Dublin UniversityAmerican Football Club

Sponsorship Handbook2010 Season

IntroductionThank you for taking the time to read thisbooklet and for considering sponsorshipof the Dublin University American Football Club (DUAFC). Inside the booklet youwill ind information about who the clubis, the beneits of sponsoring us, andwhat we can do to help your organization.

DUAFC has worked with a variety ofbrands over the past few years, fromlarge pubs such as QBar to multinationalcompanies such as Subway. We are veryexcited about the prospect of workingwith new sponsors in the coming season.

The ideas developed over the next few pages are just some of the options open to you as a potential sponsor: the club is very lexible withregard to your suggestions and requirements. With that said, we hopethat you will choose to sponsor our unique organization and join ourquest for excellence and success.

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D.U.A.F.C. Freshers’ Weekflyer, mailed to everyfirst-year student inTrinity in september

A Brief History ofAmerican Football atTrinity CollegeThe sport of American football was irst played inTrinity in the 1990s, by the Dublin University Gridiron Society. The Gridiron Society eventuallyevolved into DUAFC as it is today, oficially established in 2007 and now entering its third seasonin the Irish American Football League (IAFL).

DUAFC is a student organization, run by and for the students of Trinity. In just two seasons, the club has seen success unparalleled inAmerican football in Ireland: last year, it shocked the league by winning seven games without conceding a single point. As a result theclub’s name spread swiftly across campus, and it has seen its playingcore rise accordingly: the club now counts nearly 50 players on itsroster going into the 2010 season.

2010 looks set to be an exciting year forDUAFC, as it looks to build further on thesuccess of its previous season and cement itsposition as one one of the best teams in Ireland. The spectacle that is American footballis, in fact, the fastest growing sport in Ireland, and the club is doing its part in bringing this ledgling game to the eyes of moreand more people in Trinity and beyond.

This year also sees the return of the Trinity Bowl, an annual invitational game played on College Park in Trinity’s citycentre campuswhich irst took place in 1992. This year’s game, to be played on April8, 2010, will see the University of Essex, one of Britain’s top collegiateteams, travelling to Dublin to face off against Trinity in what will beboth sides’ irst ever international intervarsity game.

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2009 Team photo

Why sponsor D.U.A.F.C?• A unique opportunity to be associated with the most respected andhighest ranked university in Ireland. Trinity is ranked 43rd in theworld, meaning it attracts not only the brightest young Irish students,but many thousands of international students too. Trinity is, quitesimply, the hub at the heart of a multicultural and vibrant Dublin city.

• To create awareness of your brand amongTrinity’s 15,000 students. DUAFC will ensureyour company is advertised through a variety of means, week in, week out, throughoutthe college year. The club can give you accessto every medium of media in the college:from weekly articles in Trinity’s two newspapers, through interviews on Trinity FM, toputting your brand online on our websiteand that of the Students’ Union.

• To avail of the opportunity to advertise your brand without competition from other sports. The IAFL is a spring league, with games starting in March. Most collegiate sports inish their schedules by Februaryat the latest, meaning DUAFC can provide you with the unique advantage of nearexclusivity in Trinity’s market.

• To get assistance from our organization with promotional activitiesof your choice, anywhere in Dublin: DUAFC players can help you byparticipating in anything from the marketing of NFL nights, to photoshoots advertising your brand.

• To be involved with the fastest growing and most exciting sport inIreland: the IAFL will consist of 16 teams next season, expanded fromjust eight three years ago. American football’s popularity has surgedacross Europe in recent years; two NFL games are to be played everyyear in London, while an NCAA college game between Notre Dameand Navy is conirmed to take place in Croke Park in 2012.

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Trinity was victori-ous over U.C.D. lastyear to win the firstever American Foot-ball ‘colours’ series

H• Shirt sponsors: Get your logo on our jerseys and/or helmets. The club also has arange of team apparel and casual wearwhich can bear our sponsor’s name, including hoodies, tshirts, caps, and kitbags.

• Trinity Bowl event sponsors: The Trinity Bowl will be one of Trinity’sbiggest sporting events of the year, attracting a large crowd of both Trinity students and visiting spectators. The clubwill be running an extensive advertisingcampaign surrounding the event, ensuring blanket coverage of your company’sname across Trinity’s campus andthroughout Dublin.

• Team sponsors: The club is alwayshappy to welcome new sponsors whowish to avail of the opportunity to get their logo and name on ourweekly posters advertising club events, posters which are placed onnoticeboards around campus.

• Promotional sponsors: The club can run special promotional drivesfor your company’s events, as well as secure locations on the collegecampus itself to host them. The club can also distribute promotional

material, merchandise, or equipment tostudents of Trinity onyour behalf, duringclub events, on gameday, or at any pointduring the year.

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poster promoting ‘sub-way night’, part of acomprehensive D.U.A.F.C.advertising campaignwhich attractednearly 200 students tothe event last October

How to Sponsor D.U.A.F.C.

Online:www.americanfootball.tcdlife.ietrinityfootball@gmail.com

Mailing address:Dublin University AmericanFootball Clubc/o D.U.C.A.C.Sports CentreTrinity CollegeDublin 2

Club oficers:Conor CampbellTreasurercampbeco@tcd.ie0863747096

Matt McGrathCaptainmcgratm2@tcd.ie0877587220

Contact Information

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