DTA Superior DTA Superior Transit Route Transit Route

Service AnalysisService Analysis

Holly Butcher & Robert HerlingHolly Butcher & Robert Herling

June 2007June 2007

BackgroundBackground DTA provides transit services for Superior DTA provides transit services for Superior

which are renewed on an annual which are renewed on an annual contractual basis. contractual basis.

Routes are long & at times difficult to Routes are long & at times difficult to effectively serve. effectively serve.

Project ObjectiveProject Objective DTA would like to analyze Superior service DTA would like to analyze Superior service

to see if there is a more efficient way to to see if there is a more efficient way to serve customers & save costs. serve customers & save costs.

Route 16Route 16Service to:Service to: North North End, UWS, WITC, End, UWS, WITC, Mariner Mall & Itasca.Mariner Mall & Itasca.

Route Route 1717

Service to:Service to: South South Superior, Billings Park, Superior, Billings Park, Fairgrounds, & K-Mart. Fairgrounds, & K-Mart. Direct service to Wal-Direct service to Wal-Mart & Target during Mart & Target during mid-day hours on mid-day hours on weekdays & all day weekdays & all day Saturdays & Sundays.Saturdays & Sundays.

Status of AnalysisStatus of Analysis On-Off ridership counts conducted in On-Off ridership counts conducted in

February 07’February 07’ Rider & DTA Superior Driver surveys Rider & DTA Superior Driver surveys

administered in April 07’administered in April 07’ MIC staff entered & analyzed survey data MIC staff entered & analyzed survey data

April-May ‘07April-May ‘07 Schedule a meeting with DTA Staff to Schedule a meeting with DTA Staff to

review findingsreview findings

RIDER RIDER SURVEY SURVEY RESULTSRESULTS

((232 surveys232 surveys))

Question 14Question 14: If changes : If changes were made to existing were made to existing routes, what would you routes, what would you

suggest?suggest?

Need for Benches/ShelterNeed for Benches/Shelterat Walmart specificallyat Walmart specificallymentionedmentioned

DRIVER SURVEY DRIVER SURVEY RESULTSRESULTS((6 surveys6 surveys))

Issues & Suggestions from Issues & Suggestions from Superior DTA DriversSuperior DTA Drivers

Connection timing problems at 14Connection timing problems at 14thth & & Tower between Routes 16 & 17Tower between Routes 16 & 17 Timing is too closeTiming is too close

Various suggestions for altering stops & Various suggestions for altering stops & routes to improve serviceroutes to improve service

RIDERSHIP RIDERSHIP TRENDSTRENDS

On/Off CountsOn/Off Counts Counters were placed on buses in early Counters were placed on buses in early

February (Weekday & Weekend)February (Weekday & Weekend)

The data can be studied in terms of The data can be studied in terms of location & time of day.location & time of day.

May lead to adjusting the frequency of May lead to adjusting the frequency of runs vs. the altering of routes.runs vs. the altering of routes.

Section Section 33

Section Section 11

Section Section 44

Section Section 55

Section 2Section 2

Route 17 Route 17 Ridership by Ridership by Time-of-dayTime-of-day

Example:Example:

XXXXXXX

Section 1Section 1

Section 2Section 2

Weekday RidershipSection 1: Winter & Banks - Tower & 20th

0

2

4

6

8

10

12

14

16

18

20

5:30

AM

6:30

AM

7:30

AM

8:30

AM

9:30

AM

10:3

0 AM

11:3

0 AM

12:3

0 PM

1:30

PM

2:3

0 PM

3:30

PM

4:30

PM

5:30

PM

6:30

PM

ON

OFF

Weekday RidershipSection 2: Tower & 21st - Tower & 28th

0

2

4

6

8

10

12

14

16

18

20

5:30

AM

6:30

AM

7:30

AM

8:30

AM

9:30

AM

10:3

0 AM

11:3

0 AM

12:3

0 PM

1:30

PM

2:3

0 PM

3:30

PM

4:30

PM

5:30

PM

6:30

PM

ON

OFF

XXXXXXX

Section 3Section 3

Weekday RidershipSection 3: Tower & 21st - Belknap & New York

0

2

4

6

8

10

12

14

16

18

20

5:30

AM

6:30

AM

7:30

AM

8:30

AM

9:30

AM

10:3

0 AM

11:3

0 AM

12:3

0 PM

1:30

PM

2:3

0 PM

3:30

PM

4:30

PM

5:30

PM

6:30

PM

ON

OFF

XXXXXXX

Section 4Section 4

Section 5Section 5

Weekday RidershipSection 4: Tower & 29th - Tower & 45th

0

2

4

6

8

10

12

14

16

18

20

5:30

AM

6:30

AM

7:30

AM

8:30

AM

9:30

AM

10:3

0 AM

11:3

0 AM

12:3

0 PM

1:30

PM

2:3

0 PM

3:30

PM

4:30

PM

5:30

PM

6:30

PM

ON

OFF

Weekday RidershipSection 5: Tower & 46th - Tower & 63rd

0

2

4

6

8

10

12

14

16

18

20

5:30

AM

6:30

AM

7:30

AM

8:30

AM

9:30

AM

10:3

0 AM

11:3

0 AM

12:3

0 PM

1:30

PM

2:3

0 PM

3:30

PM

4:30

PM

5:30

PM

6:30

PM

ON

OFF

Route 16 Route 16 Ridership by Ridership by

LocationLocation

Example:Example:

Next StepsNext Steps Schedule meeting with DTA staff to review Schedule meeting with DTA staff to review

major findingsmajor findings Devise recommendationsDevise recommendations Develop reportDevelop report

Questions?Questions?

Holly ButcherHolly Butcher

529-7548; holly.butcher@ardc.org529-7548; holly.butcher@ardc.org

Robert HerlingRobert Herling

529-7572; rherling@ardc.org529-7572; rherling@ardc.org