Dublin Creative City Region Professor Joyce O’Connor, Chair, Digital Hub Development Agency

© Digital Hub Development Agency 2007 www.thedigitalhub.com

Dublin

Creative City RegionProfessor Joyce O’Connor,

Chair,

Digital Hub Development Agency

18 October 2007


Creative Cities

• Towards a Knowledge Economy

• Innovation and Creativity is key


Towards Lisbon i2010

• Aim: Europe will be "the most competitive and dynamic

knowledge-based economy in the world, capable of

sustainable economic growth with more and better jobs

and greater social cohesion".

• EU currently focussed on ICT not Creative sector

• Digital Hub bridges the ICT and Creative worlds


Towards an economy of culture

• Digital Media is a sub set of the wider creative industries– The definitional overlap: Digital Media is ‘any product

or service with a digital channel to its consumer’

• Digital Media is growing fast– The cultural and creative sector is a growing sector,

developing at a higher pace than the rest of the EU economy.

• Real and virtual worlds are merging– Emergence of the immersive (3D) internet and social

networking


Towards an economy of culture

• Digital Media is high value– 46.8% of workers have at least a university degree

(against 25.7% in total employment)

– There is a competitive race to attract talent and creators

– The share of independents is more than twice as in total employment (28.8% against 14.1%)

• Digital Media needs a centre of excellence– “physical location” and the “socialisation” factor

remain decisive for economic success.


The Digital Hub - our vision

The Digital Hub will become a connected and

integrated knowledge community dedicated to

being the international centre of excellence for

digital media enterprise, research and

learning.


NDRC

NCAD

EnterpriseDevelopment

urbanregeneration

national digital media sector development

communitydevelopment

test bed& showcase

learninginternational

linkages


IMMA

StorehouseLearning centre>8000 4yrs

1 x Billing50 - 100

1 x Games150 - 350

DCC

1x elearning1x GamesNDRC60 - 120

28x incubation1x games1x internetEI Epp140 - 160

8x companiesdesign50 - 60

12x companiesLearning studio60 - 80

IAWS

16x companies50 - 60

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6x companiesWireless50 - 60

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Digital content value chain

creation management delivery consumption

research

software and hardware technology and tools

communication networks

games wirelesslearning entertainment

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Value chain

Content creation and consumption

– Content is created through inspiration and the

application of knowledge

– Consumption is governed by access, capability and

value

• Content Management and delivery

– The ICT technology that connects producer with the

consumer

• Balance between creativity and technology

creation management delivery consumption


Foundations

• Enablers

– People with creative and innovative ideas

– Technology to deliver the products and services

• Sectors

– Growth has been in wireless, entertainment, e-

learning, games, 3D internet and social networking

• Companies

– Getting creative ideas to market

– Collaboration will drive critical mass

companies sectors enablers


The Digital Hub creative cluster

Creation Management Delivery Consumption

some of the 87 digital media companies already attracted…


Learning Programme

• > 3000 students in 2006

• > 25 learning projects

• Digital still images, sound, video

• 16 schools

• 17 community groups

• Learning studio

• Digital Hub FM, 107.3, every Friday

• Fostering an on-line learning community

Schools Community Enterprise


Creative cities

• People centric

• Focussed on creativity and innovation

• Technology is an enabler

• Challenge for all creative cities

• Digital Hub is real exemplar

• Digital Hub is meeting the challenge


For further information about the Digital Hub

www.thedigitalhub.com

our contact [email protected]

Dublin Creative City Region Professor Joyce O’Connor, Chair, Digital Hub Development Agency

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