DTT a catalyzer for local content production...2.Content is king and national/local content is...
Transcript of DTT a catalyzer for local content production...2.Content is king and national/local content is...
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DTT
a catalyzer for
local content production ITU - 27 October 2016
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THE WIDER SPECTRUM GROUP
"Spectrum is too serious a matter
to be left to engineers"
Olivier Huart - CEO of TDF
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CONSUMER
BEHAVIOUR
TECHNOLOGY
ENHANCEMENT
DISTRIBUTION
MODELS
THE BUSINESS OF TV
DIGITAL DISRUPTION
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TECHNOLOGY
ENHANCEMENT
THE BUSINESS OF TV
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TECHNOLOGY ENHANCEMENT
Enhanced
Connectivity
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TECHNOLOGY ENHANCEMENT
Effective
Production
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TECHNOLOGY ENHANCEMENT
Increased
Capacity
U.K. Before DTT = 4 Analog Channels
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TECHNOLOGY ENHANCEMENT
Increased
Capacity DTT U.K. = 60 SD & 15 HD Channels
25 Radio Channels
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CONSUMER
BEHAVIOUR
TECHNOLOGY
ENHANCEMENT
DISTRIBUTION
MODELS
THE BUSINESS OF TV
DIGITAL DISRUPTION
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CONSUMER
BEHAVIOUR
THE BUSINESS OF TV
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CONSUMER BEHAVIOUR
From Linear
to On Demand
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AUDIENCE TRENDS ON MEDIA CONSUMPTION
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AUDIENCE TRENDS ON MEDIA CONSUMPTION
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AUDIENCE TRENDS ON MEDIA CONSUMPTION
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AUDIENCE TRENDS ON MEDIA CONSUMPTION
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AUDIENCE TRENDS ON MEDIA CONSUMPTION
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CONSUMER
BEHAVIOUR
TECHNOLOGY
ENHANCEMENT
DISTRIBUTION
MODELS
THE BUSINESS OF TV
DIGITAL DISRUPTION
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DISTRIBUTION
MODELS
THE BUSINESS OF TV
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DISTRIBUTION MODELS
Drama is
the new Sports
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DISTRIBUTION MODELS
DTT is
Cost Effective
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DISTRIBUTION MODELS
DTT offers
New Services
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DISTRIBUTION MODELS
DTT is a
Business Enabler
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CONSUMER
BEHAVIOUR
TECHNOLOGY
ENHANCEMENT
DISTRIBUTION
MODELS
THE BUSINESS OF TV
DTT as Catalyzer
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DTT, CATALYZER FOR LOCAL TV PRODUCTION
1.Linear TV in not dead, the future of TV is not on demand or
live, it’s a bit of both
2.Content is king and national/local content is source of job
creation
3.Compared to other linear TV distribution means, DTT has a
particular and effective role in
i. promoting Local Content Production and
ii. providing the Right Content to the Right Audience.
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TV MOST TRUSTED MEDIA
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DTT PARTICULARLY IMPORTANT FOR PSM
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THANK YOU !
JEROEN DEPRAETERE
HEAD OF TELEVISION & FUTURE MEDIA
@JDEPRAETERE
+41 79 4446122