The combined Sleep Inn/MainStay Suites hotel design joins two great brands in one building. With a highly economical design and operating model, it allows for unique construction options enabling developers to capitalize on both transient and extended stay market demand under one roof. By combining two highly sought-after brands in the same building, demand generators from multiple market segments can be accommodated in one building, on one site.

The smart design squeezes efficiencies from every square foot of the hotel. Significant operating efficiencies occur due to operating only one front desk, as well as reduced back of the house and service staffing. High occupancies achieved by the MainStay Suites brand, combined with reduced operating expenses from both brands, are designed to drive improved operating margins and return on investment.

Sleep Inn®/MainStay Suites® Dual Brand HotelToday’s smart move in hotel development

ChoiceHotelsDevelopment.com

ChoiceHotelsDevelopment.com

Architectural & Design Features

Key Brand Identifiers Brand Highlights

• 461 Sleep Inn and 97 MainStay properties are open or under development worldwide currently.

• In 2014, Choice Hotels® central reservations and marketing channels delivered over 61% of Sleep Inn reservations to hotels that completed Design to Dream® renovations, and more than 54% of MainStay Suites reservations.*

• MainStay Suites hotels boast the highest average occupancy rate more than 68% across all Choice Hotels brands.**

• In 2014, the total system-wide revenue generated from Choice Hotels marketing and reservations channels was more than $3.5 billion.***

• Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry, with more than 22 million members.

• The Choice Hotels Global Sales team works with more than 640 corporate accounts and is committed to increasing the number of room nights from the critical business travel market.

• In 2014, over $200 million was spent system-wide by Choice Hotels International® on programs and promotions designed to increase brand awareness and drive hotel reservations.****

• Access to the Choice Hotels proprietary web-based property management system, choiceADVANTAGE®, that provides effective rate and inventory management designed to drive higher yield.

The Sleep Inn and MainStay Suites hotel combines the key signature features of both brands—the Sleep Inn signature tower and porte-cochere along with the distinctive MainStay roof line. It offers a single lobby and community room.

All guests are offered: free Sleep Inn

Morning Medley breakfast, complimentary

high-speed Internet access, exercise

facilities, guest laundry, business center,

MainStay Marketplace and free cable TV,

including a premium movie channel. Plus,

each MainStay Suites room offers a fully-

equipped kitchen, weekly housekeeping,

and Daily Lite-Touch service. Offering

the best amenities of both brands to

guests, this dual brand hotel provides an

opportunity to meet the needs of almost

any travel occasion.

*Source: For the 26 Sleep Inn hotels that were included in the performance sample, 12 hotels, or 46.2%, met or exceeded this amount. For the 19 Mainstay Suites hotels that were included in the performance sample, 11 hotels, or 57.9%, met or exceeded this amount. See Sleep Inn and Mainstay Suites Franchise Disclosure Documents dated April 1, 2015, Item 19. INDIVIDUAL RESULTS MAY VARY.**Source: For the 19 Mainstay Suites hotels that were included in the performance sample, 10 hotels, or 52.6%, met or exceeded this amount. See Mainstay Suites Franchise Disclosure Document dated April 1, 2015, Item 19. INDIVIDUAL RESULTS MAY VARY.***Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2014. See Sleep Inn and Mainstay Suites Franchise Disclosure Documents dated April 1, 2015.****Source: The figure is based on accounting records of the System Fee in 2014 and has been compiled in a manner consistent with generally acceptable accounting principles. See Sleep Inn and Mainstay Suites Franchise Disclosure Documents dated April 1, 2015.Unless otherwise noted, all figures and statistic in this document are from the Sleep Inn or MainStay Suites Franchise Disclosure Documents, dated April 1, 2015, or from internal data of Choice Hotels International, Inc.This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Sleep Inn #F-1799; MainStay Suites #F-3269. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850 or at development@choicehotels.com.CH-SIMSHBS15

Value-engineered to help deliver a competitive cost per room, the MainStay Suites brand allows owners and operators to care for the special needs of long-term guests at a reasonable cost. As an extended stay product, MainStay® enjoys high occupancy rates and operational efficiencies typical of its business model. As a midscale all-suites brand, MainStay Suites hotels are a home on the road for guests staying a day, a week, a month or longer.

Sleep Inn is the midscale new construction brand that sets itself apart from competitors with a cost-effective prototype – designed to deliver a high return on investment by keeping development and operating costs low and performance high. To drive strong guest satisfaction and loyalty, the Sleep® prototype delivers on the brand promise – delighting guests with a simply stylish stay at an affordable price.

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