DUBAI WORLD TRADE CENTRE07-09 NOV 2021

MENA’S ONLY PRIVATE LABEL & LICENSING EVENTYOUR PRIME SPOT IN THE FASTEST-RISING RETAIL REVOLUTION: PRIVATE LABEL

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Product of Powerful Co-location with

THE PANDEMIC THRUST PRIVATE LABEL INTO THE SPOTLIGHT

*Sources: McKinsey; Daymon **Source: Gulf News ***progressivegrocer

Massive Buyer Behaviour Shifts In Favour of Private Labels:

consumers in the UAE & KSA now more price conscious.

The average Amazon private label product generates a customer rating of 4.3 stars out of 5, suggesting overall solid customer satisfaction levels.

consumers buy private label products on every shopping trip.**

consumers are likely to keep buying new private label brands after the coronavirus pandemic ends.***

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81

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FROST & SULLIVAN RESEARCH

During the crisis, consumers bought more private labels and entry price products that have now become their go-to choices. An opportunity for retailers to revise their portfolio and shift volume to products aligned to consumer choices.

BROUGHT TO YOU BY DUBAI WORLD TRADE CENTRERECOGNISED AS OF OF THE SAFEST VENUES IN THE WORLD TO HOST EXHIBITIONS.

Hosting the world since 1979

Strategically located in the heart of Dubai with full connectivity to public transport and on-site parking facilities.

Over 1.3milion sq.ft. of flexible event space

Certified with the prestigious Bureau Veritas SafeGuard Label

Home to two of the world’s biggest events for tech and F&B; GITEX and Gulfood (successfully delivered in 2020 and 2021 as well)

Equipped to provide a smart, safe and seamless event experience

Middle East & North Africa’s largest, safest and only show dedicated to private label & licensing in the region

ABOUT PRIVATE LABEL & LICENSING

exhibitors confirmed Private Label as one of the most important trends in the food & beverage industry.

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Sources: Gulfood exhibitor survey

PLLME is the result of a widespread demand from our retailers and business groups to introduce private label product sectors beyond food

Propelled by Gulfood’s three decade legacy and international foundation, participants at PLLME benefit from the most diverse & rich network of the F&B and FMCG community in the region

Crafted to cater to evolving consumer demands. In a recent interview, retail giant Majid Al Futtaim identified the 3 biggest trends in Private Label; Health & Wellness, Circular economy, Sustainability & Traceability and Baby products

FOLLOWING THE SPECTACULAR SUCCESS OF GULFOOD 2021, PRIVATE LABEL IS NEXT

Private Label & Licensing Middle East is brought to you by the same team that organized Gulfood 2021 – the year’s most competitive and safest food sourcing event in the world to take place in-person

SAFE, SMART & SEAMLESS

found the safetymeasures to be ‘excellent’ and

‘adequate’

99

attendees rated Dubai as the ‘top destination in the world for safety

standards, access to business opportunities, and overall business

traveler experience’

92

attendees considered Gulfood to be a ‘safe and

very safe event’

98Dubai World Trade Centre established a new benchmark in live, safe events

The safest space to do business, face-to-face: proven and delivered with Gulfood 2021

FROM GLOBAL GIANTS TO REGIONAL POWERHOUSES

Work with the most credible names in private label to meet dynamic consumer demands

Manufacturers from around the world make their mark here

Account Supervisor

STEPAN TOPALIAN

Orontes

We managed to reach the closing stages on a number of deals at the show & we are thrilled with the leads we have met at the show. It’s such an important industry event.

Hygiene Products Household & Kitchen Food and Beverage

Baby Care Health & Beauty Supplements and more

Private – label product sectors in high demand:

TOP 5 REASONS TO PARTICIPATE

Meet top buyers from the giant retail chains in the region, keen to grow their

private label offering in the Middle East

Access the biggest business

matchmaking programme

dedicated to private label

Sign major deals at the show. 97% visitors

said the show was important for

sourcing

Do business in one of the worlds safest and

well connected hubs for business travellers. PLLME

is organised by DWTC, with a proven track record

of hosting the world’s safest events during the

pandemic

Benefit from the powerful co-location of 3 world-renowned F&B events:

Gulfood Manufacturing, Speciality Food Festival

and Yummex

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Taking Strides In Private Label Leadership

In a recent interview, Majid Al Futtaim Carrefour stated the

private label contribution to the company stands at 6%, and are

aiming for 25% by 2025

Spinneys UAE plans to export 300+ of own private label

products to Africa, GCC and Asia**

One of UAE’s largest retail chains, Lulu Group launches private label brand covering

2,500+ products

Amazon launched 100+ Exclusive Brands in

partnership with established or up-and-coming

manufacturing partners

DIVERSIFY YOUR PORTFOLIOto meet changing consumer needs

Categories that lead the growth of private labels

Breads

Tissue papers

Phenyls

Cakes

Nail enamel

Cleaners - glass

Cleaners - floor

Scouring pads/scrubs

Pickles

Cleaners - toilet

Retailers have gone beyond simply wanting to give customers a comparable alternative to the leading product. That was the old model. Today, the definition of private label must be expanded to include these retailer-owned specialty and premium brands.Colin HannaDirector of market researchPrice Hanna Consultants

The top 10 private label categories are dominantly non-food, with the exception of breads and cakesUnveiling the public demand for private labelNielsenIQ

Already Confirmed Pavilions From:

A GLOBAL SHOWDOWN

India

France

Israel

Greece

Jordan

Turkey

Attendees rated Dubai as the ‘top destination in the world for safety standards & overall business traveler experience’EXHIBITORS FROM

26+ COUNTRIES

CHOOSE YOUR SECTOR OF SUCCESS

Within health & wellness, organic is the trend that has penetrated the most in the consumer market. The market currently stands at USD 3.5 billion.

Condiments, Sauces & Seasonings Pulses, Grains & Cereals Spreads, Honey & Jams Dairy Meat & Poultry Frozen Goods Beverages Premium & Gourmet

Ethnic Food Halal Food Organic Healthy, Free-from & Fortified Fats & Oils Baby Food Pet Food

Food and Beverage Manufacturers

F&B | FMCG (Non - Food) | Brand Licensing

Featured Exhibitors

Bath & Shower Skin Care Sun Care Baby Care Hair Care Fragrances and Deodorants

Industrial and Professional Care Laundry Household Care Auto Care Paper & Plastic

Non-Food Manufacturers

Featured Exhibitors

Private Label will continue to grow in developed markets as consumers are not reverting to previous shopping behaviors.

Oliver DeschampsSVP Retailer Service

CHOOSE YOUR SECTOR OF SUCCESSF&B | FMCG (Non - Food) | Brand Licensing

Lifestyle brands Character & entertainment Sports Brands Celerbrities

Corporate Brands Non-profit Branding Agencies Consultancies

MEET THE MOST-SOUGHT AFTER GLOBAL BRANDS

BRAND LICENSINGGlobal sales revenue generated by licensed merchandise and services grew to $292.8 billionGlobal Licensing Survey by Brandar Consulting

Entertainment and character categories lead with 43.8 percent hold of the market

Corporate brands follow with 21 percent

Fashion with 11.5 percent

Top sectors with the highest market share in brand licensing

Bahrain Duty-Free SeniorCatering Manager

Panda Retail Company Category Manager Private Label

Metro Markets Import Manager

Ajman Markets Cooperative Society

General Manager

Nesto Group-Bahrain Managing Director

Amazon Category Manager

FMCG

LuLu Hypermarket Department Manager

Al Ain Cooperative SocietySupply Chain Head

Kuwait Aviation Services Director

Albert Heijn Business Development

Baqer MohebiEnterprises LLC Brand Manager

Viva Supermarket The Landmark Group

Product Manager

Al Maya Group Brand Manager

Bab Al Shams Desert Resort & Spa Food & Beverage

Operations Manager

Spinneys Egypt FMCG Department Head

Choithram & Sons Buyer

Licensing International President

Dubai Union Cooperative Import Private Label

Department Manager

Life Pharmacy CEO

Spar International BV Lead Intl Commercial

Officer

Majid Al Futtaim Private Label Product Manager

SA Airlines Catering CEO

Etihad Aviation Group Procurement Manager

THE PLACE TO MEET THE REGION’S MOST INFLUENTIAL, MAJOR BUYERS

WHY VISITORS LOVED THE SHOW

I wanted to see the range of products available in the market of private labelling and what companies are already functioning in the market at the moment. Glad to see a show like this come to the region.

Anouar LharouiCommercial Director of Private Label

of trade visitors ranked the show as important for business sourcing

would recommend the event to an industry colleague

of visitiors will return

979280

Source: Private label visitor survey

BIG Buyer ProgrammePRIME CONNECT

Major buyers attend the programmeA WHOLE YEAR’S WORTH OF LEADS IN JUST 3 DAYS

MAJOR BUYERS PROGRAMME & CONNEXIONS PROGRAMME

PRIME Connect is proud to attract the highest calibre of industry professionals from around the globe with a proven budget to spend in private label products.

A MASSIVE thanks for arranging these meetings. We saw everyone and really felt it was a good use of our time. Truly, truly appreciated.

We’re a Tunisian company looking to bring new brands to Tunisia. We met some great brands and look forward to finalizing the agreements.

Richard Kohn Private Brand DirectorLIFE Pharmacy

Hayet Miaoui GharbiGeneral ManagerHayet Food International

PRIME STAGE Private Label and Licensing Middle East offers thought-provoking content and fosters world-class networking opportunities for senior-level attendees.Plan your 2021 success

strategies in conversations with top leaders, retail heads, industry experts and analysts

CHRISTINE COOLGlobal Head of Licensing

Chupa ChupsPerfetti van Melle

PETER ARVIDSSONManaging Director Food Solutions

Tetra Pak

RASHED ALHARMOODISenior Vice President

Mubadala

CELINE GOLDBERGHead of Brand Creation

and Development Chalhoub Group

MAURA REGANPresident

Licensing International

MIGUEL POVEDANOCOO

Majid Al Futtaim Retail

They’ve spoken

speakers on stage

sessions

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25

Private Label, Packaging Masterclass, Licensing Workshop

3 Streams

Host a workshop or join a speaker panel to share your latest solution-driven releases and industry insights

This innovative exhibiting concept will bring together leading global brand licensors.

Explore which IP can help grow your business revenues as a licensee.

WANT TO FIRMLY CEMENT YOUR CATEGORY LEADERSHIP?

Brand Licensing Workshops

Brand Licensing is a popular way to excite and engage consumers as well as increase market share and brand awareness.

Join key professionals from leading brands at the workshops, as they speak on how Licensing campaigns can help manufacturers and retailers differentiate products from the competition.

PackagingMasterclass

Optimal packaging design is crucial to grabbing consumers’ attention, sparking their curiosity and gaining their trust.

Gain real-time insights into the biggest trends in packaging and tactful enhancements from experts at Private Label & Licensing

PRIME WORKSHOPSEmpowering new knowledge and hands-on training to advance your business or career

BRAND LICENSING POD’S ZONE

NEW

LEADING BRANDS & BUSINESSES PARTNER WITH US

Category Sponsor - Licensing

Official Knowledge Partner

Official Media Partners

Official Africa Knowledge Partner

Content Partner Association Partner City Experience Partners Official Saudi Media Partner

Official TravelPartner

Official Airline Partner

Retail Excellence Partner Packaging Masterclass Partner Gold Sponsors

BOOK YOUR STAND AND SPONSORSHIPS AT THE 2021 EDITION

1600AED/sqm

(Valid until 30th June 2021)

1950AED/sqm Early Bird Rate - All in Package

Early Bird Rate - Space only

1650AED/sqm

(Valid until 30th June 2021)

5% VAT and other mandatory fees applicable

2000AED/sqm Standard Rate - All in Package

Standard Rate - Space only

CONTACT THE TEAM

KABIR AHMEDProject Manager04 3064517Kabir.ahmed@dwtc.com

ABISHEK CHOPRA Sales Manager04 3064648Abishek.chopra@dwtc.com

WWW.PRIME-EXPO.COM

NOV 2021

SEE YOU ON

DUBAI WORLD TRADE CENTRE

07-09w w w . p r i m e - e x p o . c o m

Product of Powerful Co-location with