DTU marketing-plan-for-2017

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DTU Trading Corporation (DTU Corp.) – Add.: 158 Ho Ba Kien, Ward 15, District 10, HCMC Email: [email protected] / [email protected] – Website: www.dtu.com.vn / www.toikhacbiet.vn

Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

DTU’S MARKETING PLAN

January 2017 – December 2017

Table of content Page

I. Introduction 2

II. Marketing plan for your school in 2017 3

1. High school visits / booths 3

2. Education fair 5

3. DTU Seminar “Smart overseas study, less worry on finance” 6

4. Seminar / info-session / coffee chat 7

5. Sponsorship for DTU Study Guide 8

6. Appendix: Schedule of 2016 high school visits / booths in Ho Chi Minh city for your reference

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

I. INTRODUCTION:

DTU Corp have been operating since September 2008. We currently operate majorly in education: overseas education counseling, teaching life skill (I am unique program), managing an overseas Vietnamese students community, operating a language center, and developing solutions to enhance people’s lives

Slogan: For the future of the youths Mission: Serve people, change lives

Vision: To become the leading company in Asia in these areas: overseas education counseling, training, and advertising

Core values: Creative – Dedicated – Reputable

We operate with the aim of nurturing the youths by activities that contribute to fostering and training Vietnamese youths with necessary skills and knowledge, so that they can become comparable to or even better than their counterparts in developed countries. And, DTU is one of the most reputable overseas education counselling centre. We provide free consulting and full-package service on education in developed countries such as: USA, Singapore, UK, Australia, Canada, and Switzerland...

For more information on DTU, please visit this link: http://dtu.com.vn/about-us/

For photos of DTU: http://dtu.com.vn/hinh-anh-dtu/

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

II. MARKETING PLAN FOR YOUR SCHOOL IN 2016

1. High school visits

DTU usually organize school events during early January to early March, and sometimes during September to December. You may not need to fly over to HCM to attend these events. You can just pay for booths at certain schools you like, and DTU’s staff can represent your school to sit at counseling tables. You can refer to the schedule and the list of high schools to know more information.

The purpose of school events is majorly for branding and reaching to high number of high school students.

Location: high schools in HCMC and some in Dong Nai, Binh Duong

Date & Time: refer to the appendix

Deadline: confirmation and payment by 31st December 2016

Cost:

a. If you take part in 10 locations or above

- Cost: 90 USD/booth (equivalent to 125 SGD/booth)

- Seminar at DTU office, free of charge: you will be entitled for a seminar at DTU office, free of charge, at your convenient time and date. DTU will invite those students who are interested in your booth during the events, as well as potential students in our list.

b. If you take part in 5 locations or above

- Cost: 120 USD/booth

- Seminar at DTU office, free of charge: you will be entitled for a seminar at DTU office, free of charge, at your convenient time and date. DTU will invite those students who are interested in your booth during the events, as well as potential students in our list.

c. If you take part in less than 5 locations

- Cost: 140 USD/booth

DTU will provide manpower, drinks and transportation from DTU office to school locations.

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

List of high schools in Ho Chi Minh City

Name of Senior High School Number of students in 12th-grade Note Nam Ky Khoi Nghia 2100 Tran Quang Khai 2400 Mac Dinh Chi 1500 Dao Duy Anh 1500 Phan Chau Trinh 1500 Luong Van Can 2040 Nguyen Trung Truc 3000 Hong Ha 1800 (Private) Trung Vuong 2136 Thanh Binh 1899 (Private) Phu Nhuan 1779 Marie Curie 3300 Nguyen An Ninh 1950 Hong Duc 1650 (Private) Vo Thi Sau 2490 Ngo Quyen 2100 Tan Binh 900 Nhan Van 900 (Private) Nhan Viet 900 (Private) Khai Minh 900 (Private) Thanh Nhan 900 (Private) Le Quy Don 1260 Hoang Hoa Tham 2400 Phan Dang Luu 1950 Tran Phu 4500 Bui Thi Xuan 2250 Nguyen Thai Binh 2250 Hung Vuong 3000 Nguyen Chi Thanh 1605 Nguyen Hien 1920 Nguyen Trai 1920 Ta Quang Buu 1500 Nguyen Du 2400 Nguyen Huu Quan 1725

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

2. Education fair (co-organized with Oversea Vietnamese Students Community)

DTU will together with Oversea Vietnamese Students Community (www.facebook.com/OverseaVietnameseStudentsCommunity) to co-organize the education fair “Education for Future”.

Location: Da Nang city, Ha Noi city, Ho Chi Minh city

Venue: at 5-star or 4-star hotels

Date: 13th, 15th and 16th July 2017 (in Da Nang, Ha Noi and Ho Chi Minh respectively)

Cost: to be updated precisely at least 2 months before the event; the referenced participation fee for Ho Chi Minh and Ha Noi events is as follows:

Platinum participant: 1440 USD

Gold participant: 1180 USD

Silver participant: 810 USD

The participation fee for other cities is 75% of that of Ho Chi Minh/Ha Noi event.

If you want to attend the event but not able to fly over, we will still be able to assign staff to represent your school at your booth.

Sales target: DTU will aim to achieve 2 to 5 students for your school after the event

For more photos of DTU’s past education fairs: http://dtu.com.vn/hinh-anh-dtu/

HCM, July 2016 HCM, July 2016

Ha Noi, July 2016 Da Nang, July 2016

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

3. DTU seminar: “Smart overseas study, less worry on finance”

The purpose of this event is to provide useful information to potential students and their parents regarding smart pathways to an international education, tips to save cost, meeting returned overseas students, and other helpful topics.

We would be much honored to have you join the event as a sponsor and we will make your school noticeable during the event.

Location: Ho Chi Minh, Ha Noi, Da Nang, Hue, Nha Trang, Vung Tau

Venue: 5-star or 4-star hotel

Date:

- 25th and 26th March 2017 in Ha Noi and Ho Chi Minh. Deadline of confirmation: by 31st January 2017

- 19th, 20th, 26th and 27th August 2017 in Dong Nai, Vung Tau, Binh Duong and Ho Chi Minh. Deadline of confirmation: by 20th July 2017

- 16th, 18th and 19th November 2017 in Hue, Nha Trang and Ho Chi Minh. Deadline of confirmation: by 15th October 2017

Cost: 810 USD/table for Ho Chi Minh and Ha Noi event, 650 USD/table for events in other cities

Number of guests per event: 120 - 250

Sales target: DTU may achieve 2 or 3 students after certain following-up time

For more photos of DTU’s past events: http://dtu.com.vn/hinh-anh-dtu/

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

4. Seminar / info-session / coffee chat

This is an event for only 1 partner school at a time. DTU have conducted many seminars in Ho Chi Minh city and other cities and provinces such as Ha Noi, Da Nang, Dong Nai, Binh Duong, Can Tho, Tien Giang, Vung Tau...

Recommended location: HCMC, Dong Nai, Binh Duong, Vung Tau, Da Nang

Venue: usually conducted at DTU’s seminar room, and sometimes at hotels or certain high school/college/university campus, or at DTU’s cafe (for coffee chat)

Time: depending on partner school, as long as confirmation is done with us 1 month before the event date

Cost: minimum 500 USD for an event at DTU’s seminar room, for events in other provinces we have to add in transportation cost, or for events at hotels we have to add in room rental cost, so please contact us for more information

Duration: 2 – 3 hours (for only 1 school partner)

Number of guests: 10 – 30 (online and offline), estimated

Sales target: DTU will try to achieve 1 to 4 students

For more photos of DTU’s past events: http://dtu.com.vn/hinh-anh-dtu/

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

5. Sponsorship for DTU Study Guide (co-authored with Oversea Vietnamese Students Community)

The DTU Study Guide will be delivered to walk-in guests, prospects, potential parents and students at high schools, etc...Also, there will be a soft-copy version that parents and students can download from DTU’s websites. The sponsorship will be used to share with DTU the cost of printing and distribution. We look forwards to 4 articles from partner schools to be placed on the inside pages.

Deadline: confirmation by 15th January 2016

Cost:

- Logo on cover page: 175 USD per logo

- A6-sized article (1/4 of A4 page) on inside pages: 275 USD per article

- A5-sized article (half of A4 page) on inside pages: 475 USD per article

Description of DTU Study Guide: A4 size, coloured, 16 to 24 pages; content about overseas education, study guidance, career guidance. 4 schools’ articles will be selectively placed from page 4 onwards.

Number of print units: 7,000 – 10,000 hard-copies, estimated to be delivered for free to students in year 2016

Distribution plan:

- 3000 – 4000 units: delivered to 20 – 30 high schools, especially during school visits from Mar to Apr 2016

- 1500 – 2000 units: delivered to 10 – 15 high schools, especially during school visits from Sep to Dec 2016

- 1500 – 2500 units: delivered to prospects by post, walk-in guests and guests attending seminars/info-sessions/video-conferences

- 1000 – 1500 units: delivered to guests attending education fairs

- Last but not least, soft copy version of DTU Study Guide will be available for download by a pool of 200,000 leads.

Samples of DTU’s hard-copied materials

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

Information of DTU Study Guide

Targeted readers

Focused segment of potential students/parents who want to study overseas

Colour All coloured

Size A4

Paper Couche

Number of pages (estimated)

16 to 24

Soft-copy Yes. Will be available for download by a pool of 50,000 leads

Number of printed hard-copies

7,000 to 10,000

Distribution duration

whole year 2016

Owner DTU Corp

Cost

475 USD for an A5 sized article printed on coloured couche paper; 275 USD for an A6 sized article on coloured couche paper

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

6. APPENDIX

SCHEDULE OF 2016 HIGH SCHOOL EVENTS IN HO CHI MINH CITY FOR YOUR REFERENCE

No. Date (dd/mm/yyyy) Time High School Name

1 09/01/2016 7:00 – 10:30 Bui Thi Xuan

2 09/01/2016 14:00 – 17:00 Le Quy Don

3 11/01/2016 6:45 – 9:00 Giong Ong To

4 11/01/2016 6:45 – 9:00 Tran Van Giau

5 16/01/2016 7:00 – 10:30 Tran Quang Khai

6 16/01/2016 14:00 – 17:00 Nguyen Khuyen

7 17/01/2016 7:00 – 10:30 Luong Van Can

8 18/01/2016 6:45 – 9:00 Vo Thi Sau

9 21/01/2016 14:00 - 17:00 Ngo Quyen

10 24/01/2016 7:00 – 10:30 Phu Nhuan

11 25/01/2016 6:30 – 8:45 Ernst Thalmann

12 28/01/2016 7:00 – 10:30

Mac Dinh Chi

Dao Duy Anh

Phan Chau Trinh

Duc Tri, Phu Lam

13 30/01/2016 7:00 – 10:00 Nguyen An Ninh

14 20/02/2016 7:00 -10:00 Nam Ky Khoi Nghia

15 20/02/2016 7:00 – 10:00 Thanh Binh (Private school)

16 20/02/2016 15:00 – 17:30 Tran Khai Nguyen

17 21/02/2016 7:00 – 10:30 Nguyen Tat Thanh

18 22/02/2016 6:45 – 9:00 Le Thanh Ton

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

19 27/02/2016 7:00 – 10:00 Tan Phong

20 27/02/2016 9:00- 11:30 Ta Quang Buu

21 27/02/2016 14:00 – 17:30 Thanh Loc

22 27/02/2016 13:30 – 17:00 Binh Chanh

23 28/02/2016 7:00 – 10:30 Hoang Hoa Tham

24 09/3/2015 6:45 – 9:00 Nguyen Thi Dieu

25 05/3/2016 7:00 – 10:30

Tan Binh

Nhan Van, Thanh Nhan, Nhan Viet

26 05/3/2016 14:00 – 17:30 Han Thuyen

27 06/3/2016 7:00 – 10:30 Hong Duc (Private School)

28 07/3/2016 6:45 – 9:00 Nguyen Trai

29 07/3/2016 6:45 – 9:00 Hiep Binh

30 08/3/2016 6:45 – 9:00 Ngo Gia Tu

31 12/3/2016 7:00 – 10:300 Nguyen Chi Thanh

32 12/3/2016 14:30 – 17:30 Nguyen Thai Binh

33 13/3/2016 7:00 – 10:30 Hung Vuong

34 14/3/2016 6:45 – 9:30 Marie Curie

35 15/3/2016 14:00 – 17:00 Thu Thiem

36 17/3/2016 7:00 – 10:00 Tran Dai Nghia

37 19/3/2016 7:00 – 10:30 Phuong Long

38 19/3/2016 14:00 – 17:30 Thu Duc

39 21/3/2016 6:45 – 9:00 Phan Dang Luu

40 21/3/2016 6:45 – 9:00 Binh Phu

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

41 24/3/2016 14:00 – 16:30 High school for the Gifted

(National University, HCMC)

42 26/3/2016 7:00 – 10:30 Le Minh Xuan

43 26/3/2016 7:00 – 10:30 Tan Tuc

44 26/3/2016 14:00 – 17:30 Truong Chinh

45 27/3/2016 7:00 – 10:30 Nguyen Huu Huan

46 28/3/2016 7:00 – 10:30 Nguyen Cong Tru

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Tel: (+84)8.6276.9647 – Fax: (+84)8 3977 1056

Hotline: 0933 855 031

THANK YOU

Best regards,

Ms. Linh Lam / Ms. Thu Huynh / Ms. Oanh Tran

Service Management & Foreign Relation

Mobile : 84 909 979 002 / 84 906 606 500 / 84 938 887 319

Email : [email protected]

DTU CORPORATION

Headquarter: 158 Ho Ba Kien street, ward 15, district 10, HCM city, Vietnam

Branch: 30D Kim Ma Thuong street, Cong Vi ward, Ba Dinh district, Ha Noi, Vietnam

www.dtu.com.vn

Opening hours Mon - Fri: 8:30am - 5:30pm Sat: 8:30am - 12:30pm

DTU marketing-plan-for-2017

Education

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