Dt point of sale lynx

DT Point of Sale - Lynx

Point of Sales Research

This is a phone point of sale unit. it clearly states the branding and name of the product, and fits in well with the style of the product well. There is no extra information about the product needed on the product. It is positioned in the centre of the shop, and draws attention from outside the shop as well.

This is a point of sale unit for sunglasses. Again, it clearly shows the branding of the product, has a brief explanation of what the product should be used for,. There is perhaps a bit too much information as it draws the customer attention away from the product.

This is a watch point of sale unit. It does not have any information on the unit as to the price of each product, the branding of each product or any other information that the possible customer would want to know. There is also too much choice to choose from and does not promote an individual product, therefore could prove to be rather vague.

This is a point of sale unit for a pair of golf shoes. It shows the shoes at two different angles, both of which are important in showing for their purpose; especially showing the sole for grip. It has a perfect about of information on it, but could perhaps show off the brand a bit more.

This is a watch point of sale unit . It is showing too many products to the customer, and possibly confusing them as to which one they like the most. It has no information as to the price or brand of the product. The watches are placed in interesting positions, which does draw the potential customer in, but there is no interaction.

This is a point of sale unit for a newly released film. There is the right amount of key information shown; price, name and other small details needed. There is plenty of stock available, and the unit is placed right in front of the front doors, so everyone that walks into the shop will notice it. The colour scheme fits in well with the film and does everything it needs to do.

This is a point of sale unit for a recently released book. It clearly shows the name of the book and the front cover that it is so widely recognised by. The units colour scheme matches with the book cover, and certainly attracts attention from outside of the shop due to its positioning; right at the front of the shop

Point of Sales Research

This is a point of sale unit for Hellmann’s sauces. This point of sale unit fits in well with the theme of the sauces being suited to a barbeque-like situation; as the unit is meant to look like some sort of stove/ barbeque unit. It clearly shows the branding of the product, and does not need to show the prices as they’re stated below the unit. This point of sale unit successfully attracts customers attention.

This is a point of sale unit for women’s cosmetics. It has a wide range of products with all different purposes and uses. There is a picture in the middle which shows the brand of all the products, and there are lots of stock. There is perhaps too much choice and not enough of one particular product being promoted, and therefore the potential customer could become deluded as to what they actually want.

This is a point of sale unit displaying London 2012 Olympic products . It is clear what each product has in common due to the heading at the top of the unit. There is a clear British theme with the red, white and blue colour scheme. The prices of each product is clearly shown and all the information needed is included.

This is a perfume point of sale unit. It is promoting a single product, which is good because all of the possible customer’s attention is magnified to the single product. The unit links in well with the product, and is clearly visible in the middle of the shop.

This is a watch point of sale unit. The prices of each watch is visible to the potential customer, and the branding is clear. The positioning of the unit is clever as it is in the shop window, so attracts people who are walking past the shop. There are lots of products, giving the potential customer too much choice.

Male Grooming Brands

Old spice is for the older generation who were present in the time when the original old spice was popular. The branding has changed slightly, and the advertisements incorporate hints of humour. There is a fine line between reinstating a brand with a modern twist and changing it too much and making it something completely different, and I believe that old spice have crossed this line.

Fish is for the practical individuals who want something simple and effective. The styling of most of the products aren’t very adventurous. However there is a slight difference between the company’s website and the company’s products, as they show a slight difference in style. Fish should either chose one style or another, or establish a point somewhere in between the two styles and stick with that, because it could cause confusion for the customer as to what sort of product it is.


L'Oreal Men Expert is for slightly older men that want a specific product which suits them and does what it needs to do and to a good standard. The branding is very plain and straightforward. The white, silver and orange colour scheme is simplistic, and compliments the straightforward aim of the brand.

Mr Natty is for the more quirky man. Its style is very much pirate/ sailing themed, and will appeal to those slightly more funky individuals. It is quite a fun brand, and is consistent throughout the different designs. The individuality of the moustache wax makes Mr Natty a unique bran, and there’s nothing else like this wax on the market.

http://www.mrnatty.com/shop/pucker







Lynx is for teenagers between the ages of 12-16. it targets this age group with its cool and colourful branding. People of that age want it because everyone else has it. These people just want to smell good and fit in. This brand is very distinctive compared to other brands, as its colour scheme are not the same through each product but have the same bright and colourful essence in each product.

Hackett London is for the more classy man, ages between 20-30. It is stylish yet old fashioned, and successfully incorporates these two qualities into their design to make attractive products. Hackett produce expensive products that are bought by men that want to look and smell good, perhaps to impress people they work with or people they aspire to be like.

LynxLynx is a product aimed towards the younger generations. People wear lynx deodorant to fit in. The sort of people that would wear this product would be aged between 10-16, and want to smell good. Lynx aims more at deodorant than anti-Perspirant, which shows that it is aiming towards people who simply want to smell good. They may not know much about the deodorant and how it works, but they just want to smell good and look cool. The designing of the products clearly illustrate this. Bold and bright fonts are incorporated into the product. Bright colours are used to catch peoples eye draw them in. the price of these products are cheap and affordable, which further influences the younger generation that do not have much money.

LINKS FXL – Logical• Must stand out and advertise the brand.• Must use ergonomic considerations in the design.• Must reflect the brand and product.• Must draw customer in; bright colours and lights. • Must use size video and noise.• Must display the product clearly.• Must use testers intelligently and effectively.• Must be user-friendly.• Must have a Unique Selling Point – USP• Must be placed intelligently in the shop in relation to foot fall.

I- Illogical• Too much text could confuse the customer.• Not enough information.• No branding or brand identity.• Visual noise – too much colours, lights etc.• Too interactive without any thought of purchase.• Having to remove product from the unit to test it.• Having too many options to choose from.• Use of cardboard for testing the product.• Product placed below or above average eye level.

N – Need• Needs to display the product clearly and allow interactivity.• Needs to be eye-catching and attract the customers attention.• Needs to clearly display the brand.• Needs to hold the potential customer’s attention.• Needs to display any important information that is needed.• Needs to make the purchasing of the product simple and easy.• Needs to consider ergonomics and theft of the product.• Needs to consider safety.

K – Keep• Must be on eye level to be seen• Must be placed close to the main footfall of the shop.• Must clearly show the product.• Must display the branding.• Must display any important information.• Must hold the potential customers.

S – Scrap• Scrap using cardboard testers as it reacts differently to skin.• Scrap any Visual noise which puts customers off.• Scrap too much information so customers don’t get bored.• Scrap having to remove the product from the unit to test it.• Scrap the purchasing the product to be long and complicated.• Scrap having too many products on the unit to choose from.

F – Form vs. Function• Must carry out the function stated in the design brief.• Must be aesthetically pleasing to look at and attracts attention.• Must be interactive and hold customers attention.• Must have a smart way of producing testers for people to smell• Must link in with the brand of the product.• Must

X – XFactor• Could have a motion sensor tester.• Could have an interactive function.• Could have bright colours and bold fonts to fit into lynx branding.• Could have a graffiti style to it to make it stand out.• Could have a TV screen advertising the product.• Could have flashing lights to attract customer attention.

Problem; Lynx keep on bringing out new designs and new products that are completely different to one another, and not necessarily focusing on one particular product and developing it to its full potential.

Evidence; I’ve researched the different lynx products and they all look completely different to each other; the colour schemes, the fonts, the design of the bottles. I haven’t managed to find a product that is a developed version of an original product.

Solution; I will attempt to take one product forward and fully develop that one product, and I must try to get the public fully interested in this product.

Brief; Design a new Point Of Sale display unit (POS unit) for a male grooming company; I have chosen lynx. The unit must clearly identify the lynx branding and focus on one particular product, developing it to the full and getting the public involved.

Situation and Brief

Task AnalysisFunctionality and Features;• Interactive• Testers• Relative to products design• USP

Visibility and Position;• Relation to foot fall.• Positioning in the shop.• Average eye-level.• Ergonomics.• Stands out and noticeable.• Colours, shape, size.• Not too much visual noise.• Branding.• Products display

Target Audience;• Age.• Gender.• Personal taste.• Purpose of purchase.• Interests.• Affordable.

Materials and Aesthetics;• Ferrous Metals• Non-Ferrous Metals• Alloys• Thermo Plastics• Thermo-setting Plastics• Elastomers.• Hardwoods• Softwoods• Don’t use cardboard testers.

Branding;• Show brand name.• Show brand logo.• Unit must fit into branding.• Promote the brand.

Sustainability;• Must use a suitable material.• Must be strong and sturdy.• Must fit in the environment.• Must withstand weather

conditions if placed outside.

Environment;• Must suit its environment.• Must not be a hazard to the

environment.• Must withstand wearing.

Interactivity;• Entertain possible customers.• Not too interactive so people

just play and not purchase it.• Give a glimpse of what the

product has to offer.• Doesn’t give everything away.

Construction;• Sturdy construction.• Able to stand freely and take

weight of product.• Does not brake easily.

Ergonomics;• Eye levels.• Easy to test.• Not having to bend or stretch

for stock of product.• Comfortable to use.

Price;• Affordable for target audience• Suitable for the products

branding and quality.

Future;• Longevity• Sustainability• Where is the product going

to end up?

Health and Safety;• No sharp edges• No visible electrical wires.• No tripping hazards• Breathing problems from

aerosols.

Social Networking;• Viewable on Twitter.• Viewable on My space.• Viewable on Facebook.• Viewable on the Internet

Initial SpecificationAesthetics; The colour of the unit must portray the brand and the colours of the brand. The shape of the unit must also relate to the brand. Logos and patterns must be included to attract potential customer attention. Images could also be included to make the unit more aesthetically pleasing.

Cost; the cost of the product must take into account the amount of products that are manufactured. Do you make more units and sell them cheaper, or do you make less products and sell them for a more expensive price. Materials used, manufacture, delivery and floor space should be taken into account when considering the price.

Customer; you must target the right customer for the branding. The shops that the unit is put in must take into consideration the target audience of the product and what sorts of shops they will go in. The area that the customers come from are also influencing factors, as different branches display slightly different stock. Ergonomics and anthropometrics of the customer must also be taken into consideration.

Environment; the type of environment that the unit should be kept in should determine the positioning of the shop – should it be kept inside or outside? Items that are similar to my product should also be taken into account when placing the unit in the shop. The manufacturing of the product could negatively affect the environment. The unit must be sustainable and have longevity.

Size; the size of the unit must be ergonomically adjusted for the target audience of the product. They eye level of the product on the unit must be in the eye level of the target audience. The size of the unit must be suitable for the function. Issues of stability come into action when dealing with the size – too tall or too small. The floor space cost increases as the size increases. The size could be subtle, and also must avoid visual noise.

Safety; the safety of the user must be taken into consideration when manufacturing the unit. The unit must be stable, and must have no sharp or rough edges. Any motion testers for spray could cause problems for people with breathing disabilities. Assembling of the unit could be dangerous, and avoidable instances that put the workers in danger must be eliminated.

Function; The function of the unit must be unique and must fulfil the design brief. Testers must not use cardboard as the sent reacts differently to skin than to cardboard and therefore may smell differently. The unit must be interactive. There must be easy access to the testers and stock of the product. It must also be fun and able to hold the potential customers attention

Materials; the materials used in the unit must be relative to the branding of my product; metals woods and plastics. The main material for lynx would be acrylic plastic as it is bright and modern. Use of many different colours of acrylic would work well on my unit. I could also use metal for my unit.

Research PlanQuestionnaire;

I will conduct a thorough questionnaire that will give me more of an idea of what my target audience would like to see. This will help me as I will be able to get my branding correct and know that the unit will produce various sales as I have taken into consideration the wants and needs of potential customers.

Environmental Snapshot; I will go out and look at the sort of environment my point of sale unit would be positioned in. I will have to decide whether my initial ideas would suit this type of environment. Would my target audience be drawn to this type of environment? Would the materials that I want to use fit into this type of environment?

First hand existing design analysis; I will find existing point of sale units that are similar to what I want to design and use ACCESS FM to analyse it. This will help me to decide how to design my product so that it will be set aside from other products in the same market

Market Research; I will go out and look at current products on the market and decide what sells well and what doesn’t sell very well. This will hopefully highlight any market trends.

Competitive products; I will go out and look at competitive products currently on the market. I will think about what each unit does successfully, and what each unit could do more of to enhance the purchasing of the product. This will help me to decide what sort of things I have to include in my Point of sale unit.

Mood Board; I will create a board of images that relates to my branding and inspires me. There will be various images related to lynx. Lynx is very much to do with bold, bright colours, and graffiti fonts. Lynx products vary a lot between them, so my mood board will have images that look very different to each other.

Customer Profiling; I will create a board of images that creates the stereotypical customer that I am aiming my point of sale unit to display the product to. This is effectively analysing my target audience. This could include any aspect of their life, as long as it relates to the target audience. The target audience for my customer would be between the ages of 10-16 year olds, and so will include images that relate to this age group.

Brand Profiling; This is effectively analysing the brands that are in the same market to LYNX. Where does my brand fit in the current market – the top or the bottom end? Is it modern or traditional? Is it more expensive or cheaper? These are all aspects that I will incorporate into my brand profiling research.

1 2 3 4 5 6 7 8Point of Sale Research Male Grooming Brands Lynx Overview LINKS FX Situation and Brief Task Analysis Initial Specification Research Plan Questionnaire Competitive Products First Hand Existing Design Analysis Market Research Environmental Snapshot Mood Board Customer Profiling Brand Profiling

Questionnaire

Q1 – What do you know about the brand ‘LYNX’?1) I know that it is a popular brand of deodorant that most teenagers tend to

wear and is very modern. It is purchasable in most retail shops.2) LYNX is a very colourful brand, however compared with other brands out

in the same market, I believe LYNX to be cheaper and more available.

Q2 – Would a POS unit persuade you to buy a product?1) I believe that the point itself, although is not part of the intended

purchase, plays a huge part in the decision making of whether to buy the product or not.

2) Yes, as it must give us, as customers, the information needed, and without this information, the purchase may not occur.

Q3 – What sort of things would you not want to see in a Point of sale unit?1) Too much information would put off potential customers and cause

confusion. Too much bright lights and colour could also put customers off.

2) Having to bend down or adjust to see the whole of the unit would be a bad thing. Also, if the product or branding is not quite visible could cause confusion.

Q4 – What sort of things would you want to see in a Point of sale unit?1) I believe that things like a clear presentation of the product and any

essential information needed should be included in the point of sale units.

2) I think that the point of sale should have minimal text, and really merge in with the branding of the product. The unit and the product should go together well.

Q5 – What materials do you think would go well on a LYNX Point OF Sale Unit?1) Metal 112) Plastic 163) Wood 3

MetalPlasticWood

Q6 – What function do you think works best on a LYNX Point of Sale Unit?1) Interaction 152) Lighting 103) Video 5

InteractionLightingVideo

Important points to take forward;• Make the unit very colourful.• Make the unit ergonomic.• Make the unit clearly display the brand name.• Make the unit link in well with the product.• Make the unit out of a mixture of plastic and metal.• Make the unit interactive and include some lighting.

Important points to avoid;• Avoid including too much information.• Avoid visual noise.• Avoid using wood in the unit.• Avoid any video footage over interaction or lighting.

Competitive Products

This shows the different products currently on the market. I have highlighted a product of my brand, along with one from each of the four sections. These products do not necessarily relate to my product, but just show the different products out there and the disparity between them. The different products that I should be looking at are the Joop and FCUK products as they are in similar places to mine. They are both slightly more simplistic and slick compared to LYNX, therefore I cannot take ideas directly from these products as it would not fit in with my branding, however I can look at these products and ask myself whether my unit is keeping in line with the design style.

Expensive

Cheap

ModernTraditional

This is my product. It is very modern, however it is really cheap in comparison to other products on the market. The branding is very identifiable even though the different bottles look very different to each other.

This is a Paco Rabanne product. It is extremely modern, however is a lot more expensive than Lynx. It is a very popular product due to its smell and because everyone else has a bottle of it. The branding is classy and very distinctive.

This is a Ralph Lauren product. It is quite traditional but very expensive. It is a very popular brand, and is also very distinctive.

This is an Old spice Product. It is extremely traditional, the brand is very old, however it is very cheap to buy. It is not as popular as it used to be.

This is a JOOP! product. It is very modern, however it is also quite cheap when you compare it to other products out there. This is in the similar place to my product, as it is modern and cheap, yet I feel that I cannot relate to this product due to the complete difference in style. JOOP! Is simplistic and slick.

This is a FCUK product. It is a cheap product yet modern, which is similar to the LYNX brand. Even though the price and target audience are similar, the styles are completely different.

First Hand Existing Design AnalysisAesthetics; The colour of the unit goes well with the product, and the branding is clearly shown. The

unit is very attractive and fits into the brand of the product. It is a very stylish unit.Cost; The cost of the product is reflected by the aesthetics of this point of sale unit. It looks very classy and looks like it is targeted at someone who is willing to spend a lot of money. Customer; The customer of this product would be females in the age range 0f 20-25, as we can

see by the advertising that the type of women that use this product are in that age range.Environment; The environment of this particular point of sale unit allows it to be so successful. It is in

the middle of the shop, isolated from other products so it stands out effectively.Size; The size of this unit is perfect, as it raises the main point of sale to eye level, making the

unit very ergonomic, and also more likely to sell better as it is more noticeable. Safety; This unit is fairly safe as it has a weighted bottom so that it is sturdy and not going to fall

over easily. The sharp corners are at head height and so could cause injury.Function; The unit is not very interactive, and does not have any lights or video footage to attract

customers. Its main function is to sell the product and is more subtle than other methods.Material; The materials used are glass for the shelves and metal for the main body of the unit. This

looks good, and makes it sturdy, however there is a hazard that the glass could smash.

Aesthetics; The colour of this Hugo Boss point of sale unit goes well with the branding, and the brand name is clearly shown. The unit is very stylish and shows off the product well.

Cost; The cost of the product is reflected by the aesthetics of the unit. It is very modern and aesthetically pleasing, and would attract customers who are very well off.

Customer; The customer of this product would be males in the age range 0f 20-35, as the brand suits this kind of age range; a man who wants to look his best and impress others around him.Environment; The environment of this unit is also isolated and so is more noticeable. The environment

compliments the unit as it is very stylish and so the unit doesn’t look out of place.Size; The size of the unit makes it very noticeable as it is very tall. The product is placed at an

ergonomic height, and the video function is at eye level – also ergonomic.Safety; This unit is safe as it has been fixed into the ground, so it will not going fall over very

easily. The sharp corners are above head height and so there is no major hazard.Function; The unit is very interactive. There are multiple testers displayed very professionally, but

more importantly, video footage is incorporated into the unit as its main function.Material; The materials used are metal, and most probably an LCD screen for the video footage.

This fits in well with its modern look.

First Hand Existing Design AnalysisAesthetics; The colour of the contradicts Hugo Boss’ orthodox branding as its usually dark and

modern, whereas this unit uses traditional wood for the border. This is still attractive.Cost; The cost of the product is reflected by the aesthetics of the unit. It looks very traditional,

yet the product itself is modern. The contradiction works well and produces a classy unitCustomer; The customer of this product would be males between 20-35. it is aiming at a classy

target market who want to look good and impress others around them.Environment; The environment of this unit would be inside as it has wood involved which would rot if

left outside in the rain. If surrounded by other similar products, it would fit in well.Size; The size of this unit is smaller than other competitive products. It would have to be placed on a high shelf so that it is in the right eye level and therefore ergonomic.Safety; This unit is not very safe as it is quite light and so could be easily knocked off a shelf and

would shatter as part of it is made of glass. The edges would have to be smoothed down.Function; The unit is not very interactive, as it does not have any lights or video footage to attract

customers. Its main function is to sell the product and is more subtle than other methods.Material; The materials used are glass for the holding of the products and wood, most probably

oak for the bordering of the unit. This looks good, but varies from other Hugo Boss units.

Aesthetics; The colour and style of the point of sale unit fits in well with its surroundings and shows off the products. Its slick and stylish structure gives each product a fair display.

Cost; The cost of the product is not as expensive as other competitive products, as they are being presented together and not much information is being shown for us to see.

Customer; The customer of this product would be males from the age of 16-30. It is mainly for those who don’t have a lot of money to spend and so get something practical but less classy.

Environment; This point of sale unit effectively fits in with its surroundings as it is of the same style and target audience. It is easily visible as it is on eye level so it can be seen by most people.

Size; The size of the unit makes it very noticeable as it is very tall. The products are placed in different slots, each different heights and so some will be more ergonomic to view.

Safety; This unit is fairly safe although because it is very tall, it is slightly less stable. The corners are sharp. There are barriers to stop the testers from falling and smashing, which is good.

Function; The unit is not interactive at all although testers are available and cardboard isn’t provided which is a good thing. There are no bright lights or colours or video footage.

Material; The materials used are plastic for the main body of the unit, glass for the shelves and steel bars for the barriers. These all go well with the products that are being sold.

First Hand Existing Design AnalysisAesthetics; The simplistic design of a clear glass box goes well with the product, and the branding is

clearly shown. The unit is simple, and so doesn’t look particularly aesthetically pleasing.Cost; The cost of the product is clearly shown by the Point of Sale Unit. The product is rather

expensive, but you wouldn’t think that from its misleadingly simple point of sale unit.Customer; The customer of this product would be males between the ages of 25-25. they would be a man that wants to look good with out spending vast amounts of money on small things.Environment; The environment of this unit is on top of the shop counter, so it is easily visible the shop

only sells aftershave/perfume, so it fits in nicely it can be seen from outside the shop.Size; The size of this unit is too small, as it only shows the product and the price and doesn’t

have any stock on show, however there is a good reason for this; it prevents risk of theft. Safety; This unit is fairly safe as it has rubber circles at each corner so that the glass box does not

fall of the edge, smash and cause injury. The corners are sharp and so could cause injury.Function; The unit is not interactive at all as there are no testers available, and doesn’t have lights

or video to attract customers. Its main function is to simply display and sell the productMaterial; The materials used are glass for the main body and plastic for the price and name display

fixed on top. These materials used work effectively together.

Aesthetics; The colour and style of the unit goes well with the branding, and the brand name is clearly visible. The unit is very stylish and advertises the product successfully.

Cost; The cost of the product is shown by the general style and approach of the unit. The unit is classy, so we expect the price of the product to be respectively high.

Customer; The customer of this product would be males between the age range 0f 20-35, as the brand suits this type of man who wants to spend however much money to look good.

Environment; The environment of this unit is ideal and enhances the chances of sales; it is in the same section as other grooming product, but is on its own and larger, so people are drawn to it.

Size; The size of the unit makes it very noticeable as the unit is large compared to other competitive products around it. Despite its height it is still very sturdy.

Safety; This unit is safe as it has a wider base, enhancing its stability. It does have sharp edges but it’s by to a wall so there’s less chance of someone brushing past it and cutting themselves.Function; The unit is partially interactive as you can remove the product from the unit. Its function

is to advertise and sell the product and the deal that comes with it.Material; The main material used is wood, which has been painted to give a fresh and modern feel;

this fits in well with the branding, and also makes the unit stable.

First Hand Existing Design AnalysisAesthetics; The colour of the unit links in well with the theme of the product being James bond. It is

very smart, very stylish, very attractive to look at and therefore eye catching.Cost; The cost of the product is not shown on the unit, and could vary as it could be seen as an

expensive product, but also quite reasonable. I believe the unit is not informative enough.Customer; The customer of this product would be males of any age, as long as they are interested in

the James Bond films or like the product’s theme/style. This is no particular age group.Environment; The environment of this unit allows it to advertise the product well as it is right at the

front of the shop and can be seen walking past. This distinctive will draw attention easily.Size; The size of this unit is good as it is tall enough to be noticed, however could be slightly

taller so that it reaches the average eye level. The size/amount of information is lacking.Safety; This unit is very safe as it has been attached to the wall so that it is sturdy and not going

to fall over easily. The sharp corners are not a problem as they are not sticking out.Function; The unit is slightly interactive as the product can be removed from the unit, but doesn’t

have lights or video. Its main function is to sell and advertise the product in a subtle way.Material; The materials used are glass for the shelf that holds the product and metal for the main

body of the unit. This looks good as it fits in with the theme and brand of the product.

Aesthetics; The colour of the unit is clear, but there is a backdrop picture witch is very attractive. The unit is very stylish, goes well with the branding and successfully shows off the product.

Cost; The cost of the product is clearly shown by the unit, and this is very useful for the customer as they know immediately whether they can afford it or not.

Customer; The customer of this product would be males in the age range 0f 25-35, as the brand suits a man who spends lots of money to get the best products and the best brands available.Environment; The environment of this unit is with similar products that it competes with. The environment allows the customer to decide on their favourite product.Size; The size of the unit is fairly small, although compared to the other competitive products

around it, the unit will stick out and draw more customer attention than other products.Safety; This unit is safe as it has rubber circles attached to each of the corners of the glass cubes,

preventing them, from falling off the edge and smashing, possibly causing injury.Function; The unit is not interactive at all. There are no testers available and there is no video

footage. It’s main function is to display and sell the product to the target audience.Material; The materials used are glass for two clear cubes and plastic for the price and name

display fixed on top of the larger cube. These materials used work effectively together.

First Hand Existing Design AnalysisAesthetics; The style of the unit is very aesthetically pleasing. The backdrop photograph is very

artistic and goes well with the branding. It is a very slick Point of Sale unit.Cost; The cost of the product is shown by the point of sale unit, but you can tell by looking

at the class of the product that the price will be at the top range of the market. Customer; The customer of this product would be males between the ages of 20 and 35, as we can

see that the type of men that are in the images used in the unit are in this age range.Environment; The environment of this unit is useful; surrounded by competing products. It is clear view

of people outside of the shop, and is easily visible due to it being at eye level.Size; The size of this point of sale unit is perfect as it on eye level, making the unit very

noticeable, but also ergonomic as people don’t have to bend down and strain to see it. Safety; This point of sale unit is fairly safe as it has rubber circles at each corner of the cube so

that it cant be pushed of and smashed. It does have sharp edges which could cause injury.Function; The point of sale unit is not at all interactive as it does not have any lights, video footage

or testers available. Its main function is to display and sell the product successfully.Material; The materials used are glass for the cube and a metal frame for the picture above the

main unit. These materials go well together and help sell the product successfully.

Aesthetics; The colour of this particular unit goes well with both the branding and the product it is trying to sell, and the brand name is clearly shown. The unit is slick and attractive.

Cost; The cost of the product is not shown by the point of sale unit, however one can tell from the branding, design and class of the point of sale unit that it would be expensive.

Customer; The customer of the product this point of sale is displaying would be males in the age range 0f 20-35 as this product looks like something a man of this age would use.

Environment; The environment of this point of sale unit is effective as it is also surrounded by other male grooming point of sales, and so can be compared to the other units in the shop.

Size; The size of the unit is tis downfall, as it is too small, and perhaps less noticeable than the other products available in the store. It is not on eye level, so is not ergonomic.

Safety; This point of sale unit is not particularly safe as it has nothing that stops it from falling off the edge and causing injury. The edges are sharp and made of glass which is hazardous.

Function; The unit is slightly interactive as there are various testers available for the potential customers to try, however there are no other features on the unit that are interactive.

Material; The materials used are plastic for the base, and glass for the back where the image is shown. These materials compliment each other well in this point of sale unit.

Market ResearchWhat Works On A Point Of Sale Unit? What Doesn’t Work on A Point Of Sale Unit?

Ergonomic features that have been taken into account to make it easier for the customer such as eye level of product on the unit, size of the unit so it is easily visible, limiting how far you have to reach for the tester and also for the stock.

Having to adjust to see the unit and also the product being displayed, and having to bend down and reach far away for the tester or the stock of the product.

Lights and noise that attract customers attention and draw them towards the unit.

Too much light and noise, causing the customer to be put off – visual noise.

Some sort of video footage that advertises the product and gives you vital information, or interactivity that allows the customer to get more involved in the product.

No video footage or information about the product, or no interactivity so the customer cant get involved in the product. There also can be too much interactivity in a unit.

A unique way of testers being available to smell the product to set the unit aside from others.

Using cardboard to spray the tester on, as the skin reacts differently to cardboard and could smell different.

Using materials that both fit the branding well, but also make the unit more stable/ safe and sustainable.

Just choosing the material to use for either branding or safety, and not incorporating both of these aspects into your choice.

Environmental Snapshot

The environment of this point of sale unit is right at the front of the shop and can be seen walking past. This successfully helps advertise the product to potential customers walking past. The unit is surrounded by other products around it that are similar and so this unit successfully competes with them, however this product has a point of sale that is unique and noticeable.

The environment of this unit is ideal as it enhances the chances of sales for the product it is displaying. It is in the same section of the store as the other male grooming product being shown, this particular product is being advertised on a much bigger scale as it has its own point of sale unit, and is slightly isolated from the others. Customer attention will be drawn to this product.

Mood Board

This is what my mood board. These are all things that have inspired me for this project. LYNX incorporates a lot of different aspects, of which I have to take all of these into account. Bright colours, cool styles and wild patterns are all things that I will have to involve in my Point of Sale unit.

Customer Profiling

This is what I believe my customer would be interesting. My target audience is boys between the ages of 10-18 years, and all these different activities/objects/interests I would associate with them.

Brand Profiling

Traditional

Expensive

Cheap

Modern

This is the Tesco’s own brand aftershave logo. It is very cheap. The logo is not very distinctive and could be mistaken for other brands. The brand is not very well known or popular

This is the Paco Rabanne logo. I personally do not like this logo as it says nothing about the brand. The brand is slick, modern and stylish, whereas the logo is plain. There is branding issues where this is concerned. It is still a very modern and expensive brand

This is a ralph Lauren logo. It is very distinctive, and suits the brand well. This brand is usually traditional but still very expensive. The logo is spot on for this particular brand

This is the Old Spice Logo. Unlike the advertising of the product, the logo hasn’t been developed recently from its original brand before in the 1900’s. due to this change, there is a slight difference in the branding of old spice, which causes confusion for many people

Research SummaryMood board

Customer profiling

Competitive Products

First hand existing design analysis

Environmental SnapshotQuestionnaire

Market research

Brand profiling

I found the mood board to be the most useful as it gave me a clear and bold set of data of which I can relate straight back to when designing my unit.

I also found customer profiling extremely useful in my research, as it allowed me to properly summarise my target audience and familiarise myself with the type of people that will be looking at my unit.

I found competitive products to be helpful, as it gave me an insight as to what other products are on the market, but those products close to lynx were not similar enough to extract things and include in my unit.

I found First hand existing design analysis to be useful also. It highlighted what works well and what doesn’t, and also the trends of what most units do. This has given me insight into what to include.

I found brand profiling helpful, as it highlighted the different brands on the market and ones that are similar to lynx, but it didn’t help me decide how to design my unit differently or change any of my views.

I found Environmental snapshot to be not as useful as the other research I took, as it purely reinforced what I already knew. This was a good thing, and is really helpful in taking into account the placement of the unit in a shop and the things to include to make it stand out.

I found the Questionnaire to be as equally as useful as environmental snapshot for the same reason; it reinforced knowledge that I previously knew. It is still good as it ensures that I am correct, and I can get an idea of what the public know and want from the unit.

I found Market research to be the least useful as it merely reinforced knowledge that I had found out both before I started research, and through the other research I carried out. It was still useful to me by knowing what works on the current market and what doesn’t .

Further SpecificationAesthetics; The colour of the unit will be a mixture of bright colours that will work well with the chosen product, but will also include black. The brand name and logo will be clearly shown, and lighting will be included to attract customers. There will be minimal text involved.

Cost; the cost will be small, especially compared to the other products on the current market. It must be affordable for the target audience, being in the age range of 10-18 years old. It will be mass produced, so each product can be sold cheaply.

Customer; the customer will be in the age range of 10-18 years old. Ergonomics must be taken into account for this type of age range, and the sorts of shops it is displayed in must also take the target audiences age range into consideration.

Environment; the environment of the unit must be inside, as some parts will be made of metal and it could therefore oxidise if exposed. Research has highlighted that my unit should be placed close to other units of the same purpose – male grooming.

Size; the size must be ergonomic for kids of age range 10-18 – my target audience. The unit must be big enough to include some sort of lighting or interaction. The size of the unit must allow it to be easily visible and not overshadowed by the other units and products around it.

Safety; the unit must be stable, so must have some sort of base that is sturdy. It must not have sharp edges and any electrics from possibly lighting must be hidden, and any motion sense testers must not be at eye level so that it doesn’t get in customers eyes.

Function; the unit must include either some interaction or lighting of some sort to make the unit more fun and noticeable. If testers are involved, it must not use cardboard, and the unit must be able to hold potential customers attention.

Materials; the point of sale unit must include metals of some sort to fit in with the LYNX brand, and also colourful plastics to also portray LYNX. The brand name must be visible and so must be displayed boldly or in a colourful way.

60 Basic Sketches

60 Basic Sketches60 Basic Sketches

60 Basic Sketches

20 Advanced Sketches

Concept 1

Concept 2

Concept 3

Development

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This Is what I can see my product looking like before I commenced my development.

ConstructionHere I have created a model for the lettering of my product. I have made this out of scrap MDF wood for the lettering. This was done by drawing an outline of the letters on a block of MDF, and then using a hegnar saw

to cut these pieces out. This took some time, however it was not particularly hard.

The second stage of my modelling process was joining these letters together. I have used a plastic rod in replacement for an aluminium bar. I have done this by using a hand drill with a 6.5mm drill bit to drill the wholes through the different letters.

This model is a fair representative of what I want to make. Decisions need to be made as to what method I will use and what materials I will use. This method did take up some time and effort, and there were various things thatcould have and did go wrong; letters splitting when drilling, inaccurate cutting on the hegnar saw etc. there are various other ways of making this part of my design, I could make the letters out of aluminium and use an aluminium bar also, but that may be more expensive and just as tricky. I could laser cut it and possibly even use the rod and washer technique to bulk it up. These are things that I need to try out.

1 – Model Making 12 – Model Making 2

ConstructionI have constructed another model showing the main body of my design. I have also cut out a wooden block to represent the bottle and to show where it would go. I have used styroform in this design to represent the main body, of which I am hoping to make out of aluminium. I have done this by drawing a

curve on the xyrophorm and then cutting this curve out of the main body using a hegnar saw.

There are various ways I could make this part of my design. I could either get a block of aluminium and cut this shape out of it. I could get sheets of aluminium and fit them together with some sort of joining technique or I could also make it out of a block of wood, or sheets of wood and join them together also with a joining technique. These are all ideas that I currently have, and hopefully I would have come to a decision by the end of the development process as to what I want to do.

3 – Model Making 3

ConstructionThis is a model showing my overall design. I have joined the two separate models together to give me a rough idea of what my design will look like. I have joined them together by simply turning a drill bit through either side of the main body – the material is

so soft that I didn’t need a drill to do this for me. Although this is

not the materials I will use for my final design, this process has given me an insight into my design


Construction5 - Joining techniques 1

Dovetail joint;This particular joint is perhaps the most aesthetically pleasing joint, however it is also the most difficult joint to make as it is so precise and specific. If I was to use this particular joint, it would be very time consuming and would have to be done extremely well for it to work, but it would look very pleasing to the eye if it worked.

Finger/ comb joint;This joint is similar to the dovetail joint, but is not at an angle. It is ideal for box constructions, and so would be perfect for my design. It will be easier to make than a dovetail joint as it is not angled so would be easier to carve out or cut. It is also aesthetically pleasing, and would provide a sturdy structure.

6 - Joining techniques 2

7 - Joining techniques 3Mitre Joint;This joint is perhaps the least sturdy of the joints we have looked at so far. It is still quite an attractive joint, and will be easy to make, but is held together by glue, which is not very sturdy. It is used in frame construction, and will be held together with PVA glue

Butt joint;This joint is extremely unattractive, and is not very sturdy. It has to be held together by glue, and simply wouldn’t work as a box/ carcass construction. It is used in frame construction, and will be held together with PVA glue


Construction

9 - Joining techniques 5Mortise and Tenon joint;I could use the mortise and tenon joint to join the aluminium bar to the main body of my design. This joint is sturdy, and will be held together by glue just for extra sturdiness. It is an effective joining technique, and would not break easily if a good glue is applied

Double Mortise and Tenon joint;This is the same as the mortise and tenon joint, however it has two mortises and two tenons, doubling the sturdiness of the joint. I could use this in the joining of the bar to the main body, and will be an extremely effective join due to its strength. It also will be held together by glue, and is an effective joining technique.


Construction

Materials11 – Lettering

Aluminium;For the lettering I could use an aluminium block and cut the letters out using a hack saw. This would look good because it would fit in well with the branding of my product. I could use an aluminium bar that goes through the letters and attaches to the sides. It would take a long time to do and would be very hard, but would look good.

Wood;For the lettering I could also use wood, suck as oak. It would be easier to make than aluminium, as you could use a hegner saw to cut it out and it would be less time consuming. I could use a wooden bar to go through the letters and attach it to the sides, however it would not fit in with my LYNX branding as aluminium would.

12 – Pole

Plastic;For the lettering I could also use plastic by designing the lettering on 2D TechSoft, and then send it to a laser cutter to be cut out. I would need to cut out 5 layers, and the three layers in between would need to have gaps in the letter for the bar to go through. I would not glue the lettering to the bar as solvent cement doesn’t work with aluminium, so the only other way would be superglue and this will be messy. Therefore the letters will be free to spin around. The bar will not be fixed to the stands that connect it to the design, so that if one of the letters brakes then it can be easily replaced. This would look good if I use the right colour, i.e. red and black. I have decided that I will do it this way because it is the easies way and will look the best

Materials13 – Base

Wood;For the main body of the design I could also use a block of wood, suck as oak, and cut it out using a band saw. This would be extremely quick, and would be very effective as a base as it would be sturdy. Another way I could do this would be to make the sides of the base, cut out a joint such as a dovetail or finger joint along the side. This will involve a lot of concentration to get the joints to accuracy, and would not look aesthetically pleasing and would not fit in well with the branding.

Aluminium;For the main base I could use an aluminium block and calve the shape out with a hack saw. This would look very good, as long as I do it accurately, because it would fit in well with the branding of my product. This would be very time consuming and would require lots of effort. Another way to do it would be to get aluminium sheet, cut them out to the desired shapes and fitting them together into a box, using some sort of joining techniques. This would be an easier way to do it.

Plastic;For the base, I could design the sides of the box on 2D TechSoft, with a join technique design along the side of each, so that it will be easy to put together. This would take less time than the other options as I don’t have to cut anything out manually by hand, so there is little error involved. This would look good as long as I use relevant colours to my branding. I could then pop rivet aluminium panels onto the side of the box construction so that it still maintains that LYNX look. I have decided that I will do it this way because it is the easiest, will have the best structure and will look the most aesthetically pleasing.

14 – PlateI am going to put these metal plate designs on the top of the slope – the official name of them being aluminium checkerboard plates. This goes very well with my LYNX branding, and I think it will add character and roughness to my design. I will use a standard metal to metal adhesive to glue the plate onto the top of the slope. I believe that this will really enhance my designs rough and skater feel.

I could decided to put metal railings on the edge of the top of the slope, just like any usual half pipe would have to stop people falling of the edge. I believe that this would also enhance the feeling of reality and would entice my target audience even more. I would make holes in the metal plates for the railings to slot into, and use a standard metal to metal adhesive to hold them in place.

15 – Railings

Usability16 – Ergonomics

17 – Anthropometrics

This diagram shows how I must take anthropometrics into consideration. This is the study of the human body, and the research made to find the measurements for the ideal amount of stretch a human body has to make. If my design is to low down, someone may have to bend down to interact with the design, however if it is too high up, someone may have to stretch up to interact, both of which could cause strain injury. I must take this into account when designing the dimensions of my design.

This diagram shows how I would like my design to be displayed in the shop. It will be roughly 20cm high, 30cm wide and 20cm deep, and so would not be seen unless put on a table or a stand. In this way, it is displayed so that the design, the lettering ‘LYNX’ in particular, is at eye level to your average teenage male. Ergonomics are a big factor in the sale of my product, because if it is not seen in the shop, then it would get less sales.

I feel that another concern for ergonomics is that when a potential customer wants to interact with my design, the railings that I am thinking of inserting will get in the way. The user wouldn’t be able to fully interact, and there is a possibility of accidentally knocking the railings off. This is something I will touch on later in my development.

Usability18 – Lighting/Interactivity

19 – Stock

In my design, I might choose to include a place to hold my stock. I have decided to put this storage in the side of my design. I would need a door on the side, held up by standard hinges, and the handle to the door will be in the shape and style of a LYNX skateboard. This storage system will hold the stock in, each product with a security tag on so that the bottles cannot be stolen easily. The stock will allow the user to be able to purchase the product easily and with little hassle. This is important as the design is now user friendly.

In my design I will include some sort of lighting. I found in my research that either lighting or interactivity was key in attracting potential customers to at least view the product being displayed. I’ve decided to use LED’s as they are cheap, easily replaceable and easily powered. I could attach these bulbs at either side of the bar that holds the lettering, shown in the picture to the right, and could power them with batteries that will be replaceable by simply unscrewing the battery slot.

Specification Check20 – Spec CheckSpecification Completed? Whit I need to do

Aesthetics; The colour of this unit will be silver aluminium, but may be painted a darker colour such as black, and then some sort of pattern applied to the sides of the box unit. The brand name is clearly visible as it is suspended by a metal bar above the product.

NO I need to think about what pattern I will have on the side of my base, or whether I will even have a pattern or not. I need to think about how I will make it look more aesthetically pleasing.


NO I need to include low cost manufacture processes to keep the cost of the product low. These processes will become apparent when I look at the manufacture of my product later in the development.


YES I have taken into account all the ergonomics that need to be considered in the making and constructing of my design, and have also thought about the anthropometrics of the point of sale unit.

Environment; the environment of the unit must be inside, as the main body will be made of metal and this component could therefore oxidise if exposed. Research has highlighted that my unit should be placed somewhere that is close to other units of the same purpose – male grooming.

YES I have covered all the possibilities that could be taken forward as to what material to use for each component. I have decided to take forward aluminium for the main body, and so have specified that the environment will be inside.

Size; the size must be ergonomic for kids of age range 10-18 – my target audience. The unit is going to be big enough to include some sort of lighting or interaction. The unit will be placed on a table/ stand in the shop so that it is easily visible for your average teenage boy.

HALFWAY Again, I have covered all of the ergonomic features and the sizes of my product have been roughly estimated but will have to be finalised later on in the development process – most probably near to the end.


NO I need to first develop the manufacturing process before I can decide whether my design is safe or not. Then if some parts are not safe, I need to think about how I can change it to make it less hazardous.

Function; the unit will include interaction in the aspect of testers, and will include lighting to make the unit more fun and noticeable. The testers are going to be shaped in a skateboard fitting in to the design, and the unit will be able to hold potential customers attention.

HALFWAY I have included the lighting in the development so far, but will need to further develop the fixing of the light on the unit, what exact lights to use and so on. I have not thought about the interactive features of the unit so far

Materials; the main body of the point of sale unit will include aluminium sheets, and the main body will be constructed as a box. The bar that goes through the lettering will be an aluminium rod, but the actual lettering will be flexible in what material I choose at the end. The brand name will be visible and displayed boldly.

HALFWAY I have gone through all the possibilities for each part of the point of sale unit and so everything to do with the materials have been covered. Some decisions still need to be finalised about what materials to use for each component.

21 – Manufacture 1


Box constructionI could use a hack saw to cut out the finger joint of my box construction. I would mark it out with a pencil, and use a hack saw to cut the finger joint out. I would have to be very precise for the joint to work well and hold the shape, and would use araldite to hold the finger joint together.

23 – Manufacture 3Top of boxIn my research I round that these steel plates would fit in well with the LYNX brand. So I will include these at the top of my half-pipe design. Firstly, I will use araldite to attach the steel plate to the aluminium sheet which is finger jointed onto the box construction.

Manufacture

Curve of the box constructionI would cut out the curve using a template so that the curve will be smooth and accurate. I would then join this part to the other sides of the box construction by MIG welding it. This would be strong enough to hold the aluminium sheets together.




Box constructionI could use pop rivets to construct the main body of my design. It would be very easy, and would also look very aesthetically pleasing. I would use three pop rivets on each side, and this would prove to be a very sturdy and safe construction.

Curve of the box constructionBefore I out the bend in the metal, I will put a plate alongside the metal with holes in it for the pop rivets to go. When I make the curve, these pop rivet holes will be in line with the wholes in the other sheet. This will then be pop riveted and held together securely.

Top of boxBefore I insert the metal plate onto the top of the lid, I will pop rivet the aluminium sheet to the box construction. Once this is secure, I will then use araldite to stick the metal plate to the lid. I will also need to attach the railings to the top. I will do this by drilling holes the correct distance apart and insert the railings

Manufacture

Manufacture27 – Manufacture 7

28 – Manufacture 8Curve of the box constructionFor the curved part of the half pipe design, I will use a 150mm tube of plastic, and then cut this in half. This would give me a perfect, consistent curve and would be easy to attach. If I have made any errors in 2D TechSoft and my curve doesn't fit the curve I drew in 2D TechSoft, I could easily bend the tube to the correct size. To attach the curve in place, I could design an internal plate that sits next to the side of the box, but is just slightly smaller. This will give a platform for the curve top sit on, and then I could use dichloromethane to glue the pieces together.

Box constructionFor the box construction, I could create it all on 2D TechSoft. I could draw all of the sides, and then send it to a laser cutter to be cut out. This will be easy to do and easy to insert the finger joints. This will be quick, but I would need to make sure all the finger joints lined up well. I would then insert aluminium panels on the side, attaching them with pop rivets. This will look slick and will fit in very well with LYNX.

29– Manufacture 9Top of boxFor this part, I will design it on 2D TechSoft and send it to the laser cutter to be printed off. It will attach by the finger joints glued on with contact adhesive. The, I will use araldite to attach the steel plate to the top of the box.

I have decided that I will manufacture the design using these ways because it will be the quickest, easiest and will look better than the other options

30 – Components 1

ComponentsA certain component that I am aiming to use are metal plates on each side of the top of the half pipe design. This will add character to my design, and will attract the customers attention. I will order these in and cut them down to perfect size and they will be attached by araldite. I believe that this fits in well with my branding of LYNX, and especially the skater feel I have used on my design.

31 – Components 2

Another component that I will have to provide will be the small skate boards for the testers. I will have to either order in the whole skate board and just put a scented cloth over the main board, or make the whole skateboard in separate parts on 2D TechSoft. In my usability development I will finalise my ideas about the testers and what I will order in and what I will need and make the rest on 2D TechSoft.

32 – Components 3

ComponentsAnother component is the railings that I may include in my design. This would bring life to the design, as it is something that is apparent on half pipes in real life. I would use aluminium pipes to construct these railings, as it is cheap. I feel that from the ergonomics and usability side of my design, I will not include these railings as they would get in the way of the most important thing in my unit – interactivity and having fun.

33– Components 4A very important component that I will use will be the pop rivets. If I am going to decide to use pop rivets for my design, I will need to order these in so that I can attach my box construction together. The pop rivets are easy, quick and will provide a tight and sturdy fit. There are three types of pop rivets, show to the right. I will need to decide which one will be the most suitable for my design.

34 – Components 5

Components

A component that I will need to use will be araldite. I will need to use this for metal to metal joining processes such as connecting the metal plate – another component that I have already mentioned – to the top of the half pipe construction.

35 – Components 6A component that I may need to use will be the plastic sheets that will be used in the laser cutter. I will need to design the cut outs on 2D TechSoft beforehand and send them to the laser cutter, but these sheets are essential to my design. This will bring some sort of variety to my design as it is mostly out of aluminium, and so a bit of plastic varies it up and brings contrast to my half pipe design

36 – Components 7

Components

A component that I will need to use a lot is the aluminium sheet that I will use for the box construction. This is a main part of my design, as the half pipe will be made out of this. Also, the lettering and the bar that overhangs on the half pipe will be aluminium. A lot of research has lead me to decide to use aluminium, which is why I must use it.

37 – Components 8I am also going to need to either purchase or bring in the actual bottle of deodorant that I will be displaying. It will need to be in good condition and not battered or damaged in any way. I will also have to ensure that the bottle itself is easily visible when displayed on the half pipe. I have decided to use LYNX vice because it’s design is rough, graffiti-looking and links in well with the half pipe design.

38 – Components 9

ComponentsA component which I would like to use would be a deodorant can for the handle on the storage door which will be on the side of the half pipe design. I would use a pocket designed deodorant bottle called bullet bottles; these are one of LYNX’s products which are smaller than the standard size deodorant bottle. This could be used as a handle because it is smaller but still promoting the LYNX branding.

39 – Components 10

Another component that I will have to provide will be the LED lights at the top of the half pipe curve where the pole for the lettering meets the half pipe. My aim is to include some sort of light source that will shine down the half pipe and onto the design so that it stands out to the potential customer more. The light provides a way for the point of sale unit stand out and so more people will be drawn to the product.

40 – Spec CheckSpecification Completed? Whit I need to do


NO I need to think about what pattern I will have on the side of my base, or whether I will even have a pattern or not. I need to think about how I will make it look more aesthetically pleasing.


YES As I have now included all of the manufacture processes, I have a good idea of the cost of the bottle will have to be to cover for any needs during the process.


YES I have taken into account all the ergonomics that need to be considered in the making and constructing of my design, and have also thought about the anthropometrics of the point of sale unit. This was already covered during the previous 20 developments.

Environment; the environment of the unit must be inside, as the lettering, the bar and the main body will be made of metal and these components could therefore oxidise if exposed. Research has highlighted that my unit should be placed close to other units of the same purpose – male grooming.

YES I have covered all the possibilities that could be taken forward as to what material to use for each component. I have decided to take forward aluminium for the main body, and so have specified that the environment will be inside.


HALFWAY I have covered all of the ergonomic features and the sizes of my product have been roughly estimated – covered in the previous 20 developments - but will still have to finalise this later on in the development process – most probably near to the end.


NO I must decide whether my design is safe or not. If some parts are not safe, I need to think about how I can change it to make it less hazardous and more user friendly.


HALFWAY I have included the lighting in the development in the previous 20 developments, and have also talked about the lighting as an individual component, but will need to further develop the fixing of the light on the unit, what exact lights to use and so on. I am yet to think about the interactive features of the unit so far


YES I have gone through all the possibilities for each part of the point of sale unit and so everything to do with the materials have been covered in the previous 20 developments. As I have talked about the components as well now, I have finalised. All decisions as to what I will use for each part of my point of sale unit.

Specification Check

Usability41 – Usability

When thinking of the design of my brand, and in particular the target audience of my product, I feel that I could make it a lot more interactive. When someone in my target audience see’s this point of sale unit, they would want to play with the half pipe and interact with it. If I was to allow customers to use the half pipe design for mini skateboards to play with, the LYNX lettering that is extended over the design would get in the way of the customers that are playing with the skateboards. So, I must adapt my design in a way that I keep all of my original development but still have a possibility of the customer interacting with the point of sale.

I could simply extend the half pipe so that it is deeper. This will allow the user to play with the unit and interact with the brand. All the development that I have done previously involving the lettering, the pole, the lighting, the components and so on would still be kept, but just be pushed backwards a bit more so that there is more space for interaction.

Another way that I could further allow the interactivity of my point of sale unit would be to move the bar with the LYNX lettering to another place. With this out the way, people would be able to use the half pipe a lot easier, and would simply have to pick the sample product up and put it on the side. I will move the LYNX bar out above the design, as shown in the drawing. The two panels that hold the bar will be cut out on TechSoft, and will be held to the unit using dichloromethane. I have decided that I will do it this way as it fits in better with my design and will allow more interactivity.

Usability42 – Testers

I could decide to make testers, and to set my design apart from the other designs on the market, I will design these testers in a unique and stylish way. I would make cheap miniature skateboards, like tech decks, and scent them with the deodorants smell that is being advertised. These

scented skateboards would be available to take, but would also provide some interactivity as the user would be able to play with these skateboards and use them on the design – the half pipe.

I think that instead, I will simply make mini skateboards, but not use them as testers. I feel that lynx does not need testers, as it is simply a deodorant, and if someone was to want to smell the product, they could simply spray the sample product in the air. I feel that I would still need to

keep the mini skateboards as it is a positive interactive point that will entice the user and make them feel as if they are involved thoroughly in the product. I will make these on 2D TechSoft, and this will be easy.

Usability43 – Safety

When reviewing the safety of my design, although it is not in any way fragile or unstable, I feel it may need something to further enhance the point of sale’s stability.

This is a simple way of using a base. I could use araldite to fix the unit straight on to the bas and hope it stays and doesn’t get pulled off or damaged. This probably is not the best way to do it as it is not a very sturdy fix

Another, slightly better way of fixing this point of sale unit onto the base would be to have an imprint on the base where the design would just slip in. a small amount of araldite could be used to keep the unit in place as well to further the units sturdiness.

44 – LightingFor the lighting, I want to include a L.E.D bulb at the top of the slope at each side of the lettering. This would shine the light down onto the point of sale unit, onto the product, and catch potential customer attention. Instead of buying in two expensive shades to go over these bulbs, I could simply use a plastic tube, cut it in half, and put LED strips down the side, or I could make MDF moulds for vacuum forming. Firstly, I will have to make an MDF mould. This will not take long at all but I will have to make it the perfect shape for the sort of shade I want. Once the mould has been made, I will put it in the former, and I will do this twice so that I get two shades. I will need to ensure that the colour of the plastic that I use will allow the light through easily. I will attach these shades to the curve with screws so to replace the bulb when it runs out will be easy – unscrew and replace.

Using the other method, I would simply cut a tube in half, put a rectangular piece of plastic, shown below on 2D TechSoft, in the tube with LED strips inside it. I will then attach this to the curve, so it shines up on the unit. I will also cut out and glue on ends to the tube so that light doesn’t escape in unwanted directions – this is also shown below on 2D TechSoft. I will put vinyl over the bottom half of the tube for the same reason. This second method will be easier as it doesn’t involve making any moulds, and will be quicker. Also, having made a decision that I will adjust the lettering so that it overhangs behind the slope so that people can play on the design, I will not be able to use the lights in the places I have specified previously. I have decided that I will do it this way because it is overall the better way.

45 – Aesthetics 1

AestheticsFor the aesthetics of my unit, I originally wanted to include the colourful pattern on my sketches in my design. I would cut out swerves of vinyl in the main lynx colours and stick them to the front of my half pipe design. This fits in well with the LYNX branding, and sticks to the further specification of bright colours and eye catching. This will be easy to do and will also draw peoples attention to the design. Then once someone is drawn to the unit, they will find it easy to interact and will be more drawn to buying the product.

I could include these colours in a slightly different way. The idea of including bright vinyl all over the4 front of the half pipe could cheapen the units look and make it seem tacky and boring. If I change the idea, I still must follow the further specification and include bright colours to draw attention. One way would be to include a graffiti style design on the front of the half pipe. This would fit in well with the ‘grunger’ feel. I could either put the graffiti actually on the front of the half pipe, or could have a graffiti backdrop wall behind the unit. Either way, it would still fit in with the branding and draw customers to the product.

I could include these colours in a more subtle way. I could keep the majority of the front of the half pipe clean and plain, but have small thin stripes of the main LYNX colours across the bottom of the half pipe. This would look a lot more slick and professional. I would still use vinyl but it would be smaller, thinner strips and would not stand out as much. Although this would look good, it would not make the unit stand out as much and would perhaps make it look a bit boring and plain.

I could instead keep it as the plain aluminium panels, and then let the LYNX lettering stand out and attract attention. With these aesthetics, the first thing that the potential customer will see will be the LYNX Lettering, and so they will immediately know that it is a LYNX product. I have decided that I will do it this way because it is the best choice.

46 – Aesthetics 2

Aesthetics - Finishes

For the Aluminium sheets that make up the box construction, I will firstly use wet and dry paper to smooth the sheets down, and then use a polish called AUTOSOL to bring out the shine in the metal. I will apply this at the end of the manufacture and construction process, so it will be one of the last things I will do. This shine will then catch potential customers eyes in the

47 – Aesthetics 3

For the lettering I would do the exact same thing – I would start off by smoothing down the edges with wet and dry paper so that they aren’t rough or sharp. Then I would use a substance called AUTOSOL which is a polish specific for aluminium. This will give the lettering a nice shine and would attract potential customers attention.

48 – Platform

Manufacture

Due to the fact that my design is curved, if I decide to insert a platform, I would put it at the bottom of the curve for my product to be placed on. This would keep the product level and ensure that it does not fall down. I would make this out of aluminium also, so that it does not contrast too much with the main half pipe design. I would therefore use araldite to hold this platform to the curve. It doesn’t have to be the strongest hold as not much force will be exerted on the component. It is purely to hold the product straight and upright, and there would be no need for the customer to touch this part – this is why only araldite would be necessary to keep the hold together

I could use the curve of the design and make the bottom of this platform exactly the same so that it fits exactly. I would do this by using a template when initially cutting out the curve of the box construction. I would set this template so that I get the exact same curve in the thickness of the platform so that it rests on the curve precisely when glued.

I have decided to not include a platform. I feel that the platform would get in the way of the interactivity. If someone wanted to play with the unit and the platform was in the middle of the curve, it would not be very practical.


Model

This is the final model of my point of sale design. The model has shown me that I would need to round off the edges of my real design, especially seeing that they will me made of aluminium, considering that my target audience is young and therefore possibly clumsy.

50 – Spec CheckSpecification Completed? Whit I need to do


YES I have included aesthetic development in the recent 10 developments, and have finalised all ideas about patterns, polishes, finishes and final touches my point of sale half pipe design.


YES As I have now included all of the manufacture processes, I have a good idea of the cost of the bottle will have to be to cover for any needs during the process. This was already covered in the previous developments.


YES I have taken into account all the ergonomics that need to be considered in the making and constructing of my design, and have also thought about the anthropometrics of the point of sale unit. This was already covered during the previous 20 developments.

Environment; the environment of the unit must be inside, as the lettering, the bar and the main body will be made of metal and these components could therefore oxidise if exposed. Research has highlighted that my unit should be placed close to other units of the same purpose – male grooming.

YES I have covered all the possibilities that could be taken forward as to what material to use for each component. I have decided to take forward plastic for the main body, and so have specified that the environment will be inside. This had already been completed in the previous developments.


YES I have covered all of the ergonomic features and the sizes of my product have been roughly estimated – covered in the previous 20 developments – and have now completed the dimension drawing and the cutting list, so I have completely finalised the dimensions of the design.


YES In designing the final model of my design, it has occurred to me that I possibly should think about rounding off some edges, but otherwise my design is sturdy and safe.


YES I have developed the lighting in a usability point of view and in a component point of view. I have decided to use normal LED bulbs but use a vacuum formed shade to minimise cost.


YES I have gone through all the possibilities for each part of the point of sale unit and so everything to do with the materials have been covered in the previous 20 developments. As I have talked about the components as well now, I have finalised. All decisions as to what I will use for each part of my point of sale unit. This was all finalised during the previous developments.

Specification Check

Dimension Drawing

150 mm

115 mm

40 m

m

280 mm

130 mm

Cutting listComponent Material Length Width Thickness Amount

Front/ back of box Aluminium 400 mm 300 mm Aluminium sheet 1

Bottom of box Aluminium 400 mm 300 mm Aluminium sheet 1

Side of box Aluminium 300 mm 300 mm Aluminium sheet 2

Top of box Aluminium 75 mm 300 mm Aluminium sheet 2

Top of box Stainless Steel 75 mm 300 mm Steel sheet 2

Curve of box Aluminium 393 mm (0.5 x ∏ x 250)

300 mm Aluminium sheet 1

LYNX Lettering Plastic Laser cutter sheet Laser cutter sheet Laser cutter sheet 1

Light shade Plastic V former sheet V former sheet V former sheet 2

Final DesignMoral: my design will enhance the feel towards LYNX deodorant, as it will make the product more fun and interactive. There is no way that my point of sale will upset or offend any of my target audience. The design is aimed to draw attention to the ‘LYNX Vice’ deodorant product. It will do this with its bright lighting and fun interactive opportunities.

Environmental: since my design is almost completely made out of aluminium, there will definitely be a possibility to recycle it completely with minimal effort involved. All that would be needed to be removed would be the lights and the lettering. The manufacturing process will not be environmentally harmful.

Social: my design is aimed at young teenagers that have just started secondary school or just finishing primary school. They would all want to fit in with their friends and have all the new ‘stuff’. This design gives them that opportunity to get the new product to fit in with others. It is affordable for this target audience, and provides fun and interaction during the purchasing process.

Dt point of sale lynx

Business

Transcript of Dt point of sale lynx