

software.

Learning and teaching methods The course will be delivered through a series of lectures and worked exercises will

be provided. The students will then use the information for problem solving.

Module content Introduction:

Important statistical terms. The general nature of statistics and it’s role in Business.

Uses and abuses of statistics.

Presentation of Data

Construction of frequency and relative frequency tables. Using one, two and three-

way tabulations of data. Techniques for presenting data using histograms, pie

charts, pareto charts, stem-and-leaf plots and boxplots.

Measures of Central Tendency

B | 43


Requis

The nature of the distribution. Representative values. Mean, median, mode,

midrange and weighted mean. Selecting the most appropriate measures. Concept of

‘skewness’.

Variation in Populations and Processes

These measures of dispersion are defined: range, standard deviation, mean

deviation and variance.

Normal Distribution

The most important continuous probability distribution. Determining the values of

scores (z-scores) that correspond to various given probabilities.

Index Numbers

Calculating price and volume index numbers using the methods of Laspeyre,

Paasche and Fisher. The Consumer Price Index. Using a price index to ‘deflate’ a

series of figures.

Review of basic Mathematical Concepts

Real numbers, properties of real numbers, priority of mathematical operations,

mathematical functions and linear equations.

Systems of Linear Equations and Inequalities

Linear supply and demand analysis, break-even analysis. Solutions of systems of

inequalities.

Assessment Continuous assessment will consist of two assignments during the Semester –

one group assignment and one individual assignment (40%).

End of Semester examination (60%).

Recommended reading list Francis, A (2004) Business Mathematics and Statistics 6th ed, Thompson Learning

Owen, F and Jones, R (2003) Statistics, Pitman Publishing Limited

Web Central Statistics Office: http://www.cso.ie

Statistics and Research Information Site: http://www.rba.co.uk

Research Information Resource Site: http://www.researchinfo.com

B | 44


Requis

Additional information The module will be delivered in two semesters comprising of 12 weeks with 2 hour

sessions.


B | 45


Requis




ECTS Credits

Module Code

Module Title

5 COMM 1100 Communications

ν Communications

Module author Martin Gallagher

Module description Effective communication lies at the heart of successful business practice. The

subject of Business Communications seeks to provide the student with an

understanding of core and derivative concepts within this field and an appreciation

of the practical skills required to translate theory into practice.

Module aim This course in business communication aims to introduce the student to the

theoretical (academic) and practical aspects of communication with specific

reference to the context of business. Allied to this central aim is the desire to equip

the student with practical oral and writing skills that will allow him/her, upon

completion of the Higher Certificate, to be an effective player/agent in the workplace

of the 21st century. More immediately, the course seeks to facilitate greater learner

self-directedness and thus enable the student to become a more effective and

efficient scholar at the DIT.

Learning outcomes On completion of the module, students will be able to:

01. Exhibit a detailed comprehension of the communicative demands of the

business environment.

02. Demonstrate a possession of a range of context-specific communication skills.

03. Show an understanding of the context and processes of interpersonal

communication.

04. Demonstrate an ability to transfer and apply theoretical concepts learned on the

course to the context of business.

05. Adopt and apply a range of appropriate technical and creative skills to varying

business contexts.

06. Manifest a capacity to assess and identify their personal learning needs.

B | 46


Requis

07. Demonstrate an awareness of the socio-linguistic verbal and non-verbal

demands of a wide range of business contexts and the appropriate

interpersonal responses required.

08. Provide evidence of a heightened capacity critically to adjudge the merits and

demerits of arguments, opinions, positions, assessments, in the context of

business practice.

Module content Defining and exploring the theoretical aspects of communication

(Models of Communication) Organization structure, organization culture and

organizational communication

Interpersonal communication (context, role, process)

Non-verbal behaviour

(Non-verbal communication: Kinesics, & Proxemics)

The skill of listening.

The self-concept, self-disclosure, self-presentation & self-monitoring.

The Johari window

Communicating within groups

Meetings and discussions (The conduct of meetings)

Writing skills development (What makes a good writer)

Reading skills development (SQ3R or SQRRR)

Speaking and writing compared

Presenting information (Public Speaking)

Researching (Process, procedures & pitfalls)

The interview – preparation for & performance at structured & unstructured

interviews

Report writing (Business & Academic; typologies; differing report structures)

Electronic communication

Exploring your CV

The nature & importance of language (*Vocabulary development)

*Study skills and habits

Assessment Formative assessment: three short written assignments: 30%

The underlying rationale for this mode of assessment is the desire to evaluate the

capacity of the student to unkennel information from a variety of sources and his/her

ability to evaluate, articulate, present, analyse and submit a comprehensible and

coherent work on a specific topic.

End of the module written examination in May: 70%

B | 47


Requis

Students will be afforded the opportunity to demonstrate the breadth and depth of

their learning and their capacity to summarise and express their views, arguments,

opinions and matters of fact in a coherent manner.

Recommended reading list The Economist

Journal of Personality and Social Psychology

Training and Development Journal

Web www.cso.ie: http://www.cso.ie

Additional information This module is one semester with two hours of lectures per week.


B | 48


Requis


ν Introduction to Information Technology

Module author Kevin O’Brien

Module description Basic principles of communication and information systems and their relevant

technologies are explored in this module as well as methods of digital data

acquisition, storage, manipulation and transmission. Students are introduced to

appropriate methodologies that can be used to perform calculations, equations and

work with graphs and tables. Participants are provided with an opportunity to

examine current trends in communication and information technologies relevant to

the sector

Module aim The aim of this module is to enable learners to develop relevant information

technology (IT) skills by successful completion of their work and enhance their

knowledge by developing a significant understanding of IT systems relevant to the

print media sector.

Learning Outcomes: On completion of this module, the learner will be able to:

01. Demonstrate knowledge of the key concepts, issues and technologies

associated with IT.

02. Communicate information effectively through a variety of different media and for

different audiences.

03. Use software tools to produce and analyse documents, give and receive

feedback and improve learner's work.

04. Work as part of a group where the collaboration is used by communication

technologies.

Learning and teaching methods Lectures, problem-solving exercises, work-based learning, project work and

dissertation.



ECTS Credits

Module Code

Module Title:

5 INTG 1016 Introduction to Information Technology

B | 49


Requis

Module content Communication and Information Systems

Digital Data

Information Technology: Software/Hardware

Information Technology: Industry and Sector




Essential reading list Microsoft Learning, Microsoft office system inside out.

Supplemental reading list Tupte, EP, Envisioning information.

Web references

www.medialifemagazine.com

Additional information This module is one semester with two hours of lectures per week.


B | 50


Requis


ν Post-press and Packaging

Module author Andrew Horan

Module description This module focuses on the basic Print Finishing and Packaging operations

associated with the Printing Industry. In order to effectively manage and streamline

operations within a print company, managers must have a complete understanding

of the production process and the issues associated with it. Working within a

competitive environment, materials also need to be considered as part of the supply

chain in the production of products and provision of services.

Module aim The aim of the module is to introduce the learner to the materials, procedures and

processes associated with a post press department. The knowledge acquired during

this module provides students with a solid foundation of post-press and paper

technology that can be utilised in subsequent modules when they are required to

determine ways of effectively managing operations within a print company


01. Define the Finishing Packaging Operations.

02. Conduct research on Finishing Operations and Packaging.

03. Describe Print finishing sequences.

04. Explain paper sizes and the various types of adhesives.

05. Describe the Carton Making sequence.

Learning and teaching methods Learning activities to help meet module objectives include lectures, group projects,

problem based learning, demonstrations and site visits.



ECTS Credits

Module Code

Module Title

10 IPPT 1003 Post-press and Packaging

B | 51


Requis

Module content Post Press –

Guillotine, Paper Folding, Wire Stitching, Magazine Assembly, Forms of Knife

Trimming, Paper and board sizes and Adhesives

Packaging –

Carton Making




Essential reading list Speirs, H (1998) Introduction to printing and finishing, BPIF.

Supplemental reading list Barnard, M (1999) Bookbinding and adhesives, Blueprint.

Evans, I (1998) Paper, Blueprint.

Web www.mullermartini.co.uk

www.kolbus.com

www.horizon.co.jp

www.ghe.co.uk

www.wohlenberg.com

www.heildlberg.com

Journals Irish printer.

Panorama

Print and paper Europe

Additional information This module is one semester with four hours of lectures per week.


B | 52

http://www.mullermartini.co.uk/

http://www.kolbus.com/

http://www.horizon.co.jp/

http://www.ghe.co.uk/

http://www.wohlenberg.com/

http://www.heildlberg.com/

Requis


B | 53

Module descriptors

Year 02

Semester 01 & 02


Requis


ν Financial Accounting

Module author Edward Fleming

Module description This module introduces students to accounting in respect of the recording financial

transactions, reporting these transactions in financial statements and the analysis

and interpretation thereof.

Module aim To provide students with a knowledge and understanding of financial accounting

processes and the capacity to interpret financial statements as well as the statutory

and non statutory requirements of incorporated entities.


01. Record financial transactions and prepare financial statements.

02. Understand and apply the regulatory framework governing the production and

presentation of financial information.

03. Identify the various stakeholders interests in financial information.

04. Interpret financial performance from financial statements and understand the

primary differences between accounts for a single company and those of a

group.

05. Appreciate the effect of accounting conventions, valuation rules and

management judgements on the presentation of financial information.

06. Develop a comprehensive awareness of the content differences between

knowledge based company accounts and those of asset based companies.

Learning and teaching methods The module will incorporate a range of learning and teaching methods including:

lectures, group work, e-learning, class assignments, class discussions and case

studies.



ECTS Credits

Module Code

Module Title:

5 ACCT 2012 Financial Accounting

B | 54


Requis

Module content Financial Information Purpose of financial accounting.

The users of financial statements; their uses of the information.

The characteristics of useful financial information.

Recording of transactions in a double entry system.

Mechanics of preparing a set of Financial Statements

The terminology used in published financial statements: balance sheets, profit &

loss accounts, cash flow statements.

The major features of the Directors' Report and the Chairman's Statement, and the

significance of the information

Financial Analysis Prepare relevant financial statistics and ratios to assess the

performance and position of an organisation.

Prepare a cash flow statement.

Distinguish between cash flow and profit.

Use financial statistics and ratios on the published

The Regulatory Framework

The regulatory framework within which financial statements are prepared and used,

including: the legal framework; the role of the Financial Reporting Council /

International Accounting Standards Board and constituent bodies;

The Valuation of assets and income measurement.

The valuation rules and procedures for fixed assets and current assets commonly

used in the preparation of historical cost accounts.

Examples of the effects of different valuation rules and procedures, and the groups

of companies

The preparation of accounts for groups of companies;

the differences between group accounts and the financial statements for a single

company.

Simplified group accounts from the financial statements of a parent company and

subsidiary

Assessment Formative assessment (30%) – single assignment where the learner will develop a

deeper understanding of accounting theory and practice through application

Summative assessment (70%) - End of semester written examination where the

learner will be able to explain the nature and purpose of financial accounting and to

apply the knowledge gained to the preparation and interpretation of financial

information.

B | 55


Requis

Recommended reading list Dyson, J.R. (2003) Accounting for Non-Accounting Students 6th ed, Pitman

Publishing, London

Web http://www.booksites.net/dyson

http://www.accountingnet.ie

Additional information This module is delivered on a semesterised basis of two hour lecturers per week

over a 12 week period.


B | 56


Requis




ECTS Credits

Module Code

Module Title:

5 ECON 1000 Economics

ν Economics

Module author John Murray

Module description Introduction for the student to the science of economics and in particular the

structure and role of the market in allocating society's resources. This module forms

the first part of the Economics component of the degree. The second part is in year

two and has a focus on macro-economics.

Module aim The aim of this module is to introduce the student to the basic principles of

economics and the workings of the market.

Learning outcomes On completion of this module, the learner will be able to:

01. Understand how the science of economics helps mankind allocate its scarce

resources through the market structures.

Learning and teaching methods Lectures, classroom discussion and debate.

Module content Detailed Description of syllabus content covered in module.

Introduction: definition, concepts and systems, factors of production: land, labour,

capital and enterprise

markets: demand and supply and the market equilibrium

government market intervention: price controls, subsidies, taxation, quotas and

rationing, elasticities: price, income, cross and supply

theory of demand: marginal utility and indifference curve analysis.

theory of firm: production/ cost functions.

Short and long run cost curves.

Economies and diseconomies of scale and the optimum production levels.

B | 57


Requis

market structures: perfect, imperfect, oligopoly and monopoly.

Privatisation, regulation and nationalisation

Assessment Written examination: 70%

Assessment: 30%

Recommended reading list Turley and Maloney (2001) Principles of Economics 2nd ed, Gill & Macmillam

Journals Central Bank reports

Newspapers and ongoing economic reports

Additional Information Delivered in one semester, with two contact hours per week.


B | 58


Requis


ν Operations Management


Module description In general, operations management is concerned with the generic aspects of how

organisations function and remain competitive in order to generate goods and

services for their customers. In addition, the module explores ways that Operations

can contribute to the achievement of competitive advantage for the organisation.

Specific topic areas include: role and scope, strategy, design, planning and control,

Materials Requirement Planning (MRP), Just in Time (JIT), Supply Chain

Management (SCM), and Total Quality Management (TQM).

Module aim The module is designed to give the student a comprehensive overview of

Operations Management as a critical business function.

Learning outcomes On completion of this module, students will be able to:

01. Describe the role and scope of Operations Management.

02. Explain the methods and techniques used in Operations Management.

03. Discuss strategic initiative programmes in Operations Management, e.g. MRP,

JIT, SCM, TQM etc.

04. Identify the strategic contribution of Operations Management to overall business

success.

Learning and teaching methods Learning activities to help meet module objectives include lectures, case studies and

library research. Students will also be encouraged to develop their learning skills by

problem based learning and self-directed research.



ECTS Credits

Module Code

Module Title:

5 OPMT 1012 Operations Management

B | 59


Requis

Module content: Role and Scope of Operations Management: Introduction to Operations

management, Objectives, Policies, Operations Management Strategy

Operations Management Design: Introduction to Product & Process Design,

Network & Capacity Management, Layout & Materials Flow, Job & Work Design

Operations Management Planning and Control: Introduction to Capacity Planning &

Control, Inventory Planning & Control, Materials Requirements Planning (MRP)

Strategic Initiative Programme: Introduction to Supply Chain Management (SCM),

Just In Time (JIT), Total Quality Management (TQM)

Module Assessment The assessment method for this module will be in 2 parts:



Essential reading list Chase, RB, Aquilano, NJ & Jacobs, FR (2001), Operations management for

competitive advantage, 9th ed, McGraw-Hill Irwin.

Supplemental reading list Dilworth, J (1999) Operations management. 3rd ed London: Thompson Learning.

Keegan, R & Lynch, J (1995) World class manufacturing in an irish context, Oak

Tree Press, Dublin.

Waller, D (2003) Operations management – a supply chain approach, 2nd ed,

Thompson Learning ,London.

Wild, R (2002) Operations management, 6th ed, Continuum, London.

Journals European journal of operational research.

International journal of operations & production management.

Supply chain management: an international journal.



B | 60


Requis




ECTS Credits

Module Code

Module Title

5 MAPT 1004 Materials and Paper Technology

ν Materials and Paper Technology

Module author Noel Bright

Module description In this module the learner will gain knowledge of the materials and consumables

used in print media production. The learner will experience the importance of

selecting the correct materials and printing process for a range of products. This

module introduces to the learner, the technical-terminology and descriptive

language of materials and their manufacture, handling and control. The learner will

develop the skills that will enable them to analyse materials for printed products and

their subsequent impact on print quality.

Module aim The aim of this module is to develop in the learner a critical and observant attitude

towards materials and consumables used in print media production. To introduce

the learner on the impact of the correct selection of quality materials and substrates

has on the final print quality. The aim of this module is to direct the learner towards

an educated and analytical approach towards materials and substrates used in print

media. To develop in the learner the confidence required to effectively communicate

their material needs to suppliers and print production personnel.

Learning outcomes On successful completion of this module the learner will be able to-

01. Use the correct terminology to explain how materials and substrates used by the

printing processes are impacted by the printing processes.

02. Develop the ability to source, research and analyse texts and literature and

compile short literature reviews of a technical nature.

03. Demonstrate skills in handling and selecting substrates i.e. paper and board,

chemicals and inks of various kinds.

04. Demonstrate an increased awareness of the impact which the correct selection

of materials will have on the quality of the finished printed product.

B | 61


Requis

05. Explain the impact of correct quality controls and procedures used in the

selection and handling of materials and paper/substrates in print media.

Learning and teaching methods The module will be delivered using a combination of methods including workshop

demonstrations, practical work and exercises involving both materials and printing

equipment, including lectures, tutorials and industrial visits to the 3 sectors of the

industry. Delivery of this module will involve discussion, case study, problem-solving

exercises, problem based learning.

Module content Materials, substrates and consumables for the print media market

The terminology of materials in print media

The 3 categories of printed product

Materials for the printing processes and their limitations

The key issues which influence material quality, delivery/production-time and price

of printed products

Issues concerning the quality of printing materials i.e.paper ink and image carriers

Print finishing and print enhancement in relation to material selection




Essential reading list Speirs, H (2001) Introduction to printing and finishing, Pira International ltd.

Supplemental reading list Kipphan, H (2000) Handbook of print media, Springer.



B | 62


Requis




ECTS Credits

Module Code

Module Title:

5 ISRG 1008 Industry Structure and Regulatory Issues

ν Industry Structure and Regulatory Issues

Module author Gerry Glynn

Module description The module provides an introduction to internal and external regulatory issues

confronting industries.

Module aim To provide students with a greater understanding of internal and external regulatory

issues concerning: Human Resource Management, Health and Safety, Quality

Management Systems and Environmental Management Systems.


01. State the need to include human resources when developing strategic plans.

02. Describe the steps required when recruiting, selecting and appointing staff.

03. Participate in a selection interview.

04. Carry out performance appraisal and provide valid feedback.

05. Explain the nature of motivation and the range of indirect rewards available to

them.

06. List the essential pieces of employment legislation.

07. Design and develop a health safety management programme in compliance with

the 2005: The Safety Health and Welfare at Work Act.

08. Explain the concept of quality and its fundamental managerial importance

regardless of its area of application – ISO 9001 standard.

09. Recognise the strategic role of quality management in manufacturing and

service organisations.

10. Apply the principles studied in a varied range of environments.

11. Build upon the knowledge gained to further enhance their quality management

capability

12. Define environmental responsibilities for all staff.

B | 63


Requis

13. Identify opportunities to reduce waste, including raw materials, utility use and

waste disposal costs.

Learning and teaching methods Formal lectures are supplemented by structured classroom discussions and short

group-based and personal exercises. In addition, case studies are presented to

illustrate key themes.

Module content Current best practice including:

Strategic Planning & the management of human resources

Recruitment, Selection & Appointment

Performance Appraisal

Reward management

Employment Legislation

Health and Safety Legislation

Theory and practice of Quality Management Systems

Quality Auditing - supplier certification, quality system auditing

ISO 9001/ ISO 14001 - - structure of the ISO standards, registration process




Essential reading list Gunnigle, P et al (2006) Human resource management in Ireland, 3rd ed, Gill &

Macmillan, Dublin, Ireland.

Supplemental reading list National standards authority of Ireland, ISO 9001.

National standards authority of Ireland, ISO 14001: 2004.

Evans, JR & Lindsey, W M (1999) The management and control of quality, 4th ed,

South Western College Publishing, USA.

Crosby, PB (1996) Quality is still free: making quality certain in uncertain Times.

McGraw-Hill Book Company, NY.

Juran, JM (1974) Quality control handbook, 3rd ed, McGrath-HiII, New York, NY.

A selection of readings are included in the module handouts.

B | 64


Requis

Web references Philip Crosby Associates II Inc.: http://www.philipcrosby.com/main.htm

Quality Leaders: http:/ /www.iiacpii.org/Quality Leaders.htm

The W Edwards Deming Institute: http://www.deming.org/

The Quality Gurus: http://www.dti.gov.uk

ISO: www.iso.com



B | 65


Requis




ECTS Credits

Module Code

Module Title

10 HRMG 3002 Human Resource Management (part 01 and 02)

ν Human Resource Management

Module author Mary Prendergast

Module description Human Resource Management (HRM) can be viewed as a comparatively new

approach to personnel management which considers people as a key resource. It

subscribes to the notion that it is important to communicate well with employees, to

involve them, and to foster their commitment and identification with the organisation.

HRM thus refers to the development of strategic workforce management. The

module will address both theoretical and practical employer/employee issues,

enabling learners to understand the character and range of Human Resource

Management but at the same time be able to adapt the theories and knowledge to

the practical requirements and demands of today's organisation.

Module aim The aim of this module is to introduce Human Resource Management to learners in

order to ensure that they appreciate the importance of the contribution of employees

to business success. This module introduces managers to some essential HRM

strategies


01. Explain the nature and scope of Human Resource Management.

02. Describe the basic functional areas of HRM and able to adapt the theories and

knowledge of HRM to practice.

Learning and teaching methods A variety of methods will be used including a combination of lectures, discussion,

analysis of case studies to encourage participant analytical thinking and decision

making, problem solving exercises which will encourage self-directed learning.

B | 66


Requis

Module content Overview and introduction – introduction to Human Resource Management

Industrial Psychology, Motivation at Work, Learning, Social Psychology at work,

Communications and change

Acquiring human resources – planning for organisations, jobs and people, job

analysis, recruitment and selection procedures

Rewarding employees, Performance Appraisal – introduction to performance

management systems, performance based pay, collective bargaining

Training and Development – employee training and development, focusing on the

personal growth of the employee

Health and Safety – employer and employee duties, the HR managers role

Current developments in HRM

Assessment Formative Assessment: Continuous assessment consisting of two separate skills

assignments, which will develop the learners awareness of the theories and allow

them to adapt their knowledge of human resource management to the practical day

to day requirements of their own organisations and employees (40%).

Summative Assessment: Theoretical end of year examination where learners will be

able to explain the nature and scope of Human Resource Management and

describe the basic functional areas of Human Resource Management (60%)

Recommended reading list Gunnigle, P., Heraty, N. and Morley, M.( 2002) Human Resource Management in

Ireland, Gill and MacMillan, Dublin

Journals People Focus, Chartered Institute of Personnel and Development Ireland

People Management, Chartered Institute of Personnel and Development UK

Web http://www.cipd.co.uk

http://www.cipd.ie

http://www.hsa.ie

http://www.entemp.ie

Additional information Double module – delivered over 2 semesters, 2 hours class contact per week.


B | 67


Requis


ν Management Accounting


Module description This module covers the management accounting function within organisations with a

focus on information for decision-making in general and the logistics and supply

chain management industries in particular

Module aim The aim of the module is introduce the learner to the role of and techniques applied

in the function of management accounting with regard to the provision of information

for decision-making, planning and control. The learner will gain an understanding of

the interaction between functional management and management accounting in

seeking to optimise financial outcomes

Learning outcome Upon completion of this module, the learner will be able to:

01. Identify the role of management accounting as a provider of information to

management for decision-making.

02. Appreciate the need for information and how its provision is facilitated by

information technology systems.

03. Appreciate the benefits of data storage, data mining, integrated information

systems for the role of management accounting.

04. Apply management accounting techniques to develop information for the

purposes of cost and profit determination, planning and control, decision-making

and performance evaluation.

05. Understand the need for and application of non-financial information in

conjunction with financial information in developing information for decision-

making.



ECTS Credits

Module Code

Module Title:

ACCT 2012 5 ACCT 2014 Management Accounting

B | 68


Requis



studies.

Module content Management Accounting Framework.

The relationship between management accounting and financial accounting.

The role of the management accountant in the management process with a focus on

the logistics and supply chain sector

Information Sources

The use of financial accounting information and its limitations; the need for more

detailed information of both a financial and non-financial nature; the nature and

development of information systems to support these needs;

Information for Cost and Profit Determination.

Costing of a service or product and its use in pricing or performance measurement.

Procedures to relate overheads to services/products via cost centers or activities.

Funds flow. Allocate overhead, calculate

Information for Decision-Making:

The accountant's versus economist’s approach to break-even analysis.

Prepare and interpret break-even and profit charts. Manipulate selling prices,

variable costs, contribution, fixed costs and volume within the context

Information for Planning and Control:

Describe the budgeting process of an organisation.

Prepare functional budgets and explain their interrelationships in the master budget.

The roles of budgets: planning, control, motivation and evaluation.

Contrast in

Divisional Performance Evaluation:

Describe the advantages and disadvantages of divisionalisation.

Calculate and use measures of divisional performance including non-financial

measures. Compute and discuss cost based and market based transfer prices.

Assessment Formative Assessment (40 %) – two assignments where the learner will develop a

deeper understanding of a particular aspect of information analysis for decision

making and the relevant underlying theory.

Summative Assessment (60%) – written examination where the learner will be able

B | 69


Requis

to explain the nature and role of management accounting in providing information to

management for decision making and planning through the application of the

various techniques. The learner will be able to demonstrate the benefits of

information technology systems to the management accountant’s role.

Recommended reading list Drury, C. (2003) Management Accounting for Business Decisions 2nd ed, Thomson

Business Press,

Dyson, J.R. (2003) Accounting for non-accounting students 6th ed, Prentice Hall,

London.

Journals Management accountant

Certified Accountant

The Accountant

Web http://www.booksites.net/dyson

http://www.beyondbudgeting.org

http://www.drury-online.com


Additional Information Course delivered over 12 weeks on the basis of two hours per week.


B | 70


Requis


ν Marketing

Module author Carol Kelleher

Module description Marketing is concerned with the central purpose for which organisations exist,

namely to understand, create, communicate and deliver customer value and

satisfaction at a profit. Marketing is a business orientation and philosophy; a

management process and a set of practices, which enables the organisation to meet

the expectations of existing and prospective customers, to create and deliver

customer value, thus achieving competitive advantage. This module provides a

comprehensive introduction to the subject and practice of marketing today, with

particular emphasis on the creation and delivery of customer value. It provides the

learner with a detailed foundation of marketing theory, principles and practice. This

theoretical and practical framework is further developed in year three of the

programme in the marketing logistics module., which examines the interface

between the marketing and logistics functions in the organisation and how customer

value can be created and delivered in the wider context of the organisations supply

and value chain.

Module aim The aims of the module are to:

Examine and illustrate the concepts and theories relevant to the discipline of

marketing.

Provide the learner with the theoretical framework and practical skills to develop,

implement, monitor and appraise successful and competitive marketing strategies

and programmes.

Analyse and appraise the role of marketing within the organisation and its wider

environment and networks. Introduce and explore the concepts of customer value

creation and delivery, customer satisfaction and customer relationship management

in the context of the marketing function and the wider organisation.



ECTS Credits

Module Code

Module Title:

5 MRKT 1001 Marketing

B | 71


Requis

Learning outcome On completion of this module, the learner will be able to:

01. Explain key marketing concepts and theories and critically evaluate the role of

marketing within the organisation.

02. Exercise appropriate judgement in the application of marketing concepts, tools

and techniques within the organisation and when dealing with internal and

external customers, intermediaries and business networks.

03. Identify the issues that have to be addressed in order create and deliver

customer value and to successfully develop and implement competitive

marketing strategies.

04. Use advanced skills to identify sustainable and profitable market opportunities

and determine competitive market segmentation and positioning strategies

required to create customer value and achieve competitive advantage.

05. Determine, develop, implement and appraise successful marketing strategies in

the context of the micro and macro environments, the organisation’s supply and

value chains, internal and external customers and networks.

06. Develop a comprehensive awareness of the role and importance of other

business functions and processes, particularly the interface between the

marketing and logistics functions, in creating customer value and supporting

marketing objectives.

Learning and teaching methods The module combines formal lectures, interactive presentations, case studies,

participant activities and exercises to maximise the impact of the learning

experience. Students will have ample time to consider the ideas and apply the skills

discussed.

Module content Introduction to Marketing

Defining marketing. Marketing concepts – the production concept, the product

concept, the selling concept, the customer concept, the societal marketing concept,

the role and scope of marketing in the organisation.

Market Opportunity Analysis

Micro Environmental Analysis – company, suppliers, marketing intermediaries,

customers, competitors and other publics.

Macro Environmental Analysis - the nature of competition, demographics and other

socio cultural issues,

B | 72


Requis

Responding to the marketing environment

Measuring market opportunities - Market information and intelligence systems,

forecasting, concepts and uses of market research.

Effective market segmentation, bases for segmenting consumer and business

markets,

Developing Strategic Marketing Programmes:

Product Decisions, Positioning and differentiating the market offering throughout the

product life cycle. New product development. The nature of brands. The role of

packaging. The product as a service. Managing product.

Pricing Decisions

Developing pricing objectives, strategies and programmes.

Setting prices, using price as promotional tool, price changes. Pricing over the

product life cycle.

Distribution Channel & Logistics Management Decisions

The nature of distribution channels.Designing and managing value networks and

marketing channels.Channel dynamics and organisations.

Managing retail, wholesale and marketing logistics.Physical distribution

Integrated Communication Decisions

The marketing communication mix.

Integrated marketing communications

Building Customer Satisfaction,

Value & Retention

Characteristics of services and services marketing.

Defining and delivering customer value and satisfaction, customer retention and

lifetime customer value, the value chain and the value delivery network.

The Role of Marketing in developing successful business strategies

The marketing management process – the value delivery sequence

Developing competitive marketing strategies – market leader, market challenger,

marketing follower, market niche.

Assessment Assessment will take the form of:

Group assignment: (20%)

based on a debate related to a theme from the above syllabus,

Individual assignment (20%)

based on a written critical evaluation of a marketing article or case study, and

Examination (60%).

Student work will be assessed in accordance with the aims and learning outcomes

B | 73


Requis

stated above, particularly the student’s ability to think critically in relation to the body

of arguments that comprise the subject matter.

Recommended reading list Kotler, P, Wong V, Saunders J and Armstrong G (2004) Principles of Marketing 4th

ed, European Edition, Prentice Hall, London.

Journals Journal of Marketing

Journal of Advertising Research

The Quarterly Review of Marketing

The Harvard Business Review

Journal of Marketing Research

Journal of Marketing Management

Journal of Services Marketing

Journal of Consumer Behaviour

Industrial Marketing Management

Journal of Services Marketing

European Journal of Marketing

IBAR

Irish Marketing Review

Business and Finance

Irish Marketing and Advertising Journal

Web Marketing Institute of Ireland http://www.mii.ie

Irish Marketing and Business News http://www.adworld

European Marketing Federation http://www.emc.be

CRM portal http://www.crmguru.com

Additional information Class contact hours: 2 hours over one semester.


B | 74


Requis


ν Services and Production Management


Module description This is an introductory module to the applied aspects of marketing disciplines which

are relevant to the manufacturing industry. Its specific emphasis is on the key issues

and characteristics that differentiate services from products and the resulting

management issues and challenges. It pays particular attention to the role of people

in all aspects of services; customers, management and staff.

Module aim The aim of this module is to broaden the students’ view of marketing and to gain a

comprehensive understanding of the nature of service and production management.

In particular it seeks to ground students in a discipline which will support them in

addressing the specific issues which they will encounter as managers of the future

in a manufacturing environment.


01. Demonstrate a depth of understanding of the marketing discipline within a

service and production context.

02. Specifically the student will be able to:

03. Discuss the key issues of service and production, delivery and design and the

influence of all people within a manufacturing context; customers, management

and staff.

04. Apply the expanded marketing mix to a manufacturing industry with the

necessary understanding of how its application changes dependent on the type

of product to be marketed.

05. Identify specific customer services issues and challenges.



ECTS Credits

Module Code

Module Title:

5 SPMT 1023 Services and Production Management

B | 75


Requis

Learning and teaching methods The module will be delivered through a series of lectures and problem based

learning. Students will be expected to play an active role in weekly discussions to

broaden their understanding of the issues under scrutiny.

Module content An Introduction to Service and Production

The Manufacturing Sector in Ireland.

An overview of the sector in Ireland and beyond. Investigating such issues as

industries in growth and decline, employment trends and the importance of the

sector to the economy.

People Issues; Understanding Customers.

Understanding customers and their role as ‘partial employees’. Managing customer

participation and relationships and developing an insight into the importance of

ethics in service.

People issues; Understanding and Managing Employees.

Understanding the impact of people and staff satisfaction on the profit chain.




Essential reading list Keegan, R & Lynch, J (1995) World class manufacturing in an irish context, Oak

Tree Press, Dublin.

Web references, journals: these will be given out as lectures progress



B | 76


Requis


ν Information Technology 2


Module description This module builds on the skills and knowledge acquired from previous modules to

examine the potential of management information systems as a strategic tool that

can be used in effective project management. The potential of these systems in

areas such as analysis, problem solving, and design is explored taking cognisance

of emerging communication and information systems.

Module aim The aim of this module is to:

Provide learners with management information systems' skills.

Enable learners to choose a relevant information technology (IT) area in completion

of their work.

Enhance their knowledge and develop appropriate skills in IT to prepare for

professional work in the sector.


01. Explain the key concepts, issues and technologies in management information

systems relevant to the sector.

02. Analyse and solve problems using cognitive skills.

03. Work as part of a group to produce professional work in devising and carrying

out a project in information technology (IT) that applies and extends knowledge

and understanding.

Learning and teaching methods Lectures, problem-solving exercises, work-based learning, project work and

dissertation.



ECTS Credits

Module Code

Module Title:

5 ITGL 1028 Information Technology 2

B | 77


Requis

Module content Project Management and Communication in Information Technology (IT): Planning

and Organising Work Appropriately.

Problem Solving, Design and Analysis of Small Software System.

Information Technology: Trends and Advances in Sector.




Essential reading list Microsoft Learning, Microsoft office system inside out.

Supplemental reading list Tupte, ER. Envisioning information.

Web references www.medialifemagazine.com

www.microsoft.com/products

www.micromail.ie

http://infoliteracy.ispress.org/



B | 78

http://www.medialifemagazine.com/

http://www.microsoft.com/products

http://www.micromail.ie/


Requis




ECTS Credits

Module Code

Module Title:

5 LAW 2005 Law

ν Law

Module author Fergus Ryan

Module description This module is designed to introduce students to key components of the legal

system in Ireland and in the European Union as they relate to the operation of

companies and the conduct of business and trade.

Module aim The aim of this module is to equip students with a general knowledge and

understanding of principles and rules generally applicable to the study of business

and company law, and to provide a comprehensive legal foundation for the study of

the other modules taught on this programme.

Learning outcomes On completion of this module, the learner will (amongst other things) be able to:

01. Identify and assess the key features of a company, including the separate legal

personality and limited liability thereof

02. Outline and comment upon the different types of company in Irish and European

Union Law

03. Outline and explain the prerequisites to the formation of a company in Irish and

European Union Law

04. Explain how a company is financed, with particular reference to share capital,

debenture stock and the power to borrow

05. Outline the roles and functions of the various officers of a company, in particular

the rights and duties of directors and of the company secretary

06. Outline and comment upon the main principles and rules applying to the sale of

goods and supply of services, with particular reference to the particular rules

that apply to dealing with consumers

07. Identify and broadly to explain the key features of negotiable interests, bills of

exchange and the principles of Irish law as they apply to the provision of credit

B | 79


Requis

08. Identify and assess the main features of Irish Law as it applies to the concepts

of Agency and Partnership

09. Outline the main principles of Irish law in the area of Insurance Law, Intellectual

Property Law and Employment Law.

Learning and Teaching Methods This programme will comprise a series of lectures, held over one semester,

combined with independent learning requirements. Students will be required to carry

out independent research of legal topics, and may be requested to make class

presentations.

As part of this programme, students may be required to undertake a court visit

and/or a visit to the Houses of the Oireachtas, followed by a written report of each

student’s experience. Students may also participate in problem solving exercises in

class.

Module Content Company Law

What is a Company?

The Characteristics of a Company: Separate Legal Personality and Limited Liability.

Types of companies, the main features of companies.

The Formation of a Company:

Incorporation and corporate personality.

Memorandum and articles of association.

The ultra vires rule

Financing a Company:

Share capital, raising, alteration, allotment.

Shares, types, rights, transfer, capital maintenance.

Dividends, insider dealing.

Company borrowing, types of debentures.

Charges, types, registration, priority of charges,

The Structures of a Company:

The division of power within companies.

Directors: types, appointment, disqualification, restriction.

Directors’ duties and powers. Company meetings, directors’ meetings.

The role of the Company Secretary

Shareholders’ rights: Minority Protection

Companies in Crisis: Receivership. Liquidations. Examinership; Investigations;

Reorganisation of companies;

Elements of Commercial and Business Law

B | 80


Requis

Contracts for the Sale of Goods and Supply of Services, Hire Purchase and Leasing

Consumer Protection in Contract Law

Selling on the Net: The Distance Sales Directive

Money and its variants: Negotiable Instruments, Bills of Exchange, Cheques and

Promissory Notes. Credit facilities, moneylending and The Concept of Agency:

Express, Implied and Imputedthe Consumer Credit Act, 1995

The Concept of Agency: Express, Implied and Imputed

An Introduction to Partnerships and the Law

Insurance and the Law

An Introduction to Intellectual Property: Copyright, Patents and Trademarks

An Introduction to Employment Law: the key legal elements of the Employment

Relationship.

Assessment Continuous assessment 30%

End-of-semester examination 70%

Examinations may comprise unseen and seen questions. Continuous assessments

may comprise group projects and/or court reports (whereby students will be required

to attend a court case and write a brief report on their experience.)

Assessment will be made on the basis of students’ demonstrated ability to analyse

and comment upon the important principles of and developments in Business and

Company Law.

Recommended reading list The Companies Acts 1963-2003

and any one of:

Keenan, Á (2004) The Essentials of Irish Business Law, Gill and Macmillan, Dublin.

Murphy, E (2004) Business and Company Law for Irish Students, Gill and

Macmillan, Dublin.

Doolan, B (2002) The Principles of Irish Law 6th ed, Gill and Macmillan, Dublin.

Journals Irish Law Times

Law Society Gazette

Irish Current Law Monthly Digest

Web http://www.bailii.org

B | 81


Requis



B | 82

Requis


B | 83

Module descriptors

Year 03

Semester 01 & 02


Requis




ECTS Credits

Module Code

Module Title:

10 DAMT 1026 Digital Asset Management

ν Digital Asset Management


Module description Digital Asset Management has become a necessary business solution to companies

operating within a sector whose key function is to successfully manage client assets

in digital format through a production process and deliver a range of products to suit

customer requirements. This module provides the learner with the opportunity to

explore different DAM systems and examine their specific purpose in areas such as:

data conversion, migration, transformation; protocols; tasks. Students also explore

issues associated adopting DAM within the media industry such as file formats

(decoding/encoding, lossy, lossless), legal issues and standards


Provide learners with a knowledge and understanding of digital assets management

(DAM).

Enable learners to understand the various concepts of DAM such as tasks involving

injection and retrieval of assets.

Provide an understanding of the protocol, methodology and standards relevant to

the security and operation of DAM.

Experience the practicalities of using DAM in the context of cataloguing and storage

of metadata relevant to the media industries.


01. Explain the concepts of DAM and the issues and evolving technologies involved

in its use.

02. Provide a detailed analysis of the methodology used and the processes involved

in the use of DAM.

03. Describe DAM protocol, systems and tasks and legal issues in relation to its use

in EU states.

B | 84


Requis

Learning and teaching methods Lectures, problem-solving exercises, work-based learning, project work and a

research report.

Module content DAM: Systems and Purpose

Data: conversion, migration, transformation

Protocols

Tasks: media industries

File formats, decoding/encoding, lossy, lossless

Legal issues and Standards

DAM: Trends and Advances.




Essential reading list Magan, A, Introduction to digital assets management – just what is DAM?

Supplemental reading list Mauthe, A and Thomas, P (2004) Professional content management systems:

handling digital media assets, Wiley.

Web references www.canto.com



B | 85

http://www.medialifemagazine.com/


Requis


ν Estimating for Print

Module author Dr Kevin Byrne

Module description This module will introduce the student to the theoretical and practical approaches to

effective and accurate Estimating within the Print/ Media sector. The module is

designed to enhance and improve the necessary skills in creating an estimate and

communicating the same to both internal and external organisation customers. The

module introduces students to a variety of tools used in a business setting. The

module will include self-directed learning and group work.

Module aim The module is designed to equip the student with the knowledge and skills which will

enable them to become effective in the role of Estimator as well as engendering

skills and knowledge which will allow persons operating in a production

management role to refine their skills.

Learning outcomes Having completed this module the learner will be able to:

01. Articulate an effective and structured professional understanding of the purpose

of estimating.

02. Identify the constituent inputs for effective accurate estimates.

03. Create accurate and timely estimates for the general commercial print sector.

04. Communicate the content of these estimates effectively.

Learning and teaching methods Lectures, case studies, problem solving exercises, self-directed learning,

assignments, project work.



ECTS Credits

Module Code

Module Title:

10 ESTP 1013 Estimating for Print

B | 86


Requis

Module content Introduction to the estimating process within the sector

Use of computerised estimating systems

Imposition Schemes

Paper and Board Attributes

Calculating material quantities – including planned and unplanned wastage

Calculating Ink Consumption

Estimating for Pre-Press Operations

Calculating for Web Based Printing Applications

Calculating for Finishing Processes

Market Vs Estimated Pricing Policy

Estimating for Digital Processes

Comparing Digital & Lithographic Applications

Pricing Matrices and Contract Pricing Methods




Essential reading list Spiers, H (2006) Estimating for printing, BPIF, London.

Supplemental reading list Kipphan, H (2000) Handbook of Print Media, Springer.

Web references www.printweek.co.uk



B | 87


Requis


ν Marketing and Sales

Module author Eamon Byrne

Module description This module provides participants with the opportunity to learn the necessary skills

to create customer satisfaction and value and to extend the utilitarian use of the

company’s offerings through the creation of a customer orientated culture within the

company and further extending this concept to the company suppliers along the

Value Chain.

During the formative stages of the module, emphasis will be placed on a critical

appraisal of the more modern popular concepts of marketing such as Guerrilla

Marketing; Branding; Corporate Identity; Differentiating the company Offering;

Identifying potential Outlier Offerings and Building Momentum through the culture of

‘We’.

During the latter stages of the module, emphasis will be placed on the exploration of

re-branding a host company (or its products or services) within the Print & Digital

Media sector through the selection of differentiation strategies designed around a

customer oriented core. Using an evaluation criteria consisting of Business Context,

Evaluation of Opportunities, Location to Compete, selecting the Tactics with greatest

potential for success, an Action Plan for the host company will be developed.

Module aim The aim of this module is to promote awareness about different concepts of

corporate marketing through discourse and debate. The students will develop and

present an Action Plan to Re-brand a host company (its products or services) within

the Print & Digital Media industry



ECTS Credits

Module Code

Module Title:

5 MKSL 1010 Marketing and Sales

B | 88


Requis


01. Identify successful ‘Outliers’ and Brands within the Print & Digital Media

industry.

02. Reference successful corporate marketing strategies, their criteria for success

and their appropriateness for the Print & Digital Media industry.

03. Prepare and present an Action Plan to Re-brand a host company within the Print

& Digital Media industry.

Learning and teaching methods This module uses a Problem-based Learning approach that supports self

development and student expression. Initially the student will be exposed to Case

Studies to practice their ‘problem solving’ skills. However, the ultimate learning

method employed will be a Group Project experienced through the selection of a

Host Print (or print related) Company where the students will produce an Action Plan

to re-brand a host print Company, its products and services.

Both the Case Study and Host Company Project (HCP) will follow the same format

of research and presentation as that selected for the Dissertation (Year 4 of the

Programme).

Module content Negotiating with and choosing a company to host a Re-branding Action Plan

Researching both the host company, the industry and the macro environment

Designing a Re-branding Action Plan for the host company

Develop a ‘momentum effect’ scenario to assist the implementation of the Action

Plan

Presenting the Re-branding Action Plan to the host company




B | 89


Requis

Essential reading list Hammond, J (2008) Branding your business, Kogan Page.

Trout, J (2008) Differentiate or die, Wiley.

Fisk, P (2008) Marketing Genius, Capstone.

Supplemental reading list Kotler, P (2003) Marketing management, Prentice Hall International Editions.

Levinson, JC (2008) Guerrilla marketing, Piatkus Publishing.

Gladwell, M (2008) Outliers – The story of success, Allen Lane (Penguin Books).

Larreche (2008) The momentum effect – how to ignite exceptional growth, Wharton

School Publishing.

Glaser, JE (year) Creating WE, Platinum Press.



B | 90


Requis




ECTS Credits

Module Code

Module Title:

5 LOGT 3001 Procurement

ν Procurement

Module author Margaret Farrell

Module description Procurement, or purchasing, as a supply chain function has developed significantly

over the decades, moving from a purely administrative functioning to recognition that

effective purchasing and supply management can contribute significantly to the

success of modern organisations. Some of the reasons for the increasing

importance given to the purchasing include increasing global competition,

importance of global sourcing, increasing significance of higher quality, changing

needs and wants of customers, growing importance of speed of delivery and

adoption of just-in-time production.

Module aim The module aims to position procurement within the supply chain and show how it

can contribute to the organisation's business strategy and ultimate performance.

The module aims to explore the key procurement strategies and demonstrate their

application within the supply chain, and to develop the key purchasing decisions,

implications and frameworks.

Learning outcome Upon completion of this module, the learner will be able to:

01. Describe and understand the link between procurement strategy development,

organisational and supply chain development.

02. Identify, develop and apply the principles of procurement management.

03. Develop a comprehensive awareness and appreciation of the different types of

purchasing, e.g. products vs services vs low value items

04. Explain the procurement process and the parameters of its development and its

management

05. Exercise appropriate judgement in the application of the principles and

techniques of procurement management within the supply chain

B | 91


Requis

06. Be aware and be able to evaluate the contribution of procurement to effective

supply chain management

07. Analyse the effectiveness and efficiency of a procurement operation

08. Develop a comprehensive awareness of the benefits of interaction of the

procurement function with other business functions.

09. Know how, why and when vendors can be considered as long term assets of a

company.

Learning and teaching methods Formal lectures are supplemented by structured classroom discussions and a series

of relatively short group-based exercises. These interactive exercises will serve to

re-enforce some of the learning on the module.

Module content Introduction to Purchasing within the Supply Chain:

The role of purchasing in the organisation and within the supply chain, development

of the purchasing function – adversarial vs partnership approach; contribution of

purchasing to effective supply chain.

Organising and Managing the purchasing function:

Aligning purchasing strategies within the organisation,

the seven rights and setting objectives, policy manual, ethics, purchasing structure

within the organisation.

Human resources in procurement,

Purchasing Operations and Documentation;

the purchasing process and IT.

Identification and specification of need, supplier sourcing, contract development,

management of chosen supplier.

Request for information (RFI), request for quotation (RFQ),

Vendor Selection and Vendor Management:

Tendering and negotiation, The seven rights; the right product (specification and

quality), the right price (cost vs. price analysis), the right quantity, the right place, the

right time, the right source,

Strategic Procurement: Supply base reduction, supplier development, relationships,

outsourcing, globalisation, technology.

Purchasings’ role in specification development, value analysis, technology, product

development, green issues.

Public Sector Purchasing: government purchasing within the EU – the public sector

procurement process; differences from the private sector; procedures; directives and

constraints in public procurement.

B | 92


Requis

Information Technology within the purchasing function.

International Procurement: Challenges, obstacles, guidelines.

Assessment Assessment of the course will be a combination of:

continuous assessment (40%) and

final examination (60%).

The continuous assessment assignments will involve a procurement management

case study. This will require the student to demonstrate their ability to use various

procurement strategies and techniques. The case will be worth 15%. Students will

also be required to complete a PBL assignment. This may relate to procurement in a

particular context relevant to the student – e.g. public sector, procuring services, etc.

This assignment will constitute 25% of the overall marks.

Recommended reading list Monczka, Trent and Handfield (2001) Purchasing and Supply Chain Management,

Thompson

Journals European Journal of Purchasing and Supply Management

Industrial Marketing Management

Journal of Business and Industrial Marketing

Supply Chain Management: An International Journal

International Journal of Physical Distribution & Logistical Management

International Journal of Retail and Distribution Management

International Journal of Logistics – Research and Applications

European Journal of Purchasing and Supply Management

Journal of Business Logistics



B | 93


Requis


ν Industrial Placement


Module description This module provides the student with an opportunity to undertake independent

research in a ‘working’ environment. It also provides the student with the opportunity

to acquire new skills and to practice newly acquired skills in a working environment

through blended learning.

Module aim The aims of this module are:

To enhance the decision making skills of the student within a fully interactive

working environment.

To permit the student the critical experience of ‘context’ in determining solutions to

problems.

To develop within the student a full appreciation of the role and role reversals of the

‘educational’ and ‘enterprise’ environments and the inter-dependency between both

from inductive and deductive perspectives.

Learning outcomes At the end of this module the student will be able to:

01. Operate with varying effectiveness within those elements outlined in the

programme strands: Technology, Operations, Business and Professional

Development, in enterprise environments related to the Print & Digital Media

industries.

02. Provide a contribution to the overall strategy and objectives of the enterprise.

03. Through the knowledge and practices acquired on the programme, provide a

value-laden theoretical and practical perspective to the enterprise.



ECTS Credits

Module Code

Module Title:

30 INPL 3005 Industrial Placement

B | 94


Requis

Learning and teaching methods Selecting a host company, the student will identify a ‘live problem’. Through the

process of acquiring, assimilating and integrating all relevant information into a

Project-based methodology, the student will then draw conclusions from the

research, present the findings, incorporating appropriate recommendations, to the

host company proprietor and lecturer.

Module content Under normal working conditions, the student will spend a large proportion of their

time identifying and researching an agreed ‘problem’ appropriate to the programme

in a host enterprise.

With specific instructions detailing issues such as Health and Safety, Ethics,

Security and Confidentiality of Information etc, and working closely with a

designated ‘supervisor’ from the department of Print & Digital Media, the student will

complete the project, adhere to all instructions, protocols and procedures and report

at regular intervals on progress .


Part 1: Submit a written Project of 5,000 words: 60%

Part 2: Present the report to the host company (viva): 30%

Part 3: Present a ‘Learning Log’ to the lecturer: 10%

Additional information Industrial placement takes place over one semester.


B | 95


Requis

Module descriptors

Year 04

Semester 01 & 02

B | 96


Requis




ECTS Credits

Module Code

Module Title:

MGMT1004 10 STMG 4005 Strategic Management (part 01 and part 02)

ν Strategic Management

Module author Pamela Sharkey-Scott

Module description Strategic management is concerned with the overall purpose and direction of the

organisation, encompassing the decisions and the decision making processes which

direct the nature, scope and competitive position of the enterprise. It is an

integrating course emphasising the need for an holistic perspective of the strategic

issues confronting the organisation and of the performance implications of the

alternative structures and processes available for implementing strategy.

Module aim This module aims to introduce the participant to the main analytical techniques and

conceptual frameworks provided by the strategic management discipline. The

practical application of strategic management concepts and theories through case

work aims to develop the learner's understanding of the business issues involved in

managing organisations, and to develop the participant's analytical skills and

decision making ability by integrating the various disciplines and functions studied to

date

Learning outcome Upon completion of this module, the learner will:

01. Have an in-depth knowledge of the concepts and theories underlying the

discipline of strategic management and the role of the executive management

team in directing the enterprise.

02. Be able to demonstrate application of the analytical tools and techniques

available to management for strategic planning and decision making.

03. Be capable of identifying the strategic situations and issues likely to be

encountered by management executives in an organisational context.

04. Demonstrate an ability to apply the appropriate theoretical frameworks to

various business situations and be capable of executing an internal or external

analysis from an organisational perspective.

B | 97


Requis

05. Appreciate the importance and complexities of implementing strategic change in

a dynamic environment.

06. Be aware of the major debates in the discipline of strategic management.

07. Present their diagnoses and recommendations with increased professionalism

and coherency.

Learning and teaching methods The teaching style on this course is highly interactive, and learner participation is a

critical requirement. The delivery of this module combines formal lectures, class

discussion, case study work and problem solving.

Module content Introduction to Strategic Management. Course introduction.

Definition and characteristics of strategy and strategic management decisions.

Strategy Development.

Organisational Vision and Mission.

Definition. Vision and organisational objectives. Alternative approaches. Value to the

enterprise.

External Analysis.

Techniques for analysing the external environment

Internal Analysis. Resources, Capabilities, Core Competences. Value chain.

Competitive Advantage. Analytical techniques.

Stakeholder expectations and organisational purposes

Corporate governance. Directors. Influence of Stakeholder groups.

Business Level Strategy.

Generic competitive strategies in a single business environment. Execution and

sustaining competitive advantage

Corporate Level Strategy.

Operating in a multi business environment. Strategic alternatives

Management of Strategic Performance. Strategy development in practice.

Strategy evaluation and selection.

Organisation structure and design Approaches to organisation structure

Corporate Culture, Structure and Control. Nature of strategic control.

Perspectives on matching strategy, structure and control.

Managing strategic change Diagnosing change needs. Learning organisations.

Current Issues in Strategic Management. Current critical and relevant debates.

B | 98


Requis

Assessment Individual case study 20% Participants will be assigned an individual case study and

findings must be presented in writing. This exercise will offer an opportunity to apply

and evaluate the concepts and techniques covered in the context of a realistic

business situation. It will also promote the development of the participant’s ability to

identify problems, to apply analytical frameworks and to report in a professional

business style.

Group case study 30% Students will be assigned a group case study allowing each

participant the experience of working in a team situation in applying the concepts

and techniques studied to a realistic business situation. Findings must be presented

both orally and in writing. This exercise will allow the participant to demonstrate his /

her understanding of strategic management concepts and techniques and will

facilitate the development of the student’s ability to identify problems, suggest

solutions and to make oral presentations

Formal end of semester examination 50% This examination will constitute a

conventional unseen time-constrained test. The examination questions will be

designed to assess a student’s understanding and awareness of important

dimensions of strategic management within the organisational context.

Recommended reading list Johnson, G, Scholes, K., and R. Whittington (2004) Exploring Corporate Strategy

Text and Cases 7th ed, Prentice Hall.

De Wit, B. and R. Meyer (2004) Strategy – Process Content Context: An

International Perspective 6th ed, Thomson Learning, London.

Journals Administrative Science Quarterly

Academy of Management Journal

Academy of Management Review

Harvard Business Review

Long Range Planning

Strategic Management Journal

Additional information Class contact hours: 2 hours per week over two semesters.


B | 99


Requis


ν Quality Management

Module author Paul O’Reilly

Module description The key focus of this module is the tools and techniques that help organisations

improve in all aspects of their product services and processes. The activities

contained within the module are designed to give students a toolkit of improvement

mechanisms for use in a work environment.

Module aim The aims of the module are to introduce the student to the substantive and

procedural aspects of the quality trilogy quality planning, quality control and quality

improvement in both manufacturing firm and service firm, and also to develop their

skills for the analysis of all the major activity of an organisation; such as activity

within the company, supplier-company activity, and company-customer activity;

related to achieving customer satisfaction and loyalty.

Specifically, the goals are:

To evaluate the quality role within an organization and to develop the ability to

define and analyse quality problems dealt with by upper management, middle

management, and workforce.

To provide you some concepts for solving quality problem and measuring

performance, such as six-sigma, balance scorecard, quality function deployment,

process management, and supply chain management.

To implement quality strategic as a integral part of the overall strategy plan of an

organisation by establishing long-range customer focused goals and defining the

approach to meeting those goals.

To acquire the theory of process mapping initiatives and experience the complexity

of developing process mapping methodology.



ECTS Credits

Module Code

Module Title:

5 MGMT 4009 Quality Management

B | 100


Requis

Learning outcomes Upon completion of the module the learner will:

01. Have a comprehensive and up-to-date knowledge of quality management and

its key functional areas, including key theories and concepts

02. Recognise the strategic role of quality management in manufacturing and

service organisations.

03. Using advanced skills apply principles studied in a varied range of

environments.

04. Build upon the knowledge gained to further enhance their quality management

capability.

05. Demonstrate a critical understanding of techniques and tools to enhance quality

management and business process improvement within an organisation,

including value analysis; value engineering; balanced scorecard, quality function

deployment, Baldridge A

06. Identify and recognise technical, management and organisational issues in the

implementation of quality management and business improvement programmes.

Learning and teaching methods Formal lectures are supplemented by structured classroom discussions and a series

of relatively short group-based exercises. These interactive exercises will serve to

re-enforce some of the learning on the module.

Module content Introduction to quality:

Defining quality; the history and importance of quality; the new approach to quality

management; the foundations of total quality management; dimensions of quality;

the quality loop; quality characteristics; benefits of quality

Total quality management:

TQM and traditional management practice; the impact of TQM on management;

quality in manufacturing; quality in services; comparison of manufacturing and

services systems.

Quality and the customer:

the importance of a customer focus; understanding customer needs.

Measurement techniques for the improvement of quality:

Taguchi methods, error proofing; sampling; statistical process control for variables;

principles and benefits of SPC; variation; common and special causes; control of

variation; process control.

B | 101


Requis

Implementing TQM:

corporate culture and organisational change; planning for TQM implementation; the

role of employees; creating and sustaining the quality organisation.

Quality management systems:

quality system auditing; quality system activities; quality system assessment;

supplier certification; ISO 9000; ISO 14001; other approaches.

Quality improvement techniques and tools: value analysis; value engineering;

six-sigma, balance scorecard, quality function deployment, Baldridge Award;

balanced scorecard; EFQM model.

Quality management and business improvement in practice:

case studies in quality management and business improvement.

Business process improvement: definitions;

Baldridge criteria; flow charting; process mapping; responsibility and accountability.

Process improvement model:

improvement model (14 steps); description; team charter; implementation checklist;

stable vs unstable process; measurement systems; special cause identification; root

cause analysis; quality tools deployment.

Assessment Formative assessment will consist of a group project (25%) where students working

in teams will develop quality management and business improvement plans for a

specific organisational context. Groups will be required to present their projects and

5% will be allocated for this presentation. Students will also be required to complete

an individual case study (15%) in order to demonstrate ability to carry out

appropriate analysis of various quality management tools.

Summative assessment (60%) will involve an examination of the theory, practice

and techniques of quality management.

Recommended reading list Evans, James, R., and William, M. Lindsey, (2002) The management and control of

quality, South-Western College Publishing.

Journals International Journal of Quality and Reliability Management

Total Quality Management

International Journal of Operations and Production Management

Management Decision

Long Range Planning

Management Science

Supply Chain Management: An International Journal

B | 102


Requis

International Journal of Physical Distribution & Logistical Management

European Journal of Purchasing and Supply Management

Web http://www.iso.com

http://www.deming.org

http://www.iiacpii.org

http://www.dti.gov.uk



B | 103


Requis


ν Research Methods


Module description This module introduces the student (‘project researcher’) to practical guidance and a

vision of the key issues involved in both technical (non-social – experimental) and

social research. It attempts to provide project researchers with the information that

needs to be known to enable them to successfully complete a dissertation.

Module aim The aims of this module are to introduce the student to the substantive and

procedural aspects of identifying and building quality research topics, developing

and achieving research objectives, categorising findings and presenting conclusions

and recommendations.

Learning outcomes At the end of this module, the student will be able to:

01. Identify value-added research topics within the Printing & Graphic

Communications industry

02. Build a research objective from a provenance table progressing from Area,

Field, Aspect to Topic.

03. Design a research strategy appropriate to the research objectives

04. Choose the most appropriate research methods to achieve the research

objectives

05. Conduct both field and desk research

06. Present the completed research in literary form to academic standards

07. Defend the research at a viva with a host organisation and internal and external

examiners



ECTS Credits

Module Code

Module Title:

5 RSRH 4005 Research Methods

B | 104


Requis

Learning and teaching methods Formal lectures are supplemented by structured classroom discussion and a series

of group exercises, the exercises will then be expanded to industry to identify

possible areas for research.

Module content Appreciate the role of research to an industry and acquire the language, the tools

and the concepts of research.

De-construct successful and unsuccessful dissertations and appraise them against

the assessment criteria.

Utilising a provenance table - identify industry topics for research through a process

of brain-storming, consultation and mind-mapping.

Construct a field-map of topics to derive potential research proposals

Build a research proposal through a mapping process.

Examine all possible research tools against the chosen topic to ascertain the most

appropriate tools.

Plan and conduct field and desk research and analyse the findings

Cross reference the findings against the research objectives.

Construct literary and verbal presentations of the construct and the outcomes of the

research .

Assessment Assessment is in 2 parts:

Part A: A Group Project, where students will identify and build proposals from a

theoretical base: 50% marks

Part B: An Individual Project, where each student will conduct both field and desk

research appropriate to the task: 50% marks

Recommended reading list Jankowicz, A.D, (2005) Business Research Projects (4th edition) Thompson

Saunders, M, Lewis, P, Thornhill, A, (2007) Research Methods for Business

Students (4th Edition) Prentice Hall

Somekh, B, Lewin, C, (2005) Research Methods in the Social Sciences, Sage

Bryman, A, (2001) Social Research Methods, Oxford

Denscombe, M, ((2003) The Good Research Guide, Open University Press

Wisker, G, (2001) The Postgraduate Research Handbook, Palgrave Study Guides

B | 105


Requis



B | 106


Requis


ν Finance


Module description This course builds on the Financial and Management Accounting modules and

introduces the student to the financing and investment decisions made by the

management of companies in the pursuit of corporate goals.

Module aim The aim of this module is to enable the student to understand the interface between

a company and the financial markets; the influence of the latter on management

decisions concerning capital structure, investment appraisal, financial and

operational management.

Learning outcomes Upon completion the learner will be able to:

01. Undertake financial planning and financial analysis of businesses; interpret and

report on financial plans and performance.

02. Develop a comprehensive understanding of capital investment appraisal

techniques and use advanced skills to apply these techniques in case

situations.

03. Identify sources of both long and short-term funding for business.

04. Use advanced skills and techniques to appraise the suitability and mix of each

financing element in relation to business needs.

05. Understand and using advanced skills apply working capital management

techniques.



studies.



ECTS Credits

Module Code

Module Title:

ACCT 2012 ACCT 2014 5 FNCE 3007 Finance

B | 107


Requis

Module Content Financial Statements Analysis and interpretation of financial statements.

Financial Planning and Projected Financial Statements Preparation of projected

financial statements – cash flow, profit and loss and balance sheet. Financial risk

assessment of projected financial statements

Capital Investment Decisions Capital Investment appraisal and decision making

process; risk appraisal. Time value of money. Payback, Internal Rate of Return,

Discounted Cash Flow, Accounting Rate of Return.

Cost of Capital Methods applied to determine the cost of capital; risk and return for

providers of capital; mix of long term capital; relevance of cost of capital for

investment appraisal

Sources of Finance – Equity and non equity; Factors impacting on knowledge based

industries in raising finance; raising finance for business start up, development

finance The various forms of equity ; how equity can be raised; the sources of -

Stock Ex

Working Capital Management Working Capital cycle; difference between liquidity

and profitability; financial techniques for effective working capital management; risk

associated with too little working capital.

Assessment Formative Assessment (30%) – single assessment where the learner will apply the

knowledge of a topic through a combination of practical application and further

reading and research.

Summative Assessment (70%) end of semester written examination where the

learner will be able to demonstrate application of financial management techniques

in addition to demonstrating understanding of the underlying theories.

Recommended reading list Atrill, P (2003) Financial Management for Non-Specialists 3rd ed, Perason

Education, London.

Journals European Financial Management (658.15)

Management Accounting (658.15)

Finance (Dublin) (332)

Journal of Finance (332)

B | 108


Requis

Web http://www.booksites.net/atrill/mclaney





B | 109


Requis


ν Environmental Management

Module author Gerry Glynn

Module description This module introduces the fundamental principles of environmental management.

Module aim To provide students with a greater understanding and appreciation of the need of

both the internal and external environment of the organisation.


01. Discuss the theory and practice of Corporate Social Responsibility (CSR).

02. Develop policy concerning ethical practices.

03. Plan and develop a health safety statement.

04. Conduct a hazards audit with particular emphasis to the environment.

05. Define health and safety matters in the day-to-day usage of printing inks and

associated products used in the industry.

06. Describe the range of EU Directives and how they affect working condition.

07. Demonstrate a working understanding of the Health Safety and Welfare in Work

Act (2006).

08. Explain the need to comply with current Government legislation.

Learning and teaching methods Formal lectures are supplemented by structured classroom discussions and short

group-based and personal exercises.

In addition, students will be required to plan and carry out a work based learning

(WBL) exercise consisting of a hazards audit and developing a full Health and

Safety Statement to meet the requirements of Health Safety and Welfare in Work

Act (2006).



ECTS Credits

Module Code

Module Title:

5 ENMT 1029 Environmental Management

B | 110


Requis

Module content Current management practices including:

Corporate Social Responsibility

Ethics and the application of ethical practices

EU Directives and how they affect working condition

Health Safety and Welfare in Work Act (2006) current Government legislation






B | 111


Requis


ν New Technology

Module author Noel Bright | Kevin O’Brien

Module description Remaining vigilant to the potential of emerging technology and improvements in

existing technologies in the media industries are essential. This module exposes

participants to new methods and materials used in the conventional and emerging

printing processes and analyses their ability to compete in the changing

communications industries.


Develop learners’ abilities to research and report emerging technologies relevant to

the media sector.

Explore the Print Media industry as it is now and look at the development of

technology in other communications industries.


01. Develop a strategy to stay abreast of major developments in the areas of

technology, equipment, management information systems, computer systems

and communication systems relevant to the sector.

02. Use the information gathered as a foundation for further study and prospective

employment in a range of areas within the sector where acquired knowledge

and understanding will be applied.

03. Discuss the printing media’s role in a changing electronic media environment.

04. Act as a solutions provider in the selection of the optimum print media process

for any given communications task.



ECTS Credits

Module Code

Module Title:

10 NTGL 1031 New Technology (part 01 and part 02)

B | 112


Requis

Learning and teaching methods Delivered using various techniques and a combination of methods including

workshop demonstrations, tutorials and industrial visits, coupled with discussion,

case-studies, problem based learning techniques.

As part of the learners study and research for this module students will visit a

modern print media training centre, either at the Heidelberg Print Academy or the

Man Roland training centre at Offenbach Germany.

Module content Research and development in the media sector: printing/publishing, graphics, video,

sound, multimedia; digital technologies for imaging and printing; printing processes-

hybrid technology; new materials and consumables for printing; waterless printing

technology




Essential reading list Thompson B, (1998) Printing Materials science and technology, PIRA.

Fenton H, (1997) On Demand Printing, GATF.

Speirs, H (2000) Introduction to Printing and Finishing, PIRA.

Appropriate manufacturers web sites and publications both technical and sales.

Additional information Class contact hours: 2 hours over two semesters.


B | 113


Requis


ν Entrepreneurial Studies

Module author Thomas Cooney

Module description This subject challenges the students to reflect upon their own entrepreneurial

potential and to examine the key issues of debate within the field of entrepreneurial

activity. This course is strong both theoretically practically as the analysis and

presentation of case studies provides the bridge between theory and practice.

Module aim The overall aim of the course is to engender in the student a spirit of entrepreneurial

behaviour. It will do this by challenging a student's own perception of self-fit with

entrepreneurial activity.

Learning outcomes At the end of this programme, the student will:

01. Have both a strong theoretical and practical insight into entrepreneurship;

02. Have a general understanding of the problems involved with starting and

managing a business;

03. Believe in the importance of entrepreneurial behaviour in many different

contexts;

04. Have developed strong presentation skills;

05. See business ownership as a realistic career option.

Learning and teaching methods The module will be taught through a formal input of lectures and case studies.

Students are encouraged to incorporate their own work experience into the course

content. It is anticipated that these teaching methods will foster skills in areas such

as communication.



ECTS Credits

Module Code

Module Title:

5 MGMT 4005 Entrepreneurial Studies

B | 114


Requis

Module Content Introduction

Definitions of the small firm, heterogeneity of small firms, characteristics of small

companies, data sources and problems of measurement.

Government Policy and Small Business

Small firms in the Irish economy, the role of government intervention, an evaluation

of policy and its problems.

The Entrepreneur

Theories of entrepreneurship, psychological and sociological perspectives, women

business owners, the characteristics of entrepreneurs, entrepreneurial types.

The Start-Up of Small Business

Motivations for start-up; problems of start-up and management strategies of survival;

use of outside advice and consultants; the business idea, idea generation,

screening, feasibility studies.

Who is an Entrepreneur

Characteristics, skills, myths

Success is a Choice

Mindset of entrepreneur, overcoming challenges, personal development, positive

thinking

Planning for Growth

Different stages of growth, types of growth, characteristics of fast-growth firms,

reasons for failure.

Functional Management Issues

Manager or Leader, Management deficiencies in small firms, marketing

management, financial management

Entrepreneurship in Different Contexts

Corporate entrepreneurship, mediated entrepreneurship, public sector

entrepreneurship

Assessment Presentation of Case Studies

End of Year Examination 60%

Continuous Assessment Assignment: 40%

B | 115


Requis

Recommended reading list Bridge, S.; O’Neill, K and Cromie, S. (2002) Understanding Enterprise MacMillan.

Cooney, T.M. (2005) Irish Cases in Entrepreneurship, Blackhall Publishing.

Journals Academy of Entrepreneurship Journal

Enterprise and Innovation Management Studies, Taylor & Francis

Enterprise & Society: The International Journal of Business History, Oxford

University Press

Entrepreneurial Executive, Academy of Entrepreneurship

Entrepreneurship and Regional Development, Taylor & Francis

Entrepreneurship: Theory and Practice, Baylor University, ABI

Family Business Review, Family Firm Institute

Franchise Review, University of Canterbury

International Journal of Entrepreneurial Behaviour & Research, MCB

International Journal of Entrepreneurship Education, Senatehall

International Journal of Entrepreneurship and Innovation, IP Publishing

International Journal of Entrepreneurship and Innovation Management, Inderscience

Enterprises Limited

International Journal of Entrepreneurship and Small Business, Inderscience

Enterprises Limited

International Journal of Franchising and Distribution Law, Kluwer

International Journal of Management and Enterprise Development, Inderscience

Enterprises Limited

International Small Business Journal, Sage

Journal of Business and Entrepreneurship, Ass. for Small Business and

Entrepreneurship

Journal of Business Venturing, Elsevier

Journal of Consumer Marketing featuring Franchising Research, MCB

Journal of Developmental Entrepreneurship, Norfolk State University and Miami

University

Journal of Enterprising Culture, World Scientific

Journal of Entrepreneurship, Sage

Journal of Entrepreneurship Education, Academy of Entrepreneurship

Journal of Private Equity, Institutional Investor

Journal of Small Business and Enterprise Development, MCB

Journal of Research in Marketing & Entrepreneurship in association with MCB

Journal of Small Business Management, West Virginia University and ICSB

B | 116


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Journal of Small Business Strategies, Small Business Institute Directors Assoc.

Journal of Small Business Finance, JAI

Journal of Technology Transfer, Kluwer

New England Journal of Entrepreneurship, Sacred Heart University (last published

version on the web spring 2001, Editor has been emailed)

Small Business Economics, Kluwer

Small Enterprise Development: An International Journal, Intermediate Technology

Publications

Small Enterprise Research: The Journal of SEAANZ, SEAANZ

Technovation, International Journal of Technical Innovation & Entrepreneurship,

Elsevier, Venture Capital, Taylor & Francis



B | 117


Requis


ν Dissertation


Module description This module provides participants with the opportunity to conduct research on a

chosen topic that is important to them and is relevant to the Print & Digital Media

and related industries. Students learn how to develop a research proposal, outlining

a plan and schedule which provides them with an appropriate framework to produce

a dissertation (approximately 10,000 words) that meets the academic rigor suitable

for a BA Hon Degree.

During the early stages of the process, emphasis is placed on offering guidance and

advice in formulating a research topic. The module provides a broad understanding

of research skills, techniques and methodologies that may be utilised in a research

project. Participants are also acquainted with available material and resources as

well as the criteria that should be adhered to when producing research. Drawing on

the academic expertise available in the School of Art, Design & Printing, participants

will also be assigned a supervisor who can offer guidance and direction during the

research process with feedback given on their first and second drafts. At key points

during the two semesters the students are provided with ‘three dissertation weeks’

during which time they can devote all of their class time to their research project.

The submission of the Dissertation is scheduled for May/June.

Module aim The aim of this module is to promote independent research in Print & Digital Media

Technology Management and to develop the appropriate skills and knowledge to

enable the student to produce an academic dissertation at BA Hon level that places

them at the forefront of learning in their chosen field of research.



ECTS Credits

Module Code

Module Title:

15 DIST 1033 Dissertation

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Requis


01. Choose a suitable research topic and research question and develop a research

proposal.

02. Plan and manage the complexities associated with an independent research

project.

03. Conduct a critically focused literature review.

04. Evaluate and choose various research methods appropriate to a specific

research project.

05. Conduct an analysis of data demonstrating ability to integrate knowledge

collected from a range of primary and secondary sources.

06. Draw conclusions from the evidence compiled and formulate judgements that

enables appropriate recommendations.

07. Write a dissertation investigating or testing a hypothesis from a research

proposal that is informed by the forefront of learning in their field of research.

08. Reflect upon and critically evaluate the research process and learning

outcomes.

Learning and teaching methods This module uses a mixture of workshops, tutorials, and seminars that focus on

supporting dissertation development and include regular direct one-to-one sessions

with dissertation supervisors. These sessions take in the second semester of year 4.

Module content Choosing a Research Topic

Developing a Dissertation Proposal

Research Skills, using resources, planning and organisation

Research Techniques, methods and analysis

Conducting a search of relevant literature and producing a Literature Review

Writing a Dissertation, required structure and conventions

B | 119


Requis

Module assessment This module attracts a weighting that is linked with the required student learning

hours i.e. 100 marks x 4 = 400 marks. The assessment of this module consists of a

dissertation of approximately 10,000 words. Specifically students are assessed

according to the following criteria:

Aims and objectives 05%

Background 05%

Literature Review 20%

Data collection and methods 20%

Data analysis and results 20%

Conclusions & recommendations 10%

Presentation 10%

Reflective report 10%

For further details, please refer to assessment criteria sheet p.122.

Essential reading list Jankowicz, AD (2006) Business research projects, Thompson.

Collins, J & Hussey, R (2009) Business research – a practical guide for

undergraduate and postgraduate students, Palgrave.

Saunders, P et al (2007) Research for business students, Prentice Hall.

Anderson J and Poole M(2001) Assignment and thesis writing 4th ed, Wiley and

Sons.

Supplemental reading list Bryman, A (2001) Social research methods, Oxford.

Somekh, B & Lewin, C (2005) Research methods in the social sciences, Sage

Publications.

Denscombe, M (2003) The good research guide, Open University Press.

Wisker, G (2001) The postgraduate research handbook, Palgrave.


B | 120


Requis

Assessment breakout, criteria and guidelines

B | 121


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Table 2.11 – Programme modules, Learning hours, ECTS, Assessment weighting

B | 122

Requis


B | 123

Assessment criteria for report writing and thesis

Student Title

Component Excellent Good Reasonable Poor Very poorAims and Objectives 10

Aims and specific objectives are clearly and coherently stated and worded in a way that makes it clear how they relate and their suitability for a report

Specific objectives are stated with a level of clarity that indicates achievability, but still without a clear link to an overall plan. OR ELSE: The Aim may be clear, but the objectives lack precision or clarity.

Specific objectives stated, but rather too many (more than five) or too few (only one), and no clear relationship to an overall aim but can be found or inferred somewhere in the report.

There is a weak link between the stated aims and objectives with no supporting text linking them throughout the report.

There are no specific aims and/or objectives. OR ELSE: There are aims and objectives but they are not clearly stated, leaving the reader very unclear as to what the project is about.

Mark

5 to 4.1 4 to 3.1 3 to 2.1 2 to 1.1 1 to 0

Background10

Clear and concise description of the overall context, clear description of the approach why the hypotheses matters to the student and others within that context

Clear description of the overall hypotheses within the context of the learning outcome, with a basic (adequate) description of the organisational context.

Description of the hypotheses within the context, but only some limited approach covered.

The context may be stated, but not in line with desired approach.

The hypotheses has not been described nor has any reference been made as to its context within the report.

Mark

5 to 4.1 4 to 3.1 3 to 2.1 2 to 1.1 1 to 0

Literature review 20

Comprehensive analysis and synthesis of critical points of knowledge, ideas and theories,resulting in themes that are concise, unbiased, and relevant to the thesis topic. Clear and logical flow of ideas.

Reasonable analysis andsynthesis of critical points of knowledge, ideas and theories.Themes mostly concise, unbiased, and relevant to the thesis topic. Mostly clear with alogical flow of ideas.

Some analysis and synthesis ofcritical points of knowledge, ideas and theories. Themes not always concise, unbiased, or relevant to the thesis topic. May lack clarity and a logical flow of ideas.

Descriptive summaries of published documents with importance or relevance indicated but not fully explained. Consideration of whether or not any internal documents are relevant.

Published documents summarised, but not linked in any effective way to the aims or objectives of the project under investigation.

Mark

20 to 16.1 16 to 12.1 12 to 8.1 8 to 4.1 4 to 0

Data collection and methods 20

Choice of data and methods of collection clearly described, including extent of data gathering. Methods well handled and convincingly justified against the project aims and objectives, including discussion of access issues. Some discussion of inappropriateness of other data collection approaches. Full relevant background material supplied as appendices.

Choice of data and methods of collection clearly described, including extent of data gathering. Methods adequately handled and justified against the project aims and objectives, including some discussion of access issues. Full relevant background material supplied in appendices.

Choice of data and methods for collecting them described, but with some gaps, there may be some doubt about how well methods have been handled, or how relevant they are to the aims and objectives. Some background material on methods supplied in appendices.

Choice of data and methods of collection somewhat vague and with some gaps in the material. Methods of collection are mixed up but are partially related to the aims and objectives.

Poor choice of data and methods, handled incompletely, with little evidence of link to aims and objectives.

Mark

20 to 16.1 16 to 12.1 12 to 8.1 8 to 4.1 4 to 0

Data analysis and results 20

Approach to analysis clearly explained and applied coherently and convincingly. Relevant results clearly set out and compellingly supported by appropriate evidence Š qualitative and/or quantitative.

Approach to analysis explained and applied clearly, although not completely convincingly. However, results are clearly set out and clearly supported by appropriate evidence Š qualitativeand/or quantitative.

Explanation of analysis is basic, definite linking of results to evidence. However, application of analysis and validity of results and evidence are indicated.

Explanation of analysis is basic, with some indication of linking results to evidence. However, application of analysis and validity of results and evidence are indicated.

Approach to analysis not clear, inappropriate to the aims and objectives, or its application incomplete or inappropriate. Findings bear little or no relation to evidence.

Mark

20 to 16.1 16 to 12.1 12 to 8.1 8 to 4.1 4 to 0

Conclusions and recommendations10

Conclusions and recommendations clearly stated, relevant to aims and objectives, linked to results and to course perspectives. Discussion of what can be strongly concluded and what is more speculative. Clear and realistic proposals for action based on insights and learning.

Conclusions and recommendations stated, which are relevant to aims and objectives and linked to results. Realistic proposals for action follow from conclusions based on insights and learning.

Attempts to draw conclusions and recommendations from results are not entirely convincing. Conclusions are incomplete, but there is still a basic link to the conclusions and results and basic feasibility.

Conclusions and recommendations are weak and do not really follow from data and results.

No detectable conclusions or recommendations .

Mark

10 to 8.1 8 to 6.1 6 to 4.1 4 to 2.1 2 to 0

Presentation10

Structure and style of the the report makes its flow easy to take in and follow. Clearly written and well argued throughout. Fully and correctly referenced. Appropriate use of graphics and diagrams.

Structure and style of the report makes its flow easy to take in and follow. Mostly clearly written and well argued. Correctly referenced.

Structure and style are adequate in terms of making it possible to take in the overall flow. Writing and argument not always clear or convincing. Referencing may be incomplete.

Poorly written and structured, with arguments that are difficult to follow, dense text, poor referencing. Typographical errors so prevalent as to obstruct understanding. Possibly seriously over length.

No discernible logical structure or argument within the report.

Mark

10 to 8.1 8 to 6.1 6 to 4.1 4 to 2.1 2 to 0

Reflective Report, 500 Words10

Key strengths and weaknesses identified and critically discussed, including what happened that was different from the plan and assumptions that needed to be questioned. Clear and convincing summary of learning gained and implications for future practice and learning needs.

Some strengths and weaknesses of the project identified, with good attempt to reflect on them and learning gained from the research. Implications for future practice or learning needs identified. Not as well developed as ŅexcellentÓ category.

Some strengths and weaknesses of the project identified, but not completely convincing. Reasonable attempt to identify implications for future practice or learning needs.

Little evidence of learning and a limited attempt to identify implications for future practice or learning needs.

Demonstrates little or no ability to self-evaluate and identify future implications for learning or professional practice needs.

Mark

10 to 8.1 8 to 6.1 6 to 4.1 4 to 2.1 2 to 0

Total Marks

Comments

Produced by John Greene for the MAPDP 2003 adapted for BA by K Byrne, revised by Programme Team 2009.


Requis

Structuring Reports

Guide to Structuring Report Assignments

Prepared by the Department of Print and Digital Media, January 8th 2009, Version 3.0

Introduction: Report Assignments The report is the assignment/assessment tool used on the BA in Print & Digital

Media Technology Management. Reports are often used in education but they are

also the method of presentation used in the workplace. The reports you produce at

college are a practice for the way many employers will want you to work. Producing

a report is the most usual way of communicating results from a project or

investigation and they need to be concise and structured in a specific way. All report

assignments on the BA Programme must follow the structure specified in this

document.

1. Report Structure 1.1 Title Page

Should include the Title of the Report. Although normally as descriptive as possible,

it should be limited to four or five words. If further details are needed, a subtitle can

be added. This page should also include the name of the author, date, programme,

module and the name of the tutor.

1.2 Summary

While typically this will be the final part to be written it is useful to place it at the

beginning of the Report. In this way it acts as a foretaste to what follows and helps

familiarise the reader to the content. Consisting normally of one page it should

summarise the whole Report (rather than just recommendations) and should include

a brief statement of the original problem, and of the main evidence that have led to

the conclusions.

1.3 Contents List

Should show major and minor section headings, preferably numbered. Provides a

clear indication of the structure of the Report, as well as acting as an index to enable

one to refer to a specific part of it.

1.4 Introduction

The summary will have begun the process of familiarisation, however it is here in the

Introduction section that this is mainly achieved. The aims and objectives of the

report must be stated here. The introduction may also address the following:

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a) Why is this topic important?

b) What was the remit of the author?

c) What is the main argument in the Report?

d) On what evidence is the argument based?

e) What are the implications for this argument?

1.5 Main Section

This includes a more detailed exploration of the problem/topic. Normally the main

objective here is to make it as clear and as coherent as possible for the reader. To

this end, careful consideration should be given to the use of sub headings, concise

and unambiguous language and careful editing to ensure it meets with the required

word count. Detailed illustrations or further extensive elaboration of points raised are

best left for inclusion in an Appendix.

1.6 Conclusions

The conclusions section should follow naturally from the main body. There should

be no new material introduced at this stage, but rather a drawing together of the

arguments developed in your main section, so that their implications can be spelled

out. It may help to think of the conclusions as being a summary of relevant findings.

1.7 Recommendations

The recommendations should be clearly prioritised, and justified. Those evaluating

your report will be checking that these recommendations are appropriate, and are

consistent with the aims and objectives of the report.

1.8 Appendices

Appendices are where you include supporting evidence for those wishing for more

detail. Thus you might include a copy of a questionnaire, or an interview schedule,

or tables and charts. Any material in your appendices should be referred to at the

appropriate point in your text, so that the reader who does wish to refer to the

supporting evidence knows that it exists, and where to find it.

In the interests of clarity, letters should be used to identify the different appendices,

to avoid confusion with the numbers used to identify the major and minor sections of

your text.

1.9 References/Bibliography

Some of your evidence will be in the form of secondary data. You could also be

drawing on concepts, which have been introduced, in your courses. In both cases,

your readers may wish to reassure themselves that you are making appropriate use

B | 125


Requis

of information or theory. You need to make very clear in your text what source you

are using at any point, and include a list, usually at the end, with full reference to the

material in question. Thus in the text you might say “Handy (1985)”, while in your

references you would say:

Handy, CB (1985) Understanding Organizations (3rd ed), Penguin, London.

The appropriate referencing system used on the Programme is the Harvard System.

The recommended text for guidance on implementing the Harvard system correctly

is Anderson, J and Poole, M (2001) Assignment and thesis writing, (4th ed), Wiley

and Sons, Brisbane (lib ref: 808.066).

1.10 Reflective Report

A reflective report is a summary of the learning you have obtained and the

observations you have made through the course of an assignment. The learning

points and the observations can be derived from memory of events or more often a

Reflective Diary. The reflective report may focus on:

Research approach

Team working issues

Project, time and resource management

Making presentations

Personal goals

Peer evaluation

Other

To help you write the report, under each point above, ask yourself the following

questions:

What was successful?

What could have worked better?

What were the key learning points?

Are there any implications for future practice?

(What would you do differently next time?)

Tip: Keep notes in a diary throughout the course of an assignment, this will make

writing the reflective report much easier when you come to write it.

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2. General Production of Report 2.1 Citing references in your report

The required referencing system used on the Programme for report writing is the

Harvard System. The essential text for guidance on implementing the Harvard

system correctly is Anderson, J and Poole, M (2001) Assignment and thesis writing,

(4th ed), Wiley and Sons, Brisbane (lib ref: 808.066).

2.2 Margins

Every page of the report must meet these minimum margin standards:

Top: 1 inch Bottom: 1.25 inch Right: 1 inch Left: 1.5 inch (binding edge)

All Report material must fit within these margin requirements (including tables, page

numbers, figures, and graphs). The margins used should be consistent throughout

the report.

2.3 Fonts and Font Size

Twelve point Times New Roman, left aligned, is standard, but any legible font,

except those that are script, italic, or ornamental, is acceptable for the body of the

text. All print should be letter quality with dark black characters that are consistently

clear and dense.

2.4 Line Spacing

The report must be one and one-half spaced. Spacing must be used consistently

throughout the document. Footnotes, endnotes, bibliographic entries, long

quotations, items in lists, and appendixes may be single-spaced. The line spacing

observed in a report must be consistent throughout, including the spacing between a

chapter heading and the first line of text.

2.5 Pagination

Every page of the entire report must be numbered, except for the title page. Page

numbers must appear in the same location on each page and be consistent in font

size and style, not less than .5 inch from the edge of the page. Preliminary pages of

a report are numbered in lowercase roman numerals. The first page of the report

(main body) follows the preliminary pages and begins in Arabic numbering with 1.

2.6 Paper

The report must be submitted on white, 80 to100gsm, and A4 standard grade paper.

2.7 Print Quality

Report copies submitted should be preferably of laser quality. If you are concerned

about print quality, ask your tutor for advice. Excellent quality photocopies without

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any smudges or blemishes may be submitted. Corrections made with correction

fluids or tapes are not acceptable.

2.8 Binding

A single staple in the upper left hand corner of the report should be sufficient in most

cases. If the number of pages precludes this method of binding then a plastic comb

binding is the preferred binding method. Never submit a report unbound in loose

pages.

2.9 Submission Copies

Students are required to produce two hard copies of the report and one electronic

version. One hard copy is submitted to the tutor for assessment. Students must

retain the second hard copy and the electronic version of the report. If requested

students must be able to present these to their tutor.

2.10 Plagiarism

Presenting other peoples work as your own is considered plagiarism. Any report

submitted for assessment, that includes plagiarised material will receives an

automatic fail grade. It is ok to include some information from a primary or

secondary source once it is referenced clearly in the report.

2.11 Word Count

The report should be approximately 1500 words from the Introduction through to

Recommendations, but should not exceed 1800 words. This word count does not

include the prelims (summary, contents page, etc) and end matter pages

(appendices, bibliography etc).

The learning and reflection report should be approximately 500 words but no more

than 600.

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